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We surface rapidly growing trends before they take off.

36%
(5y)
50%
(1y)
80%
(3mo)

Vitamin C Sunscreen combines UV protection with antioxidant vitamin C in a single product, presenting a topical sunscreen that also targe...

Rosemary Water

8,100 vol/mo
36%
(5y)
14%
(1y)
37%
(3mo)

Rosemary Water refers to beverages or water infusions flavored with rosemary, sometimes combined with citrus or other herbs, used for hyd...

Youth To The People

40,500 vol/mo
36%
(5y)
1%
(1y)
0%
(3mo)

Youth To The People is a skincare brand known for vegan, clean beauty formulations centered on superfoods like kale and spinach, appealin...

36%
(5y)
0%
(1y)
16%
(3mo)

Glycolic Acid Face Wash is a skincare trend centered on cleansers formulated with glycolic acid (an AHA) to exfoliate and brighten the sk...

Tanning Serum

320 vol/mo
36%
(5y)
112%
(1y)
157%
(3mo)

Tanning Serum refers to self tanning products in serum form designed to deliver a gradual, controllable tan with ingredients that promote...

Base Coat

3,600 vol/mo
35%
(5y)
37%
(1y)
27%
(3mo)

Base Coat is a foundational layer used across painting and cosmetics to improve adhesion, even out surface texture, and extend the longev...

Prose

165,000 vol/mo
35%
(5y)
-8%
(1y)
19%
(3mo)

Prose is a personalized, subscription based haircare brand that crafts custom formulas based on individual hair needs, signaling a broade...

Setting Powder

27,100 vol/mo
35%
(5y)
12%
(1y)
0%
(3mo)

Setting powder is a long standing cosmetic product used to mattify skin, set makeup, reduce shine, and extend wear. It remains a staple i...

Rhytidectomy

9,900 vol/mo
34%
(5y)
59%
(1y)
27%
(3mo)

Rhytidectomy, commonly known as a facelift, is a surgical procedure aimed at rejuvenating the face by tightening underlying tissues and r...

34%
(5y)
26%
(1y)
43%
(3mo)

Vanilla Collagen refers to collagen supplements flavored with vanilla, commonly marketed for beauty, joint, and gut health benefits. It i...

Hair Cuff

3,600 vol/mo
34%
(5y)
60%
(1y)
42%
(3mo)

Hair cuff is a fashion accessory consisting of a decorative sleeve or embellishment worn around the hair, typically at the base of a pony...

Embryolisse

14,800 vol/mo
34%
(5y)
-5%
(1y)
20%
(3mo)

Embryolisse is a renowned French skincare brand best known for its Lait Comm parfait moisturising lait and other cult products; it contin...

Lip Blush

27,100 vol/mo
33%
(5y)
14%
(1y)
-4%
(3mo)

Lip blush is a semi permanent cosmetic tattoo that enhances lip color and definition, delivering a natural, flushed appearance that color...

Lash Lift Kit

12,100 vol/mo
33%
(5y)
-2%
(1y)
49%
(3mo)

Lash Lift Kit is a popular beauty trend referring to at home and professional kits used to curl and lift natural lashes for a longer last...

Cream Bronzer

8,100 vol/mo
33%
(5y)
21%
(1y)
11%
(3mo)

Cream bronzer is a and established cosmetic product category used to define and warm the face with cream formulas, often favored for a de...

Ashwagandha

673,000 vol/mo
33%
(5y)
-10%
(1y)
33%
(3mo)

Ashwagandha is a traditional Ayurvedic herb that has gained renewed attention in modern wellness, nutraceuticals, and sports nutrition fo...

Osmanthus

40,500 vol/mo
33%
(5y)
28%
(1y)
6%
(3mo)

Osmanthus is a flowering plant genus known for its fragrant flowers and its use in teas, perfumes, and traditional East Asian flavoring. ...

Siren Eyes

33,100 vol/mo
33%
(5y)
-11%
(1y)
56%
(3mo)

Siren Eyes is a makeup trend centered on a dramatic, elongated cat eye with a smoky, sea inspired aesthetic that emphasizes bold upper la...

Rinse

18,100 vol/mo
33%
(5y)
28%
(1y)
25%
(3mo)

Rinse is an on demand laundry and dry cleaning service operating in multiple markets, recognized as a brand in the on demand household se...

Collagen Serum

2,900 vol/mo
32%
(5y)
55%
(1y)
32%
(3mo)

Collagen serum is a skincare product formulated to support skin elasticity and hydration by delivering collagen or collagen boosting ingr...

Hourglass Cosmetics

12,100 vol/mo
32%
(5y)
3%
(1y)
-37%
(3mo)

Hourglass Cosmetics is a luxury makeup brand known for its premium formulas, innovative packaging, and influencer driven marketing, contr...

32%
(5y)
38%
(1y)
88%
(3mo)

Tinted face sunscreen combines SPF protection with a lightweight, skin toned tint to provide sun defense while offering a natural makeup ...

Clean & Clear

880 vol/mo
32%
(5y)
84%
(1y)
64%
(3mo)

Clean & Clear is a longstanding skincare brand focusing on affordable, oil control products for teens and young adults, shaping trends ar...

Liquid Paraffin

1,600 vol/mo
32%
(5y)
92%
(1y)
92%
(3mo)

Liquid paraffin is a mineral oil derived from petroleum. It is used across cosmetics, pharmaceuticals, and industrial applications for lu...

Cuticle Oil

60,500 vol/mo
31%
(5y)
11%
(1y)
17%
(3mo)

Cuticle oil is a widely used nail care product designed to hydrate and nourish the cuticle area, promote healthy nail growth, and improve...

Almond Clear

1,300 vol/mo
31%
(5y)
52%
(1y)
64%
(3mo)

Almond Clear is a skincare brand that markets mandelic acid–based products marketed for fungal acne treatment, balancing exfoliation wi...

31%
(5y)
-9%
(1y)
34%
(3mo)

Micellar Shampoo is a haircare trend that uses micelle based cleansing agents to attract and lift dirt, oil, and product buildup while de...

UV Nail Lamp

22,200 vol/mo
31%
(5y)
33%
(1y)
17%
(3mo)

UV Nail Lamp is a well established product category in the beauty tech space, used to cure gel nail polishes and other UV/LED curable fin...

Eltamd

60,500 vol/mo
31%
(5y)
43%
(1y)
57%
(3mo)

EltaMD is a recognized skincare brand primarily known for its broad spectrum sunscreens and dermatologist recommended skincare products, ...

31%
(5y)
73%
(1y)
0%
(3mo)

Urban Decay All Nighter Setting Spray is a long standing makeup setting spray recognized as a staple in cosmetic routines to extend wear,...