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We surface rapidly growing trends before they take off.

Acoustic Guitar

201,000 vol/mo
7%
(5y)
13%
(1y)
0%
(3mo)

Acoustic guitar is a well established musical instrument trend characterized by renewed interest in hands on, unplugged music making, hom...

Music

1,500,000 vol/mo
7%
(5y)
10%
(1y)
1%
(3mo)

Music is a timeless cultural and economic domain encompassing creation, distribution, consumption, and technology driven innovation acros...

Video Games

301,000 vol/mo
7%
(5y)
18%
(1y)
8%
(3mo)

Video games are a mature, globally dominant entertainment medium expanding into cloud gaming, cross platform ecosystems, and AI assisted ...

Audio Books

60,500 vol/mo
7%
(5y)
17%
(1y)
22%
(3mo)

Audio books are a mature, globally recognized media format expanding through subscriptions, apps, and streaming platforms, driving growth...

7%
(5y)
25%
(1y)
51%
(3mo)

African American Books refers to literature either authored by African American writers or centered on African American experiences, hist...

Drum Set

90,500 vol/mo
7%
(5y)
17%
(1y)
-14%
(3mo)

Drum Set is a long standing musical instrument category consisting of a kit with multiple drums and hardware, used across genres from roc...

Bob Books

18,100 vol/mo
7%
(5y)
8%
(1y)
13%
(3mo)

Bob Books is a line of phonics based early reader books designed to help children learn to read with simple, decodable text and visual su...

Finding Nemo

201,000 vol/mo
7%
(5y)
-3%
(1y)
2%
(3mo)

Finding Nemo is a Pixar/Disney animated feature from 2003; this analysis treats it as a long standing entertainment IP with enduring cult...

Ghost

673,000 vol/mo
7%
(5y)
5%
(1y)
-25%
(3mo)

Ghost is a publishing platform and company known for its open source blog CMS and accompanying SaaS hosting solution, with a focus on cle...

Amuse

27,100 vol/mo
6%
(5y)
1%
(1y)
1%
(3mo)

Amuse is a music distribution platform that enables independent artists to release music to streaming services and monetize their work. I...

Xylophone

110,000 vol/mo
6%
(5y)
0%
(1y)
-10%
(3mo)

Xylophone is a traditional percussion instrument gaining renewed attention in music education, accessibility to affordable student models...

Alien Toys

4,400 vol/mo
5%
(5y)
8%
(1y)
0%
(3mo)

Alien Toys refers to the long running category of extraterrestrial themed toys and figures, spanning vintage lines (e.g., Kenner Aliens, ...

Ajedrez

70 vol/mo
5%
(5y)
14%
(1y)
8%
(3mo)

Chess (Ajedrez) is experiencing renewed global engagement through online platforms, streaming, AI assisted coaching, and organized compet...

True Crime

40,500 vol/mo
5%
(5y)
7%
(1y)
4%
(3mo)

True Crime is a pervasive media trend focused on real world criminal cases, investigations, and justice narratives across podcasts, docus...

American Bass

12,100 vol/mo
5%
(5y)
26%
(1y)
21%
(3mo)

American Bass refers to real, established categories and brands across multiple domains (car audio brand American Bass, American Bass Ang...

Motion Array

40,500 vol/mo
5%
(5y)
-4%
(1y)
-1%
(3mo)

Motion Array is a creative asset platform providing stock video, After Effects templates, Premiere Pro templates, music, sounds, and proj...

Viva

110,000 vol/mo
5%
(5y)
8%
(1y)
10%
(3mo)

Microsoft Viva is an employee experience platform that aggregates learning, wellbeing, insights, and connection tools within Microsoft 36...

Yes

450,000 vol/mo
4%
(5y)
15%
(1y)
5%
(3mo)

Puzzles

368,000 vol/mo
4%
(5y)
0%
(1y)
-7%
(3mo)

Puzzles have seen renewed global interest across physical jigsaw brands and digital platforms, driven by leisure trends, cross generation...

FilmFreeway

40,500 vol/mo
3%
(5y)
22%
(1y)
36%
(3mo)

FilmFreeway is a leading online submission and festival management platform used by filmmakers to submit films to festivals globally, str...

City Of Ashes

1,900 vol/mo
2%
(5y)
37%
(1y)
48%
(3mo)

City Of Ashes is the second novel in Cassandra Clare's The Mortal Instruments fantasy series, published in 2008. It continues the urban f...