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We surface rapidly growing trends before they take off.

Elemis

40,500 vol/mo
23%
(5y)
10%
(1y)
25%
(3mo)

Elemis is a premium skincare brand known for its spa inspired formulations and luxury consumer appeal. The topic reflects ongoing interes...

Vitamin C Cream

3,600 vol/mo
23%
(5y)
27%
(1y)
27%
(3mo)

Vitamin C Cream is a widely recognized skincare trend centered on topical products containing stabilized vitamin C (ascorbic acid or deri...

Pantene

27,100 vol/mo
23%
(5y)
25%
(1y)
37%
(3mo)

Pantene is a long standing global haircare brand owned by Procter & Gamble, widely recognized for its shampoos, conditioners, and treatme...

Hair Botox

18,100 vol/mo
23%
(5y)
48%
(1y)
19%
(3mo)

Hair Botox is a salon treatment marketed to smooth frizz, add shine, and reduce curl by using keratin and protein rich formulations. It ...

Dry Hair Mask

27,100 vol/mo
22%
(5y)
17%
(1y)
29%
(3mo)

Dry Hair Mask is a and established category within hair care, focusing on deep conditioning and moisture restoration for dry or damaged h...

22%
(5y)
15%
(1y)
15%
(3mo)

Retinol Face Serum is a widely recognized skincare trend centered on using retinoids, especially retinol, to promote collagen production,...

22%
(5y)
19%
(1y)
24%
(3mo)

Vitamin C Cleanser is a skincare trend where cleansers are formulated with vitamin C to combine cleansing with brightening, antioxidant p...

Gel Nails

90,500 vol/mo
22%
(5y)
16%
(1y)
8%
(3mo)

Gel nails refer to a manicure where gel based polish is cured under UV/LED light, resulting in a durable, glossy finish that lasts longer...

Kristin Ess

22,200 vol/mo
22%
(5y)
35%
(1y)
-2%
(3mo)

Kristin Ess is a celebrity hairstylist founded haircare brand offering accessible, salon inspired products sold at major retailers and on...

21%
(5y)
21%
(1y)
28%
(3mo)

Hyaluronic Acid Serum is a skincare product widely used to hydrate and plump the skin, with sustained popularity in dermatology and consu...

Wispy Lashes

18,100 vol/mo
21%
(5y)
11%
(1y)
31%
(3mo)

Wispy Lashes refer to a popular eyelash style characterized by uneven lengths with feathered, crisscrossed strands that create a natural ...

Dry Brush

49,500 vol/mo
21%
(5y)
20%
(1y)
15%
(3mo)

Dry brushing is a skincare trend involving brushing the skin with a natural bristle brush before bathing to exfoliate dead skin cells, bo...

Augustinus Bader

27,100 vol/mo
21%
(5y)
12%
(1y)
2%
(3mo)

Augustinus Bader is a premium skincare brand known for its philosophy around stem cell science and advanced formulations, popular for ant...

Facial Razor

18,100 vol/mo
21%
(5y)
9%
(1y)
16%
(3mo)

Facial Razor refers to grooming devices and products designed for shaving and facial hair management, including cartridges, razors, elect...

Face Wipes

6,600 vol/mo
21%
(5y)
38%
(1y)
72%
(3mo)

Face Wipes are a, long standing consumer skincare product category that has seen renewed attention due to convenience, travel, and on the...

Contorno De Ojos

2,400 vol/mo
21%
(5y)
10%
(1y)
28%
(3mo)

Contorno De Ojos refers to the eye contour skincare category, focusing on serums, creams, and treatments designed to reduce dark circles,...

Tinted Lip Balm

14,800 vol/mo
21%
(5y)
12%
(1y)
0%
(3mo)

Tinted lip balm is a growing beauty trend that combines hydration with lightweight, buildable color, appealing to consumers seeking low m...

R And Co

9,900 vol/mo
20%
(5y)
36%
(1y)
30%
(3mo)

R+Co is a premium haircare brand formed by leading global stylists, known for performance oriented products, distinctive branding, and on...

Biotin Spray

590 vol/mo
20%
(5y)
34%
(1y)
14%
(3mo)

Biotin Spray is a consumer hair care product trend focusing on sprays formulated with biotin (and often other hair health ingredients) ma...

20%
(5y)
11%
(1y)
22%
(3mo)

Vitamin C Moisturizer is a skincare product category that combines vitamin C benefits with hydrating moisturizer to brighten skin, suppor...

Gel Nail Extension

12,100 vol/mo
20%
(5y)
16%
(1y)
23%
(3mo)

Gel nail extension is a widely adopted nail enhancement technique using gel based systems to create long lasting, durable nails with a gl...

Bevel

33,100 vol/mo
20%
(5y)
6%
(1y)
8%
(3mo)

Bevel is a premium grooming brand focused on men with sensitive skin and coarse hair, best known for its safety razor system and tailored...

Baby Soap

12,100 vol/mo
20%
(5y)
18%
(1y)
18%
(3mo)

Baby Soap is a long standing consumer category focused on gentle cleansers designed for infants and toddlers, emphasizing mild formulatio...

19%
(5y)
17%
(1y)
25%
(3mo)

Vitamin C Face Serum is a and established skincare trend centered on topical ascorbic acid serums used to brighten skin, even tone, and p...

Keratin Treatments

60,500 vol/mo
19%
(5y)
26%
(1y)
10%
(3mo)

Keratin treatments are professional and consumer hair smoothing services and products that infuse keratin proteins into the hair to reduc...

Curlsmith

33,100 vol/mo
19%
(5y)
2%
(1y)
-1%
(3mo)

Curlsmith is a, established haircare brand specializing in premium products for curly, coily, and textured hair, known for color paramete...

Brow Serum

9,900 vol/mo
19%
(5y)
16%
(1y)
16%
(3mo)

Brow Serum is a cosmetic category focused on products designed to promote eyebrow growth and fullness, driven by influencer culture, beau...

Retinol Eye Cream

12,100 vol/mo
19%
(5y)
26%
(1y)
38%
(3mo)

Retinol Eye Cream is a skincare trend focused on using retinol in eye area formulas to reduce signs of aging such as fine lines and wrink...

Lotion

60,500 vol/mo
18%
(5y)
14%
(1y)
7%
(3mo)

Lotion is a long standing skincare category focused on moisturizing and protecting the skin, with ongoing relevance driven by consumer de...

18%
(5y)
1%
(1y)
9%
(3mo)

Glycolic acid cleansers are a skincare product category that use alpha hydroxy acids to exfoliate the skin and improve texture.

Barber Scissors

3,600 vol/mo
17%
(5y)
18%
(1y)
22%
(3mo)

Barber Scissors refers to specialized cutting shears used by professional barbers and hairstylists, including high end precision tools an...

American Crew

6,600 vol/mo
17%
(5y)
30%
(1y)
33%
(3mo)

American Crew is a prominent men's grooming brand known for its hair styling products, beard care, and grooming accessories, frequently r...

C Serum

320 vol/mo
17%
(5y)
16%
(1y)
35%
(3mo)

Vitamin C serums (C Serum) are a long standing skincare category focused on antioxidants and brightening benefits, continuing to be popul...

Cheek Filler

14,800 vol/mo
17%
(5y)
11%
(1y)
10%
(3mo)

Cheek filler is a cosmetic procedure using dermal fillers to augment cheek volume, enhance contour, and restore youthful fullness without...

Oil Hair Mask

590 vol/mo
16%
(5y)
4%
(1y)
17%
(3mo)

Oil Hair Mask is a recognized hair care trend focusing on deep conditioning treatments using natural or infused oils (e.g., argan, coconu...

Veet

18,100 vol/mo
16%
(5y)
30%
(1y)
32%
(3mo)

Veet is a well established personal care brand specializing in hair removal products, including wax strips, creams, and devices. It repre...

Vitamin Serum

480 vol/mo
15%
(5y)
25%
(1y)
40%
(3mo)

Vitamin serum is a skincare product category comprising serums infused with vitamins (notably Vitamin C and Vitamin A derivatives) market...

Foot Cream

12,100 vol/mo
15%
(5y)
32%
(1y)
19%
(3mo)

Foot cream is a long standing skincare product category focused on moisturizing and repairing dry, cracked feet. While not a single pheno...

Retinol Serum

33,100 vol/mo
15%
(5y)
28%
(1y)
21%
(3mo)

Retinol serum remains a leading ingredient in skincare for anti aging and acne management, driven by growing consumer familiarity, profes...

Pura

90,500 vol/mo
15%
(5y)
19%
(1y)
12%
(3mo)

Pura is a company known for its smart fragrance diffusers that combine hardware with app based control to customize scents in homes and s...

15%
(5y)
8%
(1y)
18%
(3mo)

Nail Strengthener is a consumer trend focusing on products and routines that improve nail health, prevent breakage, and enhance appearanc...

Acne Patches

18,100 vol/mo
15%
(5y)
29%
(1y)
41%
(3mo)

Acne Patches are hydrocolloid skincare patches designed to cover and treat pimples by absorbing exudate and protecting the area, commonly...

Flexi Rods

18,100 vol/mo
15%
(5y)
7%
(1y)
9%
(3mo)

Flexi Rods are reusable, foam or plastic coated cylindrical hair curling tools used to create waves and curls without heat. They have gai...

Coty

18,100 vol/mo
15%
(5y)
3%
(1y)
7%
(3mo)

Coty is a global beauty company focused on fragrance, cosmetics, and skincare; it is recognized as a, established player in the cosmetics...

Mullet Hair

12,100 vol/mo
15%
(5y)
0%
(1y)
8%
(3mo)

Mullet hair is experiencing a resurgence as a bold, retro inspired hairstyle embraced by a broad range of age groups, fueled by social me...

Honey Serum

260 vol/mo
14%
(5y)
41%
(1y)
39%
(3mo)

Honey Serum is a skincare trend centered on serums formulated with honey or honey derived actives (such as Manuka honey) to deliver moist...

Facial Spa

40,500 vol/mo
14%
(5y)
25%
(1y)
18%
(3mo)

Facial spa services and related at home devices are a continued trend in skincare, combining professional facial treatments with consumer...

Blow Dryer

3,600 vol/mo
14%
(5y)
1%
(1y)
-9%
(3mo)

Blow Dryer refers to the household appliance used to rapidly dry and style hair by blowing heated or cool air. It is a well established p...

Shower Gel

9,900 vol/mo
14%
(5y)
22%
(1y)
9%
(3mo)

Shower gel is a liquid cleanser used in daily personal care routines. The category has evolved with more diverse scents, skin friendly an...

13%
(5y)
15%
(1y)
29%
(3mo)

Retinol moisturizer is a skincare product combining retinol (a vitamin A derivative known for anti aging and acne benefits) with moisturi...

Cocoa Butter

49,500 vol/mo
13%
(5y)
15%
(1y)
4%
(3mo)

Cocoa Butter is a, established commodity and ingredient with ongoing relevance in the food, cosmetics, and pharma sectors. Recent discuss...

Curls

201,000 vol/mo
13%
(5y)
11%
(1y)
16%
(3mo)

Curls refers to the growing focus on curly hair care, styling products, and techniques that enhance, define, and maintain natural curls a...

Maybelline

110,000 vol/mo
13%
(5y)
18%
(1y)
19%
(3mo)

Maybelline is a globally recognized mass market cosmetics brand owned by L'Oréal, known for its accessible makeup products and frequent ...

Skin Spatula

880 vol/mo
13%
(5y)
-8%
(1y)
8%
(3mo)

Skin Spatula refers to handheld face spatulas and ultrasonic/dermabrasion style tools used for cleansing, exfoliation, product applicatio...

13%
(5y)
33%
(1y)
13%
(3mo)

American Crew Fiber is a well established male hair styling product line, with Fiber being one of its flagship texturizing fiber pastes d...

Retinol Oil

1,300 vol/mo
12%
(5y)
16%
(1y)
47%
(3mo)

Retinol Oil is a skincare trend focusing on delivering retinol in oil based formulations to improve absorption, reduce irritation potenti...

Blush

135,000 vol/mo
12%
(5y)
9%
(1y)
8%
(3mo)

Blush is a, ongoing trend in cosmetics focusing on rosy cheek products and makeup techniques that emphasize a healthy, flushed complexion...

Vitamin C Serum

90,500 vol/mo
12%
(5y)
22%
(1y)
38%
(3mo)

Vitamin C serum is a well established skincare product used for brightening, antioxidant protection, and anti aging benefits. It has sust...

Essie Gel

1,600 vol/mo
12%
(5y)
16%
(1y)
-5%
(3mo)

Essie Gel refers to Essie’s line of gel nail polishes and related gel manicure products, popular for long lasting wear and salon qualit...

Shampoo Bar

18,100 vol/mo
12%
(5y)
9%
(1y)
23%
(3mo)

Shampoo Bar is a, established product category featuring solid, plastic free alternatives to liquid shampoo. It has gained traction in su...

Texturizing Spray

12,100 vol/mo
11%
(5y)
25%
(1y)
0%
(3mo)

Texturizing spray is a hair styling product designed to add volume, grip, and a lived in texture to styled or natural hair, enabling effo...

Vichy

22,200 vol/mo
11%
(5y)
16%
(1y)
28%
(3mo)

Vichy refers to the historic spa town in central France, famous for its mineral waters, thermal baths, and its cultural heritage, and als...

Curl Refresher

880 vol/mo
10%
(5y)
10%
(1y)
36%
(3mo)

Curl Refresher is a consumer product category focused on reviving definition and frizz control of second/third day curls without washing....

AHA BHA

5,400 vol/mo
10%
(5y)
10%
(1y)
15%
(3mo)

AHA and BHA refer to exfoliating acids used in skincare to promote cell turnover and clear pores. The topic covers formulations, usage gu...

BHA

33,100 vol/mo
9%
(5y)
16%
(1y)
13%
(3mo)

Butylated hydroxyanisole (BHA) is a synthetic antioxidant used as a preservative in foods, cosmetics, and packaging, with ongoing debates...

Caramel

110,000 vol/mo
9%
(5y)
13%
(1y)
-22%
(3mo)

Caramel is currently trending as a flavor forward phenomenon in food, beverages, desserts, and branded products, driving new caramel insp...

Bowl Cut

90,500 vol/mo
9%
(5y)
26%
(1y)
25%
(3mo)

Bowl Cut is a retro inspired hairstyle that has re emerged as a versatile, low maintenance look appealing to a wide range of ages and gen...

9%
(5y)
26%
(1y)
18%
(3mo)

Exfoliating Facial is a and established skincare trend centered on using physical, chemical, or enzymatic exfoliants to remove dead skin ...

Kiehl's

201,000 vol/mo
8%
(5y)
0%
(1y)
9%
(3mo)

Kiehl's is a long standing premium skincare brand known for its apothecary inspired heritage, focus on natural ingredients, and strong re...

Mascara

110,000 vol/mo
8%
(5y)
5%
(1y)
-1%
(3mo)

Mascara is experiencing a renewed focus in the beauty industry with new formulas delivering length, volume, and lift, including tubing an...

Me Today

260 vol/mo
8%
(5y)
47%
(1y)
20%
(3mo)

Me Today is a brand centric concept tied to lifestyle brands and investor entities operating under the Me Today name, including corporate...

Eyelash Serum

18,100 vol/mo
7%
(5y)
11%
(1y)
9%
(3mo)

Eyelash serum is a beauty product category featuring topical serums marketed to lengthen, strengthen, and volumize lashes. The topic rose...

Brown Hair Dye

22,200 vol/mo
7%
(5y)
27%
(1y)
9%
(3mo)

Brown hair dye is a longstanding hair color category that is experiencing renewed interest as consumers seek natural, low maintenance sha...

Hair Tinsel

60,500 vol/mo
7%
(5y)
24%
(1y)
10%
(3mo)

Hair tinsel refers to thin metallic or iridescent strands woven or clipped into hair to create a shimmering, festive look. It has gained ...

Biotin Serum

210 vol/mo
7%
(5y)
44%
(1y)
46%
(3mo)

Biotin serum is a topical product containing biotin (vitamin B7) marketed to support hair health, thickness, and scalp condition, as well...

Eyeshadow Stick

9,900 vol/mo
7%
(5y)
31%
(1y)
-6%
(3mo)

Eyeshadow Stick is a, established cosmetic product category featuring cream based or powder in stick formats designed for easy, precise a...

6%
(5y)
15%
(1y)
12%
(3mo)

Hypoallergenic Shampoo is a hair care category focused on formulations designed to minimize allergens, fragrance, and irritants to reduce...

6%
(5y)
22%
(1y)
4%
(3mo)

Color Depositing Conditioner is a haircare product category that deposits temporary hair color pigments while conditioning the hair, allo...

Caress

40,500 vol/mo
6%
(5y)
-3%
(1y)
11%
(3mo)

Caress is a legacy personal care brand associated with moisturizing soaps and body products from Unilever, reflecting ongoing consumer in...

Lumin

27,100 vol/mo
6%
(5y)
0%
(1y)
-2%
(3mo)

Lumin is a, multi domain brand/name appearing in skincare, digital banking software, AI platforms, and other tech contexts; the term is u...

5%
(5y)
20%
(1y)
18%
(3mo)

Aveeno Face Lotion is a skincare product line designed for facial moisturization, often featuring soothing ingredients like colloidal oat...

Primer

74,000 vol/mo
5%
(5y)
13%
(1y)
15%
(3mo)

Primer is a product category and concept in cosmetics, used to prepare the skin before makeup to enhance longevity, texture, and finish. ...

Disposable Razors

12,100 vol/mo
5%
(5y)
11%
(1y)
-2%
(3mo)

Disposable razors are a long standing personal care category with ongoing competition among major brands (Gillette/Procter & Gamble, Schi...

Lactic Acid Serum

3,600 vol/mo
5%
(5y)
18%
(1y)
14%
(3mo)

Lactic Acid Serum is a widely recognized skincare product that uses lactic acid as an alpha hydroxy acid (AHA) to exfoliate and brighten ...

Rose Water

40,500 vol/mo
5%
(5y)
17%
(1y)
43%
(3mo)

Rose water is a and established product category in cosmetics, culinary uses, and traditional wellness, with renewed trending interest du...

2%
(5y)
13%
(1y)
7%
(3mo)

HydraFacial Machine is a proprietary non invasive facial treatment device and protocol that combines cleansing, exfoliation, extraction, ...

Pink Bow Nails

4,400 vol/mo
9999%+
(5y)
23%
(1y)
18%
(3mo)

Pink Bow Nails is a popular nail art trend featuring pastel pink polish combined with small bow embellishments or bow shaped decals, ofte...

Angel Lashes

1,600 vol/mo
9999%+
(5y)
19%
(1y)
59%
(3mo)

Angel Lashes is a popular eyelash styling trend characterized by fluttery, uplifted, and wispy lash looks designed to create a bright, aw...

Ylang-ylang

22,200 vol/mo
9999%+
(5y)
9999%+
(1y)
41%
(3mo)

Ylang ylang is a tropical tree whose essential oil is highly valued in perfumery and aromatherapy for its sweet, floral scent and purport...

9999%+
(5y)
9999%+
(1y)
49%
(3mo)

Hydrating Sheet Mask is a well established skincare product widely recognized for delivering quick, surface level hydration to the skin u...

Plum Face Wash

140 vol/mo
9999%+
(5y)
9999%+
(1y)
40%
(3mo)

Plum Face Wash refers to the Plum Goodness line of facial cleansers, a natural/skincare brand popular in India and online globally. The p...

Mcaffeine

880 vol/mo
9999%+
(5y)
9999%+
(1y)
30%
(3mo)

Mcaffeine is an Indian skincare brand known for coffee infused products, particularly popular for its coffee based cleansers and scrubs.

Pdrn Essence

390 vol/mo
9999%+
(5y)
9999%+
(1y)
34%
(3mo)

VT PDRN Essence is a skincare serum containing polydeoxyribonucleotide (PDRN) derived from plant or fish sources, marketed as a high ppm ...

Oqhair

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
39%
(3mo)

OQHAIR is a online brand that sells wigs and hair extensions, gaining traction in the beauty and hair consumer market through direct to c...

9999%+
(5y)
9999%+
(1y)
34%
(3mo)

Pink Collagen Cream refers to a family of skincare products that feature pink colored collagen capsules or pink gel cream textures market...

Interparfums

170 vol/mo
9999%+
(5y)
9999%+
(1y)
21%
(3mo)

Interparfums is a, established fragrance house that licenses and markets a portfolio of luxury and prestige perfume brands for global dis...