Simply Do
About Simply Do
Simply Do refers to Simply Do Ideas Limited, a UK based innovation management software platform (often marketed as SimplyDo) that enables organizations to crowdsource, capture, prioritize, and action ideas across public services, healthcare, housing, defence, education, and government. The platform emphasizes end to end collaboration and structured idea governance to drive organizational improvement.
Trend Decomposition
Trigger: Demand for structured idea crowdsourcing and collaborative problem solving in large organizations and public sector bodies.
Behavior change: Teams increasingly use centralized ideation platforms to collect ideas from both internal and external stakeholders, prioritizing and monitoring progress within a single system.
Enabler: Cloud based collaboration SaaS with built in governance, prioritization, and workflow automation; emphasis on security and cross organizational collaboration.
Constraint removed: Siloed idea collection and manual, offline methods; reduced friction for submitting, evaluating, and acting on ideas across departments and partners.
PESTLE Analysis
Political: Public sector and governmental agencies adopt structured innovation platforms to improve service delivery and accountability.
Economic: Reduced cost of running large scale ideation programs; potential ROI from faster implementation of efficiency improving ideas.
Social: Increased expectations for participatory governance and stakeholder engagement in service design.
Technological: Adoption of cloud based collaboration tools, AI driven idea routing, and integration with existing enterprise systems.
Legal: Compliance and data governance requirements for handling sensitive public sector ideas and user data.
Environmental: Indirect impact through more efficient policies and processes that reduce waste and resource use.
Jobs to be done framework
What problem does this trend help solve?
It helps organizations systematically surface and implement improvements by crowdsourcing ideas from diverse stakeholders.What workaround existed before?
Informal suggestion boxes, ad hoc workshops, and scattered email threads with limited traceability.What outcome matters most?
Speed and certainty in turning ideas into measurable actions and outcomes.Consumer Trend canvas
Basic Need: Structured, collaborative problem solving at scale.
Drivers of Change: Digital transformation in public/private sectors; demand for transparent governance; need for measurable impact from ideas.
Emerging Consumer Needs: Transparent ideation processes; clear ownership and progress visibility of ideas.
New Consumer Expectations: Faster validation of ideas; governance over idea selection and outcomes.
Inspirations / Signals: Growth of enterprise innovation platforms; movement toward crowdsourced policy design.
Innovations Emerging: AI assisted idea routing, cross organization collaboration features, integrated roadmaps.
Companies to watch
- Simply Do Ideas Limited - UK based innovation management platform (SimplyDo) enabling crowdsourcing and governance of ideas for public and private sectors.
- Simply Do (UK LinkedIn presence) - LinkedIn profile representing the SimplyDo ecosystem and services.
- CB Insights - SimplyDo (market profile) - Analyst profile describing SimplyDo as an enterprise SaaS platform for crowdsourcing innovation.
- Crunchbase - Simply Do (Simply Do Ideas Ltd) - Company profile with funding and founding details; innovation platform context.
- IDEO - Global design and innovation consultancy often involved in ideation processes and human centered innovation.
- Spigit (Planbox/Spigit lineage in market for ideation platforms) - Enterprise ideation platform that competes in the same market segment as SimplyDo for crowdsourced innovation.
- Brightidea - Cloud based innovation management platform used by enterprises to crowdsource and manage ideas.
- IdeaScale - Innovation management software focused on crowdsourcing ideas and building innovation programs.