Included Health
About Included Health
Included Health is a company delivering inclusive, patient centered healthcare solutions, particularly focused on LGBTQ+ communities and underserved populations, expanding how employers and providers address comprehensive care.
Trend Decomposition
Trigger: Growing recognition of the importance of inclusive, accessible healthcare for marginalized groups and corporate diversity + inclusion initiatives driving benefit design.
Behavior change: Employers and insurers adopt inclusive benefits, clinics and telehealth services expand culturally competent care, and patients seek providers with inclusive practices.
Enabler: Advances in telehealth, data privacy assurances, and partnerships between insurers, employers, and specialty clinics enable scalable inclusive care.
Constraint removed: Stigmas and gaps in care for LGBTQ+ and minority patients are reduced through dedicated programs and accessible, non discriminatory services.
PESTLE Analysis
Political: Policy emphasis on health equity and anti discrimination drives demand for inclusive health benefits.
Economic: Employers seek cost effective, value based care models that improve outcomes for diverse populations.
Social: Heightened awareness of health disparities elevates demand for culturally competent care.
Technological: Telehealth, patient portals, and data analytics enable personalized, accessible care for diverse groups.
Legal: Compliance with anti discrimination, privacy, and data sharing regulations shapes program design.
Environmental: Not a primary driver; limited direct impact beyond broader corporate ESG commitments.
Jobs to be done framework
What problem does this trend help solve?
It solves the problem of underserved patients lacking inclusive, accessible, and culturally competent healthcare.What workaround existed before?
Patients faced misaligned benefits, limited provider options, and stigma when seeking care.What outcome matters most?
Certainty and speed in obtaining affirming, affordable, and high quality care.Consumer Trend canvas
Basic Need: Access to inclusive, respectful healthcare.
Drivers of Change: Recognition of health equity, employer benefit demands, and telehealth scalability.
Emerging Consumer Needs: Culturally competent providers, transparent costs, and convenient access.
New Consumer Expectations: Personalized care, privacy, and seamless digital experiences.
Inspirations / Signals: Corporate wellness programs prioritizing inclusion; partnerships between insurers and specialized clinics.
Innovations Emerging: Inclusive care networks, bias free intake, and tailored benefit design.
Companies to watch
- Included Health - Aims to transform care delivery for LGBTQ+ individuals and diverse populations through inclusive health services.
- Kaiser Permanente - Provider led integrated care system with emphasis on inclusive and accessible care models.
- Cigna - Global insurer expanding inclusive benefits and networks to support diverse patient needs.
- CVS Health - Healthcare and retail giant leveraging digital health tools to broaden access and inclusivity.
- Humana - Payor with programs focused on inclusive, member centered care and population health.