Cica Cleanser
About Cica Cleanser
Cica Cleanser is a skincare product trend centered on cleansers formulated with centella asiatica (cica) extracts to soothe irritated skin while cleansing, gaining popularity in subsequent skincare routines and tutorials.
Trend Decomposition
Trigger: Growing consumer interest in barrier supporting, soothing skincare ingredients and simplicity in routines.
Behavior change: Consumers adopt gentle, hammer style cleansers with calming actives and fewer harsh surfactants; routines emphasize pre and post cleanse soothing steps.
Enabler: Increased availability of affordable centella based formulations and online skincare education driving adoption.
Constraint removed: Reduced fear of irritation from cleansing and broader access to targeted soothing ingredients.
PESTLE Analysis
Political: Regulatory scrutiny of cosmetic ingredients remains stable with emphasis on safety and labeling.
Economic: Growth of DTC skincare brands and online marketplaces lowers price barriers for specialty cleansers.
Social: Demand for ‘skin barrier’ health and minimalistic routines increases acceptance of gentler cleansing products.
Technological: Advances in formulation science enable gentler cleansers with potent centella extracts and stable actives.
Legal: Compliance with cosmetic product safety standards and ingredient disclosures remains a prerequisite.
Environmental: Interest in sustainable packaging and cruelty free testing informs consumer choices.
Jobs to be done framework
What problem does this trend help solve?
Soothing skincare during cleansing without compromising cleanliness.What workaround existed before?
Harsh surfactants and stripping cleansers causing irritation; multi step soothing routines.What outcome matters most?
Certrainly soothing, maintain skin barrier integrity, and efficient cleansing.Consumer Trend canvas
Basic Need: Effective cleansing with gentle care for sensitive or reactive skin.
Drivers of Change: Increased awareness of skin barrier health; consumer preference for simple routines.
Emerging Consumer Needs: Calming post cleanse sensation; transparent ingredient sourcing.
New Consumer Expectations: Clean formulas, minimal risk of irritation, sustainably sourced centella.
Inspirations / Signals: Skincare influencer reviews highlighting centella efficacy; clinical studies on barrier support.
Innovations Emerging: Cleanser emulsions with centella extracts and low irritant surfactants; compact travel formats.
Companies to watch
- Dr. Jart+ - Korean skincare brand offering centella based products and cleansers in their lineup.
- COSRX - Known for centella centric products and gentle cleansers within its portfolio.
- Purito - Korean brand with centella and soothing formulations appealing to sensitive skin users.
- Innisfree - Offers centella based cleansers and barrier friendly skincare options.
- Krave Beauty - Focuses on gentle cleansers and barrier supportive formulations.
- Some By Mi - Popular for centella containing skincare lines and soothing products.
- Skin1004 - Centerpiece centella products with gentle cleansing options.
- Etude House - Offers centella based skincare products including cleansers in some markets.