Trends is free while in Beta

Discover TrendsBusiness

We surface rapidly growing trends in business before they take off.

9999%+
(5y)
864%
(1y)
115%
(3mo)

Revenue Enablement is a, established discipline focused on aligning sales, marketing, product, and customer success to drive revenue grow...

9999%+
(5y)
1924%
(1y)
17%
(3mo)

AI Legal Research is an established trend where artificial intelligence is used to search, analyze, and summarize legal documents, preced...

Attio

12,100 vol/mo
9999%+
(5y)
189%
(1y)
40%
(3mo)

Attio is a modern, developer friendly CRM platform designed for teams to manage relationships and sales pipelines with collaboration and ...

9999%+
(5y)
1355%
(1y)
29%
(3mo)

Banking Cybersecurity is a, established trend focusing on protecting financial institutions, their customers, and critical payment infras...

9999%+
(5y)
1023%
(1y)
31%
(3mo)

Data privacy tools are software and services that help organizations protect personal data, manage user consent, enforce data minimizatio...

9150%
(5y)
348%
(1y)
14%
(3mo)

Influence engineering is the deliberate design and optimization of social influence processes across networks to shape opinions, decision...

Legal Lens

90 vol/mo
4750%
(5y)
2113%
(1y)
18%
(3mo)

Legal Lens is a legal technology topic centered on AI enhanced eDiscovery and legal analytics tools that help law firms and corporate leg...

Humanitix

6,600 vol/mo
4465%
(5y)
41%
(1y)
67%
(3mo)
4366%
(5y)
500%
(1y)
33%
(3mo)

Sales outsourcing involves delegating all or part of a company's sales functions to external firms that handle prospecting, outreach, qua...

AI Regulations

5,400 vol/mo
4321%
(5y)
990%
(1y)
23%
(3mo)

AI regulations refer to formal governance frameworks, laws, and standards designed to manage the development, deployment, and impact of a...

Sales Source

70 vol/mo
4283%
(5y)
623%
(1y)
200%
(3mo)

Sales Source refers to a set of real world B2B sales enablement and sourcing entities and platforms that facilitate finding, validating, ...

Micro SaaS

1,000 vol/mo
4281%
(5y)
2193%
(1y)
68%
(3mo)

Micro SaaS refers to small, niche focused software as a service businesses typically run by solo founders or small teams, delivering high...

4080%
(5y)
1163%
(1y)
-2%
(3mo)

Rootly

1,900 vol/mo
4012%
(5y)
321%
(1y)
3%
(3mo)

Rootly is a incident management and post incident review platform used by software teams to orchestrate incident response, document learn...

3859%
(5y)
671%
(1y)
18%
(3mo)

Remote Work Monitoring refers to the use of software tools and platforms to observe, measure, and optimize employee work activity and pro...

SumSub

4,400 vol/mo
3820%
(5y)
277%
(1y)
23%
(3mo)
3652%
(5y)
1655%
(1y)
68%
(3mo)

Analytics Transformation is the ongoing modernization of data analytics capabilities across organizations, combining cloud data platforms...

Fractional CTO

1,600 vol/mo
3426%
(5y)
396%
(1y)
84%
(3mo)

Fractional CTO refers to hiring a part time or interim chief technology officer to guide strategy, architecture, and technical leadership...

Lavender AI

1,600 vol/mo
3371%
(5y)
572%
(1y)
160%
(3mo)

Lavender AI is a AI powered sales writing assistant designed to improve cold outreach and sales email effectiveness by drafting, optimizi...

Skyflow

1,900 vol/mo
3246%
(5y)
35%
(1y)
23%
(3mo)

Skyflow is a company specializing in data privacy by offering a secure data vault for handling personally identifiable information (PII) ...

3223%
(5y)
1848%
(1y)
4%
(3mo)

Product Management Platform is a category of software tools designed to help product teams plan, prioritize, roadmap, and collaborate acr...

2895%
(5y)
969%
(1y)
27%
(3mo)

A real and established category that refers to software platforms designed to orchestrate and optimize how businesses engage customers ac...

Hiive

14,800 vol/mo
2734%
(5y)
107%
(1y)
72%
(3mo)

Hiive is a private market (pre IPO) stock trading platform that provides liquidity for shares in venture backed private companies by conn...

Cyera

9,900 vol/mo
2709%
(5y)
134%
(1y)
27%
(3mo)

Cyera is a cybersecurity company specializing in cloud data security and data governance, focusing on discovering, classifying, and secur...

Legal AI

18,100 vol/mo
2571%
(5y)
783%
(1y)
33%
(3mo)

Legal AI refers to artificial intelligence tools and platforms applied to legal services, including contract analysis, document review, l...

AML Software

480 vol/mo
2212%
(5y)
593%
(1y)
49%
(3mo)

AML Software is a category of software solutions that automate anti money laundering compliance, transaction monitoring, and suspicious a...

Rippling HR

1,000 vol/mo
2155%
(5y)
1023%
(1y)
65%
(3mo)

Rippling HR is a cloud based human resources platform that unifies HR, payroll, benefits, IT onboarding, and workforce data into a single...

1827%
(5y)
1141%
(1y)
26%
(3mo)

CPQ Software

1,900 vol/mo
1804%
(5y)
675%
(1y)
18%
(3mo)
1694%
(5y)
1312%
(1y)
20%
(3mo)

A coaching platform is a structured software enabled solution that connects individuals or teams with professional coaches for personaliz...

1646%
(5y)
637%
(1y)
31%
(3mo)
1573%
(5y)
428%
(1y)
106%
(3mo)

Cybersecurity Awareness Training is a and established practice focusing on educating users and employees to recognize phishing, social en...

Code of Talent

320 vol/mo
1420%
(5y)
2417%
(1y)
18%
(3mo)
1404%
(5y)
2190%
(1y)
17%
(3mo)

Zeffy

60,500 vol/mo
1361%
(5y)
145%
(1y)
60%
(3mo)

Zeffy is a SaaS platform that focuses on simplifying donor receipts, compliance, and donation processing for nonprofits and fundraising p...

Markettime

4,400 vol/mo
1304%
(5y)
9%
(1y)
51%
(3mo)

MarketTime is a B2B wholesale and eCommerce platform that provides wholesale order writing and eCommerce capabilities for brands, sales a...

Upnote

4,400 vol/mo
1283%
(5y)
29%
(1y)
-12%
(3mo)

UpNote is a cross‑platform note‑taking app focused on distraction‑free writing, organization, and syncing across devices; it compet...

Tidycal

4,400 vol/mo
1281%
(5y)
46%
(1y)
11%
(3mo)

TidyCal is a lightweight online scheduling tool used to share booking links and manage appointments, contributing to the broader trend of...

1241%
(5y)
1095%
(1y)
48%
(3mo)

Digital onboarding refers to online processes for welcoming and integrating new customers or employees, leveraging digital identity verif...

Alpha Impact

30 vol/mo
1225%
(5y)
891%
(1y)
26%
(3mo)

Alpha Impact is a label term used across multiple fintech and investment contexts, most notably as a crypto trading/education platform an...

1205%
(5y)
662%
(1y)
20%
(3mo)

My Digital Office is a digital workspace concept and product family aimed at creating an online, virtual office environment for distribut...

Titan Digital

70 vol/mo
1062%
(5y)
2066%
(1y)
342%
(3mo)

Titan Digital is a set of digital marketing agencies operating under multiple regional brands, notable for offering web design, SEO, cont...

Fieldguide

9,900 vol/mo
1048%
(5y)
110%
(1y)
80%
(3mo)

Fieldguide is an AI native software platform focused on automating and orchestrating audit, assurance, and advisory engagements using age...

1020%
(5y)
901%
(1y)
16%
(3mo)

PostHog

27,100 vol/mo
1009%
(5y)
169%
(1y)
38%
(3mo)

Reclaim AI

8,100 vol/mo
984%
(5y)
92%
(1y)
27%
(3mo)

Reclaim AI is a calendar automation platform that uses AI to optimize time management by automatically scheduling tasks, meetings, and fo...

User Retention

260 vol/mo
983%
(5y)
1171%
(1y)
12%
(3mo)

Fan Engagement

480 vol/mo
964%
(5y)
455%
(1y)
143%
(3mo)

Akiflow

4,400 vol/mo
963%
(5y)
143%
(1y)
-28%
(3mo)

Akiflow is a productivity platform that combines tasks, calendar scheduling, and workflow integrations to optimize daily planning and tim...

956%
(5y)
334%
(1y)
53%
(3mo)

Security Posture Management (SPM) is a cybersecurity discipline and product category that continuously assesses, visualizes, and improves...

Eightfold AI

4,400 vol/mo
950%
(5y)
254%
(1y)
34%
(3mo)
914%
(5y)
1312%
(1y)
37%
(3mo)

Property tax software refers to specialized tools used by municipalities, assessors, property managers, and tax professionals to assess, ...

911%
(5y)
143%
(1y)
3%
(3mo)

Vantage Data Centers is a company operating hyperscale data centers, expanding in North America and beyond with large scale colocation an...

Shiprocket

2,900 vol/mo
910%
(5y)
161%
(1y)
-22%
(3mo)

Shiprocket is a Indian e commerce logistics and shipping platform that helps merchants automate and optimize shipping, fulfillment, and c...

AI Book Writing

5,400 vol/mo
887%
(5y)
198%
(1y)
25%
(3mo)

AI Book Writing refers to the use of AI powered tools to assist authors in planning, drafting, editing, and structuring books, ranging fr...

884%
(5y)
210%
(1y)
21%
(3mo)

Engineering as Marketing is a strategy where engineering work, open source contributions, technical content, and developer focused toolin...

865%
(5y)
403%
(1y)
47%
(3mo)

Personalized content is the systematic tailoring of digital content to individual user preferences, behaviors, and contexts, powered by d...

825%
(5y)
704%
(1y)
42%
(3mo)

Privacy Engineering is a discipline focused on embedding privacy by design into systems, products, and data pipelines through governance,...

Law ChatGPT

260 vol/mo
824%
(5y)
201%
(1y)
-15%
(3mo)

Law ChatGPT refers to the application of ChatGPT and related large language models to legal tasks such as research, drafting, contract re...

819%
(5y)
373%
(1y)
56%
(3mo)
800%
(5y)
347%
(1y)
51%
(3mo)

Managed Detection and Response (MDR) is a cybersecurity service that combines threat monitoring, detection, and response automation with ...

People AI

1,300 vol/mo
786%
(5y)
222%
(1y)
21%
(3mo)

People AI refers to the use of artificial intelligence to enhance human centric HR, talent management, and employee experience by analyzi...

Zero Networks

1,300 vol/mo
773%
(5y)
407%
(1y)
80%
(3mo)

Zero Networks is a company focusing on zero trust networking and secure remote access, reflecting broader enterprise adoption of zero tru...

Project Europe

140 vol/mo
745%
(5y)
994%
(1y)
22%
(3mo)

Project Europe is a, multi faceted umbrella term used to describe various European Union and affiliated initiatives aimed at strengthenin...

TheGuarantors

5,400 vol/mo
704%
(5y)
121%
(1y)
21%
(3mo)

The Guarantors is a company that provides rent guarantor and related tenancy assurance services, enabling tenants to secure rental agreem...

HR Matrix

50 vol/mo
688%
(5y)
727%
(1y)
70%
(3mo)

The HR Matrix trend refers to structured frameworks and tools within human resources that map competencies, roles, and relationships (e.g...

665%
(5y)
707%
(1y)
22%
(3mo)

Affiliate platforms connect merchants with publishers to drive performance based marketing. They provide tracking, attribution, payments,...

657%
(5y)
353%
(1y)
36%
(3mo)

Military cybersecurity refers to the defense sector's efforts to protect national defense networks, weapons systems, and critical infrast...

638%
(5y)
215%
(1y)
46%
(3mo)

Audience Intelligence is a marketing analytics concept focused on collecting, normalizing, and deriving insights from audience data to im...

RevenueCat

12,100 vol/mo
635%
(5y)
319%
(1y)
52%
(3mo)
626%
(5y)
813%
(1y)
1%
(3mo)

Location intelligence is the practice of collecting, analyzing, and visualizing geospatial data to derive actionable insights for busines...

621%
(5y)
639%
(1y)
6%
(3mo)

Salary benchmarking is the ongoing practice of measuring compensation against market data to ensure pay competitiveness, equity, and alig...

613%
(5y)
325%
(1y)
46%
(3mo)

Sustainable Procurement is the strategic practice of integrating environmental, social, and governance (ESG) criteria into purchasing dec...

602%
(5y)
191%
(1y)
50%
(3mo)

Continuous Performance Management is a, widely adopted approach that replaces annual reviews with ongoing, frequent check ins, real time ...

Endpoints News

3,600 vol/mo
598%
(5y)
1877%
(1y)
-24%
(3mo)

Endpoints News is a technology news publication specializing in enterprise endpoints, cybersecurity, and related IT management topics. It...

Adspower

9,900 vol/mo
593%
(5y)
80%
(1y)
21%
(3mo)

Adspower is a multi account Facebook and social media advertising management tool popular with e commerce and dropshipping communities fo...

Svix

9,900 vol/mo
590%
(5y)
-35%
(1y)
61%
(3mo)

Svix is a company that provides a scalable webhook infrastructure platform to manage, deliver, and monitor webhooks for applications and ...

NinjaOne

18,100 vol/mo
589%
(5y)
128%
(1y)
24%
(3mo)

NinjaOne is an established IT management platform focused on remote monitoring and management (RMM), endpoint security, and IT operations...

Oyster HR

1,300 vol/mo
588%
(5y)
697%
(1y)
108%
(3mo)

Oyster HR is a company that provides global employment and HR solutions for distributed teams, enabling companies to hire and pay employe...

One-Time Password

3,600 vol/mo
583%
(5y)
231%
(1y)
50%
(3mo)

One Time Password (OTP) is a two factor authentication method that generates a temporary numeric or alphanumeric code for user verificati...

Email Octopus

2,400 vol/mo
580%
(5y)
525%
(1y)
43%
(3mo)

Email Octopus is a, established email marketing platform known for providing affordable, easy to use email campaigns with flexible pricin...

Mobile Revenue

140 vol/mo
574%
(5y)
1165%
(1y)
44%
(3mo)

Mobile Revenue is the monetization of mobile platforms and apps through in app purchases, subscriptions, ads, and commerce, driven by the...

559%
(5y)
975%
(1y)
13%
(3mo)

Subscription Business Model is a widely adopted commercial approach where customers pay a recurring fee to access a product or service, o...

Datarails

6,600 vol/mo
554%
(5y)
118%
(1y)
19%
(3mo)

Datarails is a cloud based FP&A platform that enhances traditional spreadsheet driven financial planning by automating data consolidation...

TikTok SEO

1,600 vol/mo
540%
(5y)
565%
(1y)
29%
(3mo)

TikTok SEO refers to optimizing content and profiles to improve visibility and reach on TikTok, including keyword optimized captions, on ...

Prosourcefit

1,900 vol/mo
535%
(5y)
801%
(1y)
1230%
(3mo)

ProSourceFit is a fitness equipment brand known for offering home gym and workout gear, including mats, resistance bands, weights, and ac...

Lamini

1,300 vol/mo
531%
(5y)
-33%
(1y)
240%
(3mo)

Lamini is an enterprise LLM platform focused on fine tuning, memory augmented RAG, and reducing LLM hallucinations for proprietary datase...

525%
(5y)
242%
(1y)
36%
(3mo)

Expense Management is a and established trend focused on software and practices that help individuals and organizations track, control, a...

Join Brands

1,900 vol/mo
525%
(5y)
248%
(1y)
1%
(3mo)
517%
(5y)
123%
(1y)
50%
(3mo)

Agent Not Needed is a recognized concept referring to the growing use of autonomous AI agents and marketplaces reducing or replacing trad...