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We surface rapidly growing trends before they take off.

Kindle

673,000 vol/mo
35%
(5y)
-2%
(1y)
5%
(3mo)

Kindle is Amazon's line of e readers and a broader ecosystem for digital books and reading services, driving large scale ebook adoption, ...

Exploding Kittens

60,500 vol/mo
35%
(5y)
-25%
(1y)
-17%
(3mo)

Exploding Kittens is a tabletop card game created by The Oatmeal and designed for quick, humorous play. It gained popularity via crowdfun...

Art Books

9,900 vol/mo
35%
(5y)
34%
(1y)
26%
(3mo)

Art Books is a long standing category encompassing visual art monographs, photography books, artist portfolios, and curated art volumes t...

Who Was

27,100 vol/mo
35%
(5y)
15%
(1y)
8%
(3mo)

Who Was? is a long running children's biography series published by Penguin Workshop that profiles notable historical figures, events, an...

Lego

2,740,000 vol/mo
35%
(5y)
11%
(1y)
-4%
(3mo)

Lego is a globally recognized Danish toy company and brand known for its interlocking plastic bricks, themed sets, and growing footprint ...

DS Games

33,100 vol/mo
34%
(5y)
-1%
(1y)
21%
(3mo)

Nintendo DS games are a family of video games developed for the Nintendo DS handheld console, notable for touch screen and dual screen ga...

BrickLink

368,000 vol/mo
34%
(5y)
25%
(1y)
28%
(3mo)

BrickLink is a long standing online marketplace for buying, selling, and trading LEGO bricks and Minifigures, fueling a thriving communit...

Deck Box

27,100 vol/mo
34%
(5y)
56%
(1y)
112%
(3mo)

Deck Box refers to storage containers used to protect and organize trading cards, board game cards, or collectible card game decks. It is...

RetroCrush

8,100 vol/mo
33%
(5y)
123%
(1y)
44%
(3mo)

RetroCrush is a streaming platform dedicated to classic and retro anime, reviving interest in older titles with curated collections, retr...

Gacha Game

33,100 vol/mo
33%
(5y)
42%
(1y)
6%
(3mo)

Gacha games are monetized mobile and online games that use randomized rewards tied to in game currency or premium purchases, encouraging ...

Food Challenge

5,400 vol/mo
33%
(5y)
64%
(1y)
47%
(3mo)

Food Challenge is a and ongoing phenomenon where individuals or teams attempt eating or cooking feats under specific constraints, often s...

Focal

14,800 vol/mo
33%
(5y)
21%
(1y)
36%
(3mo)

Focal is a, established brand known for high end audio equipment including speakers and headphone products, primarily originating from Fr...

Ryse

40,500 vol/mo
32%
(5y)
8%
(1y)
35%
(3mo)

Ryse is a action adventure game from Crytek that has seen renewed attention due to its PC port and ongoing interest in narrative driven, ...

DMarket

27,100 vol/mo
32%
(5y)
5%
(1y)
-19%
(3mo)

DMarket is a, established online marketplace that enables buying, selling, and trading of in game items and digital assets across multipl...

It

823,000 vol/mo
32%
(5y)
30%
(1y)
6%
(3mo)

Babymetal

110,000 vol/mo
32%
(5y)
6%
(1y)
-30%
(3mo)

Babymetal is a Japanese kawaii metal band formed in 2010, known for blending idol aesthetics with heavy metal and for globally expanding ...

Kanopy

135,000 vol/mo
31%
(5y)
15%
(1y)
0%
(3mo)

Kanopy is a streaming platform that provides library and institution accessible, on demand educational and independent films through par...

TV Series

22,200 vol/mo
31%
(5y)
42%
(1y)
17%
(3mo)

TV Series remain a dominant form of serialized entertainment with continued growth in streaming, global co productions, and franchise dri...

Betters

74,000 vol/mo
31%
(5y)
25%
(1y)
32%
(3mo)

Betters is a recognizable term appearing across multiple real world entities and brands (e.g., Betters Agency, Betters Construction, The ...

Center Stage

40,500 vol/mo
31%
(5y)
40%
(1y)
21%
(3mo)

Center Stage refers to the intentional elevation of a person, product, or content to a position of focused visibility in a public perform...

Circus

110,000 vol/mo
31%
(5y)
12%
(1y)
17%
(3mo)

Circus is a recognized traditional performing arts genre experiencing renewed interest through modern adaptations, immersive production d...

Blink-182

165,000 vol/mo
30%
(5y)
-3%
(1y)
11%
(3mo)

Blink 182 is a, long standing punk pop band whose activities, new releases, tours, or reunions have repeatedly spurred social media engag...

Spinning Reel

40,500 vol/mo
30%
(5y)
58%
(1y)
239%
(3mo)

Spinning reels are a long standing category of fishing reels designed for ease of use, versatile casting, and smooth line retrieval. Rece...

Fluttershy

110,000 vol/mo
30%
(5y)
12%
(1y)
32%
(3mo)

Fluttershy is a fictional pony from the My Little Pony franchise, historically a popular character among fans for her kindness and gentle...

Alltime

33,100 vol/mo
30%
(5y)
31%
(1y)
85%
(3mo)

Alltime is a Named term used by several distinct brands and companies (notably in plastics, watches/accessories, and general contracting)...

30%
(5y)
101%
(1y)
12%
(3mo)

TikTok Video Editor is a, widely used set of built in and companion editing tools centered around creating, editing, and exporting TikTok...

Sensory Swing

14,800 vol/mo
29%
(5y)
2%
(1y)
1%
(3mo)

Sensory Swing refers to a therapeutic device combining a swing with multi sensory elements used for sensory integration and therapeutic p...

City Of Ember

49,500 vol/mo
29%
(5y)
0%
(1y)
7%
(3mo)

City Of Ember is a fictional, subterranean city from the 2003 novel by Jeanne DuPrau and its 2008 film adaptation. It portrays a closed, ...

Duck Books

1,000 vol/mo
29%
(5y)
37%
(1y)
25%
(3mo)

Duck Books refers to the ongoing interest in duck themed children's literature and related publishing activity, including niche publisher...

Awards

49,500 vol/mo
29%
(5y)
28%
(1y)
39%
(3mo)

Awards is a longstanding concept recognizing achievement across industries. The current period emphasizes inclusive, diverse recognition,...