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We surface rapidly growing trends before they take off.

Canned Lychee

9,900 vol/mo
226%
(5y)
106%
(1y)
-1%
(3mo)

Canned lychee is a preserved fruit product sold in cans, widely used in desserts, beverages, and Asian cuisine, with niche but expanding ...

Xiaolongbao

74,000 vol/mo
220%
(5y)
459%
(1y)
145%
(3mo)

Xiaolongbao, a traditional Jiangsu/Shanghai soup dumpling, remains a globally recognized category in Asian cuisine, driven by globalizati...

Legit Fish

20 vol/mo
212%
(5y)
100%
(1y)
25%
(3mo)

Legit Fish is a seafood traceability company focused on verifying origin and supply chain transparency for seafood products, gaining visi...

Guthrie's

246,000 vol/mo
212%
(5y)
523%
(1y)
2140%
(3mo)

Guthrie's refers to Guthrie's Famous Fried Chicken, a regional fast food chain known for its chicken fingers and simple menu. As a recogn...

PlantYou

8,100 vol/mo
210%
(5y)
-13%
(1y)
73%
(3mo)

PlantYou is a plant based cooking brand and cookbook ecosystem founded by Carleigh Bodrug, focused on easy, affordable, whole food plant ...

Blue Matcha

3,600 vol/mo
209%
(5y)
135%
(1y)
167%
(3mo)

Blue Matcha is a trending beverage and color forward wellness concept that pairs ceremonial green matcha with butterfly pea flower or nat...

Chomps

90,500 vol/mo
208%
(5y)
0%
(1y)
30%
(3mo)

Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...

207%
(5y)
149%
(1y)
180%
(3mo)

Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...

Protein Soda

6,600 vol/mo
206%
(5y)
143%
(1y)
69%
(3mo)

Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...

205%
(5y)
80%
(1y)
147%
(3mo)

Protein Coffee

49,500 vol/mo
203%
(5y)
153%
(1y)
89%
(3mo)

Protein Coffee is a beverage trend that blends brewed coffee with added protein, typically in powder, milk, or ready to drink formats. It...

197%
(5y)
62%
(1y)
130%
(3mo)

Beef Liver Protein refers to the growing interest in beef liver as a protein rich, nutrient dense ingredient or supplement, including bee...

Pirq

1,000 vol/mo
184%
(5y)
344%
(1y)
158%
(3mo)

Pirq is a company that has operated in the digital loyalty and deals space, with a history of evolving product strategies around location...

Current Foods

1,600 vol/mo
181%
(5y)
239%
(1y)
56%
(3mo)

Current Foods is a company that develops plant based seafood products; formerly known as Kuleana, it pivoted to offer sushi grade vegan t...

Insect Protein

590 vol/mo
175%
(5y)
339%
(1y)
218%
(3mo)

Insect protein is a, established trend focusing on producing edible and feed grade protein from insects to offer sustainable, innovative ...

Lychee Sugar

140 vol/mo
173%
(5y)
64%
(1y)
131%
(3mo)

Lychee Sugar refers to the growing use and commercialization of lychee derived sugars, syrups, and sugar enhanced flavor/fragrance produc...

Lesser Evil

22,200 vol/mo
172%
(5y)
24%
(1y)
23%
(3mo)

Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...

Gluten-Free Pasta

74,000 vol/mo
172%
(5y)
76%
(1y)
54%
(3mo)

Gluten Free Pasta is a, established category in the food industry focused on pasta products made without gluten, catering to celiac disea...

Cruffins

6,600 vol/mo
172%
(5y)
173%
(1y)
35%
(3mo)

Cruffins are a pastry hybrid that combines elements of croissants and muffins, created by and popularized in modern cafés and bakeries a...

Protein Yogurt

33,100 vol/mo
171%
(5y)
46%
(1y)
57%
(3mo)

Protein yogurt is a verified category of probiotic and high protein dairy yogurt products designed to support muscle recovery, satiety, a...

Pink Matcha

2,400 vol/mo
170%
(5y)
114%
(1y)
120%
(3mo)

Pink Matcha is a consumer trend centered on beverages and foods colored with pink hued matcha or beet derived pigments, blending traditio...

Unreal Candy

27,100 vol/mo
168%
(5y)
28%
(1y)
18%
(3mo)

Unreal Candy is a brand focused on producing candy with reduced sugar and alternative natural ingredients, appealing to health conscious ...

Stuffed Bagels

1,900 vol/mo
165%
(5y)
69%
(1y)
-33%
(3mo)

Stuffed bagels refer to bagels filled or topped with fillings such as cream cheese blends, meats, cheeses, or other garnishes, representi...

High Protein Yogurt

74,000 vol/mo
164%
(5y)
46%
(1y)
55%
(3mo)

High Protein Yogurt is a, well established product category focusing on yogurt variants enhanced with higher protein content, popular in ...

Lychee Water

170 vol/mo
163%
(5y)
47%
(1y)
97%
(3mo)

Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...

162%
(5y)
389%
(1y)
412%
(3mo)

Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...

Mushroom Drink

5,400 vol/mo
162%
(5y)
19%
(1y)
41%
(3mo)

Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...

Bento Cake

9,900 vol/mo
159%
(5y)
49%
(1y)
66%
(3mo)

Bento Cake is a dessert trend featuring cakes designed in segmented, box like compartments inspired by Japanese bento lunches, often deco...

Protein Bagel

27,100 vol/mo
158%
(5y)
29%
(1y)
35%
(3mo)

Protein bagel is a food trend focusing on high protein bakery options designed for fitness minded consumers seeking convenient breakfast ...

Caffeine Gummies

2,900 vol/mo
157%
(5y)
46%
(1y)
113%
(3mo)

Caffeine Gummies are edible candy like products infused with caffeine, positioned as a convenient energy boosting snack alternative to dr...