Pelvic Care
About Pelvic Care
Pelvic Care is a trend in women's health focusing on pelvic floor health, rehabilitation, and related devices and services aimed at improving continence, sexual function, and overall pelvic wellness for individuals across pregnancy, postpartum, aging, and general health contexts.
Trend Decomposition
Trigger: Increased awareness of pelvic floor dysfunction and postpartum rehabilitation, plus consumer interest in at home health devices and guided therapy.
Behavior change: More people seek professional pelvic floor therapy and adopt at home devices and programs; increased uptake of digital coaching and guided exercise routines.
Enabler: Advances in low cost biofeedback devices, telehealth access to pelvic health specialists, and consumer oriented education on pelvic anatomy and exercises.
Constraint removed: Reduced stigma and greater availability of discreet, user friendly devices and apps for pelvic health self care.
PESTLE Analysis
Political: Growing emphasis on women's health funding and preventive care in healthcare policy.
Economic: Rising consumer spending on wellness technologies and fertility/parenting support products.
Social: Increased openness about pelvic health and a shift toward proactive self care routines.
Technological: Proliferation of at home biofeedback devices, mobile apps, and connected health platforms for pelvic rehab.
Legal: Regulation considerations for medical devices and telehealth privacy standards.
Environmental: Demand for durable, repairable devices and reduced single use medical waste through consumer grade solutions.
Jobs to be done framework
What problem does this trend help solve?
It helps individuals improve pelvic floor function, reduce incontinence, enhance sexual health, and support postpartum recovery.What workaround existed before?
In clinic physical therapy and non digital guidance; at home routines without real time feedback or structured programs.What outcome matters most?
Certainty of progress and speed of improvement, combined with convenient access and affordable solutions.Consumer Trend canvas
Basic Need: Healthy pelvic function for continence, core stability, and sexual wellness.
Drivers of Change: Better health literacy, digital health adoption, and demand for non pharmacological remote therapies.
Emerging Consumer Needs: Guided, personalized pelvic rehab programs and discreet usage in daily life.
New Consumer Expectations: Evidence based results, data privacy, and seamless integration with other wellness apps.
Inspirations / Signals: Success stories from postpartum recovery, high profile discussions about pelvic health, and influencer led education.
Innovations Emerging: Biofeedback wearables, connected pelvic trainers, and AI guided exercise plans.
Companies to watch
- Elvie - Elvie develops at home pelvic floor trainers and connected devices for pelvic health and continence.
- Intimina - Intimina offers pelvic health products including Kegel exercisers and female intimacy devices.
- Perifit - Perifit provides a digital pelvic floor training system with biofeedback via a connected device.
- Kegel8 - Kegel8 offers pelvic floor stimulation devices and home rehabilitation products.