Trends is free while in Beta

Discover Trends in XXX

We surface rapidly growing trends in XXX before they take off.

Servicetrade

9,900 vol/mo
96%
(5y)
32%
(1y)
7%
(3mo)

ServiceTrade is a SaaS platform and ecosystem for field service businesses that helps manage service operations, dispatch, invoicing, and...

Cybersecurity Jobs

74,000 vol/mo
96%
(5y)
29%
(1y)
21%
(3mo)

Cybersecurity jobs encompass roles focused on protecting systems, networks, and data from cyber threats; demand is driven by increasing c...

96%
(5y)
49%
(1y)
13%
(3mo)

Diversity in Hiring is a, long standing corporate and societal priority focused on increasing representation and inclusion of underrepres...

SocialPilot

8,100 vol/mo
95%
(5y)
130%
(1y)
11%
(3mo)

SocialPilot is a existing social media management platform used by individuals and agencies to schedule posts, collaborate on content, an...

Shared Inbox

390 vol/mo
95%
(5y)
76%
(1y)
15%
(3mo)

Shared Inbox refers to a collaborative email and message management approach where multiple team members access and respond from a single...

Legit Security

590 vol/mo
95%
(5y)
75%
(1y)
25%
(3mo)

Legit Security is a cybersecurity company specializing in software supply chain security and application security posture management. The...

Goodshuffle

2,400 vol/mo
95%
(5y)
11%
(1y)
43%
(3mo)

Goodshuffle is a recognized platform in the event rental software space, providing a marketplace and management solution for event planne...

94%
(5y)
29%
(1y)
13%
(3mo)

Cybersecurity Certification is a trend around formal credentialing for cybersecurity skills, driven by the need for validated expertise i...

Business Coaching

12,100 vol/mo
94%
(5y)
102%
(1y)
33%
(3mo)

Business coaching is a, established field focusing on improving leadership, communication, and performance through structured coaching en...

94%
(5y)
34%
(1y)
13%
(3mo)

An Employee Savings Plan refers to structured programs offered by employers to help employees save funds, typically for retirement or spe...

Off-Brand

6,600 vol/mo
93%
(5y)
90%
(1y)
15%
(3mo)

Off Brand is a rising trend centered on private label or store brand products gaining mainstream appeal as affordable, quality conscious ...

Evisort

2,400 vol/mo
93%
(5y)
10%
(1y)
8%
(3mo)

Evisort is a AI powered contract lifecycle management (CLM) platform that automates contract administration, OCR/document extraction, and...

Menlo Security

4,400 vol/mo
92%
(5y)
80%
(1y)
53%
(3mo)

Menlo Security is a cybersecurity company specializing in browser isolation and secure web gateway solutions designed to render web conte...

92%
(5y)
53%
(1y)
17%
(3mo)

Executive coaching is a well established professional service that helps leaders and high potential employees improve performance, leader...

Kyc

22,200 vol/mo
91%
(5y)
129%
(1y)
10%
(3mo)

KYC (Know Your Customer) is a regulatory and risk management trend focused on verifying customer identities, assessing risk, and monitori...

91%
(5y)
65%
(1y)
34%
(3mo)

Creator Marketplace is a platform category and ecosystem where brands, agencies, and platforms connect with content creators to collabora...

90%
(5y)
69%
(1y)
22%
(3mo)

Candidate Experience refers to the end to end experience job applicants have with an employer's recruiting process, influencing employer ...

Dynadot

8,100 vol/mo
90%
(5y)
96%
(1y)
34%
(3mo)

Dynadot is a domain registrar and web services company offering domain registration, hosting, SSL certificates, and related tools; it fre...

90%
(5y)
137%
(1y)
14%
(3mo)

Outsource Support refers to the practice of organizations delegating customer support and related back office functions to external third...

90%
(5y)
79%
(1y)
19%
(3mo)

Digital Marketing Agency refers to firms that design and execute online marketing strategies across channels such as search, social, cont...

89%
(5y)
28%
(1y)
6%
(3mo)

Digital Marketing Course is a widely recognized category of training programs that teach core concepts and practical skills in online mar...

Simply Do

30 vol/mo
88%
(5y)
54%
(1y)
14%
(3mo)

Simply Do refers to Simply Do Ideas Limited, a UK based innovation management software platform (often marketed as SimplyDo) that enables...

ORCID

49,500 vol/mo
88%
(5y)
44%
(1y)
47%
(3mo)

ORCID is a persistent digital identifier system for researchers that unambiguously links researchers to their work, affiliations, funding...

Biberk

18,100 vol/mo
87%
(5y)
18%
(1y)
12%
(3mo)

biBERK (biBerk), a Berkshire Hathaway company, is a digital first small business insurance provider offering workers' compensation, gener...

Cyber Insurance

4,400 vol/mo
86%
(5y)
42%
(1y)
30%
(3mo)

Cyber insurance is a mature and evolving insurance segment that covers losses from cyber threats such as data breaches, ransomware, and b...

Mailerlite

49,500 vol/mo
85%
(5y)
125%
(1y)
145%
(3mo)

MailerLite is a email marketing and automation platform used by businesses to manage newsletters, campaigns, and customer communications.

Local SEO

18,100 vol/mo
84%
(5y)
128%
(1y)
21%
(3mo)

Local SEO is a mature but evolving optimization discipline focused on improving visibility for businesses within local search results, ma...

84%
(5y)
121%
(1y)
3%
(3mo)

Data Visualization Tools are software platforms and libraries that convert raw data into interactive charts, dashboards, and visual insig...

83%
(5y)
47%
(1y)
43%
(3mo)

The trend centers on the rising demand for IT security specialists as cyber threats intensify, driving organizations to hire, upskill, an...

Social Listening

2,900 vol/mo
83%
(5y)
69%
(1y)
14%
(3mo)

Social listening is the practice of monitoring digital conversations across social media, forums, blogs, and other online channels to und...

82%
(5y)
46%
(1y)
14%
(3mo)

Banking as a Service (BaaS) is a model where traditional banks or licensed financial entities provide modular banking and payments APIs t...

82%
(5y)
84%
(1y)
42%
(3mo)

Direct to Consumer (DTC) is a business model where brands sell products directly to end customers through branded channels, bypassing tra...

Everbee

18,100 vol/mo
82%
(5y)
17%
(1y)
-12%
(3mo)

Everbee is a toolset focused on Etsy marketplace research, keyword optimization, and product idea discovery. It helps sellers identify hi...

81%
(5y)
277%
(1y)
64%
(3mo)

Queue Management is a and established field focused on optimizing the flow of people and tasks through lines, service counters, digital k...

Budibase

1,900 vol/mo
81%
(5y)
166%
(1y)
40%
(3mo)

Budibase is a open source low code platform for building internal applications and automating business workflows, enabling faster interna...

Technical Debt

9,900 vol/mo
81%
(5y)
214%
(1y)
33%
(3mo)

Technical debt refers to the implied cost of additional rework caused by choosing an easier solution now instead of a better approach tha...

Raiseright

14,800 vol/mo
81%
(5y)
2%
(1y)
-55%
(3mo)

RaiseRight is a school fundraising platform that enables supporters to earn funds for their schools through purchasing gift cards from a ...

Supersummary

12,100 vol/mo
81%
(5y)
18%
(1y)
36%
(3mo)

Supersummary is a platform that provides summarized content, study guides, and analysis for books, articles, and learning materials, aime...

LinkedIn Ads

12,100 vol/mo
79%
(5y)
87%
(1y)
46%
(3mo)

LinkedIn Ads are a mature, high value B2B digital advertising channel leveraging professional targeting, with ongoing innovations in ad f...

Tekmetric

33,100 vol/mo
79%
(5y)
52%
(1y)
-4%
(3mo)

Tekmetric is a cloud based auto shop management software platform that centralizes vehicle repair workflows, estimates, parts ordering, i...

79%
(5y)
-2%
(1y)
44%
(3mo)

Squarespace Designer refers to the professional ecosystem around using Squarespace as a primary website building platform, emphasizing hi...

SheerID

40,500 vol/mo
78%
(5y)
61%
(1y)
-7%
(3mo)

SheerID is a identity verification company that enables brands to confirm consumer eligibility for discounts, seniority, student status, ...

Lower Cost

5,400 vol/mo
78%
(5y)
48%
(1y)
29%
(3mo)

Lower Cost is a broad, enduring business trend focused on reducing operational, production, and go to market expenses through efficiency,...

Content Writing

3,600 vol/mo
78%
(5y)
97%
(1y)
19%
(3mo)

Content writing is a well established field experiencing renewed momentum due to AI assisted writing tools, content automation platforms,...

77%
(5y)
52%
(1y)
47%
(3mo)

Servicetitan

74,000 vol/mo
76%
(5y)
16%
(1y)
6%
(3mo)

ServiceTitan is a leading cloud based software platform for field service management, primarily serving home services businesses such as ...

Adyen

22,200 vol/mo
76%
(5y)
62%
(1y)
32%
(3mo)

Adyen is a, established global payments technology company that provides a single platform for businesses to accept payments across chann...

Klaviyo

90,500 vol/mo
76%
(5y)
18%
(1y)
25%
(3mo)

Klaviyo is a, established marketing automation platform focused on email and SMS for e commerce, widely used by online retailers to perso...

Causal Inference

6,600 vol/mo
75%
(5y)
72%
(1y)
79%
(3mo)

Causal Inference is a, established field in statistics, data science, and machine learning focused on identifying cause effect relationsh...

RentSpree

22,200 vol/mo
75%
(5y)
30%
(1y)
30%
(3mo)

RentSpree is a estate tech platform that streamlines rental applications, tenant screening, and lease management for landlords, property ...

HackerOne

12,100 vol/mo
75%
(5y)
29%
(1y)
21%
(3mo)

HackerOne is a, established platform that operates a global bug bounty and vulnerability disclosure program ecosystem, connecting securit...

Lodgify

8,100 vol/mo
75%
(5y)
59%
(1y)
14%
(3mo)

Lodgify is a company that provides all in one vacation rental software to build websites, manage bookings, and automate hospitality opera...

Claroty

2,900 vol/mo
74%
(5y)
43%
(1y)
30%
(3mo)

Claroty is a leading cybersecurity company specializing in Operational Technology (OT) and Industrial Control Systems (ICS) security, foc...

Creatio

4,400 vol/mo
74%
(5y)
29%
(1y)
18%
(3mo)

Creatio is a low code CRM and business process automation platform that gained traction as organizations seek rapid digital transformatio...

Recorded Future

8,100 vol/mo
74%
(5y)
39%
(1y)
18%
(3mo)

Recorded Future is a time threat intelligence platform that aggregates and analyzes data from open, dark, and technical sources to identi...

Shopify SEO

3,600 vol/mo
74%
(5y)
97%
(1y)
31%
(3mo)

Shopify SEO refers to the optimization practices and tools used to improve product, category, and content visibility within the Shopify e...

Sellita

480 vol/mo
73%
(5y)
36%
(1y)
47%
(3mo)

Sellita is a Swiss movement manufacturer known for producing reliable, cost effective mechanical watch movements and serving as a primary...

Hybrid Work

4,400 vol/mo
73%
(5y)
87%
(1y)
49%
(3mo)

Hybrid Work is a, established convergence of remote and in person work models enabled by digital collaboration tools, changing where, whe...

Deel

49,500 vol/mo
73%
(5y)
32%
(1y)
10%
(3mo)

Deel is a, established platform that provides global payroll, compliance, and contracting solutions for hiring and managing remote worker...

Readwise

6,600 vol/mo
72%
(5y)
36%
(1y)
18%
(3mo)

Readwise is a service that helps users capture, organize, and revisit highlights and notes from books, articles, and other content to imp...

Niche Marketing

4,400 vol/mo
72%
(5y)
88%
(1y)
44%
(3mo)

Insider Threat

3,600 vol/mo
72%
(5y)
24%
(1y)
6%
(3mo)

Insider Threat refers to risks posed by employees, contractors, or trusted insiders who misuse access to an organization’s data, system...

Computer Paper

3,600 vol/mo
72%
(5y)
97%
(1y)
-1%
(3mo)

The Computer Paper is a historic topic referring to a Canadian computer magazine published from February 1988 to November 2008, with late...

Innovaccer

6,600 vol/mo
71%
(5y)
111%
(1y)
77%
(3mo)

Innovaccer is a healthcare data analytics company that provides a cloud based platform to unify patient data from disparate sources, enab...

70%
(5y)
166%
(1y)
48%
(3mo)

The Rental Business trend encompasses the growth of platforms and marketplaces that enable people and businesses to rent assets, from hom...

Resume Scanner

2,900 vol/mo
70%
(5y)
7%
(1y)
44%
(3mo)

Resume Scanner refers to software tools and services that automatically parse, analyze, and rank job applicant resumes to identify the be...

FloQast

9,900 vol/mo
70%
(5y)
7%
(1y)
19%
(3mo)

FloQast is a cloud based accounting close management and workflow automation platform that helps accounting teams streamline month end cl...

Ahrefs

6,600 vol/mo
70%
(5y)
186%
(1y)
-19%
(3mo)

Ahrefs is a leading SEO toolset used for backlink analysis, keyword research, content exploration, and site auditing. Its ongoing feature...

69%
(5y)
827%
(1y)
-22%
(3mo)

Workforce management software is a, established category of cloud based platforms that automate and optimize employee scheduling, time an...

Work Better

210 vol/mo
69%
(5y)
43%
(1y)
18%
(3mo)

Metabase

14,800 vol/mo
69%
(5y)
40%
(1y)
9%
(3mo)

Metabase is a open source business intelligence and analytics platform that helps teams visualize data from various sources without heavy...

Zillow 3D

880 vol/mo
69%
(5y)
56%
(1y)
39%
(3mo)

Zillow 3D refers to Zillow's 3D Home tours and related 3D/AR visualization features used to create immersive virtual tours of properties,...

Content Marketer

301,000 vol/mo
69%
(5y)
17%
(1y)
9%
(3mo)

Content Marketer is a professional focus and practice centered on creating, distributing, and optimizing content to attract, engage, and ...

C-Suite

135,000 vol/mo
68%
(5y)
41%
(1y)
29%
(3mo)

C Suite refers to a group of top executives (CEO, CFO, COO, CIO, etc.) leading organizations; current relevance centers on governance, le...

Priority1

14,800 vol/mo
67%
(5y)
11%
(1y)
13%
(3mo)
67%
(5y)
110%
(1y)
47%
(3mo)

Business Texting is the practice of using SMS and MMS messaging for professional, customer facing communication, supported by cloud commu...

Xero

90,500 vol/mo
66%
(5y)
43%
(1y)
10%
(3mo)

Xero is a cloud based accounting software designed for small to medium sized businesses, offering online invoicing, bank reconciliation, ...

Fleetio

22,200 vol/mo
66%
(5y)
30%
(1y)
12%
(3mo)

Fleetio is a fleet management software platform that helps organizations automate and optimize vehicle maintenance, fueling, inventory, a...

Orca Security

2,400 vol/mo
65%
(5y)
120%
(1y)
123%
(3mo)

Orca Security is a cybersecurity company known for delivering cloud security platform solutions, which has become a notable topic in clou...

Pomofocus

6,600 vol/mo
64%
(5y)
2%
(1y)
-15%
(3mo)

Pomofocus is a popular, web based Pomodoro timer tool used to manage work sessions and breaks, aligning with productivity and time manage...

Everlaw

9,900 vol/mo
64%
(5y)
41%
(1y)
12%
(3mo)

Everlaw is a cloud based legal tech platform focused on ediscovery, case management, and collaboration, reflecting a broader trend toward...

Birdeye

18,100 vol/mo
64%
(5y)
4%
(1y)
59%
(3mo)

Birdeye is a leading customer reviews and reputation management platform used by businesses to collect, monitor, and respond to online re...

Printify

301,000 vol/mo
64%
(5y)
-1%
(1y)
-2%
(3mo)

Printify is a leading print on demand (POD) platform that enables e commerce merchants to design and sell custom products without invento...

YouTube Ads

18,100 vol/mo
64%
(5y)
49%
(1y)
0%
(3mo)

YouTube Ads is a, established topic describing the use of advertising on YouTube across formats like TrueView, skippable ads, bumper ads,...

64%
(5y)
144%
(1y)
51%
(3mo)

Keyword research is a foundational SEO and digital marketing practice focused on identifying and prioritizing search terms that target au...

OneDigital

14,800 vol/mo
63%
(5y)
32%
(1y)
37%
(3mo)

OneDigital is a company specializing in employee benefits, health insurance brokerage, and HR technology services, operating across the U...

Fresha

14,800 vol/mo
63%
(5y)
52%
(1y)
62%
(3mo)

Fresha is a company providing cloud based appointment scheduling and business management software for beauty, wellness, and spa businesse...

Slidesgo

673,000 vol/mo
63%
(5y)
-41%
(1y)
-28%
(3mo)

Slidesgo is a provider of free and premium presentation templates for Google Slides and PowerPoint, known for its visually rich, editable...

63%
(5y)
121%
(1y)
15%
(3mo)

TikTok Creator Marketplace is a platform within TikTok that connects brands with creators for sponsored content, affiliate campaigns, and...

Reselling

18,100 vol/mo
62%
(5y)
64%
(1y)
40%
(3mo)