Getaround
About Getaround
Getaround is a on demand car sharing platform that enables individuals to rent cars from local owners or fleets, reflecting broader trends in peer to peer mobility and alternative ownership models.
Trend Decomposition
Trigger: Growing demand for flexible, on demand transportation and underutilized personal vehicles drives adoption of peer to peer car sharing.
Behavior change: Consumers rent cars directly from others or fleets via apps rather than owning or renting from traditional rental agencies.
Enabler: Mobile apps, connected car technology, and digital payments reduce friction and enable instantaneous listings, bookings, and insurance handling.
Constraint removed: High friction rental processes and lack of transparency about vehicle availability are reduced through platform marketplaces and standardized terms.
PESTLE Analysis
Political: Regulatory frameworks for peer to peer car sharing influence insurance, safety standards, and licensing requirements.
Economic: Lower total cost of ownership for users and new income streams for car owners; seasonal demand and pricing dynamics affect profitability.
Social: Increasing emphasis on sustainability, community sharing, and urban mobility solutions reduces reliance on private car ownership.
Technological: Apps, GPS tracking, telematics, and digital identifications enable trust, real time availability, and safer transactions.
Legal: Insurance coverage, liability, and regulatory compliance for peer to peer rental models shape platform terms and user rights.
Environmental: Potential reductions in vehicle miles traveled per capita and improved utilization of existing assets support lower emissions.
Jobs to be done framework
What problem does this trend help solve?
Provides flexible, economical, on demand vehicle access without ownership.What workaround existed before?
Traditional car rental or private car ownership with underutilized assets.What outcome matters most?
Cost efficiency combined with convenience and certainty of vehicle availability.Consumer Trend canvas
Basic Need: Access to transportation when needed without owning a car.
Drivers of Change: Urbanization, rising car ownership costs, and mobility as a service ecosystems.
Emerging Consumer Needs: Flexible pricing, faster bookings, and safer, insured transactions.
New Consumer Expectations: Transparent terms, reliable vehicle condition, and seamless digital experience.
Inspirations / Signals: Success of sharing economy platforms and rising demand for alternative ownership models.
Innovations Emerging: Insurance partnerships, remote key access, and dynamic pricing algorithms.
Companies to watch
- Getaround - Original and leading peer to peer car sharing platform enabling car rentals from local owners.
- Turo - Global peer to peer car sharing marketplace offering vehicle rentals from private owners and hosts.
- Ouicar - French car sharing service acquired by Getaround; operates in France as a local sharing marketplace.
- Zipcar - Membership based car sharing service focusing on urban mobility with a fleet based model.
- Share Now - Joint venture offering car sharing across several European cities via a fleet and app platform.
- Avis Car Rental - Traditional car rental company exploring expanded mobility options and hybrid models with digital convenience.
- Hertz Car Share - Global rental brand offering car sharing and flexible mobility options in select markets.
- CarNext - Marketplace for quality used cars including flexible rental options and fleet management solutions.
- Car2Go - Former car sharing service now integrated into Share Now; contributed to urban on demand mobility model.
- Enterprise CarShare - Enterprise program offering corporate and community car sharing options in various markets.