Make My Shave
About Make My Shave
Make My Shave is an Australian shaving brand focused on eco conscious, skin friendly products for women, including razors with built in shaving gel and a community driven approach to at home dermaplaning.
Trend Decomposition
Trigger: Demand for kinder, more sustainable feminine grooming solutions and a shift toward self care rituals in skincare led shaving.
Behavior change: Consumers seek integrated shaving solutions and brands that frame shaving as skincare rather than a barrier to beauty.
Enabler: Eco friendly materials, bundled dermaplaning features, and direct to consumer channels that educate and build community.
Constraint removed: Friction of separate products (razor, gel, and skincare steps) by providing integrated tools and education in one brand experience.
PESTLE Analysis
Political: Growing regulatory emphasis on sustainable packaging and ingredient safety influences product design and labeling.
Economic: Increased consumer willingness to invest in premium, long lasting grooming products aligns with eco conscious pricing.
Social: Emphasis on body positivity, self care rituals, and female empowerment shapes brand messaging and community building.
Technological: Advances in material science and micro dermabrasion/dermaplaning tools enable safer, at home shaving experiences.
Legal: Compliance with cosmetic/personal care regulations and claims substantiation drives product development and marketing.
Environmental: Focus on sustainable packaging and refillable or recyclable components reduces environmental footprint.
Jobs to be done framework
What problem does this trend help solve?
Provides a gentle, effective shaving experience tailored for women with an eco conscious approach.What workaround existed before?
Use separate products (razor, shaving gel, dermaplaning tools) from multiple brands with less emphasis on sustainability or skincare framing.What outcome matters most?
Comfort and skin safety achieved quickly with a ritual like, planet friendly experience.Consumer Trend canvas
Basic Need: Safe, effective, and skincare aligned shaving solutions for women.
Drivers of Change: Demand for sustainable personal care, skincare led branding, and community driven brands.
Emerging Consumer Needs: Integrated tools, ethical sourcing, transparent ingredients, and educational content.
New Consumer Expectations: Brands that treat shaving as part of self care and environmental responsibility.
Inspirations / Signals: Growth of eco conscious beauty brands and at home grooming innovations.
Innovations Emerging: Built in dermaplaning capabilities, ergonomic female focused designs, and sustainable packaging.
Companies to watch
- Make My Shave - Australian shave and skincare brand focused on women, eco conscious materials, and at home dermaplaning.
- Harry's - Grooming brand with razors and subscription model; expanding into accessories and women focused products.
- Dollar Shave Club - Subscription based shaving brand with broad grooming product lines.
- Gillette (Procter & Gamble) - Global shaving brand with extensive product lines and campaigns around inclusive grooming.
- Barbasol - Shaving cream and related products with long standing market presence.
- VeroShave - Male grooming brand focusing on shaving accessories and skincare; relevant in broader market trends.
- Flamingo - Women focused skincare and grooming brand under the Harry's umbrella with gender inclusive products.
- The Art of Shaving - Premium shaving brand with a focus on ritual and grooming experience.
- Bevel - Grooming brand emphasizing skin health and specialized products for different skin types.
- BarberPro - Professional grade grooming products influencing consumer at home trends.