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We surface rapidly growing trends before they take off.

124%
(5y)
78%
(1y)
63%
(3mo)

Political Education is the ongoing emphasis on teaching citizens about political systems, civic processes, governance, and public policy,...

House of Puff

390 vol/mo
123%
(5y)
27%
(1y)
-2%
(3mo)

House of Puff is a New York City based, women owned and Latina led cannabis lifestyle brand that blends luxury design with cannabis cultu...

Online Coaching

1,600 vol/mo
121%
(5y)
165%
(1y)
-6%
(3mo)

Online coaching is a and established trend where individuals access personalized coaching services remotely via digital platforms, levera...

Bird Buddy

49,500 vol/mo
120%
(5y)
-4%
(1y)
-35%
(3mo)

Bird Buddy is a consumer device and platform that combines smart bird feeders with AI powered cameras to capture and identify visiting bi...

Toddler Tower

27,100 vol/mo
119%
(5y)
76%
(1y)
24%
(3mo)

Toddler Tower refers to the family of adjustable learning/kitchen towers that help toddlers reach counter height for activities like cook...

Generation Alpha

201,000 vol/mo
118%
(5y)
-22%
(1y)
6%
(3mo)

Generation Alpha refers to the cohort born from the early 2010s to the mid 2020s, succeeding Generation Z, and is characterized by early ...

Working Nomads

18,100 vol/mo
117%
(5y)
16%
(1y)
63%
(3mo)

Working Nomads refers to a lifestyle and work pattern where professionals live and travel nomadically while maintaining remote work arran...

Time Famine

90 vol/mo
115%
(5y)
82%
(1y)
32%
(3mo)

Time Famine is a, studied concept describing the modern scarcity of personal time relative to demands, driving burnout and a demand for t...

Embroidery Book

3,600 vol/mo
114%
(5y)
127%
(1y)
0%
(3mo)

Embroidery Book is a, long standing category of craft literature that combines instructional patterns, project ideas, and design inspirat...

Waterproof Backpack

27,100 vol/mo
114%
(5y)
257%
(1y)
816%
(3mo)

Waterproof backpacks are waterproof capable carry solutions designed to protect contents from rain, splashes, and immersion. The trend em...

Cat Supplements

2,400 vol/mo
114%
(5y)
174%
(1y)
77%
(3mo)

Cat Supplements are consumer focused products designed to support feline health, including joint support, digestion, skin and coat, and o...

114%
(5y)
51%
(1y)
109%
(3mo)

Desert Evolution is a concept referring to the evolutionary adaptations and ecological dynamics of organisms and ecosystems in arid deser...

Blue Carbon

1,300 vol/mo
112%
(5y)
173%
(1y)
270%
(3mo)

Blue Carbon refers to carbon captured and stored by coastal ecosystems such as mangroves, salt marshes, and seagrasses. It is recognized ...

Local Seeds

210 vol/mo
112%
(5y)
137%
(1y)
81%
(3mo)

Local Seeds refers to locally sourced, regionally adapted seed ecosystems, including seed libraries, seed swaps, and community seed banks...

112%
(5y)
72%
(1y)
24%
(3mo)

Alternative Process refers to historical and contemporary non traditional photographic printing methods (e.g., cyanotype, platinum/pallad...

Totwoo

4,400 vol/mo
111%
(5y)
-6%
(1y)
33%
(3mo)

Totwoo is a smart jewelry brand that combines fashion accessories with technology, notably enabling NFC/Bluetooth based interactions and ...

Zigazoo

8,100 vol/mo
110%
(5y)
25%
(1y)
59%
(3mo)

Zigazoo is a kid focused educational video app that enables children to create and share short videos answering prompts, emphasizing safe...

110%
(5y)
42%
(1y)
89%
(3mo)

Wet Cat Food Feeder refers to automated devices capable of storing and dispensing refrigerated wet cat food on scheduled times or demand,...

Preply

110,000 vol/mo
109%
(5y)
43%
(1y)
27%
(3mo)

Preply is a online tutoring platform that connects learners with language tutors for live, on demand lessons across multiple languages an...

Elpha

720 vol/mo
108%
(5y)
3%
(1y)
-56%
(3mo)

Elpha is a, established women in tech professional network and community platform that facilitates networking, mentorship, and career foc...

Carbon Neutrality

2,900 vol/mo
106%
(5y)
235%
(1y)
79%
(3mo)

Carbon neutrality is the global movement toward balancing emitted greenhouse gases with equivalent removals or offsets, driven by corpora...

Anti Theft Bag

3,600 vol/mo
106%
(5y)
6%
(1y)
54%
(3mo)

Anti Theft Bag refers to bags and backpacks designed with built in security features to deter theft, such as lockable zippers, cut resist...

Helper Bees

320 vol/mo
106%
(5y)
48%
(1y)
47%
(3mo)

The Helper Bees is a insurtech company focused on aging in place and in home care platforms that partner with insurers to provide in home...

Air Dry Clay

74,000 vol/mo
106%
(5y)
17%
(1y)
-21%
(3mo)

HelloTalk

18,100 vol/mo
105%
(5y)
120%
(1y)
11%
(3mo)

HelloTalk is a language exchange social app that connects users to practice languages with native speakers through text, voice, and video...

Car Neck Pillow

1,900 vol/mo
105%
(5y)
192%
(1y)
331%
(3mo)

Car neck pillows are travel accessories designed to support the neck and head during car journeys, leveraging ergonomic shapes and memory...

Upskilling

8,100 vol/mo
104%
(5y)
142%
(1y)
16%
(3mo)

Upskilling is the ongoing process of acquiring new skills or upgrading existing ones to meet evolving job requirements, driven by automat...

Inflatable Tent

40,500 vol/mo
104%
(5y)
6%
(1y)
-2%
(3mo)

Inflatable tents are tents that use air formed beams instead of traditional rigid poles, enabling rapid setup and lightweight portability...

Carbon Re

70 vol/mo
103%
(5y)
121%
(1y)
76%
(3mo)

Carbon Re is a climate tech company that focuses on AI driven optimization to reduce carbon emissions in energy and industrial systems, r...

ADHD Font

880 vol/mo
103%
(5y)
63%
(1y)
35%
(3mo)

ADHD Font refers to typefaces and typographic practices touted to improve readability, focus, and sustained attention for individuals wit...

Zomee

2,900 vol/mo
102%
(5y)
-9%
(1y)
21%
(3mo)

Zomee is a brand known for smart baby monitoring products, including video monitor systems and related connected baby care devices. The b...

102%
(5y)
35%
(1y)
88%
(3mo)

Compression packing cubes are modular fabric organizers used to compress and neatly separate clothing inside luggage, enabling space savi...

102%
(5y)
110%
(1y)
102%
(3mo)

Climate Change Mitigation is a, established focus on reducing greenhouse gas emissions and enhancing resilience through energy transition...

Study It

260 vol/mo
101%
(5y)
88%
(1y)
33%
(3mo)

Oeko-Tex

22,200 vol/mo
101%
(5y)
69%
(1y)
33%
(3mo)

OEKO TEX refers to independent testing and certification of textile products for harmful substances, ensuring safety and sustainability a...

100%
(5y)
48%
(1y)
48%
(3mo)

Potty Training Underwear refers to the category of training pants and pull up style underwear designed to help toddlers transition from d...

TravelPerk

8,100 vol/mo
100%
(5y)
35%
(1y)
0%
(3mo)

TravelPerk is a travel management platform designed for businesses to book, manage, and optimize corporate travel and related expenses.

Letter Pack

140 vol/mo
100%
(5y)
127%
(1y)
64%
(3mo)

Letter Pack is a tangible packaging/educational or stationery product category featuring alphabet or lettering themed packs, with active ...

99%
(5y)
59%
(1y)
24%
(3mo)

Just Transition is the principle of moving toward a low carbon economy in a way that is fair to workers and communities, ensuring social ...

Monocropping

4,400 vol/mo
99%
(5y)
8%
(1y)
44%
(3mo)

Monocropping is the agricultural practice of growing a single crop species over large areas, often leading to standardized farming system...

Cat Diffuser

1,900 vol/mo
99%
(5y)
121%
(1y)
167%
(3mo)

Cat Diffuser is a consumer product used to calm domestic cats by releasing synthetic feline pheromones via a plug in diffuser.

98%
(5y)
27%
(1y)
421%
(3mo)

Remote control lawn mower is a category that combines traditional mowing with a user initiated control interface for targeted or manual m...

Planted People

4,400 vol/mo
98%
(5y)
30%
(1y)
20%
(3mo)

Advent Calendar

201,000 vol/mo
98%
(5y)
15%
(1y)
-94%
(3mo)

Advent Calendar is a long standing seasonal tradition expanded into modern formats, brands, and digital experiences, with daily surprises...

Green Career

390 vol/mo
97%
(5y)
180%
(1y)
38%
(3mo)

Green Career refers to the growing set of jobs, roles, and career pathways focused on environmental sustainability, clean energy, climate...

Academic Coaching

1,600 vol/mo
97%
(5y)
122%
(1y)
28%
(3mo)

Academic coaching is a professional service that helps students improve study skills, planning, organization, time management, goal setti...

Scent Booster

1,600 vol/mo
96%
(5y)
38%
(1y)
134%
(3mo)

Scent booster products are fragrance enhancing additives used in laundry to intensify and extend the aroma of clothes beyond standard det...

95%
(5y)
25%
(1y)
5%
(3mo)

Water bottle accessories refer to add ons and attachments designed to enhance the functionality, usability, and personalization of reusab...

94%
(5y)
40%
(1y)
8%
(3mo)

Every Time Zone is a time, interactive world clock resource that aggregates global time zone information into an accessible visual timeli...

Digital Literacy

12,100 vol/mo
94%
(5y)
70%
(1y)
29%
(3mo)

Digital Literacy is a rising focus worldwide, emphasizing the ability to find, evaluate, use, and create information across digital platf...

Winter Sowing

2,400 vol/mo
93%
(5y)
46%
(1y)
-25%
(3mo)

Winter Sowing is a low cost, low maintenance seed starting method that uses plastic containers and winter cold frames to germinate and ov...

GPS Dog Fence

8,100 vol/mo
93%
(5y)
94%
(1y)
243%
(3mo)

GPS Dog Fence is a product category that uses global positioning system technology to define virtual boundaries for dogs, allowing owners...

Coterie

74,000 vol/mo
92%
(5y)
18%
(1y)
25%
(3mo)

Coterie is a premium baby care brand known for diapers and wipes, which gained renewed market momentum after its 2025 acquisition by Mamm...

Frida Baby

14,800 vol/mo
91%
(5y)
54%
(1y)
150%
(3mo)

Frida Baby is a consumer brand focused on baby care products, best known for its NoseFrida nasal aspirator and other pediatric care tools...

Feeld

60,500 vol/mo
91%
(5y)
28%
(1y)
20%
(3mo)

Feeld is a dating app focused on polyamory, open relationships, and alternative dating formats, known for catering to people seeking non ...

Unlearning

1,900 vol/mo
90%
(5y)
79%
(1y)
78%
(3mo)

Unlearning is the deliberate process of shedding outdated knowledge, beliefs, or habits to adopt more effective approaches. It is discuss...

Cat Toothpaste

6,600 vol/mo
90%
(5y)
120%
(1y)
245%
(3mo)

Cat toothpaste is a product category in pet care focused on dental hygiene for felines, driven by growing consumer emphasis on pet health...

Trtl

3,600 vol/mo
89%
(5y)
18%
(1y)
52%
(3mo)

Trtl is a travel comfort brand best known for its Trtl Pillow, a compact neck support travel pillow designed to support the head and neck...

Note House

480 vol/mo
89%
(5y)
160%
(1y)
93%
(3mo)

The topic Note House refers to real world entities around note taking, personalized stationery, and note management software. Distinct br...

Grow Group

210 vol/mo
88%
(5y)
45%
(1y)
15%
(3mo)

Grow Group is a set of entities across various domains (organizational development and training firms, cannabis focused biotech groups, a...

Flighty

22,200 vol/mo
87%
(5y)
42%
(1y)
-32%
(3mo)

Flighty is a, established flight tracking and travel intelligence app known for real time flight updates, delay predictions, and features...

Biberk

18,100 vol/mo
87%
(5y)
18%
(1y)
12%
(3mo)

biBERK (biBerk), a Berkshire Hathaway company, is a digital first small business insurance provider offering workers' compensation, gener...

Wake Window

4,400 vol/mo
86%
(5y)
16%
(1y)
16%
(3mo)

Wake Window refers to the targeted period an infant remains awake between naps, a concept used by parents and pediatric experts to optimi...

Kids Encyclopedia

2,400 vol/mo
86%
(5y)
72%
(1y)
64%
(3mo)

Kids Encyclopedia refers to specialized reference works designed for children, covering a wide range of topics in age appropriate languag...

Digital Nomad

12,100 vol/mo
85%
(5y)
73%
(1y)
25%
(3mo)

Digital nomad culture is a sustained trend where professionals work remotely while traveling, leveraging technology, coworking and colivi...

85%
(5y)
35%
(1y)
54%
(3mo)

Nature Positive is a coordinated global initiative and framework encouraging governments, businesses, and civil society to operate in way...

Degrowth

2,400 vol/mo
85%
(5y)
0%
(1y)
29%
(3mo)

Degrowth is a political, economic, and social philosophy advocating downscaling production and consumption to achieve environmental susta...

85%
(5y)
85%
(1y)
149%
(3mo)

Indoor Air Quality (IAQ) Monitors are consumer and business focused devices that measure air contaminants and environmental conditions t...

ESG Reporting

4,400 vol/mo
84%
(5y)
124%
(1y)
101%
(3mo)

ESG reporting refers to the structured disclosure of environmental, social, and governance metrics by organizations to communicate perfor...

84%
(5y)
32%
(1y)
40%
(3mo)

Knowledge Culture refers to organizational and societal emphasis on creating, sharing, and applying knowledge to drive performance, innov...

Urban Agriculture

1,900 vol/mo
83%
(5y)
42%
(1y)
52%
(3mo)

Urban Agriculture is the practice of growing food within city environments using methods such as vertical farming, hydroponics, aquaponic...

Wet Pet Food

260 vol/mo
83%
(5y)
106%
(1y)
200%
(3mo)

Wet pet food is a long established segment in the pet nutrition market, focusing on canned and other moist formulations that complement o...

Carbon Cure

880 vol/mo
83%
(5y)
114%
(1y)
112%
(3mo)

Carbon Cure refers to carbon dioxide curing technologies used to inject CO2 into concrete during the curing process to improve strength, ...

Sounds Write

260 vol/mo
83%
(5y)
56%
(1y)
26%
(3mo)

Sounds Write is a recognized phonics based reading instruction approach used in schools to teach decoding and reading fluency through sys...

Dog Is Human

90,500 vol/mo
83%
(5y)
62%
(1y)
14%
(3mo)

Dog Is Human is an established meme/trend where dogs are depicted as humans or given human like attributes, often via image editing or AI...

SBTi

3,600 vol/mo
82%
(5y)
15%
(1y)
1%
(3mo)

SBTi refers to the Science Based Targets initiative, a global collaboration that helps companies set ambitious, scientifically grounded g...

82%
(5y)
38%
(1y)
13%
(3mo)

English For Everyone is a, established language learning brand and series of resources (book, digital, and course formats) focused on str...

Serenity Kids

12,100 vol/mo
81%
(5y)
3%
(1y)
26%
(3mo)

Serenity Kids is a baby food brand known for producing nutrient dense, meat forward, stage based baby foods and pouches marketed to paren...

81%
(5y)
-10%
(1y)
-18%
(3mo)

Implicit stereotype refers to automatic, unconscious associations that influence judgments and actions, often studied within implicit bia...

Tracing Projector

3,600 vol/mo
81%
(5y)
55%
(1y)
-49%
(3mo)

Tracing Projector is a device used by artists and designers to project an image onto a surface so it can be traced or refined. It combine...

Cyanotype Paper

4,400 vol/mo
81%
(5y)
156%
(1y)
89%
(3mo)

Cyanotype Paper represents ongoing interest in the cyanotype photography process, a historical alternative photographic technique that us...

Crochet Set

5,400 vol/mo
80%
(5y)
37%
(1y)
62%
(3mo)

Crochet Set is a world category focusing on packaged crochet kits or sets that include yarn, hooks, patterns, and instructions for beginn...

Deanslist

8,100 vol/mo
80%
(5y)
19%
(1y)
-25%
(3mo)

DeansList refers to a EdTech company and its school management platform that helps districts automate behavior tracking, attendance, fami...

Green Culture

320 vol/mo
80%
(5y)
138%
(1y)
49%
(3mo)

Green Culture is a and established trend centered on environmental sustainability, ethical consumption, and corporate responsibility infl...

Spiti

1,600 vol/mo
79%
(5y)
74%
(1y)
25%
(3mo)

Spiti is a remote Himalayan region in Himachal Pradesh, India, increasingly recognized as a destination for adventure, nature, and cultur...

Papablic

2,900 vol/mo
78%
(5y)
78%
(1y)
9%
(3mo)

Papablic is a baby products brand known for cloth diapers and related accessories, gaining attention as part of a broader shift toward su...

Hello Disc

2,400 vol/mo
77%
(5y)
2%
(1y)
32%
(3mo)

Hello Disc is a reusable menstrual disc designed for ease of use, featuring a patented double loop removal tab and medical grade silicone...

Femcel

33,100 vol/mo
76%
(5y)
-9%
(1y)
-8%
(3mo)

Femcel refers to women who identify with or are labeled as incels, typically discussing dating dissatisfaction, social isolation, and per...

76%
(5y)
44%
(1y)
41%
(3mo)

Resource depletion is a and long standing issue describing the diminishing availability of natural resources due to overconsumption, popu...

Ebike Lock

2,400 vol/mo
76%
(5y)
35%
(1y)
3%
(3mo)

Ebike Lock is a security category focusing on locking solutions tailored for electric bicycles, addressing higher theft risk due to e bik...