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We surface rapidly growing trends before they take off.

Yerba Mate

246,000 vol/mo
47%
(5y)
8%
(1y)
43%
(3mo)

Yerba Mate is a traditional South American caffeinated infusion made from Ilex paraguariensis leaves. In recent years it has gained globa...

Bibigo

40,500 vol/mo
47%
(5y)
30%
(1y)
9%
(3mo)

Bibigo is a Korean food brand by CJ Group known for its dumplings, mandu, sauces, and ready to eat meals, representing the global rise of...

Shaoxing Wine

49,500 vol/mo
46%
(5y)
17%
(1y)
-2%
(3mo)

Shaoxing Wine is a traditional Chinese rice wine from Shaoxing, Zhejiang, widely used in Chinese cuisine and increasingly featured in glo...

Jelly

74,000 vol/mo
46%
(5y)
6%
(1y)
11%
(3mo)

Jelly is a classic gel dessert and sweet snack that periodically resurfaces in popular culture and food trends, driven by nostalgia, play...

Organ Meat

3,600 vol/mo
45%
(5y)
17%
(1y)
13%
(3mo)

Organ meat, also known as offal, is experiencing renewed consumer interest as part of the broader nose to tail culinary movement and sust...

Arabica

49,500 vol/mo
44%
(5y)
52%
(1y)
29%
(3mo)

Arabica refers to Coffea arabica, the primary coffee species responsible for a large share of the world's premium coffee production. It i...

Girl Dinner

210 vol/mo
44%
(5y)
52%
(1y)
5%
(3mo)

Girl Dinner is a social media trend where individuals, typically women, assemble and post small, varied plates for a single meal, emphasi...

Irish Butter

22,200 vol/mo
44%
(5y)
19%
(1y)
36%
(3mo)

Irish Butter is a recognized premium dairy product category centered on butter produced in Ireland, famed for creaminess and grass fed mi...

Pistachio Pesto

5,400 vol/mo
44%
(5y)
13%
(1y)
10%
(3mo)

Pistachio Pesto is a culinary variation of traditional pesto, using pistachios as the primary nut to create a vibrant, nutty green sauce ...

Beef Birria

9,900 vol/mo
44%
(5y)
13%
(1y)
-3%
(3mo)

Beef Birria is a traditional Mexican stew of beef in a rich, reddish consommé, widely popularized internationally as birria tacos and re...

Rapeseed Oil

27,100 vol/mo
43%
(5y)
-6%
(1y)
9%
(3mo)

Rapeseed oil is a widely used edible oil derived from rapeseed (canola). It is a major agricultural commodity with global production conc...

Kidney Tea

4,400 vol/mo
43%
(5y)
44%
(1y)
24%
(3mo)

Kidney Tea is a wellness topic centered on herbal teas marketed to support kidney health, detoxification, and urinary tract comfort. It e...

Healthy Crunch

170 vol/mo
43%
(5y)
29%
(1y)
49%
(3mo)

Healthy Crunch is a snack brand/category focusing on crunchy, better for you snacks (e.g., granola bars, seed butters, crispy squares) th...

Fairlife

74,000 vol/mo
43%
(5y)
-6%
(1y)
25%
(3mo)

Fairlife is a U.S. dairy beverage brand known for ultrafiltered milk products, owned by The Coca Cola Company after acquiring the brand a...

Green Cardamom

18,100 vol/mo
43%
(5y)
30%
(1y)
11%
(3mo)

Green Cardamom is a, longstanding spice that has seen renewed global interest driven by health conscious cooking, premiumization of spice...

Black Cardamom

8,100 vol/mo
42%
(5y)
36%
(1y)
15%
(3mo)

Black cardamom is a spice derived from the larger, smoky flavored pods used in South Asian and Middle Eastern cuisine. It has gained atte...

Grazing Table

12,100 vol/mo
41%
(5y)
12%
(1y)
7%
(3mo)

Grazing tables have evolved from a casual party platter into a popular, photogenic catering trend featuring expansive boards of cheeses, ...

Instant Coffee

74,000 vol/mo
41%
(5y)
24%
(1y)
11%
(3mo)

Instant coffee is a long standing, widely consumed beverage category that has seen renewed attention through premium instant offerings, c...

41%
(5y)
18%
(1y)
25%
(3mo)

Anti inflammatory tea is a category of herbal and traditional teas marketed or consumed for their potential to reduce inflammation throug...

Trolli

27,100 vol/mo
40%
(5y)
4%
(1y)
13%
(3mo)

Trolli is a well established German confectionery brand best known for its gummy candies. It represents longstanding consumer demand for ...

Tofu Skin

12,100 vol/mo
40%
(5y)
42%
(1y)
30%
(3mo)

Tofu Skin, also known as yuba, is a and established soy based ingredient and product category made from soy milk skin that forms a delica...