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Discover Trends in Marketing

We surface rapidly growing trends in Marketing before they take off.

3610%
(5y)
1343%
(1y)
50%
(3mo)

AI Content

880 vol/mo
1155%
(5y)
493%
(1y)
35%
(3mo)

AI Content refers to the use of artificial intelligence to generate, edit, optimize, and personalize written, visual, and multimedia cont...

957%
(5y)
386%
(1y)
10%
(3mo)

Personalized content is the systematic tailoring of digital content to individual user preferences, behaviors, and contexts, powered by d...

839%
(5y)
210%
(1y)
37%
(3mo)

Audience Intelligence is a marketing analytics concept focused on collecting, normalizing, and deriving insights from audience data to im...

Adspower

9,900 vol/mo
735%
(5y)
62%
(1y)
47%
(3mo)

Adspower is a multi account Facebook and social media advertising management tool popular with e commerce and dropshipping communities fo...

Email Octopus

1,900 vol/mo
610%
(5y)
508%
(1y)
78%
(3mo)

Email Octopus is a, established email marketing platform known for providing affordable, easy to use email campaigns with flexible pricin...

Market Sentiment

2,400 vol/mo
606%
(5y)
750%
(1y)
-23%
(3mo)

Market sentiment refers to the overall attitude of investors toward a particular security or financial market, reflected in price movemen...

Placer.ai

12,100 vol/mo
583%
(5y)
112%
(1y)
52%
(3mo)

Placer.ai is a location intelligence company that analyzes foot traffic and consumer movement using aggregated location data to help busi...

Endpoints News

3,600 vol/mo
573%
(5y)
933%
(1y)
-8%
(3mo)

Endpoints News is a technology news publication specializing in enterprise endpoints, cybersecurity, and related IT management topics. It...

TikTok SEO

1,600 vol/mo
563%
(5y)
634%
(1y)
15%
(3mo)

TikTok SEO refers to optimizing content and profiles to improve visibility and reach on TikTok, including keyword optimized captions, on ...

560%
(5y)
602%
(1y)
69%
(3mo)

Affiliate platforms connect merchants with publishers to drive performance based marketing. They provide tracking, attribution, payments,...

SaaS SEO

1,000 vol/mo
540%
(5y)
700%
(1y)
-27%
(3mo)

SaaS SEO is the practice of optimizing software as a service websites and digital products to improve visibility, ranking, and organic tr...

458%
(5y)
280%
(1y)
52%
(3mo)

Community Feedback is a sustained movement toward structured gathering and acting on user and stakeholder input to inform product develop...

Smart Bidding

2,900 vol/mo
457%
(5y)
95%
(1y)
44%
(3mo)

Smart Bidding is Google's automated bidding technology for Google Ads that uses machine learning to optimize bids in real time for conver...

Mobile Revenue

140 vol/mo
440%
(5y)
892%
(1y)
99%
(3mo)

Mobile Revenue is the monetization of mobile platforms and apps through in app purchases, subscriptions, ads, and commerce, driven by the...

UGC Marketing

1,600 vol/mo
437%
(5y)
603%
(1y)
79%
(3mo)

UGC Marketing refers to strategies that leverage user generated content from customers and fans to build trust, authenticity, and engagem...

432%
(5y)
325%
(1y)
24%
(3mo)

User engagement is a long standing concept referring to how users interact with a product or service, measured by metrics like retention,...

432%
(5y)
110%
(1y)
15%
(3mo)

Retail media networks (RMNs) monetize shopper attention by placing ads on retailer owned digital real estate and at points of purchase, e...

ManyChat

90,500 vol/mo
418%
(5y)
107%
(1y)
28%
(3mo)

ManyChat is a leading drag and drop chatbot building platform that enables businesses to create and manage chatbots for messaging apps (n...

Meta Marketing

1,000 vol/mo
417%
(5y)
362%
(1y)
51%
(3mo)

Inkind

27,100 vol/mo
397%
(5y)
56%
(1y)
21%
(3mo)

InKind is a, established digital dining and gift platform that offers restaurant e gift cards and a wallet based system for managing and ...

396%
(5y)
659%
(1y)
54%
(3mo)

User Acquisition is a mature, data driven marketing discipline focused on acquiring new customers across digital channels using paid, own...

GoHighLevel

135,000 vol/mo
396%
(5y)
143%
(1y)
22%
(3mo)

GoHighLevel is a all in one marketing agency platform that consolidates CRM, marketing automation, funnels, and client management for mar...

Premium Pricing

1,000 vol/mo
391%
(5y)
556%
(1y)
85%
(3mo)

Premium Pricing is a pricing strategy where products or services are priced above the average market rate to signal higher quality, exclu...

Cohley

9,900 vol/mo
362%
(5y)
51%
(1y)
75%
(3mo)

Cohley is a company offering a platform for creating and leveraging user generated content (UGC) and product imagery to fuel marketing an...

Dripify

8,100 vol/mo
351%
(5y)
30%
(1y)
-5%
(3mo)

Dripify is a LinkedIn automation and outreach platform designed to automate lead generation, outreach sequences, and profile engagement f...

Creator Economy

1,900 vol/mo
348%
(5y)
711%
(1y)
-11%
(3mo)

The creator economy encompasses individuals who monetize content and communities through platforms, subscriptions, digital products, and ...

Metricool

33,100 vol/mo
334%
(5y)
80%
(1y)
36%
(3mo)

Metricool is a, established digital marketing analytics and planning platform used for social media management, content planning, analyti...

334%
(5y)
333%
(1y)
83%
(3mo)

Storytelling Marketing is a strategic approach that uses narrative to connect brands with audiences, shaping perception, memory, and emot...

333%
(5y)
566%
(1y)
69%
(3mo)

Business Tourism refers to travel activities undertaken for work related purposes, including meetings, conferences, incentives, and corpo...

Partify

9,900 vol/mo
319%
(5y)
90%
(1y)
14%
(3mo)

Partify is a cluster of services and entities centered on party/event planning and aftermarket auto parts, including apps for event plann...

AI Logo Generator

74,000 vol/mo
315%
(5y)
-35%
(1y)
-8%
(3mo)

AI Logo Generator is a, established trend where artificial intelligence tools create logos and brand visuals automatically based on user ...

Hero Brands

720 vol/mo
292%
(5y)
630%
(1y)
79%
(3mo)

Hero Brands refers to real entities focused on building, scaling, acquiring, or marketing portfolios of consumer brands across various se...

290%
(5y)
448%
(1y)
42%
(3mo)

Marketing Mix Modeling (MMM) is a data driven attribution technique used to quantify the impact of marketing channels on sales and to opt...

Fractional CMO

3,600 vol/mo
289%
(5y)
80%
(1y)
44%
(3mo)

Fractional CMO is a business model where companies hire part time, contract based chief marketing officers to provide strategic marketing...

287%
(5y)
249%
(1y)
38%
(3mo)

Engagement Marketing refers to marketing strategies focused on creating meaningful, ongoing interactions with customers across channels t...

274%
(5y)
226%
(1y)
6%
(3mo)

TikTok Affiliate Marketing is a, established approach where creators promote products and earn commissions through tracked affiliate link...

274%
(5y)
323%
(1y)
29%
(3mo)

Performance marketing is a data driven approach to online advertising and performance based campaigns where payouts are tied to measurabl...

TikTok Marketing

1,300 vol/mo
271%
(5y)
295%
(1y)
48%
(3mo)

TikTok Marketing is the practice of using TikTok as a strategic channel for brand awareness, audience engagement, and conversion, leverag...

Brand Tracking

720 vol/mo
269%
(5y)
499%
(1y)
18%
(3mo)

Brand tracking is a mature practice in marketing analytics that measures how a brand is perceived and discussed across media, social plat...

B2B SEO

260 vol/mo
259%
(5y)
502%
(1y)
-32%
(3mo)

B2B SEO is a well established field focusing on optimizing online presence, content, and technical infrastructure to attract business buy...

236%
(5y)
125%
(1y)
-74%
(3mo)

Find Your Influence refers to the influencer marketing ecosystem and platforms dedicated to connecting brands with suitable content creat...

233%
(5y)
277%
(1y)
-4%
(3mo)

B2B Content Marketing is a mature, widely adopted strategy where businesses create and distribute valuable content to attract, nurture, a...

Content House

1,600 vol/mo
232%
(5y)
342%
(1y)
77%
(3mo)

Content House refers to a residential or studio setup where content creators live, work, and collaborate to produce social media content,...

231%
(5y)
323%
(1y)
47%
(3mo)

Conversion Marketing is a strategic approach focused on optimizing customer journeys to maximize the percentage of visitors who complete ...

229%
(5y)
297%
(1y)
45%
(3mo)

Page Experience refers to user experience signals used by search engines and web platforms to measure how users perceive the performance ...

AlphaSense

33,100 vol/mo
224%
(5y)
162%
(1y)
-18%
(3mo)

AlphaSense is a market intelligence and research platform that uses AI to index and search through vast amounts of business documents, tr...

223%
(5y)
422%
(1y)
6%
(3mo)

Digital analytics is the practice of collecting, measuring, analyzing, and acting on data generated by user interactions across digital c...

199%
(5y)
218%
(1y)
24%
(3mo)

Sustainable Marketing is the strategic practice of promoting products and brands by integrating environmental and social responsibility i...

196%
(5y)
200%
(1y)
53%
(3mo)

Corporate Power is a concept referring to the influence large corporations exert over markets, policy, and society through economics, lob...

Content Creation

5,400 vol/mo
193%
(5y)
155%
(1y)
28%
(3mo)

Content Creation is a broad, established trend centered on the production and distribution of user generated, AI assisted, and profession...

Brave Ads

170 vol/mo
184%
(5y)
101%
(1y)
32%
(3mo)

Brave Ads refers to Brave Software's privacy preserving ad platform integrated with the Brave browser, leveraging the Basic Attention Tok...

181%
(5y)
140%
(1y)
49%
(3mo)

Dynamic Creative refers to dynamic creative optimization (DCO) in advertising, where ad creatives are automatically generated and optimiz...

FutureProof

6,600 vol/mo
180%
(5y)
67%
(1y)
82%
(3mo)

FutureProof refers to a broad set of initiatives and brands focused on preparing organizations, systems, and individuals for near to lon...

Canva

24,900,000 vol/mo
179%
(5y)
22%
(1y)
-10%
(3mo)

Canva is a leading online design platform that enables users to create and customize visual content with templates, drag and drop tools, ...

StackAdapt

8,100 vol/mo
173%
(5y)
59%
(1y)
2%
(3mo)

StackAdapt is a programmatic advertising platform (a demand side platform) that enables advertisers to plan, execute, and optimize digita...

Hightouch

12,100 vol/mo
172%
(5y)
65%
(1y)
5%
(3mo)

Hightouch is a data activation platform that enables Businesses to sync data from a data warehouse to downstream tools like marketing, an...

Growth Marketing

2,400 vol/mo
167%
(5y)
193%
(1y)
43%
(3mo)

Growth marketing is a data driven approach to acquiring, retaining, and expanding a customer base through rigorous experimentation, analy...

160%
(5y)
292%
(1y)
26%
(3mo)

Recruitment Marketing is a strategic approach focused on attracting, engaging, and nurturing prospective candidates through branded conte...

159%
(5y)
193%
(1y)
-11%
(3mo)

Content Writing Services refer to professional services that produce written content for businesses, including articles, blog posts, whit...