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We surface rapidly growing trends before they take off.

Roguelike

33,100 vol/mo
76%
(5y)
41%
(1y)
4%
(3mo)

Roguelike is a well established video game genre focused on procedurally generated levels, permanent death, and high replayability, with ...

Ouai

74,000 vol/mo
76%
(5y)
20%
(1y)
58%
(3mo)

Ouai is a premium haircare brand founded by celebrity hairstylist Jen Atkin, known for its clean formulations, luxe packaging, and global...

Imaginary Authors

9,900 vol/mo
76%
(5y)
12%
(1y)
5%
(3mo)

Imaginary Authors is a niche fragrance brand known for storytelling inspired scents and unique packaging, positioning itself within the i...

SheerID

40,500 vol/mo
76%
(5y)
53%
(1y)
-30%
(3mo)

SheerID is a identity verification company that enables brands to confirm consumer eligibility for discounts, seniority, student status, ...

By Rotation

1,300 vol/mo
76%
(5y)
49%
(1y)
43%
(3mo)

Altruist

22,200 vol/mo
76%
(5y)
27%
(1y)
2%
(3mo)

Altruist is a fintech platform focused on simplifying charitable giving and donor advised funds, enabling individuals and advisors to man...

VR Trackers

1,300 vol/mo
76%
(5y)
20%
(1y)
-5%
(3mo)

VR Trackers are hardware devices designed to provide precise positional and rotational data for virtual reality systems, enabling externa...

Fresha

14,800 vol/mo
76%
(5y)
71%
(1y)
18%
(3mo)

Fresha is a company providing cloud based appointment scheduling and business management software for beauty, wellness, and spa businesse...

75%
(5y)
8%
(1y)
14%
(3mo)

Figma Animation refers to the built in and plugin driven animation and micro interaction capabilities within Figma, a leading collaborati...

Mental Coach

880 vol/mo
75%
(5y)
82%
(1y)
31%
(3mo)

Mental coach refers to structured coaching services and tools designed to improve mental performance, resilience, and well being through ...

Flexclip

14,800 vol/mo
75%
(5y)
34%
(1y)
-14%
(3mo)

FlexClip is a browser based video creation and editing platform that provides templates, stock media, and simple editing tools for produc...

Trak Racer

9,900 vol/mo
75%
(5y)
28%
(1y)
-21%
(3mo)

Iron Supplement

135,000 vol/mo
75%
(5y)
77%
(1y)
71%
(3mo)

Iron supplement trend focuses on increased consumer interest in iron supplementation driven by rising awareness of iron deficiency, dieta...

75%
(5y)
65%
(1y)
40%
(3mo)

Patient Experience is a and growing focus in healthcare aimed at improving how patients perceive their care, with emphasis on communicati...

Grippy Socks

74,000 vol/mo
75%
(5y)
38%
(1y)
-5%
(3mo)

Grippy socks are non slip socks designed with rubberized tread or silicone grips on the sole to improve traction. They are used in activi...

Reedsy

49,500 vol/mo
75%
(5y)
46%
(1y)
2%
(3mo)

Vivosun

22,200 vol/mo
75%
(5y)
55%
(1y)
96%
(3mo)

VIVOSUN is a brand known for indoor gardening gear such as grow tents, lighting, hydroponics systems, and related accessories, widely use...

75%
(5y)
57%
(1y)
72%
(3mo)

Nitric oxide supplements are nutritional products intended to boost nitric oxide production in the body to support blood flow, exercise p...

Ahrefs

6,600 vol/mo
75%
(5y)
-6%
(1y)
13%
(3mo)

Ahrefs is a leading SEO toolset used for backlink analysis, keyword research, content exploration, and site auditing. Its ongoing feature...

Robusta Coffee

6,600 vol/mo
75%
(5y)
100%
(1y)
14%
(3mo)

Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...

Niacinamide

201,000 vol/mo
75%
(5y)
71%
(1y)
100%
(3mo)

Niacinamide has evolved from a niche skincare ingredient to a mainstream, evidence backed component found in a wide range of products, dr...

Data Masking

1,300 vol/mo
75%
(5y)
98%
(1y)
55%
(3mo)

Data masking is the practice of obfuscating sensitive data within datasets, applications, or environments to protect confidentiality whil...

Appsheet

18,100 vol/mo
74%
(5y)
55%
(1y)
16%
(3mo)

AppSheet is a no code platform that enables users to build custom business applications from data sources like Google Sheets, Excel, and ...

Brave Search

90,500 vol/mo
74%
(5y)
44%
(1y)
47%
(3mo)

Brave Search is an independent, privacy preserving search engine developed by Brave Software, created to offer an alternative to large ad...

C-Suite

135,000 vol/mo
74%
(5y)
63%
(1y)
50%
(3mo)

C Suite refers to a group of top executives (CEO, CFO, COO, CIO, etc.) leading organizations; current relevance centers on governance, le...

Parasite Cleanse

110,000 vol/mo
74%
(5y)
54%
(1y)
15%
(3mo)

Parasite cleanse refers to dietary supplements and regimens marketed to remove parasites from the human body, often paired with claims of...

English Course

2,900 vol/mo
74%
(5y)
98%
(1y)
-11%
(3mo)

An English course trend refers to increased demand for English language learning programs across online platforms and traditional institu...

Deel

40,500 vol/mo
74%
(5y)
30%
(1y)
13%
(3mo)

Deel is a, established platform that provides global payroll, compliance, and contracting solutions for hiring and managing remote worker...

Water Flosser

2,900 vol/mo
74%
(5y)
17%
(1y)
28%
(3mo)

Water flossers are electric oral care devices that use a pressurized stream of water to remove plaque and debris between teeth. They have...

Moss Agate Ring

18,100 vol/mo
74%
(5y)
0%
(1y)
39%
(3mo)

Moss agate rings are jewelry pieces featuring moss like dendritic inclusions in moss agate, a semi precious gemstone. The trend reflects ...

Akiya

3,600 vol/mo
74%
(5y)
18%
(1y)
-8%
(3mo)

Akiya refers to vacant or abandoned houses in Japan, a long standing housing issue driven by population decline and an aging society, wit...

Under Eye Patches

33,100 vol/mo
74%
(5y)
73%
(1y)
21%
(3mo)

Under Eye Patches are hydrogel or gelatin based skincare patches designed to hydrate, de puff, and brighten the under eye area. They surg...

Listen Notes

5,400 vol/mo
74%
(5y)
28%
(1y)
17%
(3mo)

Listen Notes is a, widely used podcast search engine and directory that aggregates podcast metadata, enabling discovery, indexing, and an...

Wellness Shots

8,100 vol/mo
74%
(5y)
31%
(1y)
11%
(3mo)

Wellness Shots are compact, nutrient dense beverages designed to deliver a concentrated dose of vitamins, minerals, probiotics, or botani...

Eurotrip

135,000 vol/mo
74%
(5y)
-32%
(1y)
19%
(3mo)

Eurotrip refers to the real world trend of people planning and undertaking European focused travel experiences, fueled by accessible low ...

I Love Pdf

246,000 vol/mo
74%
(5y)
29%
(1y)
24%
(3mo)

I Love PDF is a, long standing online suite of PDF tools that started as a simple converter/manager service and has grown into a widely u...

Recorded Future

8,100 vol/mo
74%
(5y)
49%
(1y)
17%
(3mo)

Recorded Future is a time threat intelligence platform that aggregates and analyzes data from open, dark, and technical sources to identi...

Gut Biome

2,900 vol/mo
73%
(5y)
7%
(1y)
21%
(3mo)

The gut biome topic refers to the gut microbiome, the complex community of microorganisms living in the digestive tract, and its impact o...

Tia Health

8,100 vol/mo
73%
(5y)
39%
(1y)
18%
(3mo)

Tia Health is a women’s health platform offering telemedicine, clinics, and digital healthcare services focused on gynecology, fertilit...

SEO Audit

8,100 vol/mo
73%
(5y)
58%
(1y)
46%
(3mo)

SEO Audit is a and established practice focused on evaluating and improving a website's technical SEO health, crawlability, indexability,...

Degrowth

2,400 vol/mo
73%
(5y)
-3%
(1y)
9%
(3mo)

Degrowth is a political, economic, and social philosophy advocating downscaling production and consumption to achieve environmental susta...

Fish Oil Supplement

74,000 vol/mo
73%
(5y)
77%
(1y)
50%
(3mo)

Fish oil supplement is a widespread consumer health product that provides omega 3 fatty acids, primarily EPA and DHA, marketed for heart,...

ADAS

14,800 vol/mo
73%
(5y)
61%
(1y)
28%
(3mo)

Servicetitan

74,000 vol/mo
73%
(5y)
20%
(1y)
17%
(3mo)

ServiceTitan is a leading cloud based software platform for field service management, primarily serving home services businesses such as ...

Play Couch

3,600 vol/mo
73%
(5y)
52%
(1y)
20%
(3mo)

Play Couch is a, growing category of modular, kid focused couches and play furniture designed for imaginative play, learning, and safe, c...

73%
(5y)
49%
(1y)
66%
(3mo)

Under Eye Brightener is a beauty trend focusing on products and routines designed to visibly reduce dark circles and brighten the under e...

73%
(5y)
33%
(1y)
15%
(3mo)
73%
(5y)
34%
(1y)
36%
(3mo)

An enduring fashion trend featuring garments that expose the shoulders, frequently seen in tops, blouses, and dresses, driven by casualiz...

Box Breathing

49,500 vol/mo
73%
(5y)
65%
(1y)
45%
(3mo)

Box breathing is a structured, four count breathing technique used to reduce stress and improve focus. It involves inhaling, holding, exh...

Makhana

9,900 vol/mo
73%
(5y)
15%
(1y)
4%
(3mo)

Makhana, or fox nuts (lotus seeds), is a, established snack and ingredient with growing popularity in health conscious and plant based di...

Born Primitive

74,000 vol/mo
73%
(5y)
45%
(1y)
95%
(3mo)

Born Primitive is a athletic apparel brand focused on MMA and CrossFit culture, known for performance gear, fight wear, and community dri...

BeamNG

40,500 vol/mo
73%
(5y)
15%
(1y)
-16%
(3mo)

Dishwasher Pods

22,200 vol/mo
73%
(5y)
22%
(1y)
26%
(3mo)

Dishwasher pods are pre measured, single use detergent capsules designed for automatic dishwashers, offering convenience, portion control...

Lando

14,800 vol/mo
73%
(5y)
47%
(1y)
-29%
(3mo)

Lando is a local development environment tool that uses containers to simplify and accelerate building and testing web applications. It p...

Phased Array

1,900 vol/mo
72%
(5y)
91%
(1y)
50%
(3mo)

Nonstick Pan

12,100 vol/mo
72%
(5y)
97%
(1y)
66%
(3mo)

PitchBook

49,500 vol/mo
72%
(5y)
77%
(1y)
86%
(3mo)

Stinky Tofu

70 vol/mo
72%
(5y)
6%
(1y)
21%
(3mo)

Stinky tofu is a traditional fermented tofu dish originating in Taiwan and popular across East Asia, known for its strong smell and varie...

On Page SEO

3,600 vol/mo
72%
(5y)
39%
(1y)
14%
(3mo)

On Page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing ...

Kitsch

201,000 vol/mo
72%
(5y)
65%
(1y)
12%
(3mo)

Air Doctor

8,100 vol/mo
71%
(5y)
74%
(1y)
61%
(3mo)

Dopamine Detox

22,200 vol/mo
71%
(5y)
-52%
(1y)
16%
(3mo)

Dopamine detox is a concept referring to intentional period of reducing stimuli (like digital device use, instant gratification activitie...

Car Screen

4,400 vol/mo
71%
(5y)
97%
(1y)
71%
(3mo)

Car Screen refers to the in vehicle display technologies, including infotainment touchscreens, digital cockpits, head up displays, and ad...

Digital Marketing

90,500 vol/mo
71%
(5y)
47%
(1y)
27%
(3mo)

Asr Prayer

14,800 vol/mo
71%
(5y)
53%
(1y)
31%
(3mo)

Asr Prayer refers to the mid afternoon Islamic prayer whose timing varies by sun position and geographic location, representing a longsta...

Bluetti

49,500 vol/mo
71%
(5y)
67%
(1y)
57%
(3mo)

Bluetti is a brand known for portable power stations and solar generators, reflecting a broader trend toward portable, off grid energy st...

ADHD Planner

8,100 vol/mo
71%
(5y)
74%
(1y)
9%
(3mo)

ADHD Planner refers to planners and organizational tools designed specifically for people with ADHD to improve time management, task init...

Reselling

18,100 vol/mo
71%
(5y)
61%
(1y)
4%
(3mo)

AHCC

12,100 vol/mo
71%
(5y)
30%
(1y)
27%
(3mo)

Blueground

27,100 vol/mo
71%
(5y)
25%
(1y)
20%
(3mo)

Blueground is a company that operates in the global flexible housing/proptech space, providing fully furnished, serviced apartments for m...

Date Syrup

14,800 vol/mo
71%
(5y)
82%
(1y)
-1%
(3mo)

Date syrup is a natural sweetener derived from dates, gaining popularity as a plant based, minimally processed alternative to refined sug...

Tranexamic Acid

110,000 vol/mo
71%
(5y)
65%
(1y)
41%
(3mo)

Tranexamic Acid is an antifibrinolytic medication widely used to reduce bleeding in surgical, dental, and gynecological procedures, with ...

Whitening Strips

60,500 vol/mo
71%
(5y)
52%
(1y)
18%
(3mo)

Whitening strips are consumer dental whitening products that use peroxide based gels delivered via thin flexible strips applied to teeth....

Insider Threat

3,600 vol/mo
71%
(5y)
28%
(1y)
8%
(3mo)

Insider Threat refers to risks posed by employees, contractors, or trusted insiders who misuse access to an organization’s data, system...

71%
(5y)
75%
(1y)
85%
(3mo)

You Go Natural

1,600 vol/mo
70%
(5y)
52%
(1y)
26%
(3mo)

You Go Natural is a haircare brand focused on protective, stylish accessories and products for textured hair, notably in the natural hair...

Nail Glue

40,500 vol/mo
70%
(5y)
30%
(1y)
22%
(3mo)

Nail glue is a, widely used adhesive product for artificial nails and press on nail installations, essential for securing extensions and ...

70%
(5y)
94%
(1y)
34%
(3mo)

Testosterone therapy is a medical treatment involving the administration of exogenous testosterone to restore levels in individuals with ...

CLEAN CAUSE

1,600 vol/mo
70%
(5y)
53%
(1y)
29%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Nanit

40,500 vol/mo
70%
(5y)
30%
(1y)
14%
(3mo)
70%
(5y)
81%
(1y)
0%
(3mo)

Fertility benefits refer to employer provided coverage and programs that support employees’ fertility treatments, pregnancy planning, a...

70%
(5y)
13%
(1y)
10%
(3mo)

Airport Sleeping Pods are compact, private sleeping enclosures located within airports, offering travelers a quiet space to rest between ...

Buy Me A Coffee

27,100 vol/mo
70%
(5y)
77%
(1y)
4%
(3mo)

Buy Me A Coffee is a micro donations platform enabling creators to receive small, direct payments from fans, typically via simple one tim...

70%
(5y)
60%
(1y)
36%
(3mo)

Inequality in Education examines the persistent and widening disparities in educational access, quality, and outcomes across income group...

Radarr

9,900 vol/mo
70%
(5y)
35%
(1y)
-16%
(3mo)

Radarr is an open source movie collection manager that automates the organization and downloading of films to a personal media library, t...

Mutti

5,400 vol/mo
70%
(5y)
29%
(1y)
20%
(3mo)

Mutti is a well established Italian brand known for high quality canned tomatoes and tomato products, with global recognition among consu...

Tailwind CSS

33,100 vol/mo
69%
(5y)
37%
(1y)
56%
(3mo)

Tailwind CSS is a utility first CSS framework that enables rapid UI development by composing small, single purpose classes directly in HT...

History Hit

4,400 vol/mo
69%
(5y)
76%
(1y)
18%
(3mo)

History Hit is a digital media company focused on history content, including articles, documentaries, podcasts, and a streaming service, ...

Open Farm

40,500 vol/mo
69%
(5y)
66%
(1y)
61%
(3mo)

Open Farm is a brand focused on transparent, ethically sourced pet foods and treats, emphasizing human grade ingredients and traceability...

Fleetio

22,200 vol/mo
69%
(5y)
26%
(1y)
25%
(3mo)

Fleetio is a fleet management software platform that helps organizations automate and optimize vehicle maintenance, fueling, inventory, a...

LVP Flooring

135,000 vol/mo
69%
(5y)
30%
(1y)
16%
(3mo)

Tecovas

450,000 vol/mo
69%
(5y)
29%
(1y)
-11%
(3mo)

Tecovas is a, established direct to consumer Western boot brand known for handcrafted leather boots and accessories, founded in 2015 and ...

STI Test

33,100 vol/mo
69%
(5y)
28%
(1y)
6%
(3mo)

Spa Headband

20 vol/mo
69%
(5y)
49%
(1y)
31%
(3mo)

Spa Headband is a consumer accessory designed to keep hair away from the face during skincare routines, masking, cleansing, and spa treat...

Graph Database

6,600 vol/mo
69%
(5y)
99%
(1y)
59%
(3mo)

Graph databases are specialized databases that use graph structures with nodes, edges, and properties to represent and query interconnect...

Timescale

2,900 vol/mo
69%
(5y)
54%
(1y)
31%
(3mo)

Timescale is a open source time series database and platform built on PostgreSQL, designed for scalable storage and fast analytics of tim...

69%
(5y)
76%
(1y)
56%
(3mo)

Dish drying mats are absorbent mats placed under or near sinks to collect moisture from washed dishes, aligning with space saving, water ...

Enhertu

18,100 vol/mo
69%
(5y)
54%
(1y)
21%
(3mo)

Enhertu is a HER2 targeted antibody drug conjugate (ADC) used in treating HER2 positive cancers, notably breast cancer, and has driven on...

Goodal

1,300 vol/mo
68%
(5y)
52%
(1y)
85%
(3mo)

Goodal is a Korean skincare brand recognized for natural ingredient based formulations and creative, ingredient forward products within t...

Radiesse

18,100 vol/mo
68%
(5y)
60%
(1y)
30%
(3mo)

Radiesse is a calcium hydroxylapatite dermal filler used for facial rejuvenation and contouring, with ongoing adoption in aesthetic medic...

Cell Therapy

3,600 vol/mo
68%
(5y)
71%
(1y)
27%
(3mo)

Downy Beads

9,900 vol/mo
68%
(5y)
43%
(1y)
99%
(3mo)

Downy Beads, also known as Downy Unstopables laundry scent boosters, are a fabric care product used to impart long lasting fragrance to l...

Ngrok

33,100 vol/mo
68%
(5y)
49%
(1y)
24%
(3mo)

Ngrok is a and established tunneling service that creates secure, public HTTP/HTTPS tunnels to localhost, enabling developers to expose l...

Castlery

60,500 vol/mo
68%
(5y)
37%
(1y)
85%
(3mo)

Castlery is a, established furniture brand known for its online first approach to modern mid century furniture, offering globally shipped...

Creatio

4,400 vol/mo
68%
(5y)
31%
(1y)
22%
(3mo)

Creatio is a low code CRM and business process automation platform that gained traction as organizations seek rapid digital transformatio...

Zerodha

14,800 vol/mo
68%
(5y)
94%
(1y)
-11%
(3mo)

Zerodha is a leading Indian discount brokerage and fintech platform known for offering low cost trading and investing services through it...

Thorne Supplements

60,500 vol/mo
68%
(5y)
38%
(1y)
27%
(3mo)

Thorne Supplements refers to Thorne Research, a well known US based company that develops and markets professional grade dietary suppleme...

Chocolate Bar

90,500 vol/mo
68%
(5y)
-9%
(1y)
45%
(3mo)

Induction Pot

1,900 vol/mo
68%
(5y)
50%
(1y)
19%
(3mo)

Induction pot refers to cookware that works on induction cooktops, requiring ferromagnetic materials (often magnetic stainless steel, cas...

VinFast

90,500 vol/mo
68%
(5y)
8%
(1y)
17%
(3mo)

VinFast is a Vietnamese automotive and mobility company expanding globally with EVs, batteries, and mobility services, signaling a shift ...

Sound Bath

40,500 vol/mo
68%
(5y)
26%
(1y)
30%
(3mo)

Sound bath is a wellness practice where participants are immersed in resonant sounds produced by instruments like singing bowls, gongs, a...

Sofascore

135,000 vol/mo
68%
(5y)
72%
(1y)
10%
(3mo)

SofaScore is a, established live scores and statistics platform for football and other sports, widely used by fans and bettors for real t...

Age In Place

6,600 vol/mo
68%
(5y)
47%
(1y)
13%
(3mo)

Glow Recipe

110,000 vol/mo
67%
(5y)
-12%
(1y)
16%
(3mo)

Glow Recipe is a skincare brand known for its fruit inspired formulations and viral products that popularized a bright, dewy glow aesthet...

Roadie

110,000 vol/mo
67%
(5y)
43%
(1y)
18%
(3mo)

Roadie is a on demand local delivery network enabling crowd sourced drivers to transport packages regionally and locally, often integrate...

Screen Time

49,500 vol/mo
67%
(5y)
79%
(1y)
5%
(3mo)

Screen Time is a, long standing topic focused on digital well being, parental controls, device usage monitoring, and balancing technology...

Dasatinib

9,900 vol/mo
67%
(5y)
77%
(1y)
13%
(3mo)

Dasatinib is a world tyrosine kinase inhibitor used in treating certain leukemias, notably chronic myeloid leukemia and acute lymphoblast...

Thailand

450,000 vol/mo
67%
(5y)
59%
(1y)
-18%
(3mo)

Thailand is a country with ongoing geopolitical, economic, and cultural dynamics that influence regional trade, tourism, and development ...

Klaviyo

90,500 vol/mo
67%
(5y)
19%
(1y)
61%
(3mo)

Klaviyo is a, established marketing automation platform focused on email and SMS for e commerce, widely used by online retailers to perso...

Space Forge

720 vol/mo
67%
(5y)
74%
(1y)
23%
(3mo)

Space Forge is a company focused on developing in space manufacturing and orchestration capabilities to produce components and materials ...