Avanan
About Avanan
Avanan is a cybersecurity company specializing in cloud email security, providing AI driven phishing and malware protection and integration across major cloud email platforms like Microsoft 365 and Google Workspace.
Trend Decomposition
Trigger: Rising adoption of cloud based email and collaboration suites increased attack surface for phishing and malware.
Behavior change: Organizations intensify cloud email security postures, adopting vendor neutral, API based security overlays rather than only gateway based solutions.
Enabler: Cloud API access, AI based threat detection, and native integrations enable seamless protection without routing all emails through legacy gateways.
Constraint removed: Reduced friction from replacing or layering security with lightweight, API first solutions that require minimal network rearchitecture.
PESTLE Analysis
Political: Growing regulatory focus on data privacy and security in cloud services drives demand for robust email protection.
Economic: Cost effective cloud native security reduces total cost of ownership compared to traditional on premises gateways.
Social: Increased remote work and collaboration elevate the importance of securing cloud communications.
Technological: Advancements in AI for threat detection and improvements in API security enable real time protection across multiple platforms.
Legal: Compliance requirements (e.g., data protection regulations) push enterprises to adopt stronger cloud email security controls.
Environmental: Cloud native security can lower energy usage vs. maintaining separate on prem gateways; sustainability remains a secondary driver.
Jobs to be done framework
What problem does this trend help solve?
It helps organizations prevent phishing, malware, and data loss across cloud email ecosystems without heavy network rearchitecture.What workaround existed before?
Legacy gateway security, endpoint AV alone, and basic spam filtering struggled with cloud API workflows and zero day phishing.What outcome matters most?
Certainty in threat detection and low friction deployment across Microsoft 365 and Google Workspace.Consumer Trend canvas
Basic Need: Secure collaboration and reliable email delivery in cloud environments.
Drivers of Change: Rise of cloud email usage, AI enabled security, and demand for API first security models.
Emerging Consumer Needs: Faster protection, fewer false positives, seamless user experience across apps.
New Consumer Expectations: Real time threat intelligence, minimal latency, and integrated security within existing workflows.
Inspirations / Signals: Mail security startups gaining funding, large vendors expanding API powered security.
Innovations Emerging: AI driven phishing detection, behavior based analytics, and cross platform security overlays.
Companies to watch
- Avanan - Cloud email security platform focusing on AI based anti phishing and API integrations.
- Check Point Software Technologies - Owner of Avanan after acquisition; broader cloud security portfolio.
- Proofpoint - Cybersecurity company with cloud email security and phishing protection products.
- Mimecast - Email security and continuity provider with cloud based protections and threat intelligence.
- Fortinet - Cybersecurity vendor offering cloud email security capabilities as part of its security fabric.
- Barracuda Networks - Email security and cloud infrastructure protection solutions.
- Symantec (Backup/Enterprise Security by Broadcom) - Offers cloud security solutions including email protection within broader enterprise security suites.
- Microsoft - Microsoft 365 security capabilities, including Defender for Office 365 and integration with third party security overlays.
- Google (Cloud Security / Workspace) - Google Workspace security features; often complemented by third party cloud email security tools.
- Cohere Security - Emerging provider focusing on cloud email security with AI and API first approaches.