ThisThat
About ThisThat
ThisThat is a data driven advertising measurement platform focused on influencer marketing, offering brand lift insights and real time audience feedback to prove campaign impact and ROI.
Trend Decomposition
Trigger: Brands increasingly demand tangible measurement of influencer campaigns and cross platform impact.
Behavior change: Advertisers shift budget toward measurement driven campaigns and demand multi touch attribution from influencer activity.
Enabler: Access to real time audience insights, scalable brand lift testing, and integrated measurement tech lowers the cost and complexity of proving impact.
Constraint removed: Fragmented, qualitative reports are replaced by real time, quantitative brand impact data across channels.
PESTLE Analysis
Political: Impartial measurement standards and transparency in advertising disclosures influence adoption.
Economic: Higher demand for accountable ad spend boosts adoption of measurement platforms; potential cost savings through better ROI.
Social: Brands seek authentic attribution of creator driven campaigns and consumer trust signals from real time feedback.
Technological: Advances in data analytics, AI driven insights, and cross platform integration enable scalable measurement.
Legal: Privacy and data protection regulations shape how audience data can be collected and used in measurement.
Environmental: Not a primary factor for this trend; ecological considerations are indirect via digital advertising footprint.
Jobs to be done framework
What problem does this trend help solve?
Proving the incremental value of influencer campaigns with measurable brand lift and ROI.What workaround existed before?
Relying on qualitative feedback, vanity metrics, and fragmented reports from individual platforms.What outcome matters most?
Certainty of impact and speed of decision making to optimize spend.Consumer Trend canvas
Basic Need: Reliable measurement of marketing effectiveness across influencer channels.
Drivers of Change: Demand for accountability, growth of influencer marketing, and access to scalable analytics.
Emerging Consumer Needs: Transparency in how ads influence opinions and purchases.
New Consumer Expectations: Brands that measure and demonstrate impact will be trusted more by advertisers.
Inspirations / Signals: Case studies showing higher ROI from data driven influencer campaigns.
Innovations Emerging: Real time brand lift testing, cross platform attribution, and influencer impact dashboards.
Companies to watch
- ThisThat - Data driven influencer marketing measurement and brand lift platform.
- ThisThat Ltd - UK based data company focused on advertiser insights and measurement.
- ThisThat App - Polling/auxiliary platform related to social engagement; demonstrates breadth of 'ThisThat' branding in tech.
- ThisThat (ThisThat Surveys) - Survey platform used to collect respondent data for advertising insights.