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We surface rapidly growing trends in fashion before they take off.

Z Supply

60,500 vol/mo
47%
(5y)
28%
(1y)
11%
(3mo)

Z Supply is a fashion brand known for premium basics and soft, comfortable apparel, often cited for its wardrobe staples and elevated cas...

Hoka

1,220,000 vol/mo
46%
(5y)
-2%
(1y)
-9%
(3mo)

Hoka is a renowned athletic footwear brand known for its maximalist running shoes, celebrated for cushioning technology and distinctive o...

45%
(5y)
18%
(1y)
14%
(3mo)

Wrinkle free shirt is a durable apparel category focused on fabrics and finishes that resist wrinkling, enabling easy care and sharp appe...

Castore

8,100 vol/mo
45%
(5y)
-2%
(1y)
-14%
(3mo)

Castore is a British premium performance sportswear brand founded in 2015 by brothers Tom and Phil Beahon, known for high end apparel and...

Boho Skirt

6,600 vol/mo
45%
(5y)
27%
(1y)
101%
(3mo)

Boho skirt is a fashion category rooted in bohemian style featuring flowing silhouettes, crochet or embroidery, and natural fabrics. It r...

Claw Clip

49,500 vol/mo
44%
(5y)
29%
(1y)
0%
(3mo)

Claw Clip refers to the renewed popularity of large jaw style hair clips used to secure hair quickly and stylishly, driven by social medi...

Suede Blazer

2,400 vol/mo
44%
(5y)
14%
(1y)
-15%
(3mo)

Suede blazer trend: a refined, tactile outerwear piece that blends vintage texture with contemporary tailoring, gaining traction in fashi...

Hipster Underwear

14,800 vol/mo
44%
(5y)
18%
(1y)
-40%
(3mo)

Hipster underwear refers to a mid rise, mid coverage underwear style popular for its balanced fit and comfortable coverage, often embrace...

Vegan leather bag

18,100 vol/mo
44%
(5y)
42%
(1y)
79%
(3mo)

Vegan leather bag products have gained prominence as fashion brands shift toward cruelty free, sustainable materials made from plant base...

Period Shorts

2,400 vol/mo
44%
(5y)
100%
(1y)
71%
(3mo)

Period Shorts are a growing category of moisture wicking, leak proof shorts designed for menstruation, often marketed as period underwear...

Pajamas

135,000 vol/mo
43%
(5y)
3%
(1y)
-58%
(3mo)

Pajamas have evolved from simple sleepwear to a fashionable, versatile loungewear category driving wellness and comfort driven style, wit...

Asymmetric Dress

8,100 vol/mo
43%
(5y)
30%
(1y)
73%
(3mo)

Asymmetric Dress is a fashion trend characterized by dresses that feature uneven hems, asymmetric necklines, or irregular design elements...

Men's Wallet

110,000 vol/mo
43%
(5y)
48%
(1y)
42%
(3mo)

Men's Wallet is a mature consumer category focusing on durable, functional, and stylish carry solutions for men, with ongoing innovations...

Vivobarefoot

110,000 vol/mo
43%
(5y)
4%
(1y)
-14%
(3mo)

Vivobarefoot is a footwear brand known for its minimalist, barefoot inspired shoes focused on natural foot movement and ground feel.

Crochet Bag

18,100 vol/mo
43%
(5y)
10%
(1y)
37%
(3mo)

Crochet Bag is a resurging trend where handmade crochet bags occupy fashion and accessory spaces, driven by sustainable mindfulness, DIY ...

A Line Skirt

30 vol/mo
42%
(5y)
16%
(1y)
-3%
(3mo)

An A line skirt is a classic silhouette defined by a fitted waist and a gradual flare from the hip, offering versatility from office wear...

Tabi

40,500 vol/mo
42%
(5y)
42%
(1y)
16%
(3mo)

Tabi refers to traditional Japanese split toe socks and related footwear concepts. It has influenced fashion through tabi socks and espec...

Athleisure

33,100 vol/mo
42%
(5y)
34%
(1y)
9%
(3mo)

Athleisure is a fashion category that blends athletic wear with everyday apparel, enabling comfort and performance for daily activities. ...

Square Neck Dress

8,100 vol/mo
42%
(5y)
3%
(1y)
76%
(3mo)

Square neck dresses have gained visibility as a versatile, flattering silhouette in mainstream fashion, driven by social media styling tr...

Groundies

3,600 vol/mo
41%
(5y)
67%
(1y)
-7%
(3mo)

Groundies is a brand of barefoot/minimalist footwear focused on natural movement, with a presence in the US and global markets and ongoin...

40%
(5y)
19%
(1y)
13%
(3mo)

Snake Necklace is a long standing jewelry motif that has re emerged in fashion as a statement piece, driven by luxury houses' serpentine ...