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We surface rapidly growing trends before they take off.

Up All Night

5,400 vol/mo
16%
(5y)
24%
(1y)
15%
(3mo)

Up All Night is a and recurring phrase used across music, media, and lifestyle contexts to symbolize late night activity, productivity bu...

Lego City

33,100 vol/mo
16%
(5y)
15%
(1y)
-6%
(3mo)

Lego City is a long standing LEGO theme featuring modular city scape sets, vehicles, and citizen minifigures. The topic remains a stable,...

Paradox of Choice

6,600 vol/mo
16%
(5y)
31%
(1y)
27%
(3mo)

The Paradox of Choice is a cognitive phenomenon where having more options can lead to decision paralysis, diminished satisfaction, and po...

Podcast Microphone

18,100 vol/mo
16%
(5y)
23%
(1y)
18%
(3mo)

Podcast Microphone refers to the hardware used to capture spoken audio for podcasts, ranging from entry level USB mics to professional XL...

CDs

246,000 vol/mo
16%
(5y)
20%
(1y)
16%
(3mo)

CDs (compact discs) remain a, slowly resurging niche in physical media, appealing to collectors and audiophiles who value durability, lin...

Wingspan

40,500 vol/mo
16%
(5y)
13%
(1y)
18%
(3mo)

Wingspan is a, established board game and related media franchise centered on bird themed strategy gameplay, with a expanding ecosystem i...

Dynasty

135,000 vol/mo
15%
(5y)
13%
(1y)
13%
(3mo)

Dynasty is trending as a broad reference to historical ruling families and as a revived media and branding topic, spanning discussions of...

MJ

110,000 vol/mo
15%
(5y)
15%
(1y)
38%
(3mo)

Youth Basketball

6,600 vol/mo
15%
(5y)
7%
(1y)
-1%
(3mo)

Youth Basketball is a and established sector focused on organized participation, training academies, grassroots leagues, and youth develo...

Tracklib

9,900 vol/mo
15%
(5y)
10%
(1y)
20%
(3mo)

Tracklib is a legitimate music sampling platform that provides legally cleared, sample ready music tracks and a licensing framework for p...

Portal

246,000 vol/mo
15%
(5y)
8%
(1y)
0%
(3mo)

Portal refers to both Valve's acclaimed video game series known for its puzzle platforming and narrative, and to Meta's Portal smart vide...

Brother Bear

110,000 vol/mo
14%
(5y)
3%
(1y)
5%
(3mo)

Brother Bear is a 2003 animated feature from The Walt Disney Company centered on a young man transformed into a bear and his spiritual jo...

Raffle Tickets

40,500 vol/mo
14%
(5y)
18%
(1y)
3%
(3mo)

Raffle tickets are a recognized mechanism used in fundraising, events, and promotional campaigns to drive engagement and donations throug...

Guess Who

60,500 vol/mo
14%
(5y)
10%
(1y)
4%
(3mo)

Guess Who is a classic two player board game from Hasbro where players guess the opponent's character by asking yes/no questions to elimi...

Adult Games

33,100 vol/mo
13%
(5y)
24%
(1y)
-1%
(3mo)

Adult Games refer to digital video games with explicit sexual content, spanning erotic visual novels, dating sims, and mature themed simu...

Toy Story

720 vol/mo
13%
(5y)
21%
(1y)
26%
(3mo)

Toy Story is a flagship animated film franchise created by Pixar and distributed by Disney, debuting in 1995 and evolving into a major cu...

Alphabet Puzzle

3,600 vol/mo
12%
(5y)
21%
(1y)
34%
(3mo)

Alphabet Puzzle refers to a growing interest in puzzle games and educational activities centered around the 26 letters of the Latin alpha...

Serato

27,100 vol/mo
12%
(5y)
15%
(1y)
-9%
(3mo)

Serato is a, established company and a leading name in digital DJ software and hardware integration, renowned for its DJ software platfor...

CDI

22,200 vol/mo
12%
(5y)
43%
(1y)
33%
(3mo)

CDI refers to Composable Disaggregated Infrastructure, a software defined approach to pooling and reusing hardware resources (compute, st...

Goodnight Moon

60,500 vol/mo
11%
(5y)
0%
(1y)
-13%
(3mo)

Goodnight Moon is a classic 1947 children's book by Margaret Wise Brown, widely recognized as a foundational bedtime story in early child...

11%
(5y)
3%
(1y)
-1%
(3mo)

Young Adult Books is a well established literary category focusing on fiction and non fiction aimed at readers roughly 12–18 years old,...

DVD Game

1,600 vol/mo
11%
(5y)
26%
(1y)
4%
(3mo)

DVD Game refers to interactive entertainment experiences delivered via a DVD or DVD based platform, historically popular in the 2000s wit...

Autobiographies

60,500 vol/mo
11%
(5y)
9%
(1y)
33%
(3mo)

Autobiographies remain a durable literary format, with increasing cross media adaptations, celebrity and influencer participation, and th...

Uno

201,000 vol/mo
11%
(5y)
9%
(1y)
3%
(3mo)

Uno is a widely recognized card game created by Mattel, with enduring popularity across physical and digital formats worldwide.

August Rush

60,500 vol/mo
10%
(5y)
41%
(1y)
-10%
(3mo)

August Rush is a 2007 American drama film about a musical prodigy who navigates life through his innate talent and the power of music to ...

10%
(5y)
46%
(1y)
6%
(3mo)

No Copyright Music refers to music that can be used without the burden of traditional licensing, often via royalty free libraries or plat...

Frozen

368,000 vol/mo
10%
(5y)
10%
(1y)
-1%
(3mo)

Frozen is a long running Disney animated franchise that began with the 2013 film Frozen, expanding into sequels, stage productions, merch...

Hometown Hero

27,100 vol/mo
10%
(5y)
31%
(1y)
-3%
(3mo)

Hometown Hero is a, multi domain trend centered on elevating and supporting local community figures, veterans or everyday contributors th...

10%
(5y)
13%
(1y)
28%
(3mo)

The Classic Wii Controller is a Nintendo input device originally released for the Wii to provide a traditional gamepad experience with th...

Mythic

60,500 vol/mo
10%
(5y)
3%
(1y)
40%
(3mo)

Mythic refers to the real company Mythic AI and related AI hardware initiatives focused on analog, low power on device neural processing ...

Patreon

1,220,000 vol/mo
10%
(5y)
0%
(1y)
0%
(3mo)

Patreon is a membership based platform that enables creators to earn recurring income from supporters, effectively monetizing audiences t...

Foresight Sports

4,400 vol/mo
9%
(5y)
25%
(1y)
20%
(3mo)

Foresight Sports is a company known for its golf launch monitors and simulation systems used by players and clubs to analyze swing data a...

Cyborg Robot

390 vol/mo
9%
(5y)
21%
(1y)
12%
(3mo)

Cyborg Robot refers to the convergence of human biology and robotics through implanted or wearable neuro augmentation devices, muscular a...

Vinyl Corner

320 vol/mo
9%
(5y)
19%
(1y)
18%
(3mo)

Vinyl Corner refers to the growing network of specialized vinyl record shops and online storefronts that curate and sell vinyl, often emp...

Lofi Music

27,100 vol/mo
9%
(5y)
15%
(1y)
-18%
(3mo)

Lofi music is a genre and streaming niche centered on mellow, often instrumental hip hop beats designed for focus, study, and relaxation,...

Trumpet

165,000 vol/mo
9%
(5y)
7%
(1y)
-3%
(3mo)

Trumpet is a well established musical instrument with a long history and ongoing relevance in classical, jazz, and contemporary genres, c...

Video Games

301,000 vol/mo
9%
(5y)
24%
(1y)
-5%
(3mo)

Video games are a mature, globally dominant entertainment medium expanding into cloud gaming, cross platform ecosystems, and AI assisted ...

Apple TV

1,830,000 vol/mo
8%
(5y)
8%
(1y)
2%
(3mo)

Apple TV refers to Apple's streaming ecosystem consisting of the Apple TV hardware device, the Apple TV app, Apple TV+ original content, ...

Awake

40,500 vol/mo
8%
(5y)
17%
(1y)
10%
(3mo)

Awake is a, multi context trend name spanning films, skincare brands, streetwear, an alarm app, and a sleep focused media/tech narrative;...

Acoustic Guitar

201,000 vol/mo
7%
(5y)
13%
(1y)
0%
(3mo)

Acoustic guitar is a well established musical instrument trend characterized by renewed interest in hands on, unplugged music making, hom...

Music

1,500,000 vol/mo
7%
(5y)
10%
(1y)
1%
(3mo)

Music is a timeless cultural and economic domain encompassing creation, distribution, consumption, and technology driven innovation acros...

Audio Books

60,500 vol/mo
7%
(5y)
17%
(1y)
22%
(3mo)

Audio books are a mature, globally recognized media format expanding through subscriptions, apps, and streaming platforms, driving growth...

7%
(5y)
25%
(1y)
51%
(3mo)

African American Books refers to literature either authored by African American writers or centered on African American experiences, hist...

Bob Books

18,100 vol/mo
7%
(5y)
8%
(1y)
13%
(3mo)

Bob Books is a line of phonics based early reader books designed to help children learn to read with simple, decodable text and visual su...

True Crime

40,500 vol/mo
5%
(5y)
7%
(1y)
4%
(3mo)

True Crime is a pervasive media trend focused on real world criminal cases, investigations, and justice narratives across podcasts, docus...

American Bass

12,100 vol/mo
5%
(5y)
26%
(1y)
21%
(3mo)

American Bass refers to real, established categories and brands across multiple domains (car audio brand American Bass, American Bass Ang...

Viva

110,000 vol/mo
5%
(5y)
8%
(1y)
10%
(3mo)

Microsoft Viva is an employee experience platform that aggregates learning, wellbeing, insights, and connection tools within Microsoft 36...

Yes

450,000 vol/mo
4%
(5y)
15%
(1y)
5%
(3mo)

Puzzles

368,000 vol/mo
4%
(5y)
2%
(1y)
-10%
(3mo)

Puzzles have seen renewed global interest across physical jigsaw brands and digital platforms, driven by leisure trends, cross generation...

Binaural Beats

40,500 vol/mo
4%
(5y)
21%
(1y)
21%
(3mo)

Binaural Beats are an audio technology where two slightly different frequencies are presented to each ear to induce brainwave entrainment...

FilmFreeway

40,500 vol/mo
3%
(5y)
22%
(1y)
36%
(3mo)

FilmFreeway is a leading online submission and festival management platform used by filmmakers to submit films to festivals globally, str...

YouTube

226,000,000 vol/mo
1%
(5y)
6%
(1y)
-6%
(3mo)

YouTube is a global video sharing platform owned by Google that enables creators to publish, monetize, and distribute video content to a ...

Mistplay

27,100 vol/mo
1%
(5y)
-2%
(1y)
42%
(3mo)

Mistplay is a mobile rewards platform that monetizes gaming by offering users in app currency or rewards for playing sponsored mobile gam...

Sportzino

301,000 vol/mo
9999%+
(5y)
8%
(1y)
-13%
(3mo)

Sportzino is a social gaming platform that blends sweepstakes style casino play with a social sportsbook, launched in late 2023 by Blazes...

Forte Gaming

110 vol/mo
9999%+
(5y)
9999%+
(1y)
29%
(3mo)

Forte Gaming refers to Forte, a blockchain gaming platform that provides infrastructure for developers to create and operate token based ...