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Discover Trends in Baby & Toddler

We surface rapidly growing trends in Baby & Toddler before they take off.

Rascals Diapers

27,100 vol/mo
5459%
(5y)
195%
(1y)
39%
(3mo)

Anti-colic

880 vol/mo
1963%
(5y)
780%
(1y)
1013%
(3mo)

Anti colic refers to products and strategies designed to reduce infant colic, most notably anti colic baby bottles that minimize air inge...

Rebelstork

33,100 vol/mo
1074%
(5y)
-54%
(1y)
-14%
(3mo)

REBEL (formerly Rebelstork) is a company that began as a baby gear returns recommerce marketplace and rebranded in 2025 to expand into ho...

938%
(5y)
38%
(1y)
19%
(3mo)

Colostrum Collector refers to devices and systems used to collect and manage colostrum, the first milk produced after birth, for dairy fa...

Momcozy

90,500 vol/mo
355%
(5y)
90%
(1y)
65%
(3mo)

Momcozy is a prominent brand in maternity and infant care, best known for its breast pumps and related products, reflecting a broader tre...

Mompush

2,900 vol/mo
337%
(5y)
77%
(1y)
154%
(3mo)

Mompush is a U.S. born baby gear brand specializing in lightweight, feature rich strollers and related accessories, with an established o...

Millie Moon

22,200 vol/mo
295%
(5y)
74%
(1y)
37%
(3mo)

Millie Moon is a luxury diaper brand created by ZURU, gaining notable traction in North American retail (Target and Walmart), with ongoin...

Non Toxic Diapers

4,400 vol/mo
280%
(5y)
11%
(1y)
26%
(3mo)

Non Toxic Diapers are diapers marketed as free from harmful chemicals and fragrances, focusing on safer materials and processes for baby ...

Cradlewise

14,800 vol/mo
279%
(5y)
24%
(1y)
-1%
(3mo)

Cradlewise is a consumer hardware company that offers an AI powered smart baby crib/monitor designed to track infant sleep, movement, and...

263%
(5y)
385%
(1y)
205%
(3mo)

Cybex infant car seats are part of a broader, evergreen segment in parenting and childcare, focusing on child safety, ease of installatio...

254%
(5y)
343%
(1y)
845%
(3mo)

Adjustable high chairs are a, established product category in baby furniture, designed to accommodate growing children through height, re...

222%
(5y)
200%
(1y)
226%
(3mo)

Smart Bassinet

4,400 vol/mo
218%
(5y)
149%
(1y)
290%
(3mo)

A Smart Bassinet combines sensors, connectivity, and autonomous or guided motion to monitor infant safety and sleep, adjust soothing cues...

Cybex Gazelle

12,100 vol/mo
191%
(5y)
24%
(1y)
38%
(3mo)

Cybex Gazelle refers to Cybex's Gazelle line of modular baby strollers (notably the Gazelle S and e Gazelle S variants), a product family...

Glass Baby Bottle

12,100 vol/mo
182%
(5y)
80%
(1y)
244%
(3mo)

Glass baby bottles are experiencing renewed interest driven by safety concerns about plastics, a push for eco friendly materials, and con...

Babybjörn

6,600 vol/mo
174%
(5y)
284%
(1y)
939%
(3mo)

Babybjörn is a Swedish brand renowned for baby carriers and nursery essentials. The topic encompasses its product innovations, safety st...

167%
(5y)
61%
(1y)
124%
(3mo)

Muslin burp cloths are soft, breathable baby care accessories made from muslin fabric, widely used for burping and spit up protection; po...

Once Upon a Farm

74,000 vol/mo
157%
(5y)
16%
(1y)
38%
(3mo)

Once Upon a Farm is an organic baby and toddler nutrition brand known for fresh, pouch based fruit and vegetable blends and stage based p...

Artipoppe

22,200 vol/mo
155%
(5y)
-11%
(1y)
13%
(3mo)

Artipoppe is a premium baby carrier brand known for fashion forward designs and limited edition prints, positioning babywearing as a styl...

Owlet Dream

2,400 vol/mo
146%
(5y)
37%
(1y)
68%
(3mo)

Owlet Dream is a line of smart baby monitors that combine video monitoring with sleep and vital sign tracking, offering parents data driv...

Helper Bees

320 vol/mo
132%
(5y)
35%
(1y)
10%
(3mo)

The Helper Bees is a insurtech company focused on aging in place and in home care platforms that partner with insurers to provide in home...

Toddler Tower

27,100 vol/mo
118%
(5y)
84%
(1y)
33%
(3mo)

Toddler Tower refers to the family of adjustable learning/kitchen towers that help toddlers reach counter height for activities like cook...

WaterWipes

3,600 vol/mo
116%
(5y)
189%
(1y)
301%
(3mo)

WaterWipes is a brand known for its ultra pure baby wipes composed primarily of water with a small amount of citrus extract. The topic re...

112%
(5y)
51%
(1y)
10%
(3mo)

Potty Training Underwear refers to the category of training pants and pull up style underwear designed to help toddlers transition from d...

110%
(5y)
71%
(1y)
160%
(3mo)

Travel Bottle Warmer is a, established portable device that heats infant bottles on the go using various heat sources and adapters, enabl...

Papablic

2,900 vol/mo
104%
(5y)
112%
(1y)
87%
(3mo)

Papablic is a baby products brand known for cloth diapers and related accessories, gaining attention as part of a broader shift toward su...

Serenity Kids

12,100 vol/mo
95%
(5y)
38%
(1y)
124%
(3mo)

Serenity Kids is a baby food brand known for producing nutrient dense, meat forward, stage based baby foods and pouches marketed to paren...

Frida Baby

14,800 vol/mo
92%
(5y)
67%
(1y)
57%
(3mo)

Frida Baby is a consumer brand focused on baby care products, best known for its NoseFrida nasal aspirator and other pediatric care tools...

Coterie

74,000 vol/mo
91%
(5y)
22%
(1y)
30%
(3mo)

Coterie is a premium baby care brand known for diapers and wipes, which gained renewed market momentum after its 2025 acquisition by Mamm...

Zomee

2,900 vol/mo
89%
(5y)
6%
(1y)
53%
(3mo)

Zomee is a brand known for smart baby monitoring products, including video monitor systems and related connected baby care devices. The b...