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Off-Brand

6,600 vol/mo
93%
(5y)
90%
(1y)
15%
(3mo)

Off Brand is a rising trend centered on private label or store brand products gaining mainstream appeal as affordable, quality conscious ...

Evisort

2,400 vol/mo
93%
(5y)
10%
(1y)
8%
(3mo)

Evisort is a AI powered contract lifecycle management (CLM) platform that automates contract administration, OCR/document extraction, and...

Lead Scoring

1,300 vol/mo
92%
(5y)
154%
(1y)
35%
(3mo)

Lead scoring is a mature marketing and sales optimization practice that ranks prospects by their likelihood to convert based on engagemen...

Menlo Security

4,400 vol/mo
92%
(5y)
80%
(1y)
53%
(3mo)

Menlo Security is a cybersecurity company specializing in browser isolation and secure web gateway solutions designed to render web conte...

Zero Trust

6,600 vol/mo
92%
(5y)
132%
(1y)
80%
(3mo)

Zero Trust is a cybersecurity framework and philosophy that requires verification of every user and device, irrespective of location, and...

92%
(5y)
78%
(1y)
59%
(3mo)

Stakeholder management is the practice of identifying, analyzing, communicating with, and managing the expectations of individuals or gro...

NordPass

27,100 vol/mo
91%
(5y)
18%
(1y)
-3%
(3mo)

NordPass is a password management solution developed by Nord Security, part of the broader family of cybersecurity and digital privacy to...

Roofr

27,100 vol/mo
91%
(5y)
4%
(1y)
9%
(3mo)

Roofr is a online platform connecting homeowners with roofing contractors for roof replacement and related services. It operates as a mar...

91%
(5y)
65%
(1y)
34%
(3mo)

Creator Marketplace is a platform category and ecosystem where brands, agencies, and platforms connect with content creators to collabora...

Vevox

5,400 vol/mo
90%
(5y)
50%
(1y)
11%
(3mo)

Vevox is a audience engagement and real time polling platform used in meetings, classrooms, and events to collect anonymous responses, ru...

Fortinac

880 vol/mo
90%
(5y)
56%
(1y)
20%
(3mo)

FortiNAC is Fortinet’s network access control (NAC) solution that manages device authentication, policy enforcement, and segmentation t...

90%
(5y)
137%
(1y)
14%
(3mo)

Outsource Support refers to the practice of organizations delegating customer support and related back office functions to external third...

90%
(5y)
79%
(1y)
19%
(3mo)

Digital Marketing Agency refers to firms that design and execute online marketing strategies across channels such as search, social, cont...

vidIQ

60,500 vol/mo
89%
(5y)
24%
(1y)
26%
(3mo)

vidIQ is a YouTube optimization and analytics platform that provides keyword research, SEO insights, tag recommendations, competitive ana...

89%
(5y)
28%
(1y)
6%
(3mo)

Digital Marketing Course is a widely recognized category of training programs that teach core concepts and practical skills in online mar...

Simply Do

30 vol/mo
88%
(5y)
54%
(1y)
14%
(3mo)

Simply Do refers to Simply Do Ideas Limited, a UK based innovation management software platform (often marketed as SimplyDo) that enables...

ORCID

49,500 vol/mo
88%
(5y)
44%
(1y)
47%
(3mo)

ORCID is a persistent digital identifier system for researchers that unambiguously links researchers to their work, affiliations, funding...

Pepper Content

320 vol/mo
87%
(5y)
86%
(1y)
50%
(3mo)

Pepper Content is a company operating a content marketplace and managed content services platform that connects brands with freelance wri...

Enzyme Cleaner

40,500 vol/mo
87%
(5y)
98%
(1y)
31%
(3mo)

Enzyme cleaners are cleaning products that use biological enzymes to break down organic stains and odors, gaining traction for pet care, ...

Cyber Insurance

4,400 vol/mo
86%
(5y)
42%
(1y)
30%
(3mo)

Cyber insurance is a mature and evolving insurance segment that covers losses from cyber threats such as data breaches, ransomware, and b...

Social Listening

2,900 vol/mo
86%
(5y)
80%
(1y)
33%
(3mo)

Social listening is the practice of monitoring digital conversations across social media, forums, blogs, and other online channels to und...

Dark Pattern

4,400 vol/mo
85%
(5y)
61%
(1y)
75%
(3mo)

Dark pattern refers to user interface design techniques crafted to manipulate users into taking actions that may not be in their best int...

Mailerlite

49,500 vol/mo
85%
(5y)
125%
(1y)
145%
(3mo)

MailerLite is a email marketing and automation platform used by businesses to manage newsletters, campaigns, and customer communications.

Local SEO

18,100 vol/mo
84%
(5y)
128%
(1y)
21%
(3mo)

Local SEO is a mature but evolving optimization discipline focused on improving visibility for businesses within local search results, ma...

84%
(5y)
121%
(1y)
3%
(3mo)

Data Visualization Tools are software platforms and libraries that convert raw data into interactive charts, dashboards, and visual insig...

Netskope

18,100 vol/mo
84%
(5y)
98%
(1y)
0%
(3mo)

Netskope is a company specializing in cloud security, data protection, and secure access service edge (SASE) solutions, reflecting a broa...

Micro Influencers

3,600 vol/mo
83%
(5y)
79%
(1y)
28%
(3mo)

Micro influencers are social media creators with small to mid sized followings who deliver high engagement rates and niche audience relev...

NumberBarn

27,100 vol/mo
83%
(5y)
27%
(1y)
9%
(3mo)

NumberBarn is a platform that enables buying, selling, and transferring phone numbers, including business lines and vanity numbers, facil...

83%
(5y)
47%
(1y)
43%
(3mo)

The trend centers on the rising demand for IT security specialists as cyber threats intensify, driving organizations to hire, upskill, an...

Content Writing

3,600 vol/mo
83%
(5y)
99%
(1y)
30%
(3mo)

Content writing is a well established field experiencing renewed momentum due to AI assisted writing tools, content automation platforms,...

Product Roadmap

4,400 vol/mo
83%
(5y)
231%
(1y)
164%
(3mo)

Product Roadmap refers to a strategic plan that communicates the vision, direction, priorities, and milestones for a product over a defin...

82%
(5y)
84%
(1y)
42%
(3mo)

Direct to Consumer (DTC) is a business model where brands sell products directly to end customers through branded channels, bypassing tra...

First-Mover

880 vol/mo
82%
(5y)
9999%+
(1y)
-20%
(3mo)

First Mover refers to the strategic and competitive advantages gained by being the initial entrant in a new market or adopting a disrupti...

Everbee

18,100 vol/mo
82%
(5y)
17%
(1y)
-12%
(3mo)

Everbee is a toolset focused on Etsy marketplace research, keyword optimization, and product idea discovery. It helps sellers identify hi...

Zapier

165,000 vol/mo
82%
(5y)
67%
(1y)
12%
(3mo)

Zapier is a low code automation platform that connects apps and automates workflows, enabling non technical users to create multi step pr...

Technical Debt

9,900 vol/mo
81%
(5y)
214%
(1y)
33%
(3mo)

Technical debt refers to the implied cost of additional rework caused by choosing an easier solution now instead of a better approach tha...

PowerToys

33,100 vol/mo
80%
(5y)
41%
(1y)
13%
(3mo)

PowerToys is a, established collection of utilities for Windows that enhances productivity for power users. Maintained by Microsoft and d...

LinkedIn Ads

12,100 vol/mo
79%
(5y)
87%
(1y)
46%
(3mo)

LinkedIn Ads are a mature, high value B2B digital advertising channel leveraging professional targeting, with ongoing innovations in ad f...

Tekmetric

33,100 vol/mo
79%
(5y)
52%
(1y)
-4%
(3mo)

Tekmetric is a cloud based auto shop management software platform that centralizes vehicle repair workflows, estimates, parts ordering, i...

79%
(5y)
193%
(1y)
52%
(3mo)

Engine Optimization refers to strategies and techniques aimed at improving a website's visibility and ranking on search engines, driving ...

79%
(5y)
70%
(1y)
68%
(3mo)
79%
(5y)
-2%
(1y)
44%
(3mo)

Squarespace Designer refers to the professional ecosystem around using Squarespace as a primary website building platform, emphasizing hi...

MFA Authenticator

1,900 vol/mo
78%
(5y)
27%
(1y)
4%
(3mo)

MFA Authenticator refers to mobile apps and software used for multi factor authentication, such as Google Authenticator, Microsoft Authen...

SheerID

40,500 vol/mo
78%
(5y)
61%
(1y)
-7%
(3mo)

SheerID is a identity verification company that enables brands to confirm consumer eligibility for discounts, seniority, student status, ...

Lower Cost

5,400 vol/mo
78%
(5y)
48%
(1y)
29%
(3mo)

Lower Cost is a broad, enduring business trend focused on reducing operational, production, and go to market expenses through efficiency,...

Servicetitan

74,000 vol/mo
76%
(5y)
16%
(1y)
6%
(3mo)

ServiceTitan is a leading cloud based software platform for field service management, primarily serving home services businesses such as ...

Adyen

22,200 vol/mo
76%
(5y)
62%
(1y)
32%
(3mo)

Adyen is a, established global payments technology company that provides a single platform for businesses to accept payments across chann...

Akiya

3,600 vol/mo
76%
(5y)
19%
(1y)
5%
(3mo)

Akiya refers to vacant or abandoned houses in Japan, a long standing housing issue driven by population decline and an aging society, wit...

Klaviyo

90,500 vol/mo
76%
(5y)
18%
(1y)
25%
(3mo)

Klaviyo is a, established marketing automation platform focused on email and SMS for e commerce, widely used by online retailers to perso...

RentSpree

22,200 vol/mo
75%
(5y)
30%
(1y)
30%
(3mo)

RentSpree is a estate tech platform that streamlines rental applications, tenant screening, and lease management for landlords, property ...

HackerOne

12,100 vol/mo
75%
(5y)
29%
(1y)
21%
(3mo)

HackerOne is a, established platform that operates a global bug bounty and vulnerability disclosure program ecosystem, connecting securit...

Lodgify

8,100 vol/mo
75%
(5y)
59%
(1y)
14%
(3mo)

Lodgify is a company that provides all in one vacation rental software to build websites, manage bookings, and automate hospitality opera...

Claroty

2,900 vol/mo
74%
(5y)
43%
(1y)
30%
(3mo)

Claroty is a leading cybersecurity company specializing in Operational Technology (OT) and Industrial Control Systems (ICS) security, foc...

74%
(5y)
157%
(1y)
46%
(3mo)

Business Intelligence is a mature but continually evolving field focused on transforming data into actionable insights through dashboards...

Creatio

4,400 vol/mo
74%
(5y)
29%
(1y)
18%
(3mo)

Creatio is a low code CRM and business process automation platform that gained traction as organizations seek rapid digital transformatio...

Recorded Future

8,100 vol/mo
74%
(5y)
39%
(1y)
18%
(3mo)

Recorded Future is a time threat intelligence platform that aggregates and analyzes data from open, dark, and technical sources to identi...

Shopify SEO

2,900 vol/mo
74%
(5y)
97%
(1y)
31%
(3mo)

Shopify SEO refers to the optimization practices and tools used to improve product, category, and content visibility within the Shopify e...

Hybrid Work

4,400 vol/mo
73%
(5y)
87%
(1y)
49%
(3mo)

Hybrid Work is a, established convergence of remote and in person work models enabled by digital collaboration tools, changing where, whe...

73%
(5y)
119%
(1y)
73%
(3mo)

Homomorphic encryption enables computation on encrypted data without decrypting it, allowing privacy preserving data processing and analy...

Deel

49,500 vol/mo
73%
(5y)
32%
(1y)
10%
(3mo)

Deel is a, established platform that provides global payroll, compliance, and contracting solutions for hiring and managing remote worker...

Readwise

6,600 vol/mo
72%
(5y)
36%
(1y)
18%
(3mo)

Readwise is a service that helps users capture, organize, and revisit highlights and notes from books, articles, and other content to imp...

Niche Marketing

4,400 vol/mo
72%
(5y)
88%
(1y)
44%
(3mo)

Insider Threat

3,600 vol/mo
72%
(5y)
24%
(1y)
6%
(3mo)

Insider Threat refers to risks posed by employees, contractors, or trusted insiders who misuse access to an organization’s data, system...

Computer Paper

3,600 vol/mo
72%
(5y)
97%
(1y)
-1%
(3mo)

The Computer Paper is a historic topic referring to a Canadian computer magazine published from February 1988 to November 2008, with late...

Digital Marketing

90,500 vol/mo
71%
(5y)
61%
(1y)
33%
(3mo)

Digital marketing is a mature, data driven field evolving with AI, privacy changes, and cross channel attribution, driving greater person...

Innovaccer

6,600 vol/mo
71%
(5y)
111%
(1y)
77%
(3mo)

Innovaccer is a healthcare data analytics company that provides a cloud based platform to unify patient data from disparate sources, enab...

70%
(5y)
166%
(1y)
48%
(3mo)

The Rental Business trend encompasses the growth of platforms and marketplaces that enable people and businesses to rent assets, from hom...

Resume Scanner

2,900 vol/mo
70%
(5y)
7%
(1y)
44%
(3mo)

Resume Scanner refers to software tools and services that automatically parse, analyze, and rank job applicant resumes to identify the be...

FloQast

9,900 vol/mo
70%
(5y)
7%
(1y)
19%
(3mo)

FloQast is a cloud based accounting close management and workflow automation platform that helps accounting teams streamline month end cl...

Ahrefs

6,600 vol/mo
70%
(5y)
186%
(1y)
-19%
(3mo)

Ahrefs is a leading SEO toolset used for backlink analysis, keyword research, content exploration, and site auditing. Its ongoing feature...

69%
(5y)
827%
(1y)
-22%
(3mo)

Workforce management software is a, established category of cloud based platforms that automate and optimize employee scheduling, time an...

Work Better

210 vol/mo
69%
(5y)
43%
(1y)
18%
(3mo)

Zillow 3D

880 vol/mo
69%
(5y)
56%
(1y)
39%
(3mo)

Zillow 3D refers to Zillow's 3D Home tours and related 3D/AR visualization features used to create immersive virtual tours of properties,...

Vault Platform

170 vol/mo
69%
(5y)
534%
(1y)
48%
(3mo)

Vault Platform refers to multiple real world concepts and products named Vault Platform, including HashiCorp Vault (a secrets management ...

Obsidian MD

3,600 vol/mo
69%
(5y)
29%
(1y)
60%
(3mo)

Obsidian MD is a, widely used knowledge management and note taking application that enables users to create and organize interconnected M...

On Page SEO

3,600 vol/mo
69%
(5y)
93%
(1y)
17%
(3mo)

On Page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing ...

Content Marketer

301,000 vol/mo
69%
(5y)
17%
(1y)
9%
(3mo)

Content Marketer is a professional focus and practice centered on creating, distributing, and optimizing content to attract, engage, and ...

C-Suite

135,000 vol/mo
68%
(5y)
41%
(1y)
29%
(3mo)

C Suite refers to a group of top executives (CEO, CFO, COO, CIO, etc.) leading organizations; current relevance centers on governance, le...

SentinelOne

40,500 vol/mo
67%
(5y)
54%
(1y)
29%
(3mo)

SentinelOne is a cybersecurity company known for its autonomous endpoint protection platform leveraging AI for threat detection, response...

Business Analytics

12,100 vol/mo
67%
(5y)
120%
(1y)
15%
(3mo)

Business analytics is the discipline of using data analysis, statistical methods, and tooling to extract actionable insights that inform ...

Priority1

14,800 vol/mo
67%
(5y)
11%
(1y)
13%
(3mo)

Blueground

27,100 vol/mo
67%
(5y)
29%
(1y)
27%
(3mo)

Blueground is a company that operates in the global flexible housing/proptech space, providing fully furnished, serviced apartments for m...

Buy Me A Coffee

27,100 vol/mo
67%
(5y)
79%
(1y)
6%
(3mo)

Buy Me A Coffee is a micro donations platform enabling creators to receive small, direct payments from fans, typically via simple one tim...

67%
(5y)
110%
(1y)
47%
(3mo)

Business Texting is the practice of using SMS and MMS messaging for professional, customer facing communication, supported by cloud commu...

Xero

90,500 vol/mo
66%
(5y)
43%
(1y)
10%
(3mo)

Xero is a cloud based accounting software designed for small to medium sized businesses, offering online invoicing, bank reconciliation, ...

Fleetio

22,200 vol/mo
66%
(5y)
30%
(1y)
12%
(3mo)

Fleetio is a fleet management software platform that helps organizations automate and optimize vehicle maintenance, fueling, inventory, a...

Workato

14,800 vol/mo
65%
(5y)
48%
(1y)
17%
(3mo)

Workato is an enterprise iPaaS (integration platform as a service) that enables users to create automated workflows across apps and data ...

Orca Security

2,400 vol/mo
65%
(5y)
120%
(1y)
123%
(3mo)

Orca Security is a cybersecurity company known for delivering cloud security platform solutions, which has become a notable topic in clou...

Lumen5

8,100 vol/mo
65%
(5y)
12%
(1y)
-19%
(3mo)

Lumen5 is a, established AI powered video creation platform that helps users turn text and blog content into social videos with templates...

Pomofocus

6,600 vol/mo
64%
(5y)
2%
(1y)
-15%
(3mo)

Pomofocus is a popular, web based Pomodoro timer tool used to manage work sessions and breaks, aligning with productivity and time manage...

Everlaw

9,900 vol/mo
64%
(5y)
41%
(1y)
12%
(3mo)

Everlaw is a cloud based legal tech platform focused on ediscovery, case management, and collaboration, reflecting a broader trend toward...

Birdeye

22,200 vol/mo
64%
(5y)
4%
(1y)
59%
(3mo)

Birdeye is a leading customer reviews and reputation management platform used by businesses to collect, monitor, and respond to online re...

Printify

301,000 vol/mo
64%
(5y)
-1%
(1y)
-2%
(3mo)

Printify is a leading print on demand (POD) platform that enables e commerce merchants to design and sell custom products without invento...

YouTube Ads

18,100 vol/mo
64%
(5y)
49%
(1y)
0%
(3mo)

YouTube Ads is a, established topic describing the use of advertising on YouTube across formats like TrueView, skippable ads, bumper ads,...

64%
(5y)
144%
(1y)
51%
(3mo)

Keyword research is a foundational SEO and digital marketing practice focused on identifying and prioritizing search terms that target au...

OneDigital

14,800 vol/mo
63%
(5y)
32%
(1y)
37%
(3mo)

OneDigital is a company specializing in employee benefits, health insurance brokerage, and HR technology services, operating across the U...

Fresha

14,800 vol/mo
63%
(5y)
52%
(1y)
62%
(3mo)

Fresha is a company providing cloud based appointment scheduling and business management software for beauty, wellness, and spa businesse...

Slidesgo

673,000 vol/mo
63%
(5y)
-41%
(1y)
-28%
(3mo)

Slidesgo is a provider of free and premium presentation templates for Google Slides and PowerPoint, known for its visually rich, editable...

63%
(5y)
121%
(1y)
15%
(3mo)

TikTok Creator Marketplace is a platform within TikTok that connects brands with creators for sponsored content, affiliate campaigns, and...

Reselling

18,100 vol/mo
62%
(5y)
64%
(1y)
40%
(3mo)

RocketReach

49,500 vol/mo
62%
(5y)
34%
(1y)
36%
(3mo)

RocketReach is a, established platform that provides business contact information and professional signals, used for sales, recruiting, a...

Remote Hiring

880 vol/mo
62%
(5y)
32%
(1y)
38%
(3mo)

Remote Hiring refers to the practice of recruiting and onboarding employees who work from locations outside traditional office environmen...

Hostfully

3,600 vol/mo
62%
(5y)
18%
(1y)
6%
(3mo)

Hostfully is a vacation rental technology company known for its digital guest experience platform, including digital guidebooks and prope...

Insurtech

3,600 vol/mo
62%
(5y)
197%
(1y)
59%
(3mo)

Insurtech refers to the use of technology to transform the insurance industry, encompassing digital distribution, AI underwriting and pri...

KBM

4,400 vol/mo
61%
(5y)
43%
(1y)
47%
(3mo)

KBM is a, multi context term referring to various entities and concepts, including a Russian defense design bureau (KB Mashinostroyeniya)...

Care Work

2,400 vol/mo
60%
(5y)
57%
(1y)
33%
(3mo)

Care Work refers to paid and informal caregiving activities focused on supporting individuals who need assistance with daily living, heal...

Socure

6,600 vol/mo
60%
(5y)
63%
(1y)
28%
(3mo)

Socure is a time digital identity verification and fraud prevention platform that leverages AI and biometric data to authenticate users a...

Taskade

4,400 vol/mo
60%
(5y)
16%
(1y)
27%
(3mo)

Taskade is a productivity platform that combines notes, tasks, projects, and collaboration into a unified workspace. It enables teams to ...

Hyros

4,400 vol/mo
60%
(5y)
40%
(1y)
-9%
(3mo)

HYROS is a world, mature attribution and ad tracking platform used by marketers to measure and optimize cross channel advertising perform...

Roadie

110,000 vol/mo
60%
(5y)
54%
(1y)
-6%
(3mo)

Roadie is a on demand local delivery network enabling crowd sourced drivers to transport packages regionally and locally, often integrate...

SEO Audit

8,100 vol/mo
59%
(5y)
130%
(1y)
12%
(3mo)

SEO Audit is a and established practice focused on evaluating and improving a website's technical SEO health, crawlability, indexability,...

HDFC Bank

40,500 vol/mo
59%
(5y)
77%
(1y)
37%
(3mo)

HDFC Bank is a leading Indian private sector bank offering a wide range of banking and financial services, including retail and corporate...

One Concern

260 vol/mo
58%
(5y)
6%
(1y)
2%
(3mo)

One Concern is a company that applies AI and geospatial analytics to model disaster risk, optimize resilience planning, and aid emergency...

Vendoo

22,200 vol/mo
58%
(5y)
14%
(1y)
31%
(3mo)

Vendoo is a cross listing platform that helps online sellers publish and manage product listings across multiple marketplaces from a sing...

Corporate Lawyer

12,100 vol/mo
57%
(5y)
50%
(1y)
23%
(3mo)

Corporate law as a trend topic centers on the growth of in house legal teams, increasing regulatory complexity, and rising adoption of le...

Scribe

135,000 vol/mo
57%
(5y)
7%
(1y)
3%
(3mo)

Scribe refers to a growing family of AI powered transcription, documentation, and process writing tools spanning medical, enterprise work...

Lucidspark

6,600 vol/mo
56%
(5y)
-7%
(1y)
18%
(3mo)

Lucidspark is a time collaborative virtual whiteboard tool by Lucid Software, used for brainstorming, planning, and interactive workshops...

56%
(5y)
73%
(1y)
41%
(3mo)

Microsoft Dynamics 365 is a, established cloud based suite of business applications by Microsoft that combines ERP and CRM capabilities w...

Bluescape

1,600 vol/mo
56%
(5y)
3%
(1y)
215%
(3mo)

Bluescape is a digital collaboration platform that offers a visual workspace with large scale canvases for remote teams to ideate, organi...

Unbiased

12,100 vol/mo
56%
(5y)
-3%
(1y)
23%
(3mo)

Unbiased refers to the ongoing discourse and tooling around reducing bias and increasing fairness in artificial intelligence systems, wit...