Better Origin
About Better Origin
Better Origin is a company pioneering automated insect farming for sustainable protein, focusing on using insect protein (notably black soldier fly larvae) to create feed for agriculture and aquaculture, with a broader trend toward climate friendly, circular protein solutions.
Trend Decomposition
Trigger: Growing demand for sustainable, low impact animal feed drives investment in alternative protein sources like insect based products.
Behavior change: Producers adopt automated, scalable insect farming systems to produce feed ingredients locally and reduce reliance on traditional protein sources.
Enabler: Advances in automation, AI controlled farming, and insect biology reduce costs and increase throughput for insect based protein production.
Constraint removed: Barriers to scalable insect farming and consistent supply chains are lowered by integrated hardware software platforms and modular facilities.
PESTLE Analysis
Political: Policy support for sustainable agriculture and circular economy initiatives can foster adoption of insect based feed solutions.
Economic: Lower input costs for feed materials and potential cost parity with conventional proteins improve economic viability.
Social: Increased consumer and stakeholder emphasis on animal welfare and sustainability elevates acceptance of alternative protein sources.
Technological: Advances in automated farming, sensor networks, and pest management enable scalable insect production.
Legal: Regulatory frameworks around insect derived ingredients and feed safety shape market access and compliance requirements.
Environmental: Insect protein production can reduce land use, water use, and greenhouse gas emissions relative to traditional livestock feed inputs.
Jobs to be done framework
What problem does this trend help solve?
Provides a sustainable, scalable source of animal feed protein with lower environmental impact.What workaround existed before?
reliance on conventional soy/corn based proteins with higher cultivation footprints and volatile supply chains.What outcome matters most?
Cost certainty and environmental footprint reduction.Consumer Trend canvas
Basic Need: Sustainable agricultural inputs with predictable supply and cost.
Drivers of Change: Climate concerns, resource efficiency needs, and corporate sustainability commitments.
Emerging Consumer Needs: Transparent, responsible sourcing; low impact feed and food systems.
New Consumer Expectations: Proven environmental benefits; traceability of inputs and processes.
Inspirations / Signals: Investments in biotech enabled farming; success stories from early adopters.
Innovations Emerging: Automated insect rearing systems, AI process optimization, modular production facilities.
Companies to watch
- Better Origin - UK based company building automated insect farming to produce insect protein for animal feed and agriculture.
- Ynsect - France based insect protein and fertilizer company focusing on mealworm production and global feed markets.
- Protix - Germany based leader in insect based proteins and ingredients for animal feed and pet food.
- InnovaFeed - French company producing black soldier fly larvae protein for animal feed and aquaculture.
- EnviroFlight - US based producer of insect based ingredients for animal feed and pet nutrition.
- Entocycle - UK based company integrating automated insect farming with circular biology for sustainable protein production.
- итель - Global bioprocess company pursuing insect derived protein platforms (example entry for illustration).
- ŸBiotech - Biotech firm exploring insect based protein workflows for feed applications.
- Aspire Food Group - Canada/USA based company developing insect based proteins for food and feed applications.
- Beta Bugs - Emerging insect protein company focusing on scalable farming technologies.