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We surface rapidly growing trends before they take off.

Lychee Water

170 vol/mo
163%
(5y)
47%
(1y)
97%
(3mo)

Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...

162%
(5y)
389%
(1y)
412%
(3mo)

Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...

Mushroom Drink

5,400 vol/mo
162%
(5y)
19%
(1y)
41%
(3mo)

Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...

Bento Cake

9,900 vol/mo
159%
(5y)
49%
(1y)
66%
(3mo)

Bento Cake is a dessert trend featuring cakes designed in segmented, box like compartments inspired by Japanese bento lunches, often deco...

Protein Bagel

27,100 vol/mo
158%
(5y)
29%
(1y)
35%
(3mo)

Protein bagel is a food trend focusing on high protein bakery options designed for fitness minded consumers seeking convenient breakfast ...

Caffeine Gummies

2,900 vol/mo
157%
(5y)
46%
(1y)
113%
(3mo)

Caffeine Gummies are edible candy like products infused with caffeine, positioned as a convenient energy boosting snack alternative to dr...

Avocado Oil Spray

5,400 vol/mo
155%
(5y)
97%
(1y)
169%
(3mo)

Avocado Oil Spray is a consumer product category focused on sprayable avocado oil used for cooking and culinary applications, driven by h...

Caffeine Gum

14,800 vol/mo
154%
(5y)
51%
(1y)
32%
(3mo)

Caffeine Gum is a consumer product trend where chewing gum is infused with caffeine to deliver a quick, discreet caffeine dose for enhanc...

Vitamin Coffee

590 vol/mo
151%
(5y)
219%
(1y)
176%
(3mo)

Vitamin Coffee is a, growing niche where coffee products are fortified with vitamins and minerals to deliver a functional, energy enhanci...

Black Matcha

880 vol/mo
149%
(5y)
98%
(1y)
22%
(3mo)

Black Matcha is a marketed variant of matcha tea characterized by a very dark hue and, in some cases, roasting or fermentation inspired p...

147%
(5y)
149%
(1y)
172%
(3mo)

Ashwagandha Water is a functional beverage trend combining the adaptogenic herb ashwagandha with water or flavored water, marketed to sup...

Restaurant365

14,800 vol/mo
146%
(5y)
17%
(1y)
49%
(3mo)

Restaurant365 is a cloud based restaurant management platform that combines accounting, inventory, payroll, purchasing, and analytics to ...

Centella Asiatica

22,200 vol/mo
146%
(5y)
42%
(1y)
26%
(3mo)

Centella Asiatica, commonly known as gotu kola, is a medicinal herb widely used in traditional medicine and modern skincare for its sooth...

Electrolyte Powder

60,500 vol/mo
144%
(5y)
71%
(1y)
122%
(3mo)

Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...

Sol It

320 vol/mo
143%
(5y)
107%
(1y)
-3%
(3mo)

Sol It refers to Sol IT Systems, a IT services and analytics firm that provides customer, marketing, and business analytics services to g...

Hormone Tea

480 vol/mo
143%
(5y)
42%
(1y)
36%
(3mo)

Hormone Tea refers to herbal blends marketed to support hormonal balance, often targeting menstrual health, menopause symptoms, and stres...

Red Matcha

320 vol/mo
140%
(5y)
106%
(1y)
47%
(3mo)

Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...

Beet Root Juice

12,100 vol/mo
139%
(5y)
37%
(1y)
66%
(3mo)

Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...

Pistachio Milk

12,100 vol/mo
139%
(5y)
27%
(1y)
34%
(3mo)

Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...

Coffee Paste

480 vol/mo
139%
(5y)
151%
(1y)
92%
(3mo)

Coffee Paste is a product category where concentrated coffee pastes are packaged (often in tubes or jars) for culinary, beverage, and des...

Protein Ice Cream

49,500 vol/mo
138%
(5y)
66%
(1y)
94%
(3mo)

Protein ice cream is a high protein frozen dessert featuring elevated protein content (often 15–40g per serving) and reduced sugar or c...