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We surface rapidly growing trends before they take off.

Hydration Drops

1,000 vol/mo
182%
(5y)
31%
(1y)
43%
(3mo)

Hydration Drops are electrolyte enhanced water products designed to boost hydration quickly, often marketed for rapid rehydration, athlet...

Xbox Core

1,900 vol/mo
182%
(5y)
-21%
(1y)
-20%
(3mo)

Xbox Core refers to a specific line or branding around the Xbox controller ecosystem associated with Microsoft’s Xbox hardware strategy...

Xiaolongbao

74,000 vol/mo
182%
(5y)
379%
(1y)
474%
(3mo)

Xiaolongbao, a traditional Jiangsu/Shanghai soup dumpling, remains a globally recognized category in Asian cuisine, driven by globalizati...

181%
(5y)
140%
(1y)
49%
(3mo)

Dynamic Creative refers to dynamic creative optimization (DCO) in advertising, where ad creatives are automatically generated and optimiz...

AlphaFold

22,200 vol/mo
181%
(5y)
52%
(1y)
47%
(3mo)

AlphaFold is an AI system developed by DeepMind that predicts protein structures with high accuracy, enabling rapid insights in biology a...

181%
(5y)
59%
(1y)
58%
(3mo)

Lab grown diamond engagement rings constitute a, growing movement offering affordable, conflict free diamonds produced in controlled lab ...

181%
(5y)
65%
(1y)
-7%
(3mo)

Jumping spider enclosure refers to dedicated habitats and terrariums designed for keeping jumping spiders as pets or for educational/rese...

Current Foods

1,600 vol/mo
181%
(5y)
239%
(1y)
56%
(3mo)

Current Foods is a company that develops plant based seafood products; formerly known as Kuleana, it pivoted to offer sushi grade vegan t...

Ergonomic Pillow

27,100 vol/mo
181%
(5y)
56%
(1y)
62%
(3mo)

Ergonomic pillow is a and growing category focused on improving neck and spinal alignment during sleep through contoured shapes, adjustab...

FutureProof

6,600 vol/mo
180%
(5y)
67%
(1y)
82%
(3mo)

FutureProof refers to a broad set of initiatives and brands focused on preparing organizations, systems, and individuals for near to lon...

Phone Wrist Strap

6,600 vol/mo
180%
(5y)
86%
(1y)
52%
(3mo)

Phone Wrist Straps are compact accessories designed to secure smartphones to the user's wrist, reducing drops and providing quick access ...

180%
(5y)
-19%
(1y)
40%
(3mo)

Sea Moss Supplements refer to dietary products made from sea moss (Irish moss), a type of red algae marketed for potential mineral conten...

Quantum Health

27,100 vol/mo
180%
(5y)
196%
(1y)
73%
(3mo)

Quantum Health refers to the practice of applying advanced care navigation and data driven health management to improve patient experienc...

Vanilla perfume

49,500 vol/mo
180%
(5y)
18%
(1y)
-34%
(3mo)

Vanilla perfume is a classic fragrance category that remains enduringly popular, with renewed interest driven by natural ingredient movem...

Korean Eye Cream

3,600 vol/mo
179%
(5y)
42%
(1y)
34%
(3mo)

Korean Eye Cream is a well established category within K beauty, emphasizing hydrating, brightening, and anti aging benefits for the deli...

AG1

246,000 vol/mo
179%
(5y)
-14%
(1y)
36%
(3mo)

AG1 is a popular dietary supplement greens powder produced by Athletic Greens, widely recognized in the wellness and nutrition space as a...

Silk Bonnet

33,100 vol/mo
179%
(5y)
6%
(1y)
20%
(3mo)

Silk bonnets are a trending hair care/accessory item widely used to protect and preserve hairstyles, reduce frizz, and maintain moisture,...

Canva

24,900,000 vol/mo
179%
(5y)
22%
(1y)
-10%
(3mo)

Canva is a leading online design platform that enables users to create and customize visual content with templates, drag and drop tools, ...

Cainiao

33,100 vol/mo
179%
(5y)
25%
(1y)
-4%
(3mo)

Cainiao Network is Alibaba's logistics arm focused on building a global and domestic smart logistics network to improve delivery speed, e...

179%
(5y)
134%
(1y)
38%
(3mo)

Growth Product Manager is a, established role focused on driving scalable product growth through data driven experimentation, acquisition...

Capital Rx

14,800 vol/mo
179%
(5y)
88%
(1y)
52%
(3mo)

Capital Rx is a, modern pharmacy benefits manager (PBM) and healthcare technology company aiming to transform drug benefit management thr...

178%
(5y)
158%
(1y)
35%
(3mo)

Decision Intelligence is a discipline that blends data science, business analysis, decision science, and AI to model, reason, and automat...

DJ Table

8,100 vol/mo
178%
(5y)
80%
(1y)
-26%
(3mo)

DJ Table is a product category and a recognizable trend area within live sound, DJ gear setups, and event production, encompassing portab...

Storyblok

5,400 vol/mo
177%
(5y)
33%
(1y)
43%
(3mo)

Storyblok is a headless CMS known for its visual editor, component based content modeling, and flexible APIs that enable developers and m...

177%
(5y)
-28%
(1y)
211%
(3mo)

Glycolic Acid Deodorant refers to deodorant products that incorporate glycolic acid (an alpha hydroxy acid) as an active ingredient to ma...

Compression Boots

12,100 vol/mo
177%
(5y)
77%
(1y)
-8%
(3mo)

Compression boots are pneumatic compression devices worn on the legs to enhance recovery, reduce muscle soreness, and aid circulation, in...

Light Therapy

18,100 vol/mo
177%
(5y)
60%
(1y)
21%
(3mo)

Light therapy uses exposure to specific wavelengths of light to treat conditions such as seasonal affective disorder, circadian rhythm di...

OpenRGB

14,800 vol/mo
177%
(5y)
54%
(1y)
6%
(3mo)

OpenRGB is an open source, vendor agnostic RGB lighting control platform that enables users to manage RGB hardware from multiple brands t...

177%
(5y)
126%
(1y)
58%
(3mo)

Laundry Tablets are a recognized form factor in the laundry detergent market, representing a tablet based alternative to traditional liqu...

176%
(5y)
46%
(1y)
10%
(3mo)

Testosterone Gummies are a consumer grade dietary supplement category marketed to support testosterone levels and masculine vitality, typ...

Alibaba Cloud

3,600 vol/mo
176%
(5y)
378%
(1y)
98%
(3mo)

Alibaba Cloud is the cloud computing arm of Alibaba Group, offering scalable computing, storage, database, analytics, AI, and security se...

Clove Tea

22,200 vol/mo
176%
(5y)
88%
(1y)
20%
(3mo)

Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...

Going Out Top

9,900 vol/mo
176%
(5y)
56%
(1y)
11%
(3mo)

Going Out Top is a fashion trend focusing on statement tops designed for nightlife and social events, emphasizing bold colors, unique sil...

176%
(5y)
154%
(1y)
43%
(3mo)

Phosphatidylserine (PS) supplements are marketed for cognitive support, stress reduction, and exercise recovery, with ongoing interest in...

176%
(5y)
98%
(1y)
2%
(3mo)

Bluetooth sleep mask combines a wearable Bluetooth audio device with a sleeping mask to deliver audio (guided sleep, white noise, music) ...

Blush Tape

90 vol/mo
176%
(5y)
15%
(1y)
67%
(3mo)

Blush Tape is a recognized makeup trend centered around the use of 'Blush Tape' products, notably associated with tarte's Blush Tape Liqu...

PCVR

3,600 vol/mo
176%
(5y)
13%
(1y)
10%
(3mo)

PCVR refers to virtual reality experiences delivered through a personal computer, leveraging high end GPUs and PC software to provide imm...

Helpt

590 vol/mo
176%
(5y)
26%
(1y)
19%
(3mo)

Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...

Vanta

33,100 vol/mo
176%
(5y)
130%
(1y)
46%
(3mo)

Vanta is a leading security and compliance automation platform that helps companies achieve and maintain standards like SOC 2 and ISO 270...

175%
(5y)
160%
(1y)
21%
(3mo)

Autonomous Database refers to cloud databases that self manage tasks such as tuning, patching, security, and backups with minimal human i...

Fine Tuning

9,900 vol/mo
175%
(5y)
24%
(1y)
0%
(3mo)

Fine tuning is the process of adapting a pre trained machine learning model to a specific task or domain by continuing training on task r...

Framer

74,000 vol/mo
175%
(5y)
53%
(1y)
16%
(3mo)

Framer is a design and prototyping platform known for its interactive components, animation capabilities, and growing integration with co...

Lip Stain

60,500 vol/mo
175%
(5y)
49%
(1y)
-5%
(3mo)

Lip stain is a cosmetic product that provides long lasting lip color with a tint rather than shine, gaining popularity for durable, trans...

DeepMind

22,200 vol/mo
175%
(5y)
197%
(1y)
40%
(3mo)

DeepMind is a leading AI research lab owned by Alphabet, renowned for advances in reinforcement learning, protein folding, and AI safety,...

Data Storytelling

4,400 vol/mo
174%
(5y)
174%
(1y)
46%
(3mo)

Data storytelling is the practice of turning data analyses into compelling, accessible narratives that drive decision making, leveraging ...

174%
(5y)
380%
(1y)
13%
(3mo)

Warehouse automation refers to the use of robotics, sensors, conveyors, and software to automate picking, packing, sorting, and inventory...

174%
(5y)
20%
(1y)
18%
(3mo)

Cordless scrubbers are handheld, battery powered cleaning tools designed to agitate and scrub surfaces ranging from tiles to grills, enab...

Nasal Strip

22,200 vol/mo
174%
(5y)
46%
(1y)
29%
(3mo)

Nasal strips are adhesive medical devices placed on the outside of the nose to mechanically lift the nostrils and reduce nasal airflow re...

173%
(5y)
-3%
(1y)
0%
(3mo)

Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...

173%
(5y)
62%
(1y)
65%
(3mo)

Bidirectional charging enables electric vehicles to both draw power from the grid and export stored energy back to it, enabling grid serv...

BetterSleep

14,800 vol/mo
173%
(5y)
4%
(1y)
-3%
(3mo)

BetterSleep represents a, established trend in consumer wellness focused on improving sleep quality through digital tools, wearables, and...

Natural Cycles

33,100 vol/mo
173%
(5y)
27%
(1y)
16%
(3mo)

Natural Cycles is a digital health company that offers a fertility tracking platform combining cycle data, basal body temperature, and al...

StackAdapt

8,100 vol/mo
173%
(5y)
59%
(1y)
2%
(3mo)

StackAdapt is a programmatic advertising platform (a demand side platform) that enables advertisers to plan, execute, and optimize digita...

BrightDrop

5,400 vol/mo
173%
(5y)
188%
(1y)
-33%
(3mo)

BrightDrop is GM's electric delivery and logistics brand focused on electrified, connected delivery solutions for fleets, including elect...

AlmaLinux

6,600 vol/mo
172%
(5y)
34%
(1y)
6%
(3mo)

AlmaLinux is a community driven Linux distribution created as a binary compatible drop in replacement for CentOS after Red Hat shifted Ce...

Hightouch

12,100 vol/mo
172%
(5y)
65%
(1y)
5%
(3mo)

Hightouch is a data activation platform that enables Businesses to sync data from a data warehouse to downstream tools like marketing, an...

SimonMed MRI

210 vol/mo
172%
(5y)
39%
(1y)
11%
(3mo)

SimonMed MRI refers to SimonMed Imaging, a large outpatient radiology network in the United States that operates MRI services among other...

Tractive

22,200 vol/mo
172%
(5y)
36%
(1y)
13%
(3mo)

Tractive is a company known for GPS pet tracking devices and services, enabling location tracking and health/activity data for pets.

Cribl

12,100 vol/mo
172%
(5y)
22%
(1y)
0%
(3mo)

Lesser Evil

22,200 vol/mo
172%
(5y)
28%
(1y)
25%
(3mo)

Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...

Luxury Pet Hotels

1,600 vol/mo
172%
(5y)
391%
(1y)
-4%
(3mo)

Luxury Pet Hotels refer to premium accommodations and services for pets, offering upscale lodging, personalized care, spa like amenities,...

Buzzcast

12,100 vol/mo
172%
(5y)
64%
(1y)
6%
(3mo)

BuzzCast is a live streaming platform that has marketed itself as a social live experience and video broadcasting tool, with recent activ...

172%
(5y)
233%
(1y)
168%
(3mo)

Air Purifier Table is a product trend that combines air purification with furniture, enabling discrete indoor air cleaning integrated int...

CreatorIQ

8,100 vol/mo
172%
(5y)
238%
(1y)
28%
(3mo)

CreatorIQ is a cloud based influencer marketing platform that provides end to end management of influencer campaigns, creator discovery, ...

Nooro

3,600 vol/mo
172%
(5y)
-76%
(1y)
-42%
(3mo)

Nooro is a health and wellness brand known for massager devices (notably foot and knee massagers) and related apps; it has established pr...

AI Text Generator

40,500 vol/mo
172%
(5y)
-26%
(1y)
0%
(3mo)

AI Text Generator refers to software and services that produce human like text using artificial intelligence, including chatbots, content...

171%
(5y)
47%
(1y)
70%
(3mo)

Berberine supplements have gained traction as a natural option for metabolic health, particularly for supporting blood sugar regulation, ...

Skin Tint

27,100 vol/mo
171%
(5y)
59%
(1y)
38%
(3mo)

Skin tint is a lightweight, sheer coverage makeup product designed to even skin tone while frequently offering skincare benefits such as ...

Talkiatry

49,500 vol/mo
171%
(5y)
66%
(1y)
11%
(3mo)

Talkiatry is a mental health focused telepsychiatry provider delivering online psychiatric care and medication management with a modern, ...

Native Pet

14,800 vol/mo
171%
(5y)
49%
(1y)
29%
(3mo)

Native Pet is a brand focused on natural, grain free pet food and treat options, reflecting a broader consumer shift toward cleaner, ingr...

Connecteam

49,500 vol/mo
171%
(5y)
49%
(1y)
1%
(3mo)

Connecteam is a cloud based workforce management and communication platform that unifies scheduling, time tracking, task management, and ...

170%
(5y)
9%
(1y)
31%
(3mo)

Shea Butter Deodorant is a growing category in natural personal care, highlighting deodorants that use shea butter as a key emollient and...

EndeavourOS

12,100 vol/mo
170%
(5y)
46%
(1y)
13%
(3mo)

EndeavourOS is a community driven Arch Linux based distribution designed to deliver an approachable Arch experience with a graphical inst...

Sbom

4,400 vol/mo
170%
(5y)
75%
(1y)
25%
(3mo)

SBOM, or Software Bill of Materials, is a formal record listing all components, libraries, and dependencies in a software product. It has...

EU Adapter

480 vol/mo
170%
(5y)
248%
(1y)
3%
(3mo)

EU Adapter refers to the evolving ecosystem of universal charging solutions and EU regulatory moves toward standardizing power adapters a...

Phonk

60,500 vol/mo
170%
(5y)
63%
(1y)
9%
(3mo)

Phonk is a niche yet enduring subgenre of hip hop that emerged from 1990s Memphis rap aesthetics and gained modern popularity through onl...

170%
(5y)
31%
(1y)
20%
(3mo)

Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...

Unreal Candy

27,100 vol/mo
169%
(5y)
35%
(1y)
-10%
(3mo)

Unreal Candy is a brand focused on producing candy with reduced sugar and alternative natural ingredients, appealing to health conscious ...

Skimming Blade

1,600 vol/mo
169%
(5y)
13%
(1y)
13%
(3mo)

Skimming Blade is a category in drywall finishing tools, referring to specialized blades and blade and handle systems designed to skim an...

169%
(5y)
220%
(1y)
96%
(3mo)

Graph Embedding is a technique that converts nodes, edges, and graphs into dense vector representations, enabling machine learning on rel...

TheraFace

6,600 vol/mo
169%
(5y)
74%
(1y)
-18%
(3mo)

TheraFace is a at home facial wellness device ecosystem by Therabody, including TheraFace PRO, TheraFace Mask, and related attachments an...

Jinx Dog Food

22,200 vol/mo
169%
(5y)
5%
(1y)
26%
(3mo)

Jinx Dog Food is a premium, science backed dog nutrition brand that has been expanding its retail and online presence with investments, p...

Epomaker

14,800 vol/mo
169%
(5y)
14%
(1y)
2%
(3mo)

Epomaker is a company in the mechanical keyboard space, known for producing customizable keyboards, keycaps, and accessories, contributin...

169%
(5y)
100%
(1y)
43%
(3mo)

Azelaic Acid Cream is a dermatologist friendly topical treatment used for acne and rosacea, increasingly marketed in consumer skincare li...

169%
(5y)
698%
(1y)
41%
(3mo)

B2B marketplace refers to online platforms that connect buyers and suppliers for business to business transactions, enabling procurement,...

AVIF

5,400 vol/mo
169%
(5y)
0%
(1y)
1%
(3mo)

AVIF (AV1 Image File Format) is a modern image format that uses AV1 video compression for still images, offering higher compression effic...

168%
(5y)
34%
(1y)
52%
(3mo)

Growth Marketing

2,400 vol/mo
167%
(5y)
193%
(1y)
43%
(3mo)

Growth marketing is a data driven approach to acquiring, retaining, and expanding a customer base through rigorous experimentation, analy...

Mini Perfume

22,200 vol/mo
167%
(5y)
15%
(1y)
-37%
(3mo)

Mini Perfume refers to compact, travel sized fragrance bottles or samples designed for portability, easy gifting, and on the go usage.

Crescent Bag

8,100 vol/mo
167%
(5y)
27%
(1y)
1%
(3mo)

Crescent Bag is a fashion accessory trend centered on crescent shaped handbags, characterized by curved, crescent morizon silhouettes and...

Simplifi

18,100 vol/mo
167%
(5y)
-2%
(1y)
19%
(3mo)

Simplifi is a personal finance app by Quicken that focuses on simplified budgeting, expense tracking, and financial visibility, reflectin...

French Curl Braids

27,100 vol/mo
167%
(5y)
34%
(1y)
9%
(3mo)

French Curl Braids is a protective hairstyle trend that combines French braid techniques with curly loose textures, popular in fashion an...

Vanilla Lotion

5,400 vol/mo
166%
(5y)
13%
(1y)
-19%
(3mo)

Diffusion Model

9,900 vol/mo
166%
(5y)
108%
(1y)
75%
(3mo)

Diffusion models are probabilistic generative models that iteratively denoise random noise to produce high quality images, audio, and oth...

Abdominal X-Ray

6,600 vol/mo
166%
(5y)
67%
(1y)
17%
(3mo)

Abdominal X Ray is a radiographic imaging modality used to visualize the abdomen, primarily to assess bowel gas patterns, perforation, ob...

166%
(5y)
76%
(1y)
78%
(3mo)

Blurring foundation is a recognized beauty trend focusing on foundations and base products designed to minimize the appearance of pores, ...

166%
(5y)
212%
(1y)
-23%
(3mo)

Employee monitoring software is a mature category of software that enables organizations to track employee activity, productivity, app us...

Moveworks

12,100 vol/mo
166%
(5y)
63%
(1y)
11%
(3mo)

Moveworks is an enterprise AI powered IT service desk platform that automates and streamlines internal support, using natural language pr...

Lectric Ebikes

49,500 vol/mo
166%
(5y)
93%
(1y)
-25%
(3mo)

Lectric Ebikes represents a popular segment of affordable, compact electric bicycles led by Lectric Cycles, known for value oriented mode...

PyTesseract

2,400 vol/mo
166%
(5y)
66%
(1y)
88%
(3mo)

PyTesseract is a Python wrapper for Google's Tesseract OCR engine, enabling developers to easily integrate optical character recognition ...

Paytech

720 vol/mo
166%
(5y)
30%
(1y)
-8%
(3mo)

Paytech refers to the technology and platforms enabling digital payments, including digital wallets, card networks, payment rails, BNPL, ...

165%
(5y)
-6%
(1y)
30%
(3mo)

Aphrodisiac Chocolate refers to chocolates formulated or marketed with ingredients claimed to enhance romantic interest, arousal, or sexu...

165%
(5y)
29%
(1y)
9%
(3mo)

One Earth Rising is a platform and ecosystem focused on Ownable Game Assets (OGAs) that preserve cross‑game ownership and connect gamin...

Carnivore Diet

246,000 vol/mo
165%
(5y)
-46%
(1y)
22%
(3mo)

The Carnivore Diet is a dietary trend that emphasizes consuming only animal products, excluding plant based foods, and has gained visibil...

Reel You

10 vol/mo
165%
(5y)
150%
(1y)
50%
(3mo)

Reel You is a topic representing platforms and brands focused on personal storytelling through short form video or photo reels, including...

Dark Social

390 vol/mo
165%
(5y)
99%
(1y)
69%
(3mo)

Dark Social refers to the share activity that occurs privately through direct messages, chats, email, and other non public channels, whic...

Smart Ring

246,000 vol/mo
165%
(5y)
101%
(1y)
43%
(3mo)

Smart rings are compact wearable devices worn on the finger that track health metrics, activity, sleep, and increasingly offer features l...

Divi Scalp Serum

9,900 vol/mo
165%
(5y)
74%
(1y)
1%
(3mo)

Divi Scalp Serum is a haircare product from the Divi brand marketed as a scalp first treatment to improve fullness and scalp health, with...

Manim

3,600 vol/mo
164%
(5y)
33%
(1y)
75%
(3mo)

Manim is an open source animation engine used to create precise mathematical and educational videos and visuals, popularized by 3Blue1Bro...

Guesser

9,900 vol/mo
164%
(5y)
29%
(1y)
20%
(3mo)

Guesser refers to a family of interactive games, apps, and concepts centered on guessing comparisons, predictions, or hidden information,...

164%
(5y)
319%
(1y)
77%
(3mo)

Route optimization refers to the technology and methods used to determine the most efficient set of routes for vehicles delivering goods ...

Aidvantage

550,000 vol/mo
164%
(5y)
7%
(1y)
18%
(3mo)

Aidvantage is a government loan servicer that manages federal student loans for borrowers, evolving within the U.S. higher education fina...

Revolut

90,500 vol/mo
164%
(5y)
165%
(1y)
8%
(3mo)

Revolut is a, established fintech company that offers digital banking, payments, and related services. It has become a notable part of th...

Daysmart

9,900 vol/mo
164%
(5y)
4%
(1y)
-2%
(3mo)

DaySmart is a company and brand identity in the scheduling and business management software space, notably providing appointment, POS, an...

Watch Duty

165,000 vol/mo
164%
(5y)
-29%
(1y)
60%
(3mo)

Watch Duty is a nonprofit wildfire alert and situational intelligence platform that provides real time, human verified updates about wild...

Boucle Ottoman

2,400 vol/mo
163%
(5y)
-6%
(1y)
44%
(3mo)

Boucle Ottoman refers to a family of ottomans upholstered in boucle textile, a textured looped fabric, increasingly featured in contempor...

Lychee Water

170 vol/mo
163%
(5y)
47%
(1y)
97%
(3mo)

Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...

163%
(5y)
199%
(1y)
56%
(3mo)

Branch Technology is a company specializing in large scale 3D printing with robotic lattice building techniques for architectural and con...

Tower28

90,500 vol/mo
163%
(5y)
2%
(1y)
1%
(3mo)

Tower28 is a beauty brand known for clean, minimalist makeup products designed for everyday wear, emphasizing skin safe formulas and appr...

Hiyo

22,200 vol/mo
163%
(5y)
28%
(1y)
96%
(3mo)

Hiyo is a consumer beverage brand offering non alcoholic functional seltzers and tonics, with media and investor interest in recent years.