Bed Head
About Bed Head
Bed Head is a, established haircare brand line created by TIGI (a brand known for bold styling products). The term is used to refer to both the brand and the colloquial idea of hair that looks messy or styled after sleep, which has influenced consumer grooming trends and product purchases.
Trend Decomposition
Trigger: The launch and ongoing marketing of Bed Head by TIGI revived interest in expressive, high hold styling products and bold aesthetics in hair care.
Behavior change: Consumers increasingly seek distinctive, statement hairstyles and are purchasing premium styling products to achieve high contrast looks.
Enabler: Strong brand equity for Bed Head and availability across major retailers and online platforms ease access to cult favorite styling products.
Constraint removed: Easy access to professional grade styling products for at home use through widespread distribution and e commerce.
PESTLE Analysis
Political: Regulatory labeling and safety standards for cosmetic products influence formulation and marketing claims.
Economic: Growth in consumer discretionary spending supports premium haircare brands and salon style results at home.
Social: Self expression and bold grooming trends drive demand for high visibility, statement hair products.
Technological: Advances in cosmetic science enable longer lasting hold and easier styling with user friendly formulas.
Legal: Compliance with cosmetic regulations and truthful advertising remains essential for brand claims.
Environmental: Sustainable packaging and formulations increasingly important to consumers and regulators.
Jobs to be done framework
What problem does this trend help solve?
Provides easily accessible, high performance styling products to achieve bold, long lasting looks at home.What workaround existed before?
Consumers relied on salon services or lower hold drugstore products with less dramatic results.What outcome matters most?
Speed and certainty of achieving a standout, lasting hairstyle.Consumer Trend canvas
Basic Need: Personal grooming and self expression through hairstyle.
Drivers of Change: Social media aesthetics, influencer culture, and demand for salon like results at home.
Emerging Consumer Needs: Easy to use, high performance products that deliver bold looks without professional intervention.
New Consumer Expectations: Long lasting hold, vibrant color compatibility, and responsible packaging.
Inspirations / Signals: Viral tutorials, before/after hair transformations, and endorsements by stylists.
Innovations Emerging: Advanced polymers for hold and texture, and scalable, accessible product formats.
Companies to watch
- TIGI Haircare - Brand behind Bed Head; established player in professional grade styling products.
- Unilever - Parent company responsible for ownership and distribution of TIGI brands in many markets.
- Sephora - Retailer offering Bed Head products and other professional styling lines.
- Ulta Beauty - Major retailer carrying Bed Head products and related haircare brands.
- Amazon - Online marketplace listing Bed Head products with consumer reviews and quick delivery.
- Target - Retailer offering Bed Head styling products in select markets.