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We surface rapidly growing trends in beauty before they take off.

Medicube Mask

12,100 vol/mo
9999%+
(5y)
143%
(1y)
36%
(3mo)

Medicube Mask is a skincare product line from the Medicube brand, a Korean origin dermatology focused skincare company known for masks an...

AI Perfume

140 vol/mo
9999%+
(5y)
2435%
(1y)
29%
(3mo)

AI Perfume refers to the use of artificial intelligence to design, formulate, and personalize fragrances, optimize ingredient combination...

PDRN Serum

14,800 vol/mo
9999%+
(5y)
1205%
(1y)
199%
(3mo)

PDRN Serum is a skincare treatment featuring polydeoxyribonucleotide (PDRN) components derived from DNA, promoted for regenerative skin b...

PDRN Mask

1,300 vol/mo
9999%+
(5y)
2084%
(1y)
171%
(3mo)

PDRN Mask refers to facial masks containing polydeoxyribonucleotide (PDRN), a cosmetic ingredient marketed for its supposed skin repair a...

9999%+
(5y)
333%
(1y)
98%
(3mo)

Collagen Jelly Cream is a skincare product category featuring a jelly like, hydrating cream formulated with collagen to support skin firm...

Exosome Serum

3,600 vol/mo
9999%+
(5y)
791%
(1y)
171%
(3mo)

Exosome serum refers to cosmetic and therapeutic products that utilize exosomes, tiny vesicles released by cells, as active ingredients f...

Beef Tallow Balm

1,900 vol/mo
9999%+
(5y)
78%
(1y)
131%
(3mo)

Beef Tallow Balm is a skincare product made from rendered beef fat (tallow) used as a moisturizer. It has gained attention in niche natur...

9999%+
(5y)
260%
(1y)
578%
(3mo)

Glycolic Acid Exfoliating Toner is a skincare product category featuring toners that use glycolic acid, an alpha hydroxy acid (AHA), to e...

Ectoin

3,600 vol/mo
9999%+
(5y)
357%
(1y)
94%
(3mo)

Celimax

12,100 vol/mo
9999%+
(5y)
282%
(1y)
86%
(3mo)

Celimax is a Korean skincare brand founded in 2019 known for its science driven, transparent approach to formulating skincare products an...

Fwee

12,100 vol/mo
9999%+
(5y)
16%
(1y)
17%
(3mo)

Tsubaki Hair Mask

9,900 vol/mo
9999%+
(5y)
-5%
(1y)
62%
(3mo)

Tsubaki Hair Mask is a premium hair treatment from Shiseido's TSUBAKI brand, formulated with camellia (tsubaki) oil to nourish and smooth...

9434%
(5y)
328%
(1y)
675%
(3mo)

Blurring Setting Powder is a cosmetic product trend focused on lightweight, finely milled powders that reduce the appearance of pores and...

8767%
(5y)
24%
(1y)
-51%
(3mo)
8133%
(5y)
71%
(1y)
96%
(3mo)

Peel Off Lip Liner is a cosmetic trend centered on lip liners designed to be applied and then peeled off for precise color application an...

MCoBeauty

60,500 vol/mo
8109%
(5y)
12%
(1y)
59%
(3mo)

MCoBeauty is a cosmetics brand known for affordable, trend driven makeup and beauty products distributed primarily in Australia and online.

Biodance

18,100 vol/mo
7786%
(5y)
96%
(1y)
46%
(3mo)

Biodance refers to a beauty/capsule skincare trend centered on collagen rich hydrogel/overnight masks marketed under the Biodance brand, ...

7209%
(5y)
52%
(1y)
48%
(3mo)

Beef tallow face cream is a niche skincare trend centered on using rendered beef fat (tallow) as a primary moisturizer in face creams, pr...

Glow Peptide

4,400 vol/mo
6995%
(5y)
1039%
(1y)
102%
(3mo)

Glow Peptide refers to a class of peptide based skincare or regenerative peptide blends marketed to boost skin radiance, collagen product...

3D Nail Gel

2,900 vol/mo
6756%
(5y)
260%
(1y)
258%
(3mo)

3D Nail Gel is a beauty trend focusing on using specialized gel formulations to sculpt three dimensional nail art, enabling high detail, ...

Blur Concealer

260 vol/mo
6595%
(5y)
947%
(1y)
634%
(3mo)

Blur Concealer is a cosmetics trend centered on lightweight, skin like concealers that blur imperfections, deliver natural coverage, and ...

6112%
(5y)
124%
(1y)
190%
(3mo)

Prequel Skincare

33,100 vol/mo
6071%
(5y)
42%
(1y)
-3%
(3mo)

Prequel Skincare is a trend centered on prebiotic and microbiome friendly skincare formulations designed to nurture the skin's beneficial...

5683%
(5y)
107%
(1y)
81%
(3mo)

Plated Skin Science is a skincare movement centered on topical products that use platelet derived exosome technology (Renewosome) to prom...

Lustriva

14,800 vol/mo
5328%
(5y)
115%
(1y)
23%
(3mo)

Lustriva is a patented beauty from within ingredient (Bonded Arginine Silicate and Magnesium Biotinate) marketed to support existing hair...

Pink Bow Nails

4,400 vol/mo
5185%
(5y)
23%
(1y)
16%
(3mo)

Pink Bow Nails is a popular nail art trend featuring pastel pink polish combined with small bow embellishments or bow shaped decals, ofte...

5158%
(5y)
815%
(1y)
347%
(3mo)

Niacinamide Body Lotion is a skincare trend focused on moisturizing formulations that include niacinamide (vitamin B3) as a key active in...

Peptide Lip Balm

2,400 vol/mo
4974%
(5y)
192%
(1y)
152%
(3mo)

Peptide lip balm is a skincare trend centered on lip balms formulated with peptide complexes to support lip skin repair, hydration, and p...

Centella Cleanser

1,600 vol/mo
4812%
(5y)
51%
(1y)
25%
(3mo)

Centella Cleanser refers to facial cleansers formulated with Centella asiatica (cica), a botanical extract prized for soothing anti infla...

Glutathione Serum

1,300 vol/mo
4736%
(5y)
286%
(1y)
117%
(3mo)

Glutathione Serum is a skincare trend centered on topical serums containing glutathione for brightening and antioxidant benefits, driven ...

4293%
(5y)
5%
(1y)
198%
(3mo)

Centella Skincare

9,900 vol/mo
4237%
(5y)
88%
(1y)
30%
(3mo)

Mixsoon

22,200 vol/mo
3925%
(5y)
47%
(1y)
106%
(3mo)

Mixsoon is a Korean skincare brand known for its Bean line and centella based formulations focused on achieving glass skin with minimalis...

3725%
(5y)
509%
(1y)
458%
(3mo)

Rice Eye Cream is a skincare product category leveraging rice derived ingredients (e.g., rice extract, rice bran) aimed at brightening, h...

3617%
(5y)
66%
(1y)
127%
(3mo)

Purito Centella Serum is a popular Korean skincare product featuring Centella Asiatica to calm, repair, and hydrate the skin; it has beco...

Centella Ampoule

22,200 vol/mo
2964%
(5y)
110%
(1y)
108%
(3mo)

Centella Ampoule is a skincare product centered on Centella asiatica (cica) extract, marketed for soothing, calming, and repairing sensit...

Torriden Toner

1,000 vol/mo
2955%
(5y)
69%
(1y)
162%
(3mo)

Torriden Toner is a skincare product category entry from the Torriden brand, recognized in beauty circles for its toners that focus on hy...

2455%
(5y)
276%
(1y)
282%
(3mo)

Yaki Straight Wig refers to a straight textured wig commonly associated with a high gloss, smooth finish resembling yaki hair. It is a wi...

2450%
(5y)
-2%
(1y)
80%
(3mo)

Tallow moisturizer is a niche skincare trend focused on products formulated with animal fat (tallow), appealing to consumers seeking trad...

2319%
(5y)
100%
(1y)
55%
(3mo)

Exosomes microneedling is a cosmetic procedure that combines microneedling with topical exosome rich formulations (often derived from ste...

Beef Tallow Soap

2,400 vol/mo
2289%
(5y)
40%
(1y)
10%
(3mo)

Beef Tallow Soap is a traditional artisanal soap made using rendered beef fat (tallow) as a primary base oil, often marketed for its skin...

Persimmon Soap

14,800 vol/mo
2224%
(5y)
1045%
(1y)
52%
(3mo)

Persimmon soap is a skincare product category that uses persimmon tannin (kakishibu) to deodorize and purify the skin, with multiple bran...

Fino Hair Mask

27,100 vol/mo
2103%
(5y)
-7%
(1y)
39%
(3mo)

Fino Hair Mask refers to the Fino Premium Touch Hair Mask lineage popularized by Shiseido and mirrored by various retailers; it is a, his...

Bean Essence

1,000 vol/mo
2004%
(5y)
9%
(1y)
113%
(3mo)

Lash Clusters

110,000 vol/mo
1770%
(5y)
89%
(1y)
36%
(3mo)

Lash clusters refer to small bundles used in eyelash extensions or falsies to create a fuller, more dramatic lash look. The topic centers...

1747%
(5y)
134%
(1y)
48%
(3mo)

Red light therapy using low level lasers or LEDs is being adopted as a non invasive approach to stimulate hair growth, with products and ...

Roll-On Oil

590 vol/mo
1724%
(5y)
1178%
(1y)
2092%
(3mo)

Peel Off Lip Stain

40,500 vol/mo
1711%
(5y)
17%
(1y)
-2%
(3mo)

Peel Off Lip Stain is a cosmetic trend featuring lip color products that are applied as a liquid or gel and peel off to reveal a stained ...

VT Cosmetics

8,100 vol/mo
1687%
(5y)
365%
(1y)
134%
(3mo)

VT Cosmetics is a K beauty cosmetics brand and subsidiary within the VT Holdings group, known for skincare and color cosmetics distribute...

AHA Deodorant

1,900 vol/mo
1610%
(5y)
71%
(1y)
512%
(3mo)

AHA Deodorant refers to deodorants formulated with alpha hydroxy acids (AHAs) such as lactic, mandelic, glycolic, and related blends to b...

SKIN1004

27,100 vol/mo
1594%
(5y)
140%
(1y)
190%
(3mo)

SKIN1004 is a recognized Korean skincare brand known for its centella asiatica based formulations and dermocosmetic approach, reflecting ...

AI Hairstyle

8,100 vol/mo
1506%
(5y)
211%
(1y)
-14%
(3mo)

AI Hairstyle refers to the use of artificial intelligence to design, simulate, and customize hairstyles often through apps and AR/3D visu...

Milky Toner

18,100 vol/mo
1472%
(5y)
146%
(1y)
68%
(3mo)

Milky Toner is a skincare category featuring hydrating, milky textured toners that balance skin moisture and provide a lightweight, sooth...

Peptide Toner

260 vol/mo
1445%
(5y)
167%
(1y)
104%
(3mo)

Peptide Toner is a skincare trend focused on toners formulated with peptides to support skin barrier function, stimulate collagen, and im...

Tallow Cream

2,400 vol/mo
1426%
(5y)
42%
(1y)
52%
(3mo)

Tallow Cream refers to skincare products formulated with tallow, a fat rendered from animal sources, commonly used for its emollient prop...

GhK-cu

110,000 vol/mo
1397%
(5y)
649%
(1y)
90%
(3mo)

GHK Cu (Copper Tripeptide 1) is a well established peptide studied for skin regeneration, wound healing, and anti aging effects; in recen...

Red Light Panels

14,800 vol/mo
1371%
(5y)
204%
(1y)
29%
(3mo)

Red Light Panels are devices that emit low level red and near infrared light used for wellness and therapeutic applications, including sk...

Panthenol Cream

2,900 vol/mo
1351%
(5y)
165%
(1y)
77%
(3mo)

Panthenol Cream refers to cosmetic formulations containing panthenol (provitamin B5), widely used for its moisturizing and soothing prope...

Centella Toner

2,400 vol/mo
1287%
(5y)
62%
(1y)
143%
(3mo)

Centella Toner is a skincare product category centered on toners formulated with Centella Asiatica (gotu kola) to calm, hydrate, and supp...

1279%
(5y)
55%
(1y)
173%
(3mo)

A beauty haircare trend focusing on collagen infused masks marketed to strengthen, hydrate, and improve elasticity of hair, appealing to ...

Manucurist

14,800 vol/mo
1267%
(5y)
42%
(1y)
68%
(3mo)

Manucurist is a French nail care brand known for its vegan, cruelty free nail polishes and professional nail products, increasingly recog...

Perfume Layering

1,900 vol/mo
1254%
(5y)
217%
(1y)
37%
(3mo)

Perfume layering is the practice of combining two or more fragrances to create a personalized scent profile that evolves with wear and oc...

Skin Flooding

5,400 vol/mo
1236%
(5y)
1193%
(1y)
10%
(3mo)

Skin Flooding is a popular skincare trend focused on layering hydrating products, especially humectants like hyaluronic acid, with occlus...

Urea Moisturizer

3,600 vol/mo
1218%
(5y)
162%
(1y)
128%
(3mo)

Urea based moisturizers are gaining attention as effective, dermatologist recommended options for dry, irritated, or sensitive skin due t...

1179%
(5y)
109%
(1y)
111%
(3mo)

Lymphatic Drainage Tool refers to devices and implements designed to support lymphatic system drainage, potentially used in wellness, bea...

BTartbox

6,600 vol/mo
1179%
(5y)
44%
(1y)
29%
(3mo)

BTartbox is a brand focusing on press on fingernails (BTArtBox Nails), representing a niche within DIY beauty and at home nail customizat...

1169%
(5y)
789%
(1y)
649%
(3mo)

Medicube

301,000 vol/mo
1167%
(5y)
223%
(1y)
62%
(3mo)

Medicube is a Korean skincare brand known for its focus on dermatology inspired formulations and barrier friendly products, popular in K ...

Magic Molecule

14,800 vol/mo
1133%
(5y)
71%
(1y)
81%
(3mo)

Magic Molecule is a, branded concept used in consumer skincare and science communication, often marketed as a versatile formulation or al...

Red Light Mask

74,000 vol/mo
1118%
(5y)
146%
(1y)
-19%
(3mo)

Red Light Mask refers to consumer grade LED masks that emit red light wavelengths (typically around 620–700 nm) used for skincare benef...

1095%
(5y)
13%
(1y)
194%
(3mo)
1076%
(5y)
347%
(1y)
918%
(3mo)

Hydrating Skin Tint is a growing category in beauty that combines sheer coverage with skin care benefits, delivering a lightweight, dewy ...

1062%
(5y)
137%
(1y)
196%
(3mo)

Hyaluronic Acid Lip Balm is a beauty products trend centered on lip balms formulated with hyaluronic acid to boost hydration, plumpness, ...

Torriden

14,800 vol/mo
1033%
(5y)
93%
(1y)
94%
(3mo)

Torriden is a cosmetics skincare brand originating from Korea, recognized for its plant derived, barrier supportive formulations within t...

Facial EMS

480 vol/mo
1025%
(5y)
397%
(1y)
147%
(3mo)

Facial EMS refers to the use of electrical muscle stimulation devices designed for the face to promote toning, contour, and aesthetic res...

Peptide Lotion

390 vol/mo
1008%
(5y)
373%
(1y)
317%
(3mo)

Peptide Lotion is a skincare trend centered on moisturizers formulated with peptide complexes to support skin repair, hydration, and anti...

996%
(5y)
56%
(1y)
12%
(3mo)

Undereye Corrector refers to cosmetic products designed to conceal, correct, and brighten the under eye area, typically including conceal...

BMW Cologne

1,300 vol/mo
990%
(5y)
364%
(1y)
52%
(3mo)

BMW Cologne refers to the presence and activity of BMW in the Cologne (Köln) region, including dealerships, service networks, events, an...

Lip Liner Stain

9,900 vol/mo
944%
(5y)
161%
(1y)
39%
(3mo)

Lip liner stain combines the precision of lip liner with long wearing lip stain to create defined, lasting lip color. It’s marketed as ...

Centella Serum

5,400 vol/mo
928%
(5y)
108%
(1y)
133%
(3mo)

Centella Serum is a skincare trend centered on serums formulated with Centella asiatica (gotu kola) extract to soothe, hydrate, and suppo...

922%
(5y)
62%
(1y)
116%
(3mo)

Electric Foot File is a consumer device used to remove hard skin from feet, featuring motorized grinding or abrasive surfaces for faster ...

Qure Skincare

12,100 vol/mo
918%
(5y)
114%
(1y)
17%
(3mo)

Qure Skincare is a consumer skincare brand known for AI assisted LED light therapies and at home devices, including the Q Rejuvalight Pro...

901%
(5y)
232%
(1y)
72%
(3mo)

Goat Milk Body Wash is a niche skincare trend leveraging the perceived gentleness and natural nutrition of goat milk in cleansing formula...

Capsule Cream

390 vol/mo
871%
(5y)
516%
(1y)
220%
(3mo)

Capsule Cream is a skincare trend built around encapsulated or capsule based actives that are mixed into a final cream at point of use or...

K-Beauty

27,100 vol/mo
838%
(5y)
677%
(1y)
173%
(3mo)

K Beauty is a well established beauty trend rooted in South Korean skincare and cosmetics, characterized by multi step routines, innovati...

Salt & Stone

18,100 vol/mo
825%
(5y)
297%
(1y)
330%
(3mo)
787%
(5y)
314%
(1y)
114%
(3mo)

Tranexamic Acid Cream is a topical formulation used to reduce hyperpigmentation by inhibiting melanin synthesis, increasingly available O...

INNBeauty Project

6,600 vol/mo
774%
(5y)
179%
(1y)
475%
(3mo)

INNBEAUTY Project is a consumer skincare brand known for high performance, clinically proven formulations at attainable prices, with nota...

Ceramide Toner

390 vol/mo
760%
(5y)
184%
(1y)
206%
(3mo)

CurrentBody

14,800 vol/mo
755%
(5y)
291%
(1y)
83%
(3mo)

CurrentBody is a company focused on at home beauty and body measurement/skin device technology, known for enabling consumer friendly skin...