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We surface rapidly growing trends before they take off.

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Marine collagen supplements are a rising niche within the broader collagen market, positioned as a marine sourced alternative to bovine a...

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Optimal Carnivore is a branded, animal based nutrition trend focused on optimizing human performance and health through carnivore style d...

Oova

1,300 vol/mo
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36%
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Oova is a company that provides at home fertility hormone testing and related digital health tools to help individuals monitor reproducti...

Ombre Health

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Ombre Health is a company focused on personalized gut microbiome testing and related probiotic/dietary guidance, formerly known as Thryve...

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Roundtrip Health is a healthtech company focusing on non emergency medical transportation (NEMT) platforms that coordinate rides for pati...

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ROME Therapeutics is a biotechnology company focused on RNA biology and RNA targeted therapeutics, aiming to develop RNA focused solution...

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Robot assisted surgery is a mature medical technology that uses robotic systems to enhance precision, control, and visualization during s...

RIRS

4,400 vol/mo
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RIRS (Retrograde Intrarenal Surgery) is an established minimally invasive urology technique using flexible ureteroscopy and laser stone f...

Nutri-Score

1,000 vol/mo
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115%
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Nutri Score is a front of pack nutrition labeling system used in Europe that grades overall nutritional quality of foods from A (best) to...

Navitoclax

590 vol/mo
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263%
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Navitoclax (ABT 263) is a BCL 2 family inhibitor investigated as a cancer therapy, known for its role in aiming to promote apoptosis in t...

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Natural supplements encompass vitamins, minerals, herbs, and botanical products marketed as dietary supplements with an emphasis on natur...

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Nasal stick inhalers are a compact, stick like nasal drug delivery device designed to deliver medications directly through the nasal muco...

Psychobiotic

2,400 vol/mo
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Psychobiotics are live organisms or microbial derived compounds that influence mental health via the gut brain axis, with growing interes...

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538%
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Portable oral irrigator is a compact, battery powered water flossing device designed for convenient, on the go dental hygiene and interde...

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517%
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Plant Based Vitamins are dietary supplements formulated entirely from plant derived sources, targeting vegan and health conscious consume...

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360%
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Pine bark supplement refers to dietary supplements made from pine bark extract, notably Pycnogenol, marketed for antioxidant support, vas...

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A Pilates Bar Kit refers to compact home fitness equipment bundles featuring a lightweight bar, resistance bands, and attachments designe...

Phage Lab

50 vol/mo
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Phage Lab refers to activities around bacteriophage research and therapy development conducted in dedicated laboratories and companies, f...

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Pelvic Therapy Wand refers to a device used for pelvic floor therapy and myofascial release aimed at alleviating pelvic pain, improving p...

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Organ shortage refers to the persistent gap between the supply of donor organs and the demand for transplants, driving innovations in org...

Mini Pill Box

260 vol/mo
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703%
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Mini Pill Box refers to compact, portable pill organizers designed for travel or daily carry, widely used for vitamins, supplements, and ...

MiHIGH

880 vol/mo
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MiHIGH is a wellness brand known for infrared sauna blankets and related at home cooling/sauna accessories, gaining traction in consumer ...

Microclots

390 vol/mo
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-4%
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Microclots are small, nano to micro scale fibrin rich clots that have been discussed in medical literature and media primarily in relati...

Metagenomi

1,600 vol/mo
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Metagenomi is a company focused on microbiome derived gene editing and next generation biotechnologies, notably leveraging diverse natura...

Narrative Bio

210 vol/mo
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Muscle Stimulation Device (EMS) is a category of devices delivering electrical impulses to muscles for training, rehabilitation, or aesth...

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Muscle Recovery Gel is a consumer product category consisting of topical gels designed to relieve muscle soreness, accelerate recovery, a...

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MOMA Therapeutics is a clinical stage biotechnology company focused on precision oncology, leveraging its KNOMATIC platform to target hig...

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Metabolic patches refer to transdermal patches marketed to influence metabolism, appetite, energy, and weight management by delivering ac...

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41%
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Medication Intelligence is an emerging AI enabled paradigm in healthcare that systematically analyzes medication related data (prescripti...

Maze Therapeutics

3,600 vol/mo
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202%
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Maze Therapeutics is a biotechnology company focused on discovering and developing genetic medicines using genome engineering and functio...

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38%
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Maternity socks have emerged as a niche product category focused on comfort, swelling relief, and support for pregnant individuals, with ...

Jaw Trainer

2,400 vol/mo
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73%
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Jaw Trainer refers to devices and programs designed to exercise and sculpt the jaw muscles, often marketed for aesthetic jawline enhancem...

Immunity Mix

20 vol/mo
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369%
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Immunity Mix is a, diversified category of immune support products including powders, drinks, capsules, and blends marketed to boost immu...

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Horny Goat Weed Gummies are a dietary supplement product combining the traditional herb horny goat weed (epimedium) with fruit based gumm...

Hip Thrust Belt

1,000 vol/mo
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150%
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Hip Thrust Belt is a, growing niche product category in fitness that attaches weight loading to the hip area to facilitate loaded hip thr...

Smart Insoles

320 vol/mo
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Smart Insoles are wearable devices embedded in footwear that monitor gait, pressure distribution, and athletic performance using embedded...

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223%
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Smart Glucose Monitor refers to continuous glucose monitoring (CGM) systems that measure interstitial glucose in real time, transmit data...

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82%
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Perimenopause Books is a recognized trend focusing on literature that educates, supports, and empowers people experiencing the perimenopa...

Ostrichpillow

9,900 vol/mo
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128%
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Ostrich Pillow refers to a line of ergonomic travel pillows and related comfort products, known for its oversized, cocoon like designs ai...

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938%
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Whole Food Protein Powder is a growing category of protein supplements derived from minimally processed, real food ingredients (e.g., pea...

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282%
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Weighted calisthenics is a fitness trend that combines bodyweight training with external resistance, typically using weighted vests, plat...

Vitable

880 vol/mo
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Vitable is a personalized vitamin subscription service that creates tailored vitamin packs based on a health questionnaire, placing empha...

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292%
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Trauma Counselling is a and established field focused on psychological support and intervention for individuals who have experienced trau...

Toothsi

590 vol/mo
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-27%
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Toothsi is a leading brand offering at home clear aligner orthodontic treatment, expanding access to cosmetic dental alignment through re...

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103%
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Teeth Whitening Device is a recognized consumer electronics/health trend involving at home LED assisted whitening devices and related kit...

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542%
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Stinging nettle supplement is a, long standing herbal product derived from Urtica dioica, commonly used for supporting urinary health, in...

SP-6 Toothpaste

8,100 vol/mo
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SP 6 Toothpaste is a probiotic and remineralization focused oral care product marketed to rebalance the oral microbiome, whiten teeth, a...

Zinc L-Carnosine

1,900 vol/mo
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Zinc L Carnosine, also known as polaprezinc, is a zinc–carnosine complex used as a gastroprotective supplement to support healing of th...

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332%
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Yerba Mate Supplement is a health and wellness trend centered on concentrated yerba mate extracts and powders marketed as energy, focus, ...

Wyndly

720 vol/mo
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Wyndly is a company providing online allergy testing and treatment services, including telemedicine consultations and personalized allerg...

Womaness

1,900 vol/mo
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19%
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Womaness is a brand and product category focused on menopause wellness, including skincare, supplements, and personal care designed to ad...

Ocushield

1,000 vol/mo
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Ocushield is a brand that produces blue light blocking screen protectors and related eye protection products designed to reduce digital e...

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Nitric Oxide Gummies are dietary supplements marketed to support cardiovascular health, blood flow, and athletic performance by providing...

Linus Health

1,000 vol/mo
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61%
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Linus Health is a digital health company focused on proactive brain health and early detection of cognitive impairment and dementia using...

Libido Powder

30 vol/mo
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148%
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Libido Powder refers to powdered dietary supplements marketed to support sexual desire and performance, often containing herbs like maca,...

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19%
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Smart Sleep Mask is a trend involving technologically enhanced sleep masks that monitor sleep parameters, deliver targeted therapy (light...

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Smart Resistance Band combines elastic resistance with embedded sensors and connectivity to track strength, range of motion, and performa...

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Smart Massage Gun is a, established category of handheld percussive therapy devices that connect via Bluetooth or apps, offering guided r...

Smart Jump Rope

1,000 vol/mo
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36%
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Smart Jump Rope is a fitness device category featuring jump ropes with embedded sensors, connectivity, and digital feedback to track metr...

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Capstan Therapeutics is a clinical stage biotechnology company focused on developing T cell therapies and immuno oncology approaches, rec...

Cannabigerol

1,000 vol/mo
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120%
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Cannabigerol (CBG) is a non psychoactive cannabinoid found in cannabis and hemp; it is gaining attention as a potential therapeutic and w...

Candid Care

50 vol/mo
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357%
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Candid Care refers to the Candid Pro orthodontic platform ecosystem that partners with dental providers to deliver remote/teleorthodontic...

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150%
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Caffeine Bullet is a product category consisting of fast acting caffeine chews, gums, and gels designed for quick energy and focus, with ...

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2734%
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Electric body scrubbers are consumer devices that use motors and bristles or brushes to exfoliate and cleanse the skin on the body, incre...

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Eczema soothing cream is a category of skincare products aimed at providing relief for eczema symptoms through moisturization and barrier...

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Diminished Pulses refers to weaker than normal arterial pulses detected in physical examination, often indicating peripheral vascular com...

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Chondroitin Gummies represent a bouquet of dietary supplements combining chondroitin sulfate with gummy delivery, marketed for joint heal...

Freebirth

3,600 vol/mo
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Freebirth refers to the practice of giving birth without professional medical or certified midwifery assistance, relying on personal prep...

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Foot Massage Mat refers to a wearable or floor based mat that uses rollers, nodes, vibration, heat, and other therapies to stimulate the ...

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1500%
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Fitness Gummies are edible supplement gummies marketed to support athletic performance, recovery, protein intake, and general fitness goa...

Fitnescity

2,400 vol/mo
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Fitnescity Health is a network and service platform centered on objective health testing, notably DEXA body composition scans, VO2 max te...

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Fermented vitamins are dietary supplements formulated using fermentation derived processes to produce or bioengineer vitamins and vitamin...

Exosomes Facial

1,000 vol/mo
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Exosomes Facial is a skincare trend centered on using exosome rich formulations or procedures often derived from stem cell–based source...

Estrogen Spray

390 vol/mo
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222%
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Estrogen spray refers to transdermal spray formulations of estradiol used to treat vasomotor symptoms of menopause, including Evamist (es...

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Essential Stacks is a gut health supplement brand focused on providing allergen conscious, purity tested digestive and microbiome support...

HHC Edibles

320 vol/mo
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HHC Edibles refer to edible products containing hexahydrocannabinol (HHC), a semi synthetic cannabinoid derived from hemp. The topic has ...

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63%
(3mo)

Height Growth Supplement is a market category of dietary supplements marketed to influence height growth, typically appealing to adolesce...

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64%
(3mo)

Heart Rate Social refers to a world concept where individuals share or visualize real time or periodic heart rate data within social, str...

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134%
(3mo)

Growth Factor Plus is recognized as a product name in the skincare space, referring to serums and treatments that claim to leverage growt...

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471%
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Chelated copper is a form of copper used in agriculture and nutrition that combines copper with organic ligands to improve bioavailabilit...

Cellarity

2,400 vol/mo
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1133%
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Cellarity is a biotechnology company leveraging cell systems and AI to accelerate drug discovery and biological understanding, positionin...

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The Carnivore Diet Supplement trend centers on dietary regimens and product lines marketed to support a meat based, zero carbohydrate int...

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143%
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Caretaker Medical is a company specializing in remote patient monitoring hardware and services, notably wearable non invasive blood press...

Enzyme Syrup

30 vol/mo
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556%
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Enzyme Syrup refers to a category of liquid digestive enzyme supplements marketed as syrups to aid digestion, featuring enzymes such as a...

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1508%
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Endoscope borescope cameras are devices that combine an insertion tube with a camera and light source to visually inspect hard to reach a...

Elektra Health

1,300 vol/mo
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61%
(3mo)

Elektra Health is a telehealth platform focused on women's reproductive and sexual health, offering specialized virtual care, education, ...

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-8%
(3mo)

Electric neck massagers are a, established consumer wellness product category driven by portability, convenience, and self care trends. T...

Sharper Shape

320 vol/mo
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Sharper Shape is a company focused on drone based inspection of critical infrastructure, notably power lines, leveraging autonomous drone...

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410%
(3mo)

Senior Dog Supplement is a, established category of nutritional supplements designed to support health and quality of life in aging dogs,...

Sema4

1,600 vol/mo
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Sema4 is a healthtech company providing genetic testing, genomics data platforms, and AI driven insights to support precision medicine an...

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120%
(3mo)

Self Care Check In is a trend focused on regular, proactive personal well being assessments, encouraging individuals to monitor mental, e...

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72%
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AI Biomedical Research refers to the integration of artificial intelligence with biomedical and life sciences research to accelerate disc...

ADHD Table

20 vol/mo
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74%
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178%
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Acupuncture Shoes refers to footwear or insoles designed to stimulate foot acupuncture/acupressure points to relieve pain, improve circul...

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78%
(3mo)

Active immunization refers to the deliberate induction of immunity through vaccines to prevent infectious diseases. It encompasses routin...

Betteryou

1,600 vol/mo
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605%
(3mo)

BetterYou is a health and wellness brand best known for its vitamin spray products and other nutritional supplements marketed for conveni...

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188%
(3mo)

Beef Liver Powder is a dietary supplement product derived from dehydrated or powdered beef liver, marketed for high density nutrients suc...

Baby-led Weaning

60,500 vol/mo
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(5y)
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(1y)
312%
(3mo)

Baby led weaning is a feeding approach where infants self feed solid foods in supervised sessions, using finger foods rather than purees,...

Aura Strap 2

1,000 vol/mo
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Aura Strap 2 is a wearable Apple Watch accessory by AURA Devices that streams body composition and hydration metrics via bioimpedance tec...

Anti Chafe Stick

9,900 vol/mo
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(5y)
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Anti Chafe Stick is a personal care product used to reduce skin friction and prevent chafing during physical activities. It has gained vi...

Amino Gummies

50 vol/mo
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(5y)
9999%+
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(3mo)

Amino Gummies are dietary supplement gummies containing amino acids designed to support muscle recovery, protein synthesis, and overall f...

Alto Neuroscience

1,900 vol/mo
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(5y)
9999%+
(1y)
23%
(3mo)

Alto Neuroscience is a company developing rapid, noninvasive neuromodulation technologies and digital therapeutics for mental health, aim...

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227%
(3mo)

Altered Level of Consciousness (ALOC) is a medical condition characterized by a deviation from a patient’s normal state of awareness, i...

Burn-out

12,100 vol/mo
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(5y)
9999%+
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509%
(3mo)

Burn out is a recognized state of chronic workplace stress characterized by exhaustion, cynicism, and diminished professional efficacy. I...

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62%
(3mo)

Breastfeeding Tech encompasses devices, apps, and connected solutions designed to support nursing mothers, improve milk expression, track...

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202%
(3mo)

The Blood–Brain Barrier (BBB) remains a central focus in neuroscience and pharma as researchers develop new delivery methods, imaging t...

Biomea Fusion

1,300 vol/mo
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Biomea Fusion is a biotechnology company focused on oncology therapeutics, known for developing targeted cancer treatments using novel sm...

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244%
(3mo)

Absolute Collagen is a consumer brand offering marine and bovine collagen peptide supplements marketed for beauty, joint health, and over...

Ab Kit

10 vol/mo
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(5y)
9999%+
(1y)
300%
(3mo)

Ab Kit is a, named entity with multiple references as Abkit/Abkit Inc in the health care and OTC product space; the term appears in compa...

Shilajit Capsule

1,900 vol/mo
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(5y)
9999%+
(1y)
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(3mo)

Shilajit Capsule is a supplement trend centered on encapsulated shilajit, a mineral rich resin used in traditional Ayurvedic medicine. In...

Shatavari Powder

1,600 vol/mo
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(5y)
9999%+
(1y)
25%
(3mo)

Shatavari Powder refers to the powdered form of the Shatavari herb (Asparagus racemosus), widely used in Ayurveda as a women's health ada...

Alpha-gal Allergy

60,500 vol/mo
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(5y)
9999%+
(1y)
34%
(3mo)

Alpha gal allergy is a, established medical condition where individuals develop a delayed allergic reaction to red meat after a tick bite...

Aktiia

720 vol/mo
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(5y)
9999%+
(1y)
166%
(3mo)

Aktiia is a wearable, cuffless blood pressure monitoring bracelet that uses optical sensors and cloud analytics to provide continuous at ...

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(1y)
56%
(3mo)

AI Precision Medicine leverages artificial intelligence to analyze genomic, clinical, and lifestyle data to tailor medical treatments to ...

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(1y)
112%
(3mo)

AI Health Ring is a family of wearable smart rings that integrate artificial intelligence to analyze biosignals (heart rate, SpO2, sleep,...