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We surface rapidly growing trends before they take off.

Snooze

110,000 vol/mo
-7%
(5y)
-4%
(1y)
11%
(3mo)

Snooze as a feature enables delaying actions, reminders, or notifications to a later time, becoming popular across email, task management...

Binkies

6,600 vol/mo
-7%
(5y)
2%
(1y)
-3%
(3mo)

Binkies are infant pacifiers that remain a core parenting accessory. The topic encompasses safety considerations, design innovations (erg...

-7%
(5y)
-3%
(1y)
20%
(3mo)

BFGoodrich All Terrain refers to BFGoodrich's line of all terrain tires, notably the All Terrain T/A KO2 and related models, which are wi...

Prepaid Phones

74,000 vol/mo
-7%
(5y)
36%
(1y)
-2%
(3mo)

Prepaid Phones refer to mobile phone services and devices purchased without a long term contract, offering pay as you go or monthly plans...

Credit Card

1,000,000 vol/mo
-7%
(5y)
9%
(1y)
5%
(3mo)

Hershey

165,000 vol/mo
-7%
(5y)
-2%
(1y)
-3%
(3mo)

Crystal Boba

22,200 vol/mo
-7%
(5y)
-1%
(1y)
21%
(3mo)

Crystal Boba refers to agar/conjak based clear or light colored bubble tea pearls that have gained popularity as a visually striking alte...

Amab

8,100 vol/mo
-7%
(5y)
-7%
(1y)
2%
(3mo)

AMAB (Assigned Male At Birth) is a widely used term within gender identity discourse to describe a person who was designated male at birt...

Big Hero 6

201,000 vol/mo
-7%
(5y)
-9%
(1y)
3%
(3mo)

Big Hero 6 is a 2014 animated superhero film from Walt Disney Animation Studios about a young prodigy Hiro Hamada and his healthcare robo...

Tobacconist

6,600 vol/mo
-7%
(5y)
31%
(1y)
-25%
(3mo)

Tobacconist refers to a retailer specializing in tobacco products and accessories, historically common in many regions and now experienci...

Airbnb

9,140,000 vol/mo
-7%
(5y)
-1%
(1y)
15%
(3mo)

Airbnb is a global platform enabling individuals to list, discover, and book short term lodging and experiences, reshaping travel accommo...

Dynavap

22,200 vol/mo
-7%
(5y)
-8%
(1y)
-6%
(3mo)

Dynavap is a brand known for its manual, flame heated portable vaporizers that use a metal cap to vaporize cannabis and other botanicals ...

Restaurant

55,600,000 vol/mo
-8%
(5y)
8%
(1y)
4%
(3mo)

Rocket Lawyer

60,500 vol/mo
-8%
(5y)
-10%
(1y)
11%
(3mo)

Elderberry

201,000 vol/mo
-8%
(5y)
0%
(1y)
0%
(3mo)

Elderberry is a long standing botanically derived supplement widely used for immune support, experiencing renewed consumer interest throu...

Veggie Tales

165,000 vol/mo
-8%
(5y)
3%
(1y)
8%
(3mo)

VeggieTales is a long running Christian themed children's animation franchise featuring anthropomorphic vegetables that teach moral and b...

Infant Clothes

1,300 vol/mo
-8%
(5y)
6%
(1y)
15%
(3mo)

Infant clothes as a trending category involves growing emphasis on safety, sustainability, comfort, and inclusive sizing in baby apparel,...

Aspiradoras

22,200 vol/mo
-8%
(5y)
15%
(1y)
-5%
(3mo)

Aspiradoras (vacuum cleaners) continue to trend as a broad home cleaning category, with rising interest in smart, cordless, and robot mod...

Abbey Road

74,000 vol/mo
-8%
(5y)
5%
(1y)
2%
(3mo)

Abbey Road remains a globally recognizable cultural anchor associated with The Beatles and the iconic recording studios in London, drivin...

Atlantis

165,000 vol/mo
-8%
(5y)
1%
(1y)
4%
(3mo)

Atlantis is the legendary sunken city from ancient myth, widely discussed in archaeology, literature, and popular culture, and it permeat...

Call of Duty

368,000 vol/mo
-8%
(5y)
-14%
(1y)
-24%
(3mo)

Numbing Spray

8,100 vol/mo
-9%
(5y)
10%
(1y)
22%
(3mo)

Numbing Spray is a topical anesthetic product used to reduce pain or discomfort before procedures such as injections, minor dermatologica...

Headspace

60,500 vol/mo
-9%
(5y)
16%
(1y)
27%
(3mo)

Headspace is a well known mindfulness and meditation platform that offers guided meditations, sleep aids, and related wellness content to...

Crumpler

2,400 vol/mo
-9%
(5y)
-3%
(1y)
2%
(3mo)

Hawaii

110,000 vol/mo
-9%
(5y)
12%
(1y)
8%
(3mo)

Kia Telluride

450,000 vol/mo
-9%
(5y)
32%
(1y)
28%
(3mo)

Kia Telluride is a midsize SUV introduced by Kia Motors, widely recognized for its spacious interior, strong value proposition, and mains...

Afro Samurai

49,500 vol/mo
-9%
(5y)
5%
(1y)
-1%
(3mo)

Afro Samurai is a intellectual property and media franchise combining manga, anime, and video games centered on a swordsman named Afro. I...

Eberron

6,600 vol/mo
-9%
(5y)
16%
(1y)
-23%
(3mo)

Eberron is a recognized fantasy campaign setting for Dungeons & Dragons created by Keith Baker and published by Wizards of the Coast. It ...

RemotePC

33,100 vol/mo
-9%
(5y)
-4%
(1y)
0%
(3mo)

RemotePC refers to the rapid growth and adoption of remote desktop and remote access solutions enabling individuals and organizations to ...

Crate

60,500 vol/mo
-9%
(5y)
8%
(1y)
16%
(3mo)

Crate refers to the Rust package registry ecosystem centered around crates.io, where Rust developers publish and share libraries (crates)...

New Release Movies

60,500 vol/mo
-9%
(5y)
17%
(1y)
-16%
(3mo)

New Release Movies refers to the ongoing release cycle of fresh theatrical and streaming films as studios optimize distribution windows, ...

Whataburger

3,350,000 vol/mo
-9%
(5y)
7%
(1y)
-1%
(3mo)

Whataburger is a regional fast food burger chain with a strong brand presence in the U.S. South and Southwest, known for its larger than ...

James Patterson

90,500 vol/mo
-9%
(5y)
4%
(1y)
2%
(3mo)

James Patterson is a renowned American author known for bestselling thrillers and young adult novels, notable for prolific output and fre...

Bb's

49,500 vol/mo
-9%
(5y)
1%
(1y)
11%
(3mo)

Biltong

33,100 vol/mo
-9%
(5y)
20%
(1y)
15%
(3mo)

Biltong is a traditional dried meat snack originating in Southern Africa, gaining broader attention globally as a portable, protein rich ...

Registry

27,100 vol/mo
-9%
(5y)
10%
(1y)
20%
(3mo)

Registry refers to centralized repositories for artifacts such as container images, software packages, and configuration data. The trend ...

Orquideas

33,100 vol/mo
-9%
(5y)
-12%
(1y)
40%
(3mo)

Orquideas is recognized as orchids, a well known plant family with global cultivation and a growing interest in home horticulture, rare a...

Ravelry

368,000 vol/mo
-10%
(5y)
9%
(1y)
-25%
(3mo)

Schiit Audio

14,800 vol/mo
-10%
(5y)
-7%
(1y)
-12%
(3mo)

Schiit Audio is a company known for affordable, well regarded desktop audio DACs, headphone amps, and integrated amplifiers that appeal t...

Medicine Cabinets

49,500 vol/mo
-10%
(5y)
20%
(1y)
34%
(3mo)

Medicine Cabinets are evolving from static, enclosed storage into connected, smart, and hygienically optimized storage solutions for home...

Girlfriend

135,000 vol/mo
-10%
(5y)
1%
(1y)
-13%
(3mo)

Dog Nail Clippers

14,800 vol/mo
-10%
(5y)
6%
(1y)
15%
(3mo)

Dog Nail Clippers is a, ongoing trend in pet care focusing on at home nail trimming and maintenance for dogs, driven by increased owner i...

Curtain Rods

135,000 vol/mo
-10%
(5y)
6%
(1y)
21%
(3mo)

Curtain rods are becoming a design forward, customizable fixture in homes, driven by elevated window treatments, modular hardware options...

CBS

673,000 vol/mo
-10%
(5y)
-1%
(1y)
-9%
(3mo)

CBS is a major American broadcast network and media company that has evolved from traditional TV programming into a broader digital and s...

US Postage Stamps

9,900 vol/mo
-10%
(5y)
-5%
(1y)
-28%
(3mo)

US Postage Stamps refer to the ongoing evolution of domestic mail stamps issued by the United States Postal Service, including Forever st...

Real Estate

368,000 vol/mo
-10%
(5y)
18%
(1y)
11%
(3mo)

Pellet Grill

74,000 vol/mo
-10%
(5y)
11%
(1y)
23%
(3mo)

Pellet grills combine wood fired flavor with regulated temperature control, creating a convenient, versatile outdoor cooking trend that e...

DeFi

12,100 vol/mo
-10%
(5y)
59%
(1y)
26%
(3mo)

Apricot Scrub

1,900 vol/mo
-10%
(5y)
21%
(1y)
100%
(3mo)

Dustbuster

18,100 vol/mo
-10%
(5y)
5%
(1y)
2%
(3mo)

Dustbuster refers to handheld vacuum cleaners, a longstanding consumer electronics category popularized by Black+Decker's Dustbuster; it ...

Kids Bop

49,500 vol/mo
-10%
(5y)
-21%
(1y)
0%
(3mo)

Kidz Bop is a long running children’s music franchise that releases kid friendly cover versions of popular songs performed by child art...

Fonio

6,600 vol/mo
-10%
(5y)
-26%
(1y)
5%
(3mo)
-10%
(5y)
6%
(1y)
12%
(3mo)

Birthday Cards is a long standing consumer category involving greeting cards for birthdays, including traditional paper cards and digital...

Juicers

110,000 vol/mo
-10%
(5y)
6%
(1y)
-12%
(3mo)

Juicers are kitchen appliances used to extract juice from fruits and vegetables. The topic encompasses a range of traditional centrifugal...

-10%
(5y)
3%
(1y)
-20%
(3mo)

Num Noms

22,200 vol/mo
-10%
(5y)
26%
(1y)
5%
(3mo)

pfSense

18,100 vol/mo
-10%
(5y)
0%
(1y)
1%
(3mo)

pfSense is a, established open source firewall/router distribution based on FreeBSD, with commercial backing and a dedicated market for s...

Waffle

1,220,000 vol/mo
-11%
(5y)
0%
(1y)
-3%
(3mo)

Waffle is a food trend centered on waffles as a versatile, crave worthy breakfast and dessert item, driven by at home cooking, new flavor...

Boyfriend

74,000 vol/mo
-11%
(5y)
-1%
(1y)
-7%
(3mo)

Ethanol Fireplace

1,900 vol/mo
-11%
(5y)
-3%
(1y)
-18%
(3mo)

Party Decorations

27,100 vol/mo
-11%
(5y)
4%
(1y)
23%
(3mo)

Party Decorations is a long standing commercial category encompassing items, themes, and services used to decorate events and celebration...

Instagram

30,400,000 vol/mo
-11%
(5y)
11%
(1y)
1%
(3mo)

Instagram is a social media platform owned by Meta Platforms where users share photos and videos, with growing emphasis on short form vid...

Baby Clothes

110,000 vol/mo
-11%
(5y)
8%
(1y)
2%
(3mo)

Grey's Anatomy

74,000 vol/mo
-11%
(5y)
-2%
(1y)
11%
(3mo)

Grey's Anatomy is a long running American medical drama series that has become part of popular culture and frequently re surfaces in medi...

Frittata

135,000 vol/mo
-11%
(5y)
-5%
(1y)
0%
(3mo)

Frittata is a traditional Italian egg based dish that has gained renewed attention globally as a versatile, quick to make meal option sui...

-11%
(5y)
31%
(1y)
174%
(3mo)

Double Jogging Stroller is a, established product category that combines two seats in a stroller with a jogging specific chassis, designe...

Webcam

135,000 vol/mo
-11%
(5y)
-1%
(1y)
-3%
(3mo)

Webcam usage is expanding due to remote work, live streaming, online education, and AI enabled video tools, driving greater demand for hi...

Celebrate Recovery

33,100 vol/mo
-11%
(5y)
0%
(1y)
6%
(3mo)

Celebrate Recovery is a faith based recovery program that has existed since the early 1990s, expanding globally through churches to help ...

Edison Lights

3,600 vol/mo
-11%
(5y)
27%
(1y)
50%
(3mo)

Edison Lights refers to lighting that evokes the classic filament style bulbs popularized by Thomas Edison, including modern LED filament...

Hisense Roku TV

18,100 vol/mo
-11%
(5y)
10%
(1y)
21%
(3mo)

The Hisense Roku TV trend centers on televisions that combine Hisense hardware with Roku's streaming platform, offering integrated smart ...

Depstech

1,600 vol/mo
-11%
(5y)
-10%
(1y)
10%
(3mo)

Depstech is a company known for manufacturing affordable inspection cameras, borescopes, and related imaging accessories used in consumer...

Crown Molding

90,500 vol/mo
-11%
(5y)
5%
(1y)
2%
(3mo)

Crown molding is experiencing renewed interest in home interiors as a design detail, with emphasis on material options, profiles, and int...

Emoji Cake

6,600 vol/mo
-12%
(5y)
0%
(1y)
-5%
(3mo)

Emoji Cake is a cake decorating trend where bakers create cakes featuring emoji faces and symbols, ranging from simple fondant depictions...

-12%
(5y)
-17%
(1y)
-30%
(3mo)

Now That's What I Call Music is a long running music compilation series that aggregates current hit songs from major labels into curated ...

-12%
(5y)
12%
(1y)
12%
(3mo)

Kitchen Cabinets is a and evolving topic as homeowners and developers increasingly focus on kitchen design, materials, customization, sus...

-12%
(5y)
4%
(1y)
31%
(3mo)

Spear phishing is a targeted form of phishing where attackers customize messages and delivery to specific individuals or organizations to...

Frank Zappa

74,000 vol/mo
-12%
(5y)
-13%
(1y)
-2%
(3mo)

Frank Zappa is a long standing, influential American musician and composer, whose work and legacy continue to influence rock, avant garde...

Bed Bug Spray

49,500 vol/mo
-12%
(5y)
12%
(1y)
66%
(3mo)

Bed Bug Spray is a, ongoing consumer and professional product category focused on controlling bed bugs through chemical, biological, and ...

Teachable

27,100 vol/mo
-12%
(5y)
4%
(1y)
9%
(3mo)

Teachable is a leading online course platform enabling creators to build, market, and sell courses with customizable storefronts, hosted ...

Doorbell

27,100 vol/mo
-12%
(5y)
12%
(1y)
10%
(3mo)

Smart doorbells have evolved into a widely adopted, connected home device category driven by security concerns, home automation expansion...

Baby Boy Clothes

60,500 vol/mo
-12%
(5y)
2%
(1y)
4%
(3mo)

Baby boy clothes are apparel lines specifically designed for male infants and toddlers, including onesies, rompers, bodysuits, shirts, pa...

Wolf Cut

450,000 vol/mo
-12%
(5y)
8%
(1y)
-2%
(3mo)

Snackpass

3,600 vol/mo
-12%
(5y)
-10%
(1y)
5%
(3mo)
-12%
(5y)
14%
(1y)
5%
(3mo)

Spice Drawer Organizer is a product category focusing on modular inserts and dividers that optimize storage and accessibility for spices ...

Nirvana

301,000 vol/mo
-12%
(5y)
-1%
(1y)
20%
(3mo)

Nirvana is a renowned American rock band formed in 1987, widely recognized for shaping 1990s grunge and alternative rock, with enduring c...

-12%
(5y)
17%
(1y)
59%
(3mo)

Anti wrinkle cream is a long standing consumer category focused on reducing the appearance of facial wrinkles through topical formulation...

Rubik's Cube

165,000 vol/mo
-12%
(5y)
-1%
(1y)
-7%
(3mo)

Beaded Bracelets

33,100 vol/mo
-12%
(5y)
1%
(1y)
21%
(3mo)

Beaded Bracelets are a long standing jewelry trend that remains popular due to handmade appeal, customizable bead options, and their pres...

Emu Oil

14,800 vol/mo
-12%
(5y)
-3%
(1y)
24%
(3mo)

Emu Oil is a traditional skincare oil derived from Australian emu fat that continues to be used for moisturizing and soothing skin. In re...

Nightgowns

40,500 vol/mo
-12%
(5y)
3%
(1y)
-16%
(3mo)

Nightgowns are trending as a fashion forward, comfortable sleepwear and loungewear category, blending luxe fabrics (silk, satin, modal) w...

Decorations

590 vol/mo
-12%
(5y)
1%
(1y)
-39%
(3mo)

Wakizashi

22,200 vol/mo
-13%
(5y)
-7%
(1y)
5%
(3mo)

Wakizashi is a traditional Japanese short sword historically paired with the katana as a daisho. In contemporary contexts it appears as a...

Adirondack

90,500 vol/mo
-13%
(5y)
10%
(1y)
65%
(3mo)

Adirondack refers to the real world Adirondack region in upstate New York, including its mountains, parks, culture, and related products ...

SDET

4,400 vol/mo
-13%
(5y)
9%
(1y)
0%
(3mo)

Dan and Shay

22,200 vol/mo
-13%
(5y)
-65%
(1y)
8%
(3mo)

Dan + Shay are a, established country music duo known for hits like 'Tequila' and 'Speechless,' with a sustained fan base and ongoing rel...

Def Leppard

135,000 vol/mo
-13%
(5y)
-23%
(1y)
-5%
(3mo)

Def Leppard is a longstanding English rock band known for its 1980s hit making peak and enduring presence in rock culture. The topic’s ...

Pedialyte

246,000 vol/mo
-13%
(5y)
0%
(1y)
6%
(3mo)

Pedialyte is a long established electrolyte beverage brand that remains a, widely recognized player in oral hydration. The trend focuses ...

Apana

1,900 vol/mo
-13%
(5y)
-5%
(1y)
-6%
(3mo)

Apana is a set of diverse topics including a Sanskrit term (one of the five vital pranas), and multiple contemporary brands and companies...

DVD

110,000 vol/mo
-13%
(5y)
6%
(1y)
-2%
(3mo)

DVD remains a persistent media format with ongoing relevance for physical media collectors, niche distribution, archival viewing, and cos...

Crocs

1,830,000 vol/mo
-13%
(5y)
-12%
(1y)
16%
(3mo)

Crocs as a trending topic refers to the ongoing cultural and consumer conversations around the Crocs footwear brand, its collaborations, ...

Erotic Lingerie

6,600 vol/mo
-13%
(5y)
-1%
(1y)
11%
(3mo)

Erotic lingerie is a and established market segment within fashion and adult wellness, focusing on intimate apparel designed for sexual e...

Prepaid Cards

22,200 vol/mo
-13%
(5y)
23%
(1y)
8%
(3mo)

Disney Movies

368,000 vol/mo
-13%
(5y)
-8%
(1y)
0%
(3mo)

Disney Movies refers to the films produced by The Walt Disney Company across its studios (Disney Animation, Pixar, Lucasfilm, Marvel, 20t...

-13%
(5y)
0%
(1y)
62%
(3mo)

Zatarain's Crab Boil is a well known brand and product line within Cajun and Southern style seafood seasoning, widely used for flavoring ...

Las Vegas

823,000 vol/mo
-13%
(5y)
1%
(1y)
4%
(3mo)

Las Vegas is a globally renowned resort city in Nevada, famed for its casinos, entertainment productions, conventions, and hospitality in...

CJ8

880 vol/mo
-13%
(5y)
9%
(1y)
18%
(3mo)

CJ8 refers to the Jeep CJ 8 Scrambler, a long wheelbase variant of the CJ series designed in the late 1970s and produced into the 1980s. ...

Bioworks

2,400 vol/mo
-13%
(5y)
4%
(1y)
31%
(3mo)

Bioworks refers to Ginkgo Bioworks and, more broadly, the modernized, platform enabled microbial engineering industry focused on designin...

GTA V

74,000 vol/mo
-13%
(5y)
19%
(1y)
-32%
(3mo)

GTA V is Grand Theft Auto V, a long standing open world action adventure game by Rockstar Games released in 2013, which continues to infl...

Avengers

246,000 vol/mo
-13%
(5y)
25%
(1y)
-17%
(3mo)

The Avengers franchise remains a dominant force in entertainment, spanning films, streaming series, merchandising, and cross media storyt...

Columbia Sportswear

90,500 vol/mo
-13%
(5y)
9%
(1y)
-24%
(3mo)

Columbia Sportswear Company is a long established apparel brand known for outdoor and activewear, with a history of product innovation, b...

NURX

74,000 vol/mo
-13%
(5y)
-12%
(1y)
0%
(3mo)

Curling Wand

27,100 vol/mo
-14%
(5y)
23%
(1y)
18%
(3mo)

The Curling Wand trend centers on consumer use heated styling devices designed to create curl patterns and wave textures in hair, driven ...

ArtStation

60,500 vol/mo
-14%
(5y)
-1%
(1y)
15%
(3mo)

ArtStation is a, established online platform and community for artists to showcase portfolios, buy and sell art assets, and discover indu...

Young Nails

22,200 vol/mo
-14%
(5y)
3%
(1y)
11%
(3mo)

Young Nails is a recognized brand in professional nail care, known for its acrylic and gel systems, education programs, and salon supply ...

Tupperware

165,000 vol/mo
-14%
(5y)
-11%
(1y)
-14%
(3mo)

Tupperware is a long standing kitchen storage brand that has re emerged in public discourse due to nostalgia, sustainability trends, and ...

Beastie Boys

201,000 vol/mo
-14%
(5y)
-11%
(1y)
20%
(3mo)

Beastie Boys is a legendary American hip hop group formed in 1981, known for pioneering alternative hip hop and balancing punk/deadpan hu...

Babysitters Club

33,100 vol/mo
-14%
(5y)
0%
(1y)
-10%
(3mo)

The Baby Sitters Club is a long running children’s book franchise created by Ann M. Martin, spanning novels, graphic novels, and a Netf...

Celtic Rings

3,600 vol/mo
-14%
(5y)
-6%
(1y)
-5%
(3mo)

Celtic Rings refer to jewelry featuring Celtic knotwork and symbolism, reflecting a continuing interest in Celtic heritage, artisanal cra...

Betterhelp

301,000 vol/mo
-14%
(5y)
-10%
(1y)
29%
(3mo)
-14%
(5y)
19%
(1y)
28%
(3mo)