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44%
(5y)
31%
(1y)
6%
(3mo)

About Age Of Rebellion

Age of Rebellion is a Star Wars themed tabletop role playing game setting produced by Fantasy Flight Games, centered on the Rebel Alliance era and its campaigns against the Galactic Empire.

Trend Decomposition

Trend Decomposition

Trigger: Interest spiked around Star Wars media and new RPG product releases centered on the Rebel Alliance era.

Behavior change: Players seek narrative rich, campaign style play emphasizing resistance, frontier missions, and political intrigue within the Star Wars universe.

Enabler: Established Star Wars IP licensing, modular RPG systems, and accessible rule frameworks for cooperative storytelling.

Constraint removed: Availability of official, publisher supported campaigns and tools reduces reliance on homebrew rules.

PESTLE Analysis

PESTLE Analysis

Political: Fandom and licensing dynamics shape how official materials are released and perceived by players.

Economic: Market for licensed RPGs and accessories drives distribution, pricing, and bundle offers.

Social: Community driven content, live play streams, and organized play events bolster engagement.

Technological: Digital platforms enable online play, virtual tabletop adoption, and searchable sourcebooks.

Legal: Intellectual property rights govern Star Wars material, influencing what publishers can publish.

Environmental: Collectible materials and physical game components impact production footprints.

Jobs to be done framework

Jobs to be done framework

What problem does this trend help solve?

Provides a structured, immersive Star Wars RPG experience with ready to run campaigns.

What workaround existed before?

Players relied on generic systems or homebrews to simulate Rebel era campaigns.

What outcome matters most?

Narrative immersion and campaign continuity with reliable rules and official content.

Consumer Trend canvas

Consumer Trend canvas

Basic Need: Want for organized, IP backed tabletop role playing experiences.

Drivers of Change: Popularity of Star Wars media, licensed RPG ecosystems, and cross media storytelling.

Emerging Consumer Needs: Ready to play adventures, accessible rules, and digital tooling compatibility.

New Consumer Expectations: High fidelity lore, official support, and community driven content ecosystems.

Inspirations / Signals: Successful Star Wars RPG launches, streaming campaigns, and fan made adaptations.

Innovations Emerging: Modular adventure packs, digital compendiums, and cross platform play support.

Companies to watch

Associated Companies
  • Fantasy Flight Games - Original publisher of Star Wars: Age of Rebellion and related RPG lines.
  • Lucasfilm - IP holder and licensor for Star Wars franchise content.
  • Asmodee - Parent company overseeing distribution of Fantasy Flight Games products.
  • Modiphius Entertainment - Publisher of alternative Star Wars role playing systems and adventures.
  • Edge Studio - Creator of supplemental content and tools for RPG ecosystems.
  • Beadle & Grimm's - Produces high quality, ready to run RPG accessories and modules for Star Wars settings.
  • DriveThruRPG - Digital marketplace enabling distribution of Star Wars RPG materials and fan content.
  • Tabletop Simulator - Platform enabling online Star Wars RPG play and module sharing.
  • Roll20 - Virtual tabletop enabling online Star Wars: Age of Rebellion campaigns.
  • Sierra Madre Games - Independent publisher contributing to Star Wars RPG ecosystem with adventures and tools.