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Discover Trends in Marketing

We surface rapidly growing trends in Marketing before they take off.

Unbiased

12,100 vol/mo
53%
(5y)
-4%
(1y)
17%
(3mo)

Unbiased refers to the ongoing discourse and tooling around reducing bias and increasing fairness in artificial intelligence systems, wit...

Martech

6,600 vol/mo
52%
(5y)
103%
(1y)
26%
(3mo)

Martech refers to the convergence of marketing and technology, encompassing the tools, platforms, and data driven strategies used to plan...

Bloomreach

4,400 vol/mo
52%
(5y)
70%
(1y)
31%
(3mo)

Bloomreach is a company that provides a digital experience platform focusing on search, merchandising, and content optimization to help e...

Lumen5

8,100 vol/mo
49%
(5y)
2%
(1y)
5%
(3mo)

Lumen5 is a, established AI powered video creation platform that helps users turn text and blog content into social videos with templates...

Hyros

4,400 vol/mo
48%
(5y)
34%
(1y)
0%
(3mo)

HYROS is a world, mature attribution and ad tracking platform used by marketers to measure and optimize cross channel advertising perform...

Content Marketer

301,000 vol/mo
48%
(5y)
-3%
(1y)
31%
(3mo)

Content Marketer is a professional focus and practice centered on creating, distributing, and optimizing content to attract, engage, and ...

Cross Selling

5,400 vol/mo
47%
(5y)
88%
(1y)
10%
(3mo)

Cross selling is a widespread business practice where sellers promote additional products or services to existing customers to increase s...

Attribution

22,200 vol/mo
47%
(5y)
92%
(1y)
40%
(3mo)

Attribution refers to the practice and systems used to assign credit for consumer actions across multiple marketing touchpoints, channels...

Gamification

18,100 vol/mo
46%
(5y)
109%
(1y)
35%
(3mo)

Gamification is the practice of applying game design elements, mechanics, and dynamics to non game contexts to boost engagement, motivati...

Paywalls

14,800 vol/mo
46%
(5y)
25%
(1y)
32%
(3mo)

Paywalls refer to content access restrictions on news outlets, media sites, and digital publishers that require a paid subscription or lo...

Kevel

1,300 vol/mo
46%
(5y)
13%
(1y)
5%
(3mo)

Kevel is an ad tech company known for providing a developer friendly API driven ad serving and monetization platform that enables publish...

OpenText

14,800 vol/mo
43%
(5y)
55%
(1y)
28%
(3mo)

OpenText is a leading enterprise information management (EIM) company that provides software and services for content management, informa...

Cognizant

110,000 vol/mo
42%
(5y)
15%
(1y)
79%
(3mo)

Cognizant is a leading global IT services and consulting company driving digital transformation through AI, cloud, data analytics, and in...

Stripo

5,400 vol/mo
40%
(5y)
-18%
(1y)
17%
(3mo)

Stripo is a email template builder/platform that enables marketers and developers to design, export, and integrate responsive email templ...

Brand Strategist

6,600 vol/mo
40%
(5y)
76%
(1y)
15%
(3mo)

Brand Strategist is a recognized professional and trend focusing on systemic brand leadership, strategic positioning, and end to end bran...

UTM Parameters

3,600 vol/mo
40%
(5y)
67%
(1y)
-7%
(3mo)

UTM parameters are query string tags added to URLs to track marketing campaigns in analytics platforms. They help measure traffic sources...

MindTickle

2,900 vol/mo
40%
(5y)
328%
(1y)
28%
(3mo)

MindTickle is a leading sales readiness and enablement platform that helps enterprises train, coach, and certify their sales teams throug...

Bext

880 vol/mo
40%
(5y)
24%
(1y)
7%
(3mo)

Bext is an established brand in RF broadcast equipment and technology, with multiple entities and product lines spanning FM transmitters,...

40%
(5y)
24%
(1y)
29%
(3mo)

Competitive Strategy is a core discipline focused on how firms achieve and sustain advantage through market positioning, resource allocat...

SEO Specialist

5,400 vol/mo
39%
(5y)
-8%
(1y)
19%
(3mo)

SEO Specialist is a and established profession focused on optimizing digital content to improve visibility in search engines, driven by g...

6sense

49,500 vol/mo
38%
(5y)
31%
(1y)
43%
(3mo)

6sense is a account based marketing (ABM) and demand generation platform that uses AI to identify and engage potential buyers across the ...