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Discover Trends in Marketing

We surface rapidly growing trends in Marketing before they take off.

Opus Clip

90,500 vol/mo
584%
(5y)
43%
(1y)
15%
(3mo)

Opus Clip is an AI powered video clipping platform that automatically creates short, optimized clips from long form video content to aid ...

Beehiiv

27,100 vol/mo
556%
(5y)
55%
(1y)
38%
(3mo)

Fourthwall

49,500 vol/mo
554%
(5y)
49%
(1y)
12%
(3mo)

Fourthwall is a creator monetization platform that enables creators to build paywalled communities and deliver exclusive content across c...

On-Page SEO

3,600 vol/mo
511%
(5y)
65%
(1y)
11%
(3mo)

AppLovin

40,500 vol/mo
402%
(5y)
60%
(1y)
21%
(3mo)

AppLovin is a leading mobile advertising and software platform that accelerates app monetization and growth through ad networks, mediatio...

Dripify

8,100 vol/mo
380%
(5y)
27%
(1y)
24%
(3mo)

Dripify is a LinkedIn automation and outreach platform designed to automate lead generation, outreach sequences, and profile engagement f...

Inkind

27,100 vol/mo
378%
(5y)
56%
(1y)
-7%
(3mo)

InKind is a, established digital dining and gift platform that offers restaurant e gift cards and a wallet based system for managing and ...

Planable

5,400 vol/mo
343%
(5y)
33%
(1y)
28%
(3mo)

Metricool

33,100 vol/mo
317%
(5y)
84%
(1y)
-10%
(3mo)

Metricool is a, established digital marketing analytics and planning platform used for social media management, content planning, analyti...

Givebutter

40,500 vol/mo
294%
(5y)
89%
(1y)
99%
(3mo)

Givebutter is a online fundraising platform that enables creators to run campaigns, collect donations, tickets, and merchandise payments,...

FutureProof

5,400 vol/mo
248%
(5y)
44%
(1y)
36%
(3mo)

FutureProof refers to a broad set of initiatives and brands focused on preparing organizations, systems, and individuals for near to lon...

Substack

550,000 vol/mo
188%
(5y)
80%
(1y)
-2%
(3mo)

Substack is a platform that enables writers to publish newsletters and monetize through paid subscriptions, simultaneously serving as a c...

Yodeck

14,800 vol/mo
181%
(5y)
34%
(1y)
25%
(3mo)

Yodeck is a digital signage platform that enables remote creation and management of on screen displays using inexpensive hardware like Ra...

GlossGenius

14,800 vol/mo
152%
(5y)
64%
(1y)
18%
(3mo)
148%
(5y)
21%
(1y)
28%
(3mo)
120%
(5y)
49%
(1y)
33%
(3mo)

Next Best Action is a concept in CRM and marketing analytics where systems recommend the most appropriate customer interaction next, base...

Answer The Public

18,100 vol/mo
108%
(5y)
36%
(1y)
33%
(3mo)

Answer The Public is a keyword research and content ideation platform that visualizes common questions and queries people search for arou...

Triple Whale

8,100 vol/mo
106%
(5y)
76%
(1y)
53%
(3mo)

Srve

170 vol/mo
102%
(5y)
1%
(1y)
16%
(3mo)

Own The Moment

480 vol/mo
101%
(5y)
59%
(1y)
35%
(3mo)

Own The Moment is a, recurring marketing and branding motif used by multiple brands to encourage consumers to seize, express, or capitali...

Local SEO

18,100 vol/mo
101%
(5y)
75%
(1y)
35%
(3mo)

Local SEO is a mature but evolving optimization discipline focused on improving visibility for businesses within local search results, ma...

99%
(5y)
55%
(1y)
22%
(3mo)

Digital Marketing Agency refers to firms that design and execute online marketing strategies across channels such as search, social, cont...

SubscribeStar

49,500 vol/mo
96%
(5y)
7%
(1y)
2%
(3mo)

SubscribeStar is a subscription based content platform that enables creators to monetize direct fan support by offering paid subscription...

93%
(5y)
98%
(1y)
21%
(3mo)

Creator Marketplace is a platform category and ecosystem where brands, agencies, and platforms connect with content creators to collabora...

Micro Influencers

3,600 vol/mo
93%
(5y)
98%
(1y)
14%
(3mo)

Micro influencers are social media creators with small to mid sized followings who deliver high engagement rates and niche audience relev...

93%
(5y)
19%
(1y)
1%
(3mo)

Digital Marketing Course is a widely recognized category of training programs that teach core concepts and practical skills in online mar...

88%
(5y)
14%
(1y)
15%
(3mo)

Marketing As A Service is a business model in which specialized agencies and platforms provide outsourced marketing capabilities as a ser...

Social Listening

2,400 vol/mo
87%
(5y)
80%
(1y)
24%
(3mo)

Social listening is the practice of monitoring digital conversations across social media, forums, blogs, and other online channels to und...

vidIQ

60,500 vol/mo
86%
(5y)
32%
(1y)
18%
(3mo)

vidIQ is a YouTube optimization and analytics platform that provides keyword research, SEO insights, tag recommendations, competitive ana...

Ecommerce SEO

3,600 vol/mo
86%
(5y)
58%
(1y)
64%
(3mo)

Paid Social

880 vol/mo
84%
(5y)
55%
(1y)
12%
(3mo)

Content Writing

3,600 vol/mo
83%
(5y)
97%
(1y)
22%
(3mo)

Content writing is a well established field experiencing renewed momentum due to AI assisted writing tools, content automation platforms,...

Shopify SEO

2,900 vol/mo
82%
(5y)
55%
(1y)
55%
(3mo)

Shopify SEO refers to the optimization practices and tools used to improve product, category, and content visibility within the Shopify e...

Lower Cost

5,400 vol/mo
82%
(5y)
60%
(1y)
31%
(3mo)

Lower Cost is a broad, enduring business trend focused on reducing operational, production, and go to market expenses through efficiency,...

Birdeye

22,200 vol/mo
77%
(5y)
36%
(1y)
90%
(3mo)

Birdeye is a leading customer reviews and reputation management platform used by businesses to collect, monitor, and respond to online re...

Fresha

14,800 vol/mo
76%
(5y)
71%
(1y)
18%
(3mo)

Fresha is a company providing cloud based appointment scheduling and business management software for beauty, wellness, and spa businesse...

Ahrefs

6,600 vol/mo
75%
(5y)
-6%
(1y)
13%
(3mo)

Ahrefs is a leading SEO toolset used for backlink analysis, keyword research, content exploration, and site auditing. Its ongoing feature...

SEO Audit

8,100 vol/mo
73%
(5y)
58%
(1y)
46%
(3mo)

SEO Audit is a and established practice focused on evaluating and improving a website's technical SEO health, crawlability, indexability,...

On Page SEO

3,600 vol/mo
72%
(5y)
39%
(1y)
14%
(3mo)

On Page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing ...

Digital Marketing

90,500 vol/mo
71%
(5y)
47%
(1y)
27%
(3mo)

Buy Me A Coffee

27,100 vol/mo
70%
(5y)
77%
(1y)
4%
(3mo)

Buy Me A Coffee is a micro donations platform enabling creators to receive small, direct payments from fans, typically via simple one tim...

Klaviyo

90,500 vol/mo
67%
(5y)
19%
(1y)
61%
(3mo)

Klaviyo is a, established marketing automation platform focused on email and SMS for e commerce, widely used by online retailers to perso...

66%
(5y)
99%
(1y)
51%
(3mo)

Keyword research is a foundational SEO and digital marketing practice focused on identifying and prioritizing search terms that target au...

KBM

4,400 vol/mo
65%
(5y)
49%
(1y)
6%
(3mo)

KBM is a, multi context term referring to various entities and concepts, including a Russian defense design bureau (KB Mashinostroyeniya)...

64%
(5y)
23%
(1y)
21%
(3mo)

Squarespace Designer refers to the professional ecosystem around using Squarespace as a primary website building platform, emphasizing hi...

YouTube Ads

18,100 vol/mo
59%
(5y)
54%
(1y)
-12%
(3mo)

YouTube Ads is a, established topic describing the use of advertising on YouTube across formats like TrueView, skippable ads, bumper ads,...

Snapchat Ads

8,100 vol/mo
54%
(5y)
2%
(1y)
15%
(3mo)

Snapchat Ads is a digital advertising platform by Snap Inc. that enables brands to run targeted, immersive ads within Snapchat's AR enabl...

Unbiased

12,100 vol/mo
53%
(5y)
-4%
(1y)
17%
(3mo)

Unbiased refers to the ongoing discourse and tooling around reducing bias and increasing fairness in artificial intelligence systems, wit...

Hyros

4,400 vol/mo
48%
(5y)
34%
(1y)
0%
(3mo)

HYROS is a world, mature attribution and ad tracking platform used by marketers to measure and optimize cross channel advertising perform...

Content Marketer

301,000 vol/mo
48%
(5y)
-3%
(1y)
31%
(3mo)

Content Marketer is a professional focus and practice centered on creating, distributing, and optimizing content to attract, engage, and ...

Cross Selling

5,400 vol/mo
47%
(5y)
88%
(1y)
10%
(3mo)

Cross selling is a widespread business practice where sellers promote additional products or services to existing customers to increase s...

Attribution

22,200 vol/mo
47%
(5y)
92%
(1y)
40%
(3mo)

Attribution refers to the practice and systems used to assign credit for consumer actions across multiple marketing touchpoints, channels...

Paywalls

14,800 vol/mo
46%
(5y)
25%
(1y)
32%
(3mo)

Paywalls refer to content access restrictions on news outlets, media sites, and digital publishers that require a paid subscription or lo...

Kevel

1,300 vol/mo
46%
(5y)
13%
(1y)
5%
(3mo)

Kevel is an ad tech company known for providing a developer friendly API driven ad serving and monetization platform that enables publish...

OpenText

14,800 vol/mo
43%
(5y)
55%
(1y)
28%
(3mo)

OpenText is a leading enterprise information management (EIM) company that provides software and services for content management, informa...

Cognizant

110,000 vol/mo
42%
(5y)
15%
(1y)
79%
(3mo)

Cognizant is a leading global IT services and consulting company driving digital transformation through AI, cloud, data analytics, and in...

Stripo

5,400 vol/mo
40%
(5y)
-18%
(1y)
17%
(3mo)

Stripo is a email template builder/platform that enables marketers and developers to design, export, and integrate responsive email templ...

Bext

880 vol/mo
40%
(5y)
24%
(1y)
7%
(3mo)

Bext is an established brand in RF broadcast equipment and technology, with multiple entities and product lines spanning FM transmitters,...

40%
(5y)
24%
(1y)
29%
(3mo)

Competitive Strategy is a core discipline focused on how firms achieve and sustain advantage through market positioning, resource allocat...

SEO Specialist

5,400 vol/mo
39%
(5y)
-8%
(1y)
19%
(3mo)

SEO Specialist is a and established profession focused on optimizing digital content to improve visibility in search engines, driven by g...

6sense

49,500 vol/mo
38%
(5y)
31%
(1y)
43%
(3mo)

6sense is a account based marketing (ABM) and demand generation platform that uses AI to identify and engage potential buyers across the ...

AHE

6,600 vol/mo
37%
(5y)
22%
(1y)
3%
(3mo)

Accelerate Health Equity (AHE) is an established multi stakeholder initiative focused on reducing health disparities and racism in health...

Seismic

40,500 vol/mo
32%
(5y)
38%
(1y)
15%
(3mo)

Lilt

18,100 vol/mo
32%
(5y)
23%
(1y)
-9%
(3mo)

Lilt is a AI powered translation platform that combines neural machine translation with human in the loop editing, used for enterprise lo...

Advertising

2,900 vol/mo
29%
(5y)
59%
(1y)
19%
(3mo)
29%
(5y)
43%
(1y)
22%
(3mo)

Content Strategist is a role in marketing and communications focused on planning, guiding, and optimizing long term content initiatives a...

Backlink

6,600 vol/mo
27%
(5y)
14%
(1y)
33%
(3mo)

Backlinks are a foundational SEO signal representing external URLs pointing to a site, influencing search rankings, domain authority, and...

Ghostwriting

12,100 vol/mo
27%
(5y)
25%
(1y)
18%
(3mo)

Fully Promoted

5,400 vol/mo
26%
(5y)
4%
(1y)
26%
(3mo)

Fully Promoted is a promotional products company that provides branded merchandise and marketing collateral to businesses. The topic refl...

Storybrand

2,900 vol/mo
25%
(5y)
19%
(1y)
19%
(3mo)

StoryBrand is a marketing framework and brand storytelling methodology created by Donald Miller that helps businesses clarify their messa...

Gumroad

135,000 vol/mo
23%
(5y)
24%
(1y)
18%
(3mo)

Gumroad is a digital storefront platform that enables creators to sell digital products and memberships directly to their audience, facil...

SEO Copywriting

1,600 vol/mo
21%
(5y)
-11%
(1y)
14%
(3mo)

SEO copywriting is the practice of creating content that is both valuable to readers and optimized for search engines to improve organic ...

CIENCE

1,600 vol/mo
21%
(5y)
12%
(1y)
16%
(3mo)

CIENCE is a company specializing in outsourced outbound sales and lead generation services, often cited in discussions about scalable B2B...

Screaming Frog

14,800 vol/mo
20%
(5y)
30%
(1y)
54%
(3mo)

Screaming Frog is a, widely used SEO crawling tool and brand that analyzes website structure, links, metadata, and technical SEO issues t...

SendGrid

49,500 vol/mo
20%
(5y)
31%
(1y)
5%
(3mo)

SendGrid is a cloud based email delivery service that specializes in transactional and marketing emails; it operates as part of Twilio af...

Kajabi

49,500 vol/mo
19%
(5y)
4%
(1y)
0%
(3mo)

Kajabi is a comprehensive all in one online business platform that enables creators to build, market, and sell online courses, membership...

TikTok

11,100,000 vol/mo
19%
(5y)
10%
(1y)
-3%
(3mo)

Fed

90,500 vol/mo
16%
(5y)
21%
(1y)
5%
(3mo)

Fed refers to the Federal Reserve and its monetary policy actions, including rate decisions, balance sheet adjustments, and macroprudenti...

Booksy

110,000 vol/mo
12%
(5y)
23%
(1y)
24%
(3mo)

Booksy is a leading online appointment scheduling platform focused on beauty, wellness, and personal care services, enabling clients to d...

Facebook Ads

40,500 vol/mo
10%
(5y)
31%
(1y)
40%
(3mo)

Facebook Ads is a mature, globally dominant digital advertising platform by Meta that continues to evolve with privacy changes, advanced ...

Lusha

12,100 vol/mo
6%
(5y)
48%
(1y)
23%
(3mo)

Lusha is a company offering B2B contact and company data through a sales intelligence platform, commonly used for lead generation and pro...

List Perfectly

12,100 vol/mo
0%
(5y)
33%
(1y)
18%
(3mo)

List Perfectly is a platform that enables multi channel listing and cross listing across online marketplaces (notably Poshmark, eBay, Mer...

Swipe Pages

880 vol/mo
9999%+
(5y)
9999%+
(1y)
15%
(3mo)

Swipe Pages is a landing page and funnel builder platform that enables users to create high converting pages quickly using templates, A/B...

9999%+
(5y)
9999%+
(1y)
44%
(3mo)

Content Creation Studio refers to a, multi entity ecosystem of studios and agencies that specialize in producing, editing, and distributi...

AgencyAnalytics

5,400 vol/mo
9999%+
(5y)
9999%+
(1y)
28%
(3mo)

AgencyAnalytics is a marketing analytics and reporting platform used by advertising and digital marketing agencies to automate client rep...

Zero-click

880 vol/mo
9999%+
(5y)
9999%+
(1y)
21%
(3mo)

Zero click refers to security vulnerabilities or threats that do not require any user interaction to exploit, enabling attackers to compr...

9999%+
(5y)
9999%+
(1y)
36%
(3mo)

for Startups, Inc. is a Tokyo based growth and startup support company that provides open innovation services, talent and entrepreneurshi...

NiceJob

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
18%
(3mo)

Rewardful

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
34%
(3mo)

Nano Influencers

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
19%
(3mo)

Nano Influencers are individuals with very small follower counts (typically under 1,000 to a few thousand) who are leveraged for highly a...

9999%+
(5y)
9999%+
(1y)
47%
(3mo)

Plausible Analytics is a, privacy focused web analytics platform designed to provide website owners with essential visitor insights while...

Planity

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
34%
(3mo)

Planity is a online platform for booking beauty and wellness appointments, enabling users to discover providers, compare services, and bo...