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We surface rapidly growing trends before they take off.

64%
(5y)
92%
(1y)
23%
(3mo)

Ginseng supplements are a well established dietary supplement category derived from Panax or American ginseng, marketed for energy, cogni...

Mucin

6,600 vol/mo
63%
(5y)
-18%
(1y)
17%
(3mo)

Mucin refers to a family of highly glycosylated proteins that form mucus, playing key roles in barrier function, lubrication, and cell si...

Mantra Health

2,900 vol/mo
63%
(5y)
145%
(1y)
44%
(3mo)

Mantra Health is a digital mental health platform focused on adolescent and young adult care, delivering teletherapy and mental health se...

ADHD Planner

8,100 vol/mo
63%
(5y)
64%
(1y)
34%
(3mo)

ADHD Planner refers to planners and organizational tools designed specifically for people with ADHD to improve time management, task init...

Hyperpigmentation

246,000 vol/mo
63%
(5y)
-11%
(1y)
38%
(3mo)

Hyperpigmentation is a well established dermatological and cosmetic concern characterized by patches of skin darkened due to excess melan...

UTI Supplement

6,600 vol/mo
63%
(5y)
43%
(1y)
14%
(3mo)

UTI Supplement is a and established category consisting of cranberry derived products, D Mannose, and probiotic formulations marketed to ...

Hydration Mix

720 vol/mo
63%
(5y)
100%
(1y)
80%
(3mo)

Hydration mix refers to powdered or ready to mix electrolyte beverages designed to replenish fluids, electrolytes, and sometimes energy, ...

EMS Massager

720 vol/mo
62%
(5y)
3%
(1y)
70%
(3mo)

EMS Massager is a device category that uses electrical muscle stimulation to cause muscle contractions for massage, recovery, pain relief...

Adapalene

60,500 vol/mo
62%
(5y)
31%
(1y)
29%
(3mo)

Adapalene is a topical retinoid used primarily to treat acne. The topic is well established in dermatology with brand name and generic fo...

Box Breathing

40,500 vol/mo
62%
(5y)
46%
(1y)
13%
(3mo)

Box breathing is a structured, four count breathing technique used to reduce stress and improve focus. It involves inhaling, holding, exh...

Time Anxiety

1,300 vol/mo
61%
(5y)
75%
(1y)
45%
(3mo)

Time anxiety refers to the growing fear and stress people feel about not having enough time to accomplish goals, balance obligations, and...

61%
(5y)
15%
(1y)
33%
(3mo)

iRhythm Technologies is a company known for its Zio wearable ECG patch and cloud based arrhythmia monitoring platform, driving adoption o...

Hydrogel

18,100 vol/mo
61%
(5y)
108%
(1y)
52%
(3mo)

Hydrogel technology is expanding beyond traditional medical uses into advanced drug delivery, tissue engineering, wound care, and soft ro...

61%
(5y)
369%
(1y)
59%
(3mo)

Digital therapeutics is a recognized healthcare trend that uses software driven interventions to prevent, manage, or treat medical condit...

Tremella Mushroom

3,600 vol/mo
61%
(5y)
88%
(1y)
83%
(3mo)

Tremella mushroom, a edible fungus also known as snow fungus, is experiencing growing interest for its use in plant based nutrition and c...

Roll On Oil

590 vol/mo
60%
(5y)
50%
(1y)
22%
(3mo)

Tranexamic Acid

110,000 vol/mo
60%
(5y)
45%
(1y)
33%
(3mo)

Tranexamic Acid is an antifibrinolytic medication widely used to reduce bleeding in surgical, dental, and gynecological procedures, with ...

Talking Therapy

8,100 vol/mo
60%
(5y)
41%
(1y)
25%
(3mo)

Talking Therapy refers to the practice of psychotherapy and counseling delivered by trained professionals to help individuals address men...

Kakadu Plum

6,600 vol/mo
60%
(5y)
-5%
(1y)
14%
(3mo)

Kakadu Plum is a native Australian superfood known for its exceptionally high vitamin C content and antioxidant properties, increasingly ...

Lymphatic Massage

49,500 vol/mo
60%
(5y)
62%
(1y)
27%
(3mo)

Lymphatic massage is a recognized therapy focused on stimulating the lymphatic system to promote fluid drainage, reduce swelling, enhance...

Interdental Brush

27,100 vol/mo
60%
(5y)
62%
(1y)
16%
(3mo)

Interdental Brush is a, well established dental hygiene product widely used to clean between teeth to prevent plaque and gum disease.

Whitening Strips

60,500 vol/mo
60%
(5y)
48%
(1y)
33%
(3mo)

Whitening strips are consumer dental whitening products that use peroxide based gels delivered via thin flexible strips applied to teeth....

60%
(5y)
67%
(1y)
30%
(3mo)

Selenium supplements are trending due to heightened interest in micronutrient support for thyroid function, antioxidant protection, and m...

60%
(5y)
-25%
(1y)
-11%
(3mo)

Mushroom Elixir refers to beverages or tonics blending medicinal mushrooms (e.g., reishi, chaga, cordyceps) into elixirs marketed for imm...

60%
(5y)
41%
(1y)
26%
(3mo)

Nitric oxide supplements are nutritional products intended to boost nitric oxide production in the body to support blood flow, exercise p...

Precision Medical

2,900 vol/mo
59%
(5y)
77%
(1y)
46%
(3mo)

Precision Medical refers to the broader adoption and advancement of precision medicine in clinical practice, leveraging genomics, biomark...

Virtual Care

2,900 vol/mo
59%
(5y)
90%
(1y)
34%
(3mo)

Virtual care refers to the delivery of healthcare services through digital platforms, enabling remote consultations, diagnostics, monitor...

59%
(5y)
83%
(1y)
48%
(3mo)

Aesthetic Medicine is a, established field focusing on non surgical cosmetic procedures, injectable therapies, and aesthetics related ski...

Breathwork

12,100 vol/mo
59%
(5y)
31%
(1y)
12%
(3mo)

Breathwork is a, longstanding wellness practice focused on conscious breathing techniques to influence physical and mental states. It has...

Hand Gripper

18,100 vol/mo
59%
(5y)
30%
(1y)
25%
(3mo)

Hand Gripper is a, established device used to train grip strength and forearm muscles, with a history in fitness, sports training, rehabi...

Psyllium Husk

201,000 vol/mo
59%
(5y)
41%
(1y)
40%
(3mo)

Psyllium husk is a widely used dietary fiber supplement sourced from Plantago seeds, known for supporting digestive health, cholesterol m...

Rapid Release

880 vol/mo
59%
(5y)
76%
(1y)
37%
(3mo)

Rapid Release is a software development and deployment approach that prioritizes extremely fast release cycles to push new features, impr...

59%
(5y)
0%
(1y)
4%
(3mo)

Healthcare disparities refer to systematic, avoidable differences in health outcomes and access to care among different population groups...

Cat Fish Oil

5,400 vol/mo
58%
(5y)
33%
(1y)
57%
(3mo)
58%
(5y)
38%
(1y)
71%
(3mo)

Bloating supplement refers to dietary products designed to reduce or prevent abdominal bloating and gas, often containing enzymes, probio...

Egg Freezing

12,100 vol/mo
58%
(5y)
26%
(1y)
19%
(3mo)

Egg freezing is a reproductive technology widely used to preserve fertility, allowing individuals to delay childbearing by freezing oocyt...

Bacopa Monnieri

22,200 vol/mo
58%
(5y)
87%
(1y)
18%
(3mo)

Bacopa Monnieri is a traditional nootropic and adaptogenic herb increasingly popular in modern wellness and cognitive health supplements....

Aesthetic Doctor

1,600 vol/mo
58%
(5y)
107%
(1y)
90%
(3mo)

The topic 'Aesthetic Doctor' refers to the growing prominence of medical professionals specializing in cosmetic procedures, driven by ris...

PMDD

246,000 vol/mo
58%
(5y)
-2%
(1y)
18%
(3mo)

PMDD (premenstrual dysphoric disorder) is a medical condition characterized by severe emotional, physical, and behavioral symptoms occurr...

Collagen Supplement

135,000 vol/mo
57%
(5y)
72%
(1y)
40%
(3mo)

Collagen supplements are dietary products containing collagen peptides marketed to support skin elasticity, joint health, and overall wel...

57%
(5y)
49%
(1y)
2%
(3mo)

Ovulation test strip usage is a, established consumer health trend where individuals use urinary hormone tests to identify fertile window...

Toe Spacers

27,100 vol/mo
57%
(5y)
-6%
(1y)
6%
(3mo)

Toe spacers are silicone or foam devices worn between the toes to improve alignment, reduce pain from conditions like bunions or hammerto...

Iron Supplement

135,000 vol/mo
57%
(5y)
49%
(1y)
22%
(3mo)

Iron supplement trend focuses on increased consumer interest in iron supplementation driven by rising awareness of iron deficiency, dieta...

57%
(5y)
31%
(1y)
10%
(3mo)

Portable sound machines are compact devices that generate ambient sounds (white noise, pink noise, brown noise, nature sounds) to aid sle...

Mira Care

320 vol/mo
57%
(5y)
76%
(1y)
24%
(3mo)

Mira Care is a femtech trend centered on at home hormone tracking for fertility that uses AI driven analysis of hormone data to predict o...

Pet Wipes

2,400 vol/mo
57%
(5y)
37%
(1y)
21%
(3mo)

Pet Wipes are a well established consumer product category used for cleansing, odor control, and hygiene of pets, with increasing attenti...

56%
(5y)
19%
(1y)
8%
(3mo)

Athletes Mental Health is a, established domain focusing on psychological wellbeing in sports, addressing stress, burnout, performance pr...

Magnesium

550,000 vol/mo
56%
(5y)
21%
(1y)
19%
(3mo)

Magnesium is recognized as a, established topic spanning health and materials sectors, including dietary supplements, industrial metal us...

Support Group

8,100 vol/mo
56%
(5y)
53%
(1y)
26%
(3mo)

Support Group is a trend toward organized peer support communities facilitated online and offline across health, mental health, addiction...

56%
(5y)
35%
(1y)
36%
(3mo)

Teeth whitening strips are a popular at‑home cosmetic dental product that uses peroxide coated strips to whiten teeth quickly and conve...

Niacinamide

246,000 vol/mo
56%
(5y)
35%
(1y)
25%
(3mo)

Niacinamide has evolved from a niche skincare ingredient to a mainstream, evidence backed component found in a wide range of products, dr...

Fish Oil Supplement

74,000 vol/mo
56%
(5y)
48%
(1y)
22%
(3mo)

Fish oil supplement is a widespread consumer health product that provides omega 3 fatty acids, primarily EPA and DHA, marketed for heart,...

55%
(5y)
71%
(1y)
35%
(3mo)

Testosterone therapy is a medical treatment involving the administration of exogenous testosterone to restore levels in individuals with ...

55%
(5y)
34%
(1y)
21%
(3mo)

An adjustable kettlebell is a multi weight kettlebell that allows users to change the weight for different exercises, appealing to home g...

Mullein Tea

74,000 vol/mo
55%
(5y)
3%
(1y)
45%
(3mo)

Mullein Tea is an herbal product made from the leaves of the mullein plant and has gained attention as a traditional remedy for respirato...

55%
(5y)
27%
(1y)
37%
(3mo)

Functional Neurology refers to a discipline within neurology that emphasizes functional assessment and treatment of nervous system disord...

Gut Health

480 vol/mo
55%
(5y)
18%
(1y)
30%
(3mo)

Gut health refers to the balance and function of the gut microbiome and digestive system, widely recognized as impacting digestion, immun...

Enmeshment

49,500 vol/mo
54%
(5y)
22%
(1y)
1%
(3mo)

Enmeshment is a psychological concept describing unhealthy, over involved family dynamics where personal boundaries are blurred and indiv...

54%
(5y)
-25%
(1y)
-6%
(3mo)

The Ayurveda Experience represents a recognized real world trend in consumer interest in traditional Ayurvedic education, products, and w...