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We surface rapidly growing trends before they take off.

Frozen Kimbap

1,300 vol/mo
510%
(5y)
9999%+
(1y)
9999%+
(3mo)

Frozen Kimbap is a, previously observed trend where Korean rice rolls are marketed and sold in frozen form, often gaining attention in th...

483%
(5y)
95%
(1y)
96%
(3mo)

Beef Protein Isolate is a protein ingredient derived from beef that is used in supplements and specialized foods as a source of high puri...

478%
(5y)
194%
(1y)
31%
(3mo)

Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...

Goodles

124,000,000 vol/mo
468%
(5y)
94%
(1y)
27%
(3mo)

Goodles is a modern pasta brand known for protein enriched macaroni and cheese with colorful shapes, positioned as a healthier, tastier a...

Date Bark

1,900 vol/mo
467%
(5y)
91%
(1y)
46%
(3mo)

Date Bark is a viral TikTok inspired snack trend where Medjool dates are flattened and layered with peanut butter, nuts, and melted choco...

THC Seltzer

27,100 vol/mo
462%
(5y)
36%
(1y)
3%
(3mo)

THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...

Malatang

74,000 vol/mo
452%
(5y)
61%
(1y)
5%
(3mo)

Malatang is a popular Chinese street style hotpot dish featuring a customizable skewered selection cooked in a spicy mala broth, gaining ...

Dye Free Candy

6,600 vol/mo
433%
(5y)
10%
(1y)
-37%
(3mo)

Dye Free Candy refers to confectionery products produced without artificial food colorings, using natural color sources like fruit and ve...

Pistachio Butter

60,500 vol/mo
416%
(5y)
-14%
(1y)
4%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

413%
(5y)
7%
(1y)
-46%
(3mo)

Mushroom hot chocolate combines traditional hot cocoa with edible mushrooms (adaptogens like reishi, chaga, lion’s mane, cordyceps) to ...

Graza Olive Oil

49,500 vol/mo
400%
(5y)
13%
(1y)
-13%
(3mo)

Graza Olive Oil is a consumer brand that gained attention for its innovative packaging and direct to consumer marketing, positioning oliv...

Carnivore Snax

40,500 vol/mo
398%
(5y)
119%
(1y)
43%
(3mo)

Carnivore Snax is a direct to consumer brand offering air dried, meat based snacks marketed to carnivore and keto diets; it has an active...

Tanghulu

74,000 vol/mo
397%
(5y)
-45%
(1y)
31%
(3mo)

Tanghulu is a traditional Chinese street snack featuring skewered fruit coated in hard candy syrup. In recent years it has gained broader...

AMZChef

1,300 vol/mo
396%
(5y)
47%
(1y)
-4%
(3mo)

AMZCHEF is a brand of kitchen appliances, best known for slow/masticating juicers and other small home appliances sold primarily online a...

388%
(5y)
21%
(1y)
29%
(3mo)

Wheat straw plates are disposable dinnerware made from wheat straw fiber, offering an eco friendly alternative to plastic and foam plates...

THC Wine

1,600 vol/mo
380%
(5y)
118%
(1y)
5%
(3mo)

THC Wine represents the growing fusion of cannabis and premium wine experiences, where wines are infused or paired with cannabis products...

Tissue Bread

390 vol/mo
373%
(5y)
31%
(1y)
75%
(3mo)

Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...

364%
(5y)
53%
(1y)
106%
(3mo)

Clear Whey Protein is a product category featuring whey protein beverages that are clear and juice like in appearance and taste, marketed...

Wildgrain

27,100 vol/mo
357%
(5y)
45%
(1y)
64%
(3mo)

Wildgrain is a subscription based service offering frozen, bake at home artisan bread, pasta, and pastries delivered to consumers, repres...

X-energy

9,900 vol/mo
350%
(5y)
299%
(1y)
15%
(3mo)

X energy is a company focused on advanced nuclear energy, notably developing small modular reactors (SMRs) and related nuclear fuel cycle...

Buldak Ramen

246,000 vol/mo
345%
(5y)
0%
(1y)
-6%
(3mo)

Buldak Ramen is a Korean spicy chicken flavored instant noodle brand popularized by Samyang Foods under the Buldak category, known for it...