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We surface rapidly growing trends before they take off.
All
1 Year
beauty
Subcategories
Growth (5yr)
Show
trends
60
Kojic Acid Serum
5,400
vol/mo
218%
(5y)
84%
(1y)
42%
(3mo)
Snail Mucin Serum
22,200
vol/mo
217%
(5y)
-23%
(1y)
0%
(3mo)
Sebaceous Filament
4,400
vol/mo
214%
(5y)
-21%
(1y)
70%
(3mo)
Jet Lag Mask
2,900
vol/mo
210%
(5y)
56%
(1y)
-21%
(3mo)
Silicone Based Primer
9,900
vol/mo
210%
(5y)
-26%
(1y)
7%
(3mo)
Rice Toner
6,600
vol/mo
209%
(5y)
28%
(1y)
26%
(3mo)
Alpha Arbutin Serum
8,100
vol/mo
208%
(5y)
127%
(1y)
29%
(3mo)
Good Skin Days
30
vol/mo
205%
(5y)
283%
(1y)
29%
(3mo)
Hair Thickening Serum
2,400
vol/mo
205%
(5y)
97%
(1y)
0%
(3mo)
Russian Manicure
110,000
vol/mo
199%
(5y)
7%
(1y)
17%
(3mo)
Turmeric Soap
49,500
vol/mo
194%
(5y)
-15%
(1y)
13%
(3mo)
Just Ingredients
110,000
vol/mo
186%
(5y)
49%
(1y)
35%
(3mo)
Soothing Serum
260
vol/mo
184%
(5y)
38%
(1y)
29%
(3mo)
Face Tightener
260
vol/mo
183%
(5y)
-58%
(1y)
9999%+
(3mo)
LED Face Mask
27,100
vol/mo
183%
(5y)
104%
(1y)
-1%
(3mo)
Hydration Drops
1,000
vol/mo
182%
(5y)
31%
(1y)
43%
(3mo)
Vanilla perfume
49,500
vol/mo
180%
(5y)
18%
(1y)
-34%
(3mo)
Vanilla perfume is a classic fragrance category that remains enduringly popular, with renewed interest driven by natural ingredient movem...
Korean Eye Cream
3,600
vol/mo
179%
(5y)
42%
(1y)
34%
(3mo)
Silk Bonnet
33,100
vol/mo
179%
(5y)
6%
(1y)
20%
(3mo)
Blush Tape
90
vol/mo
176%
(5y)
15%
(1y)
67%
(3mo)
Shea Butter Deodorant
1,300
vol/mo
170%
(5y)
9%
(1y)
31%
(3mo)
Azelaic Acid Cream
6,600
vol/mo
169%
(5y)
100%
(1y)
43%
(3mo)
Mini Perfume
22,200
vol/mo
167%
(5y)
15%
(1y)
-37%
(3mo)
Mini Perfume refers to compact, travel sized fragrance bottles or samples designed for portability, easy gifting, and on the go usage.
Vanilla Lotion
5,400
vol/mo
166%
(5y)
13%
(1y)
-19%
(3mo)
Blurring Foundation
880
vol/mo
166%
(5y)
76%
(1y)
78%
(3mo)
Divi Scalp Serum
9,900
vol/mo
165%
(5y)
74%
(1y)
1%
(3mo)
Urea Lotion
2,400
vol/mo
162%
(5y)
71%
(1y)
48%
(3mo)
Merit Beauty
60,500
vol/mo
161%
(5y)
10%
(1y)
-19%
(3mo)
Bonding Conditioner
390
vol/mo
161%
(5y)
40%
(1y)
19%
(3mo)
Micro Bangs
33,100
vol/mo
160%
(5y)
26%
(1y)
0%
(3mo)
Korean Toner
4,400
vol/mo
160%
(5y)
22%
(1y)
15%
(3mo)
Blurring Skin Tint
390
vol/mo
160%
(5y)
159%
(1y)
44%
(3mo)
Kitsch Hair
3,600
vol/mo
159%
(5y)
144%
(1y)
-12%
(3mo)
Skin Barrier Cream
2,900
vol/mo
157%
(5y)
69%
(1y)
28%
(3mo)
4 in 1 Foundation
480
vol/mo
156%
(5y)
158%
(1y)
71%
(3mo)
Dusting Powder
18,100
vol/mo
154%
(5y)
159%
(1y)
-8%
(3mo)
Sleep Bonnet
5,400
vol/mo
153%
(5y)
19%
(1y)
34%
(3mo)
Dandruff Comb
8,100
vol/mo
153%
(5y)
-15%
(1y)
3%
(3mo)
Collagen Stick
1,600
vol/mo
151%
(5y)
89%
(1y)
23%
(3mo)
Peptide Serum
9,900
vol/mo
151%
(5y)
101%
(1y)
44%
(3mo)
Lip Treatment Oil
170
vol/mo
150%
(5y)
70%
(1y)
53%
(3mo)
Danessa Myricks
74,000
vol/mo
149%
(5y)
63%
(1y)
-9%
(3mo)
Korean Sunscreen
33,100
vol/mo
146%
(5y)
6%
(1y)
39%
(3mo)
Skin Tightening Device
1,300
vol/mo
146%
(5y)
175%
(1y)
22%
(3mo)
Rice Scrub
140
vol/mo
145%
(5y)
64%
(1y)
26%
(3mo)
Ethereal Makeup
880
vol/mo
145%
(5y)
-21%
(1y)
-11%
(3mo)