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148%
(5y)
95%
(1y)
19%
(3mo)

Critical Insight refers to the real world emergence and growing deployment of advanced, proactive threat intelligence and security operat...

148%
(5y)
239%
(1y)
24%
(3mo)

Managed Security Services is a and established market where third party providers deliver ongoing security monitoring, threat detection, ...

Srve

170 vol/mo
147%
(5y)
-7%
(1y)
23%
(3mo)
146%
(5y)
79%
(1y)
6%
(3mo)

Government Job Benefits refers to the suite of perks, protections, and retirement programs provided to public sector employees, spanning ...

Head Of Growth

260 vol/mo
146%
(5y)
126%
(1y)
74%
(3mo)

Head Of Growth is a executive role focused on scaling user acquisition, activation, retention, and revenue across a company’s growth fu...

OT Security

1,300 vol/mo
146%
(5y)
107%
(1y)
27%
(3mo)

OT Security refers to protecting operational technology environments, including industrial control systems, SCADA, and process automation...

145%
(5y)
162%
(1y)
-6%
(3mo)

Passwordless authentication is a, established trend in digital security that eliminates the need for traditional passwords by leveraging ...

Monetization

33,100 vol/mo
144%
(5y)
268%
(1y)
33%
(3mo)

Monetization refers to the strategic process of converting products, services, or audiences into revenue. The trend encompasses platform ...

Remote Teams

390 vol/mo
143%
(5y)
287%
(1y)
8%
(3mo)

Remote Teams are distributed workforces collaborating across geographies using digital tools, asynchronous communication, and flexible wo...

Market Stall

1,600 vol/mo
142%
(5y)
126%
(1y)
30%
(3mo)

Market stall represents the resurgence and ongoing viability of small format, low overhead retail at physical markets, fairs, and pop up ...

142%
(5y)
13%
(1y)
-2%
(3mo)

Equipment as a Service (EaaS) is a model where customers pay for equipment usage and outcomes rather than owning the asset, accompanied b...

Personal Branding

6,600 vol/mo
142%
(5y)
198%
(1y)
73%
(3mo)

Personal branding is the strategic cultivation of an individual's professional identity, visibility, and reputation across online and off...

SpotHopper

8,100 vol/mo
142%
(5y)
8%
(1y)
-6%
(3mo)

SpotHopper is an AI powered marketing and growth platform for independent restaurants, helping them attract guests, optimize online prese...

Scale Rapid

30 vol/mo
142%
(5y)
118%
(1y)
42%
(3mo)

Scale Rapid is a data labeling and AI training automation service offered by Scale AI, designed to quickly produce high quality labeled d...

Blocksi

27,100 vol/mo
141%
(5y)
30%
(1y)
-28%
(3mo)

Blocksi is a company offering classroom management and web filtering solutions for schools, universities, and organizations, focusing on ...

Rippling

165,000 vol/mo
141%
(5y)
62%
(1y)
-1%
(3mo)

Rippling is a cloud based HR, payroll, and IT management platform that centralizes employee data and automates onboarding, payroll, and d...

DNSFilter

4,400 vol/mo
140%
(5y)
37%
(1y)
65%
(3mo)

DNSFilter is a cybersecurity company specializing in DNS based content and threat filtering to protect networks from malware, phishing, a...

139%
(5y)
182%
(1y)
49%
(3mo)

Performance indicators (KPIs) are evolving from simple metrics to integrated, real time measures that drive strategic decisions across in...

Tradeinn

3,600 vol/mo
138%
(5y)
100%
(1y)
28%
(3mo)

Tradeinn is a major online sporting goods retailer operating multiple brands and marketplaces, recognized as a established player in e co...

137%
(5y)
54%
(1y)
3%
(3mo)

Security as a Service (SECaaS) is a cloud delivered model where security capabilities such as identity, threat detection, firewalling, SI...

Element Market

170 vol/mo
137%
(5y)
119%
(1y)
72%
(3mo)

Element Market is an NFT market aggregation and analytics platform that aggregates listings across multiple NFT marketplaces, enabling mu...

137%
(5y)
289%
(1y)
7%
(3mo)

The Digital Workplace is a long standing concept referring to the use of digital tools and platforms to enable work collaboration, commun...

Retekess

1,300 vol/mo
137%
(5y)
92%
(1y)
13%
(3mo)

Retekess is a company that specializes in affordable audio equipment, including wireless microphone systems, PA kits, karaoke gear, and p...

137%
(5y)
263%
(1y)
33%
(3mo)

Marketing dashboards consolidate and visualize marketing metrics from multiple channels into a single, interactive interface, enabling fa...

CCaaS

3,600 vol/mo
136%
(5y)
71%
(1y)
13%
(3mo)

CCaaS, or Contact Center as a Service, is a cloud based solution for deploying and managing customer contact operations. It enables organ...

134%
(5y)
146%
(1y)
35%
(3mo)

Corporate Communication is a well established field focusing on how organizations manage and disseminate information to employees, stakeh...

Workwhile

6,600 vol/mo
134%
(5y)
15%
(1y)
4%
(3mo)

WorkWhile is an AI powered hourly labor marketplace that connects workers to flexible shifts across industries like warehousing, hospital...

Omnisend

9,900 vol/mo
133%
(5y)
112%
(1y)
256%
(3mo)

Omnisend is a, established ecommerce marketing automation platform that specializes in email, SMS, and omnichannel workflows for online r...

ZTNA

3,600 vol/mo
133%
(5y)
64%
(1y)
10%
(3mo)

ZTNA (Zero Trust Network Access) is a security paradigm and enterprise networking approach that grants least privilege access to applicat...

SISP

480 vol/mo
133%
(5y)
58%
(1y)
11%
(3mo)

SISP stands for Strategic Information Systems Planning, a structured process to align an organization's IT strategy with its business str...

133%
(5y)
265%
(1y)
66%
(3mo)

Visitor Management refers to the processes, systems, and software used to track and manage people entering and exiting a facility, typica...

Arcoro

12,100 vol/mo
132%
(5y)
7%
(1y)
-8%
(3mo)

Arcoro is a workforce management and HR software platform that serves industries with high compliance and safety requirements, notably co...

130%
(5y)
294%
(1y)
66%
(3mo)

Fractional Real Estate refers to investment in real estate through ownership of smaller fractions of a property, typically via online pla...

129%
(5y)
-44%
(1y)
-20%
(3mo)

Cover Letter Generator is a, established category of online tools and services that automatically create tailored cover letters for job a...

Abnormal Security

5,400 vol/mo
129%
(5y)
0%
(1y)
44%
(3mo)

Abnormal Security is a cybersecurity company focused on AI driven email security to prevent phishing, business email compromise, and othe...

Kickresume

14,800 vol/mo
128%
(5y)
21%
(1y)
44%
(3mo)

Kickresume is a online resume and CV builder platform that has been active for years, reflecting a broader trend toward automated, templa...

Passwordless

880 vol/mo
128%
(5y)
221%
(1y)
105%
(3mo)

Passwordless authentication is a security and usability trend where users sign in without passwords, using methods such as hardware keys,...

Resume Worded

22,200 vol/mo
128%
(5y)
-41%
(1y)
26%
(3mo)

Resume Worded is a resume optimization platform that analyzes resumes and cover letters to provide feedback, scoring, and suggestions to ...

Trust & Will

27,100 vol/mo
128%
(5y)
102%
(1y)
28%
(3mo)

Trust & Will is a company that offers online estate planning, wills, and related legal documents to simplify and accelerate end of life p...

127%
(5y)
188%
(1y)
97%
(3mo)

Influencer marketing remains a mature, data driven channel where brands collaborate with content creators to reach niche audiences, build...

Daraz

14,800 vol/mo
127%
(5y)
200%
(1y)
17%
(3mo)

Daraz is a leading e commerce marketplace in South Asia, owned by Alibaba Group, facilitating cross border and regional online shopping a...

127%
(5y)
146%
(1y)
18%
(3mo)

Business Process Outsourcing (BPO) is a long standing practice of contracting non core business processes to external providers. The curr...

Cyberattack

40,500 vol/mo
127%
(5y)
43%
(1y)
20%
(3mo)

Cyberattack refers to deliberate unauthorized access, disruption, or manipulation of computers, networks, or data, typically conducted by...

Digital Planners

12,100 vol/mo
127%
(5y)
381%
(1y)
347%
(3mo)

Digital Planners are electronic planning tools and ecosystems (apps, templates, and integrated devices) that enable users to schedule, or...

Seamless AI

18,100 vol/mo
125%
(5y)
180%
(1y)
-23%
(3mo)

Seamless AI refers to AI systems and integrations designed to be frictionless and embedded within existing workflows, apps, and business ...

124%
(5y)
186%
(1y)
76%
(3mo)

Corporate sustainability refers to business strategies and practices that integrate environmental, social, and governance (ESG) considera...

124%
(5y)
244%
(1y)
34%
(3mo)

Corporate governance encompasses the systems, processes, and practices by which corporations are directed and controlled, emphasizing boa...

123%
(5y)
271%
(1y)
67%
(3mo)

Conversion Rate Optimization (CRO) is a structured practice and set of tools aimed at increasing the percentage of visitors who complete ...

122%
(5y)
151%
(1y)
66%
(3mo)

Psychological Safety is a, established concept referring to an environment where individuals feel safe to take interpersonal risks, speak...

Data Exfiltration

1,000 vol/mo
122%
(5y)
128%
(1y)
34%
(3mo)

Data exfiltration is the unauthorized transfer of data from an organization to an external destination, often driven by cybercrime, insid...

121%
(5y)
34%
(1y)
14%
(3mo)

Responsible Disclosure is a recognized practice in cybersecurity where researchers report security vulnerabilities to vendors or organiza...

121%
(5y)
210%
(1y)
40%
(3mo)

Customer engagement refers to strategies, technologies, and practices aimed at building meaningful interactions with customers across cha...

120%
(5y)
255%
(1y)
40%
(3mo)

Roadmap software is a mature category that helps teams plan, visualize, prioritize, and communicate product and project plans across stak...

119%
(5y)
38%
(1y)
24%
(3mo)

Next Best Action is a concept in CRM and marketing analytics where systems recommend the most appropriate customer interaction next, base...

Cybersecurity

301,000 vol/mo
119%
(5y)
107%
(1y)
13%
(3mo)

Cybersecurity is a mature, ongoing global trend focused on protecting digital assets, networks, and users from increasingly sophisticated...

119%
(5y)
124%
(1y)
42%
(3mo)

Multi Factor Authentication (MFA) is a security approach requiring two or more independent credentials to verify a user’s identity, str...

116%
(5y)
302%
(1y)
13%
(3mo)

Marketing automation is a, established field that uses software to automate repetitive marketing tasks, personalize customer journeys, an...

Bigin

2,400 vol/mo
116%
(5y)
17%
(1y)
7%
(3mo)

Bigin is a lightweight, pipeline centric CRM by Zoho designed for small businesses to manage contacts, deals, and sales workflows with in...

116%
(5y)
193%
(1y)
43%
(3mo)

Fraud Detection is a mature field focused on identifying and preventing fraudulent activities across financial services, e commerce, and ...

116%
(5y)
147%
(1y)
16%
(3mo)

Vertical companies refer to firms that specialize services or products for narrowly defined industry segments (verticals) rather than off...

Bonsaii

590 vol/mo
116%
(5y)
82%
(1y)
103%
(3mo)

Bonsaii is a brand known for personal and office paper shredders, expanding presence in consumer and small business security, debris mana...

System D

5,400 vol/mo
115%
(5y)
108%
(1y)
15%
(3mo)

System D (systemd) is a widely adopted Linux system and service manager suite that handles initialization, service management, logging, a...

114%
(5y)
254%
(1y)
46%
(3mo)

Podcast Marketing is a well established strategic practice focused on promoting brands, products, or services through podcasts and relate...

114%
(5y)
16%
(1y)
-10%
(3mo)

Marketing As A Service is a business model in which specialized agencies and platforms provide outsourced marketing capabilities as a ser...

UGC Creator

27,100 vol/mo
113%
(5y)
77%
(1y)
73%
(3mo)

UGC Creator refers to individuals who generate user produced content across social media platforms, driving engagement, authentic storyte...

Worldline

1,900 vol/mo
112%
(5y)
190%
(1y)
66%
(3mo)

Worldline represents the ongoing consolidation and modernization of global payment ecosystems, focusing on digital payments, omnichannel ...

112%
(5y)
219%
(1y)
53%
(3mo)

Real Estate Valuation refers to the process and practice of estimating the value of real estate assets, leveraging traditional appraisal ...

OpenPhone

40,500 vol/mo
112%
(5y)
40%
(1y)
-8%
(3mo)

OpenPhone is a cloud based business phone system designed to replace traditional landlines with scalable VoIP and mobile enabled communic...

E-Signature

40,500 vol/mo
111%
(5y)
152%
(1y)
29%
(3mo)

E Signature refers to digital signing of documents using electronic signatures, a mature and widely adopted technology enabling legally b...

TickTick

27,100 vol/mo
111%
(5y)
50%
(1y)
34%
(3mo)

TickTick is a to do list and task management application used for personal and professional productivity, featuring tasks, reminders, cal...

111%
(5y)
165%
(1y)
11%
(3mo)

Competitor Analysis is a mature, real world discipline and set of tools used by businesses to understand rivals, benchmark performance, a...

Innago

18,100 vol/mo
110%
(5y)
19%
(1y)
10%
(3mo)

Innago is a, established property management software platform that offers free landlord tenant management tools for rental properties, i...

109%
(5y)
245%
(1y)
53%
(3mo)

Employee wellbeing is a recognized and ongoing trend focusing on holistic employee health, mental resilience, work life balance, and supp...

109%
(5y)
79%
(1y)
9%
(3mo)

Print on Demand (POD) products are custom printed merchandise produced only after a customer places an order, enabling scalable, low risk...

Answer The Public

18,100 vol/mo
109%
(5y)
36%
(1y)
-2%
(3mo)

Answer The Public is a keyword research and content ideation platform that visualizes common questions and queries people search for arou...

Chemist Warehouse

9,900 vol/mo
108%
(5y)
114%
(1y)
3%
(3mo)

Chemist Warehouse is a major discount pharmacy retailer known for low priced medicines and health products, expanding its footprint and i...

Cold Email

3,600 vol/mo
108%
(5y)
155%
(1y)
45%
(3mo)

Cold Email is a structured outreach technique used to contact potential customers or partners via unsolicited emails, often enhanced by p...

108%
(5y)
346%
(1y)
85%
(3mo)

Queue Management is a and established field focused on optimizing the flow of people and tasks through lines, service counters, digital k...

Virtual Staging

5,400 vol/mo
106%
(5y)
5%
(1y)
43%
(3mo)

Virtual staging is a property marketing technology that uses 3D rendering and AI generated furniture and decor to digitally stage empty o...

Awardco

27,100 vol/mo
106%
(5y)
16%
(1y)
-14%
(3mo)

Awardco is a employee recognition and rewards platform that integrates with large marketplaces like Amazon Business to streamline recogni...

Semrush

90,500 vol/mo
106%
(5y)
123%
(1y)
63%
(3mo)

Semrush is an established all in one digital marketing platform used for SEO, PPC, content marketing, competitive analysis, and site audi...

BigID

2,900 vol/mo
104%
(5y)
60%
(1y)
10%
(3mo)

BigID is a data privacy and security company that provides data discovery, classification, and protection solutions using AI to help ente...

Knowify

4,400 vol/mo
103%
(5y)
93%
(1y)
11%
(3mo)

Knowify is a construction project management software platform that helps contractors manage jobs, estimates, invoices, and scheduling fr...

Better Agency

480 vol/mo
103%
(5y)
89%
(1y)
18%
(3mo)

Better Agency is a insurance agency management/CRM platform used by independent insurance agencies to streamline policy administration, C...

Leanix

3,600 vol/mo
103%
(5y)
22%
(1y)
34%
(3mo)

LeanIX is a company that provides enterprise architecture management (EAM) software to help organizations view, optimize, and govern thei...

103%
(5y)
299%
(1y)
-27%
(3mo)

Corporate Gift Cards are a growing trend in workplace rewards and client engagement, expanding beyond basic incentives to customizable, t...

Social Commerce

2,400 vol/mo
103%
(5y)
125%
(1y)
50%
(3mo)

Social commerce refers to the integration of e commerce directly within social media platforms, enabling users to discover, share, and pu...

Trueaccord

33,100 vol/mo
102%
(5y)
0%
(1y)
20%
(3mo)

TrueAccord is a fintech company that provides AI driven debt collection automation and digital outreach to optimize debt recovery for cre...

Loyverse

2,400 vol/mo
102%
(5y)
-5%
(1y)
101%
(3mo)

Loyverse is a cloud based point of sale (POS) and business management platform designed for small retailers and restaurants. It provides ...

Remote IT

480 vol/mo
102%
(5y)
93%
(1y)
35%
(3mo)

Remote IT describes the ongoing shift toward managing, supporting, and developing IT systems from distributed locations using remote admi...

101%
(5y)
122%
(1y)
21%
(3mo)

Threat intelligence is the practice of collecting, analyzing, and disseminating information about cyber threats to inform defense decisio...

101%
(5y)
157%
(1y)
15%
(3mo)

Product Shortage refers to a sustained imbalance where demand for goods outstrips available supply, driven by disrupted supply chains, la...

Wrapbook

14,800 vol/mo
101%
(5y)
6%
(1y)
20%
(3mo)

Wrapbook is a modern payroll and production management platform for film, television, and digital content crews, enabling streamlined hir...

Brinc

2,900 vol/mo
101%
(5y)
48%
(1y)
-5%
(3mo)

Brinc is a global hardware accelerator and venture fund focused on accelerating manufacturing ready hardware startups, particularly in ro...

SocialBee

6,600 vol/mo
101%
(5y)
110%
(1y)
-21%
(3mo)

SocialBee is a social media management platform that provides scheduling, content curation, and analytics to help individuals and teams m...

SubscribeStar

49,500 vol/mo
100%
(5y)
8%
(1y)
2%
(3mo)

SubscribeStar is a subscription based content platform that enables creators to monetize direct fan support by offering paid subscription...

Growth Lead

140 vol/mo
100%
(5y)
43%
(1y)
19%
(3mo)

Growth Lead is a, established role focused on scaling a company's user growth through data driven acquisition, activation, retention, and...

Jobscan

40,500 vol/mo
99%
(5y)
-5%
(1y)
31%
(3mo)

Jobscan is a platform that provides resume optimization and ATS (Applicant Tracking System) matching to improve job applicant visibility ...

Sage Intacct

22,200 vol/mo
99%
(5y)
48%
(1y)
27%
(3mo)

Sage Intacct is a, established cloud based financial management and ERP software platform widely used by mid market organizations to auto...

Ebay Kleinanzeigen

22,200 vol/mo
99%
(5y)
-79%
(1y)
-20%
(3mo)

Ebay Kleinanzeigen is the German localized online classifieds marketplace enabling users to buy, sell, and trade second hand goods and se...

Eisenhower Matrix

49,500 vol/mo
99%
(5y)
6%
(1y)
-4%
(3mo)

The Eisenhower Matrix is a productivity framework that categorizes tasks into four quadrants based on urgency and importance to prioritiz...

97%
(5y)
207%
(1y)
53%
(3mo)

Green logistics is the practice of reducing the environmental impact of supply chains through cleaner transportation, energy efficiency, ...

97%
(5y)
71%
(1y)
-11%
(3mo)

Business Process Management (BPM) is a discipline and suite of software tools for modeling, automating, executing, monitoring, and optimi...

Deep Work

8,100 vol/mo
97%
(5y)
108%
(1y)
65%
(3mo)

Deep Work is a productivity concept focused on cognitively demanding tasks performed in distraction free, high concentration states to pr...

96%
(5y)
55%
(1y)
21%
(3mo)

Executive coaching is a well established professional service that helps leaders and high potential employees improve performance, leader...

Servicetrade

9,900 vol/mo
96%
(5y)
32%
(1y)
7%
(3mo)

ServiceTrade is a SaaS platform and ecosystem for field service businesses that helps manage service operations, dispatch, invoicing, and...

Cybersecurity Jobs

74,000 vol/mo
96%
(5y)
29%
(1y)
21%
(3mo)

Cybersecurity jobs encompass roles focused on protecting systems, networks, and data from cyber threats; demand is driven by increasing c...

96%
(5y)
49%
(1y)
13%
(3mo)

Diversity in Hiring is a, long standing corporate and societal priority focused on increasing representation and inclusion of underrepres...

95%
(5y)
76%
(1y)
165%
(3mo)

Water bottle handle is a trending accessory driven topic focusing on ergonomic, portable handles or grips for water bottles to enhance gr...

Own The Moment

480 vol/mo
95%
(5y)
52%
(1y)
5%
(3mo)

Own The Moment is a, recurring marketing and branding motif used by multiple brands to encourage consumers to seize, express, or capitali...

95%
(5y)
77%
(1y)
51%
(3mo)

Candidate Experience refers to the end to end experience job applicants have with an employer's recruiting process, influencing employer ...

SocialPilot

8,100 vol/mo
95%
(5y)
130%
(1y)
11%
(3mo)

SocialPilot is a existing social media management platform used by individuals and agencies to schedule posts, collaborate on content, an...

Shared Inbox

320 vol/mo
95%
(5y)
76%
(1y)
15%
(3mo)

Shared Inbox refers to a collaborative email and message management approach where multiple team members access and respond from a single...

Legit Security

590 vol/mo
95%
(5y)
75%
(1y)
25%
(3mo)

Legit Security is a cybersecurity company specializing in software supply chain security and application security posture management. The...

Goodshuffle

2,400 vol/mo
95%
(5y)
11%
(1y)
43%
(3mo)

Goodshuffle is a recognized platform in the event rental software space, providing a marketplace and management solution for event planne...

Upfluence

8,100 vol/mo
95%
(5y)
83%
(1y)
13%
(3mo)

Upfluence is a influencer marketing platform that enables brands to discover influencers, manage campaigns, and measure impact across soc...

94%
(5y)
29%
(1y)
13%
(3mo)

Cybersecurity Certification is a trend around formal credentialing for cybersecurity skills, driven by the need for validated expertise i...

Business Coaching

12,100 vol/mo
94%
(5y)
102%
(1y)
33%
(3mo)

Business coaching is a, established field focusing on improving leadership, communication, and performance through structured coaching en...

94%
(5y)
34%
(1y)
13%
(3mo)

An Employee Savings Plan refers to structured programs offered by employers to help employees save funds, typically for retirement or spe...

93%
(5y)
92%
(1y)
12%
(3mo)

Product Researcher is a role focused on understanding user needs, evaluating market opportunities, and validating features to guide produ...