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We surface rapidly growing trends before they take off.

-19%
(5y)
-10%
(1y)
14%
(3mo)

Aveeno Moisturizer is a well established skincare product line centered on soothing, dermatologist recommended moisturizers known for usi...

Curling Wand

27,100 vol/mo
-19%
(5y)
6%
(1y)
-26%
(3mo)

The Curling Wand trend centers on consumer use heated styling devices designed to create curl patterns and wave textures in hair, driven ...

Apricot Scrub

2,400 vol/mo
-19%
(5y)
-3%
(1y)
2%
(3mo)

Dark Spot Corrector

18,100 vol/mo
-19%
(5y)
9%
(1y)
19%
(3mo)

Dark Spot Corrector is a skincare category focused on fading hyperpigmentation and evening out skin tone through topical formulations con...

Nuface

33,100 vol/mo
-20%
(5y)
-24%
(1y)
-8%
(3mo)

NuFACE refers to a line of microcurrent facial devices designed to stimulate facial muscles for a lifted appearance and improved contour,...

Andalou

5,400 vol/mo
-20%
(5y)
-11%
(1y)
6%
(3mo)

Andalou Naturals is a skincare brand known for clean, fruit powered formulations and plant based actives. The topic centers on its produc...

-21%
(5y)
-49%
(1y)
16%
(3mo)

Mielle Hair Products is a well established natural hair care brand known for its line of organic and botanically infused products, includ...

Carol's Daughter

22,200 vol/mo
-22%
(5y)
-18%
(1y)
53%
(3mo)

Carol's Daughter is a beauty brand known for natural hair and skincare products, with a history anchored in celebrity and influencer driv...

Face Lift Tape

4,400 vol/mo
-22%
(5y)
1%
(1y)
-15%
(3mo)

Face Lift Tape is a cosmetic adhesive tape product used to lift and tighten facial skin, creating a more defined jawline and cheek contou...

-23%
(5y)
34%
(1y)
-6%
(3mo)

Fingernail Polish Remover is a consumer product category used to remove nail polish from fingernails and toenails, available in acetone b...

Hero Cosmetics

8,100 vol/mo
-23%
(5y)
-2%
(1y)
26%
(3mo)

Hero Cosmetics is a skincare brand known for its targeted acne and skincare solutions, including the Mighty Patch line and other treatmen...

Uñas

12,100 vol/mo
-23%
(5y)
-1%
(1y)
0%
(3mo)

Uñas refers to the nails/manicure trend space, encompassing nail care, nail art, acrylic/gel services, and related consumer products gai...

FOREO

18,100 vol/mo
-24%
(5y)
14%
(1y)
10%
(3mo)

FOREO is a consumer electronics/company known for its facial skincare devices, notably silicone based sonic cleansing brushes and related...

Shea Moisture

90,500 vol/mo
-25%
(5y)
-11%
(1y)
12%
(3mo)

SheaMoisture is a beauty brand known for natural, ethically sourced hair and skincare products that cater to diverse consumers; the topic...

Wigs

165,000 vol/mo
-25%
(5y)
8%
(1y)
13%
(3mo)

Wigs are a continuing real trend in fashion, beauty, cosplay, and medical hair loss solutions, with growing mainstream acceptance, produc...

Flower Beauty

3,600 vol/mo
-26%
(5y)
8%
(1y)
51%
(3mo)

Flower Beauty is a cosmetics brand established by Drew Barrymore that emphasizes accessible, nature inspired makeup and skincare products...

BB Curl

2,900 vol/mo
-26%
(5y)
-3%
(1y)
-21%
(3mo)

BB Curl is a product line from Bumble and Bumble focused on defining and shaping curls, with the BB Curl branding appearing on shampoos, ...

Chi Hair Products

5,400 vol/mo
-27%
(5y)
1%
(1y)
8%
(3mo)

Chi Hair Products, a well known professional hair care brand under Farouk Systems, continues to be a staple in salons and consumer retail...

Ilia Beauty

27,100 vol/mo
-27%
(5y)
0%
(1y)
0%
(3mo)

ILIA Beauty is a recognized clean beauty brand known for its use of clean, minimal ingredients and sustainable packaging, which places it...

Wet N Wild

74,000 vol/mo
-28%
(5y)
0%
(1y)
2%
(3mo)

Wet N Wild is a long standing affordable cosmetics brand known for vegan and cruelty free messaging, budget friendly makeup, and strong ...

Olay Regenerist

18,100 vol/mo
-29%
(5y)
8%
(1y)
49%
(3mo)

Painless Tattoo

2,900 vol/mo
-29%
(5y)
-27%
(1y)
16%
(3mo)

Painless Tattoo is a trend focused on reducing or eliminating pain during tattooing through topical anesthetics, advanced needle technolo...

Bed Head Shampoo

4,400 vol/mo
-31%
(5y)
1%
(1y)
1%
(3mo)

Bed Head Shampoo is a flagship line from TIGI Haircare known for bold styling products and distinctive packaging; it remains a recognized...

Hair Clay Mask

1,000 vol/mo
-32%
(5y)
29%
(1y)
84%
(3mo)

Hair clay mask is a hair care trend focused on masks that incorporate clay to detoxify the scalp, absorb excess oil, and improve hair tex...

-32%
(5y)
9%
(1y)
-12%
(3mo)

Anastasia Brow Wiz is a fine point eyebrow pencil from Anastasia Beverly Hills used for precise, natural looking eyebrow definition and s...

Clearasil

12,100 vol/mo
-33%
(5y)
3%
(1y)
4%
(3mo)

Clearasil is a long standing skincare brand focusing on acne treatment, historically recognized as an OTC solution and part of the broade...

Beard Roller

5,400 vol/mo
-35%
(5y)
-7%
(1y)
4%
(3mo)

Beard Roller is a microneedling tool marketed for stimulating beard growth by promoting micro wound healing and product absorption. It ha...

Airspun Powder

4,400 vol/mo
-37%
(5y)
-23%
(1y)
7%
(3mo)

Airspun Powder is a long standing translucent loose face powder brand historically produced by Coty. It has resurfaced in trend discussio...

Dip Powder

8,100 vol/mo
-37%
(5y)
-13%
(1y)
4%
(3mo)

Dip powder is a widely adopted at home and salon manicure method using colored powder dipped in adhesive layers to create long lasting na...

-37%
(5y)
-5%
(1y)
38%
(3mo)

Eminence Organic Skin Care is a well established, niche skincare brand known for its certified organic ingredients and artisanal Hungaria...

DIY Hair Mask

4,400 vol/mo
-37%
(5y)
-19%
(1y)
12%
(3mo)

DIY Hair Mask refers to consumer created or semi structured at home hair treatments using household ingredients or simple, store bought b...

Curtain Bangs

246,000 vol/mo
-38%
(5y)
-6%
(1y)
2%
(3mo)

Curtain bangs is a hairstyle where the bangs are parted in the middle and frame the face, often blending with layers to create a soft, fa...

Wishtrend

1,600 vol/mo
-38%
(5y)
24%
(1y)
-4%
(3mo)

Wishtrend is a prominent e commerce platform specializing in K beauty and skincare brands, known for aggregating niche Korean and Asian b...

Soko Glam

22,200 vol/mo
-40%
(5y)
-30%
(1y)
-21%
(3mo)

Soko Glam is a prominent e commerce retailer focused on Korean beauty (K beauty), known for curating skincare brands, education, and prod...

Airbrush Legs

720 vol/mo
-41%
(5y)
7%
(1y)
123%
(3mo)

Airbrush legs is a cosmetic technique/product category that uses spray on or brush applied leg makeup to even skin tone, conceal imperfec...

Daith Earrings

3,600 vol/mo
-41%
(5y)
-17%
(1y)
178%
(3mo)

Daith earrings refer to a style of curved hoop piercing through the inner cartilage of the ear (daith). They are marketed as a statement ...

Denman Brush

40,500 vol/mo
-44%
(5y)
12%
(1y)
30%
(3mo)

The Denman Brush is a classic styling and detangling brush widely used in hair care for smoothing, sectioning, and defining curls; it rem...

Maui Moisture

4,400 vol/mo
-45%
(5y)
11%
(1y)
27%
(3mo)

Maui Moisture is a haircare brand known for its use of natural, plant derived ingredients and moisture focused formulations. It represent...

Airbrush Makeup

8,100 vol/mo
-45%
(5y)
-6%
(1y)
4%
(3mo)

Airbrush makeup is a makeup application technique that uses an airbrush device to spray a fine mist of foundation, concealer, or color pr...

Butt Lifter

1,600 vol/mo
-47%
(5y)
4%
(1y)
45%
(3mo)

Butt lifter is a product category in shapewear aimed at enhancing glute lift and silhouette through intentional design and fabric choices.

Jade Roller

9,900 vol/mo
-53%
(5y)
-4%
(1y)
0%
(3mo)

Jade Roller is a skincare tool trend where smooth, cool jade stones are used in rolling motions to massage the face, promote lymphatic dr...

Brillia

1,900 vol/mo
-69%
(5y)
-44%
(1y)
-6%
(3mo)

Brillia is a brand name used in multiple contexts, including BrilliA Inc (a publicly traded company involved in apparel services) and Bri...

Fanola No Yellow

1,000 vol/mo
-72%
(5y)
73%
(1y)
26%
(3mo)

Fanola No Yellow is a widely used purple shampoo designed to neutralize yellow or brassy tones in blond, silver, and highlighted hair, be...

Estee Lauder

246,000 vol/mo
-73%
(5y)
3%
(1y)
-5%
(3mo)

Estee Lauder is a leading premium beauty brand and conglomerate whose ongoing investments in digital commerce, personalized skincare, and...

Zit Cream

5,400 vol/mo
9999%+
(5y)
32%
(1y)
-5%
(3mo)

Zit Cream is a, long standing consumer skincare category focused on topical treatments for acne. It encompasses over the counter benzoyl ...

9999%+
(5y)
-74%
(1y)
1%
(3mo)

Hair Identifier Spray is a consumer product marketed to reveal peach fuzz or fine facial/body hair under illumination, often used to enha...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Triangle Powder Puff refers to a triangularly shaped makeup powder applicator used for precision setting of powders and contouring, with ...

Eco Styling Gel

12,100 vol/mo
9999%+
(5y)
9999%+
(1y)
23%
(3mo)

Eco Styling Gel is a trend focused on hair styling gels formulated with natural, sustainable ingredients and eco friendly packaging, appe...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Yes To Tomatoes is a skincare brand line focused on tomato derived ingredients, targeting acne prone and sensitive skin with a natural, f...

9999%+
(5y)
9999%+
(1y)
0%
(3mo)

Yes To Cucumbers is a skincare brand focusing on cucumber derived products, part of the Yes To line of natural skincare products.

Bacne Spray

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bacne Spray refers to topical products designed to treat back acne (bacne), including spray formulations that deliver active ingredients ...

Sensationail

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Sensationail is a at home gel manicure brand known for DIY gel nail systems and LED/UV gel polishes, reflecting a broader trend toward ho...

9999%+
(5y)
9999%+
(1y)
34%
(3mo)

Propolis for skin is a rising skincare trend leveraging bee propolis, a resinous substance with antimicrobial and anti inflammatory prope...

9999%+
(5y)
9999%+
(1y)
122%
(3mo)

Portable hair straighteners are compact, travel friendly flat irons designed for on the go styling. They offer smaller plates, lower powe...

9999%+
(5y)
9999%+
(1y)
59%
(3mo)

Peptide Eye Gel is a skincare product category featuring eye area gels formulated with peptide compounds to support collagen production, ...

Pintalabios

70 vol/mo
9999%+
(5y)
9999%+
(1y)
217%
(3mo)

Pintalabios is the term for lipstick in Spanish and Portuguese, representing a, longstanding category in cosmetics with global consumer r...

9999%+
(5y)
9999%+
(1y)
1118%
(3mo)

Kiara Sky Dip Powder is a nail care product line centered on dipping powder systems, popular in professional and do it yourself nail care...

9999%+
(5y)
9999%+
(1y)
-15%
(3mo)

Fireplace Diffuser is a product category combining scent diffusion with a visual fireplace flame presentation to evoke coziness and ambia...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

BH Eyeshadow Palette is a recognized product category from BH Cosmetics, reflecting ongoing consumer demand for affordable, highly pigmen...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ardell Eyelashes is a, established brand of false eyelashes and related eye makeup products, widely recognized in the beauty industry and...

S Curl Texturizer

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

S Curl Texturizer is a hair care product line designed to texturize tightly curled hair to unlock looser, more manageable curl patterns w...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Airbrush makeup kit is a, established category comprising devices and pigments for spray on cosmetics used by professionals and enthusias...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Airspun Loose Face Powder is a long standing cosmetic product known for its finely milled formula and translucent finish, experiencing re...

Melixir

590 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Melixir is a vegan, microbiome friendly skincare brand founded in 2018, headquartered in San Francisco, known for plant based formulation...