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We surface rapidly growing trends in fashion before they take off.

Hoka

1,220,000 vol/mo
48%
(5y)
8%
(1y)
45%
(3mo)

Hoka is a renowned athletic footwear brand known for its maximalist running shoes, celebrated for cushioning technology and distinctive o...

The Frankie Shop

40,500 vol/mo
48%
(5y)
19%
(1y)
-6%
(3mo)

The Frankie Shop is a fashion retailer known for minimalist, elevated wardrobe essentials and a strong online and brick and mortar presen...

Aqua Shoes

3,600 vol/mo
48%
(5y)
150%
(1y)
467%
(3mo)
48%
(5y)
41%
(1y)
3%
(3mo)

Charms for bracelets are decorative pendants or trinkets added to bracelets to personalize and express individual style, often reflecting...

Claw Clip

49,500 vol/mo
48%
(5y)
44%
(1y)
26%
(3mo)

Claw Clip refers to the renewed popularity of large jaw style hair clips used to secure hair quickly and stylishly, driven by social medi...

Bowling Bag

6,600 vol/mo
48%
(5y)
56%
(1y)
58%
(3mo)

Vibram

33,100 vol/mo
48%
(5y)
72%
(1y)
79%
(3mo)

Vibram is a, long standing company best known for its maritime and outdoor performance soles, including the well known FiveFingers minima...

Vivobarefoot

110,000 vol/mo
48%
(5y)
23%
(1y)
68%
(3mo)

Vivobarefoot is a footwear brand known for its minimalist, barefoot inspired shoes focused on natural foot movement and ground feel.

Freya

74,000 vol/mo
47%
(5y)
96%
(1y)
4%
(3mo)

Freya is a recognizable name and mythological figure, historically associated with Norse mythology as a goddess of love, fertility, war, ...

Bamboo Clothing

5,400 vol/mo
45%
(5y)
32%
(1y)
58%
(3mo)

Bamboo Clothing refers to apparel made from bamboo fibers, widely marketed for sustainability, softness, and moisture wicking properties....

44%
(5y)
77%
(1y)
275%
(3mo)

Puff Sleeve Blouse is a recurring fashion trend characterized by voluminous, gathered sleeves that create a dramatic silhouette. It has c...

44%
(5y)
78%
(1y)
364%
(3mo)

Tummy Control Shapewear is a long standing apparel category offering compression garments designed to smooth and shape the midsection und...

Snuggs

720 vol/mo
44%
(5y)
19%
(1y)
-11%
(3mo)

Snuggs is a European period underwear brand focused on absorbent, comfortable underwear for menstruation and incontinence, with recent gr...

Universal Standard

27,100 vol/mo
44%
(5y)
128%
(1y)
123%
(3mo)

Universal Standard is a fashion brand known for size inclusive, premium denim and apparel, marketed as making high quality fashion access...

Xero Shoes

90,500 vol/mo
44%
(5y)
46%
(1y)
124%
(3mo)

Xero Shoes is a brand known for minimalist, barefoot inspired footwear designed to simulate natural foot movement and ground feel.

Capris For Women

27,100 vol/mo
43%
(5y)
58%
(1y)
397%
(3mo)
43%
(5y)
48%
(1y)
49%
(3mo)

African Clothing Women represents a growing global interest in contemporary and traditional African fashion for women, blending indigenou...

Citizen Watches

201,000 vol/mo
43%
(5y)
27%
(1y)
-9%
(3mo)

Citizen Watches is a long standing Japanese watch brand known for accessible quartz and Eco Drive solar powered watches. The topic remain...

Modern Gents

74,000 vol/mo
43%
(5y)
34%
(1y)
158%
(3mo)

Modern Gents refers to a growing consumer trend around modern, ethically sourced, affordable engagement rings and masculine jewelry style...

Oversized Shirt

9,900 vol/mo
43%
(5y)
46%
(1y)
225%
(3mo)

Oversized shirt is a fashion trend featuring shirts with relaxed, loose fit silhouettes, often extending beyond the natural waist or shou...

Hanfu

40,500 vol/mo
43%
(5y)
14%
(1y)
18%
(3mo)

Hanfu refers to traditional Han Chinese clothing and the broader cultural renaissance surrounding it, encompassing modernized designs, on...

Shoe Insert

18,100 vol/mo
42%
(5y)
50%
(1y)
101%
(3mo)

Shoe inserts are orthotic or comfort enhancing accessories placed inside footwear to improve comfort, support arches, reduce pain, and op...

42%
(5y)
21%
(1y)
83%
(3mo)

Alexandrite engagement rings are a niche jewelry trend centered on alexandrite, a color changing gemstone valued for its dramatic shift f...

Wellow Socks

3,600 vol/mo
42%
(5y)
-8%
(1y)
-5%
(3mo)

Wellow Socks is a brand focusing on bamboo based compression socks designed for all day wear, marketed primarily in the US.

Gorpcore

27,100 vol/mo
41%
(5y)
53%
(1y)
64%
(3mo)

Gorpcore is a fashion trend that blends rugged outdoor gear and utilitarian motifs with everyday streetwear, featuring technical fabrics,...

G Shock Watches Men

22,200 vol/mo
41%
(5y)
74%
(1y)
-23%
(3mo)

G Shock watches for men, a storied Casio line known for rugged, shock resistant timepieces, continue to trend due to new collaborations, ...

Stitched

1,000,000 vol/mo
40%
(5y)
52%
(1y)
36%
(3mo)

Stitched refers to brands and practices centered around embroidery and stitched fashion, including dedicated clothing lines, streetwear b...

Mule Heels

14,800 vol/mo
40%
(5y)
28%
(1y)
169%
(3mo)

Mule heels are a fashion footwear category featuring backless, slip on shoes with a closed toe and a mule silhouette. They have cyclical ...

Strap Sandals

4,400 vol/mo
40%
(5y)
140%
(1y)
990%
(3mo)

Bootcut Jeans

1,000 vol/mo
40%
(5y)
67%
(1y)
90%
(3mo)

Bootcut jeans, a mid 90s to early 2000s staple, are experiencing renewed interest as a versatile, flattering silhouette that pairs with v...