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We surface rapidly growing trends before they take off.

Coffee Straw

1,900 vol/mo
100%
(5y)
101%
(1y)
132%
(3mo)

Coffee Straw refers to drinking straws made from coffee related byproducts or materials inspired by coffee, such as straw products incorp...

Skyr

40,500 vol/mo
100%
(5y)
45%
(1y)
53%
(3mo)

Sundays Dog Food

22,200 vol/mo
99%
(5y)
-5%
(1y)
5%
(3mo)

Sundays Dog Food is a brand offering fresh, human grade dog meals delivered via subscription, emphasizing convenient, portion controlled,...

99%
(5y)
-13%
(1y)
37%
(3mo)

Freeze dryer machines (lyophilizers) are real industrial and consumer devices used to remove moisture from foods, biological samples, and...

98%
(5y)
57%
(1y)
134%
(3mo)

Freeze Dried Beef is a widely available food preservation method used for camping, emergency kits, and long shelf life meals, enabling li...

Curb Food

70 vol/mo
98%
(5y)
207%
(1y)
158%
(3mo)

Curb Food refers to a delivery first, curbside/dark kitchen food service model focused on producing and delivering meals with minimal tra...

96%
(5y)
42%
(1y)
147%
(3mo)

Freeze Dried Chicken is a, established product category used to create shelf stable, lightweight, protein rich food options for outdoor e...

Ultima Replenisher

12,100 vol/mo
96%
(5y)
182%
(1y)
444%
(3mo)

Ultima Replenisher is a popular electrolyte powder used to restore hydration and electrolyte balance, reflecting a broader trend toward c...

Food Additive

4,400 vol/mo
95%
(5y)
144%
(1y)
34%
(3mo)

Food Additive refers to substances added to food to preserve flavor or enhance taste, texture, color, or nutritional value; it is a long ...

Further Food

1,000 vol/mo
95%
(5y)
37%
(1y)
55%
(3mo)

Further Food is a nutrition brand known for selling functional foods like collagen peptides and other wellness supplements, contributing ...

Espresso Beans

27,100 vol/mo
94%
(5y)
60%
(1y)
-16%
(3mo)

Espresso Beans is a, long standing concept referring to coffee beans roasted and ground specifically for brewing espresso, a popular meth...

93%
(5y)
-20%
(1y)
-15%
(3mo)

Protein Water

33,100 vol/mo
93%
(5y)
109%
(1y)
130%
(3mo)

Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...

Raw Milk

60,500 vol/mo
91%
(5y)
-8%
(1y)
24%
(3mo)

Raw milk refers to unpasteurized milk sold for consumption, supported by some consumer groups for perceived health benefits and natural f...

Celtic Salt

110,000 vol/mo
91%
(5y)
-23%
(1y)
15%
(3mo)

Celtic Salt is a type of sea salt known for its mineral content and gray Celtic sea salt left from Brittany, France. It is produced using...

Mushroom Protein

8,100 vol/mo
90%
(5y)
59%
(1y)
96%
(3mo)

Mushroom Protein is a, established trend centered on protein products derived from fungi, including mycelium based meats and mycoprotein ...

Lasagna Soup

135,000 vol/mo
90%
(5y)
23%
(1y)
-63%
(3mo)

Lasagna soup is a culinary hybrid that merges the comfort of lasagna with soup, featuring ingredients like pasta sheets or broken lasagna...

Change Foods

590 vol/mo
89%
(5y)
93%
(1y)
30%
(3mo)

Crêpe

301,000 vol/mo
88%
(5y)
39%
(1y)
86%
(3mo)

Crêpe refers to the classic French pancake made from batter and cooked on a flat skillet, with a modern trend around artisanal filling c...

Cold Pressed Oil

1,900 vol/mo
88%
(5y)
46%
(1y)
89%
(3mo)

Cold pressed oil refers to oils extracted without heat, preserving natural flavors, nutrients, and antioxidants. It spans culinary oils (...

87%
(5y)
96%
(1y)
71%
(3mo)

Sugar thermometer is a kitchen device used to measure the temperature of sugar syrups and caramel, enabling precise candy making and conf...

Raw Kefir

3,600 vol/mo
87%
(5y)
-31%
(1y)
57%
(3mo)

Raw kefir is an unpasteurized, fermentation based dairy beverage traditionally made with kefir grains. It has gained attention as a probi...

Cafe Bustelo

90,500 vol/mo
86%
(5y)
13%
(1y)
15%
(3mo)

Lucky Saint

2,900 vol/mo
86%
(5y)
96%
(1y)
88%
(3mo)

Lucky Saint is a, UK based brand known for its alcohol free lager and role in the growing non alcoholic beer movement. It symbolizes the ...

All The Bitter

880 vol/mo
86%
(5y)
27%
(1y)
34%
(3mo)

All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...

Caffeine Bar

1,300 vol/mo
86%
(5y)
131%
(1y)
58%
(3mo)

Caffeine Bar refers to on the go caffeinated protein/energy bars and related snack formats designed to deliver a measured caffeine boost ...

Aïoli

110,000 vol/mo
85%
(5y)
40%
(1y)
18%
(3mo)

Aïoli is trending as a specialty condiment, with growing interest in artisanal, flavored, and plant based variations driven by food crea...

Dash Water

390 vol/mo
85%
(5y)
130%
(1y)
135%
(3mo)

Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...

Eversweet

1,300 vol/mo
85%
(5y)
139%
(1y)
242%
(3mo)

EverSweet is a next generation, fermentation derived stevia sweetener ( Reb M and Reb D) developed by Avansya (a Cargill–dsm firmenich ...

Galaxy Treats

1,900 vol/mo
84%
(5y)
421%
(1y)
223%
(3mo)

Galaxy Treats is a brand in the hemp/CBD edibles space offering Delta 8/Delta 9/THCP gummies and related products, with multiple product ...

New Culture

480 vol/mo
84%
(5y)
80%
(1y)
6%
(3mo)

New Culture is a, identifiable topic centered on the rise of culture related developments and the specific company New Culture, which is ...

Salmon Bites

12,100 vol/mo
84%
(5y)
0%
(1y)
24%
(3mo)

Salmon Bites are bite sized portions of salmon, commonly prepared as an appetizer or snack. They appear in frozen, pre seasoned, and rest...

Aromat

2,900 vol/mo
84%
(5y)
36%
(1y)
21%
(3mo)

Aromat is a well known savory seasoning brand owned by Nestlé, used in cooking to enhance umami and flavor across various cuisines in mu...

Muchim

480 vol/mo
83%
(5y)
9%
(1y)
-2%
(3mo)

Muchim is a Korean culinary concept referring to dishes that are seasoned or mixed, including popular items like oi muchim (spicy cucumbe...

Crown Coffee

590 vol/mo
83%
(5y)
147%
(1y)
124%
(3mo)

Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...

Mango Chocolate

1,000 vol/mo
82%
(5y)
74%
(1y)
95%
(3mo)

Mango Chocolate is a flavor pairing that combines tropical fruit mango with chocolate in confections, desserts, and ready to eat products...

Green Fusion

320 vol/mo
82%
(5y)
183%
(1y)
165%
(3mo)

Green Fusion is a, multi context term primarily used in consumer wellness (green superfood powders blending leafy greens and fruits) and ...

Monster Beverage

2,900 vol/mo
81%
(5y)
201%
(1y)
57%
(3mo)

Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...

81%
(5y)
69%
(1y)
205%
(3mo)

Freeze Dried Dog Treats are a popular category of pet treats produced by freeze drying meat to preserve nutrients and flavor, offering li...

Freeze Dried Eggs

2,900 vol/mo
81%
(5y)
-23%
(1y)
86%
(3mo)

Freeze dried eggs are real eggs dehydrated by freeze drying, preserving flavor and nutrition. They are used in camping kits, emergency fo...

Lay's Potato Chips

40,500 vol/mo
80%
(5y)
107%
(1y)
154%
(3mo)

Real Mushrooms

6,600 vol/mo
79%
(5y)
88%
(1y)
44%
(3mo)

Real Mushrooms is a brand focused on medicinal mushroom supplements and products, leveraging standardized extracts and third party testin...

Hotpot

673,000 vol/mo
79%
(5y)
31%
(1y)
-16%
(3mo)

Hotpot is a and established cuisine trend, characterized by communal dining around a simmering pot of flavorful broth, with a growing glo...

Chickpea Protein

9,900 vol/mo
78%
(5y)
20%
(1y)
46%
(3mo)

Chickpea protein is a plant based protein ingredient sourced from chickpeas, increasingly used in vegan and vegetarian foods to boost pro...

Zukes

4,400 vol/mo
78%
(5y)
220%
(1y)
276%
(3mo)

Zukes is a pet brand known for natural dog treats and chews, frequently associated with premium, grain free, and ingredient conscious pet...

77%
(5y)
56%
(1y)
149%
(3mo)

Peanut protein powder is a plant based protein product category derived from peanuts, used by athletes and health enthusiasts as a dairy ...

Mocktails

110,000 vol/mo
77%
(5y)
4%
(1y)
-12%
(3mo)

Mocktails are non alcoholic beverages crafted to mimic or substitute cocktails, gaining traction as consumers seek flavorful, sophisticat...

Kefir

368,000 vol/mo
77%
(5y)
48%
(1y)
26%
(3mo)

Bustelo

8,100 vol/mo
77%
(5y)
14%
(1y)
22%
(3mo)

Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...

Plant-Based Meat

8,100 vol/mo
76%
(5y)
165%
(1y)
77%
(3mo)

Plant based meat refers to meat alternatives derived from plant proteins designed to mimic the taste, texture, and experience of animal m...

Robusta Coffee

6,600 vol/mo
75%
(5y)
100%
(1y)
14%
(3mo)

Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...

Simple Mills

22,200 vol/mo
74%
(5y)
28%
(1y)
77%
(3mo)

Simple Mills is a company that produces gluten free and grain free baking mixes, crackers, and baking products using almond flour and oth...

Wellness Shots

8,100 vol/mo
74%
(5y)
31%
(1y)
11%
(3mo)

Wellness Shots are compact, nutrient dense beverages designed to deliver a concentrated dose of vitamins, minerals, probiotics, or botani...

Remedy Drinks

1,300 vol/mo
73%
(5y)
75%
(1y)
38%
(3mo)

Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...

73%
(5y)
23%
(1y)
32%
(3mo)

Freeze dried strawberries are a popular, shelf stable snack and ingredient, produced by removing moisture via freeze drying to preserve f...

Makhana

9,900 vol/mo
73%
(5y)
15%
(1y)
4%
(3mo)

Makhana, or fox nuts (lotus seeds), is a, established snack and ingredient with growing popularity in health conscious and plant based di...

Ritual Zero Proof

9,900 vol/mo
73%
(5y)
-20%
(1y)
26%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

Hangry

27,100 vol/mo
72%
(5y)
-10%
(1y)
4%
(3mo)

Hangry is the state of irritability caused by hunger, a recognized social and behavioral concept influencing consumer appetite for timely...

Protein Milk

33,100 vol/mo
72%
(5y)
56%
(1y)
76%
(3mo)

Protein Milk refers to dairy milk products enriched with higher levels of protein, often through ultrafiltration or fortification, market...

Stinky Tofu

70 vol/mo
72%
(5y)
6%
(1y)
21%
(3mo)

Stinky tofu is a traditional fermented tofu dish originating in Taiwan and popular across East Asia, known for its strong smell and varie...