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517%
(5y)
218%
(1y)
41%
(3mo)

About Sustainable Concrete

Sustainable Concrete is a, established topic focused on reducing the environmental impact of concrete production and use through low emission cement, supplementary cementitious materials, carbon capture, recycled aggregates, and innovative mix designs.

Trend Decomposition

Trend Decomposition

Trigger: Global demand for lower embodied carbon construction materials and regulatory pressure to decarbonize the built environment.

Behavior change: Builders and developers increasingly specify low carbon mixes, and contractors adopt on site recycling and carbon smart concretes.

Enabler: Advances in blended cements, carbon capture utilization and storage (CCUS) in concrete, digital mix design tools, and supplier transparency.

Constraint removed: Reduced cost and availability of supplementary cementitious materials and demonstrated performance of low carbon concretes in structural applications.

PESTLE Analysis

PESTLE Analysis

Political: Governments push for decarbonization in construction through standards and incentives.

Economic: Lowering total cost of ownership through durability and lifecycle savings; demand for sustainable asset financing.

Social: Growing consumer and tenant preference for greener buildings; corporate sustainability reporting drives adoption.

Technological: Innovations in carbonate curing, fly ash and slag utilization, admixtures, and digital design optimization.

Legal: Building codes increasingly incorporate performance based and low carbon requirements.

Environmental: Reduced embodied carbon and improved end of life recyclability of concrete structures.

Jobs to be done framework

Jobs to be done framework

What problem does this trend help solve?

Reducing embodied carbon and environmental impact of concrete in construction.

What workaround existed before?

Higher carbon ordinary Portland cement mixes and limited use of recycled aggregates.

What outcome matters most?

Cost effective, high performance, low carbon concrete with predictable long term durability.

Consumer Trend canvas

Consumer Trend canvas

Basic Need: Sustainable construction materials with verified performance.

Drivers of Change: Environmental regs, client demand for green assets, and lifecycle cost considerations.

Emerging Consumer Needs: Lower embodied carbon, transparency of material sourcing, and resilience of concrete.

New Consumer Expectations: Proven environmental claims, reduced maintenance, and asset value preservation.

Inspirations / Signals: Case studies of low carbon structures, industry collaborations, and carbon credit programs.

Innovations Emerging: CarbonCure and other CO2 infused concretes, slag/fly ash blends, and advanced admixtures.

Companies to watch

Associated Companies
  • Holcim (LafargeHolcim) - Global cement and concrete producer pursuing low carbon concrete and CCUS initiatives.
  • CEMEX - Cement company investing in low carbon cements and sustainable construction solutions.
  • CRH plc - Multinational materials company exploring sustainable concrete and circular economy feedback loops.
  • Argos (Grupo Argos) - Latin American cement company developing eco friendly concrete products.
  • Lafarge - Part of Holcim group; focuses on sustainable cement and concrete solutions.
  • CarbonCure Technologies - Company delivering CO2 utilization in concrete to reduce embodied carbon.
  • Solidia Technologies - Provider of low carbon cement and concrete technologies and curing processes.
  • Boral - Construction materials company advancing sustainable concrete ingredients and recycling practices.
  • Sika AG - Specialty chemicals company supplying sustainable concrete admixtures and solutions; enables low carbon mixes.
  • Taiheiyo Cement - Japanese cement producer adopting environmentally friendlier clinker and cement technologies.