Nature Positive
About Nature Positive
Nature Positive is a coordinated global initiative and framework encouraging governments, businesses, and civil society to operate in ways that restore and safeguard nature, with a common ambition to make societies and economies nature positive by around 2030.
Trend Decomposition
Trigger: Growing recognition of biodiversity loss and climate risk prompting demand for measurable, credible nature restoration commitments.
Behavior change: Companies and policymakers adopt nature positive targets, integrate nature risk assessments, and report on biodiversity impacts.
Enabler: Availability of science based targets, biodiversity accounting methods, and transparent monitoring tools; investor pressure and consumer demand for sustainability.
Constraint removed: Regulatory ambiguity around nature related financial risk and lack of standardized metrics are being reduced through frameworks and disclosures.
PESTLE Analysis
Political: Governments increasingly embed nature positive goals in policy agendas and international agreements.
Economic: Businesses view nature positive actions as long term risk mitigation and value creation through sustainable supply chains.
Social: Public awareness grows about biodiversity importance and ecosystem services, influencing consumer choices and activism.
Technological: Advances in remote sensing, biodiversity monitoring, and data analytics enable credible tracking of nature positive progress.
Legal: Increasing adoption of nature related financial disclosures and regulatory push towards nature positive standards.
Environmental: Direct focus on restoring ecosystems, protecting habitats, and reducing harm from production and consumption.
Jobs to be done framework
What problem does this trend help solve?
It addresses the risk of biodiversity loss and ecosystem service degradation impacting business resilience and planetary health.What workaround existed before?
Vague sustainability pledges with limited measurable outcomes and fragmented biodiversity reporting.What outcome matters most?
Credible, verifiable improvements in ecosystem health and resilient supply chains with clear metrics.Consumer Trend canvas
Basic Need: A sustainable economy that respects planetary boundaries.
Drivers of Change: Biodiversity science, investor scrutiny, consumer demand, and regulatory pressure.
Emerging Consumer Needs: Trustworthy impact data and products produced with nature positive practices.
New Consumer Expectations: Transparent supply chains and measurable environmental performance.
Inspirations / Signals: Corporate pledges to nature positive by 2030, nature restoration projects, and financial disclosures.
Innovations Emerging: Nature risk scoring, biodiversity impact dashboards, and nature positive finance instruments.
Companies to watch
- Unilever - Committed to nature positive living and integrating nature related financial risk disclosures into reporting.
- IKEA - Pursues nature positive commitments across supply chains and product development by 2030.
- Microsoft - Invests in biodiversity and nature based solutions as part of its sustainability strategy.
- Nestlé - Advances nature positive initiatives across nutrition, sourcing, and ecosystems restoration.
- Coca-Cola - Integrates nature positive goals into packaging, water stewardship, and supply chain projects.
- Danone - Aligns business strategy with nature positive impact, focusing on ecosystems and regenerative practices.
- BYD (Nature-positive advocacy/adoption in mobility contexts) - Supports nature positive approaches in sustainable mobility and supply chain practices.
- Samsung - Explores nature positive product life cycles and responsible resource use.
- Walmart - Invests in nature positive supply chain improvements and sustainable sourcing.
- Verra (standards organization aligned with nature-positive progress) - Provides standards and certification frameworks that underpin nature positive claims.