Splits59
About Splits59
Splits59 is a premium activewear brand known for sculpting leggings and performance fabrics, gaining visibility in fitness and fashion circles. The trend centers on elevated athleisure, design forward sportswear, and a growing consumer demand for premium, versatile workout to life apparel.
Trend Decomposition
Trigger: Rising demand for premium, fashion forward activewear following athleisure adoption and influencer endorsements.
Behavior change: Consumers purchase higher quality, multifunctional pieces and mix athletic wear into everyday outfits.
Enabler: Innovation in technical fabrics, improved dye and print capabilities, and direct to consumer channels that reduce price friction for premium items.
Constraint removed: Access to premium activewear through e commerce and brand collaborations reduces gatekeeping by price and distribution.
PESTLE Analysis
Political: Global supply chains for textiles influence sourcing and tariffs can affect pricing and availability.
Economic: Rising disposable income in key markets fuels demand for premium athleisure; currency fluctuations impact import costs.
Social: Athleisure as everyday fashion norm; consumer desire for visible health and fitness culture drives adoption of premium activewear.
Technological: Advances in performance fabrics, moisture management, and seamless/engineered construction enable more functional apparel.
Legal: Certifications for performance claims and sustainability disclosures influence product development and marketing.
Environmental: Growing emphasis on sustainable materials and ethics in textile production shapes material choices and supply chain practices.
Jobs to be done framework
What problem does this trend help solve?
Provides stylish, high performance athletic wear that transitions seamlessly from gym to daily life.What workaround existed before?
People mixed gym wear with casual wear or accepted lower quality performance fabrics for everyday use.What outcome matters most?
Quality, fit, durability, and the ability to look polished while exercising or running errands.Consumer Trend canvas
Basic Need: Functional yet fashionable activewear that performs during workouts and looks good afterward.
Drivers of Change: Demand for versatile, statement making apparel; influencer driven visibility; improvements in fabric technology.
Emerging Consumer Needs: Sustainable sourcing, better fit across body types, and transparent product origins.
New Consumer Expectations: Longer product lifecycles, reliable performance, and brand storytelling that resonates with lifestyle.
Inspirations / Signals: Collaborations between premium activewear brands and fashion labels; high profile endorsements.
Innovations Emerging: Engineered knitting, seamless construction, responsive compression, and digital fit tools.
Companies to watch
- Splits59 - Premium activewear brand known for sculpting leggings and performance fabrics.
- Lululemon - Global athletic apparel leader focusing on premium, versatile activewear.
- Nike - Major sportswear brand driving performance focused, fashion forward athletic apparel.
- Adidas - Global athletic brand blending performance with lifestyle athleisure offerings.
- Athleta - Premium activewear brand focused on women with a strong emphasis on fit and sustainability.
- Alo Yoga - Lifestyle and performance yoga apparel brand known for stylish, multifunctional pieces.
- Gymshark - Direct to consumer fitness brand expanding into premium athleticwear with bold design.
- Fabletics - Subscription based activewear brand offering curated, affordable premium pieces.
- Under Armour - Performance apparel brand investing in innovative fabrics and fit for athletes.
- Sweaty Betty - Premium activewear brand known for stylish, functional apparel with a fashion forward edge.