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90%
(5y)
62%
(1y)
134%
(3mo)

About Smart Door Knob

Smart door knobs are connected access devices that enable keyless entry, remote locking/unlocking, and integration with smart home ecosystems, mobile apps, and security platforms.

Trend Decomposition

Trend Decomposition

Trigger: Increasing demand for convenient, keyless access and integration of home security with IoT ecosystems.

Behavior change: People increasingly rely on smartphone unlocks, temporary digital keys for guests, and automation rules for entry events.

Enabler: Advances in wireless protocols (Bluetooth/Wi‑Fi/Z‑wave), low power microelectronics, cloud connectivity, and strong mobile authentication.

Constraint removed: Elimination of physical keys as the sole entry method and simplified provisioning of access for multiple users.

PESTLE Analysis

PESTLE Analysis

Political: Regulatory emphasis on home security and data privacy standards for connected devices.

Economic: Lower hardware costs and subscription based services for remote monitoring and access management.

Social: Growing preference for seamless, contactless interactions and enhanced home security reputation.

Technological: Proliferation of smart home hubs, mobile apps, biometric authentication, and secure cloud services.

Legal: Compliance requirements for data handling, encryption, and incident reporting in connected devices.

Environmental: Energy efficient components and durable materials aligning with sustainability goals.

Jobs to be done framework

Jobs to be done framework

What problem does this trend help solve?

Provides convenient, secure, and remotely manageable entry into homes.

What workaround existed before?

Traditional keys and mechanical locks with limited remote control and guest access options.

What outcome matters most?

Certainty of access, speed of entry, and cost effective key management.

Consumer Trend canvas

Consumer Trend canvas

Basic Need: Safe, convenient access to the home.

Drivers of Change: IoT adoption, demand for contactless living, and smarter security ecosystems.

Emerging Consumer Needs: Quick provisioning for guests, audit trails, and seamless integration with other smart devices.

New Consumer Expectations: Frictionless setup, reliable geofencing, and strong privacy protections.

Inspirations / Signals: Rapid growth of smart locks in new builds and rental properties.

Innovations Emerging: Multi user guest keys, temporary access windows, and device to device cooperative security.

Companies to watch

Associated Companies
  • August Home - Smart locks and doorbells with remote access and integration into smart homes.
  • Schlage - Smart locks and door hardware including electronic deadbolts and integration with home ecosystems.
  • Yale Home - Smart locking solutions with app based access and compatibility with major platforms.
  • Kwikset - Digital door locks and smart lock products with user friendly provisioning.
  • Ultraloq - Smart lock solutions offering fingerprint, keypad, and smartphone access.
  • Level Lock - Smart locks focused on seamless integration with smartphones and home ecosystems.
  • Danalock - Smart lock devices with remote access and Bluetooth connectivity.
  • ASSA ABLOY - Global security solutions group owning multiple smart lock brands and technologies.
  • Salto Systems - Electronic locking solutions with cloud enabled access management.
  • Latch - Smart lock platform targeting apartments and multi dwelling scenarios with mobile access.