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Discover Trends in Marketing

We surface rapidly growing trends in Marketing before they take off.

Planable

5,400 vol/mo
343%
(5y)
33%
(1y)
28%
(3mo)

Hero Brands

720 vol/mo
339%
(5y)
701%
(1y)
4%
(3mo)

Hero Brands refers to real entities focused on building, scaling, acquiring, or marketing portfolios of consumer brands across various se...

Digital Product

9,900 vol/mo
330%
(5y)
428%
(1y)
1%
(3mo)

Cohley

9,900 vol/mo
328%
(5y)
68%
(1y)
68%
(3mo)

Cohley is a company offering a platform for creating and leveraging user generated content (UGC) and product imagery to fuel marketing an...

Metricool

33,100 vol/mo
317%
(5y)
84%
(1y)
-10%
(3mo)

Metricool is a, established digital marketing analytics and planning platform used for social media management, content planning, analyti...

308%
(5y)
353%
(1y)
22%
(3mo)

Performance marketing is a data driven approach to online advertising and performance based campaigns where payouts are tied to measurabl...

Taplio

2,900 vol/mo
307%
(5y)
34%
(1y)
132%
(3mo)

Taplio is a, established platform that provides LinkedIn focused content creation, scheduling, analytics, and AI assisted tools to optimi...

TikTok Marketing

1,300 vol/mo
307%
(5y)
406%
(1y)
31%
(3mo)

TikTok Marketing is the practice of using TikTok as a strategic channel for brand awareness, audience engagement, and conversion, leverag...

300%
(5y)
255%
(1y)
28%
(3mo)

Engagement Marketing refers to marketing strategies focused on creating meaningful, ongoing interactions with customers across channels t...

Partify

12,100 vol/mo
296%
(5y)
75%
(1y)
10%
(3mo)

Partify is a cluster of services and entities centered on party/event planning and aftermarket auto parts, including apps for event plann...

Givebutter

40,500 vol/mo
294%
(5y)
89%
(1y)
99%
(3mo)

Givebutter is a online fundraising platform that enables creators to run campaigns, collect donations, tickets, and merchandise payments,...

Brand Tracking

720 vol/mo
293%
(5y)
530%
(1y)
9%
(3mo)

Brand tracking is a mature practice in marketing analytics that measures how a brand is perceived and discussed across media, social plat...

287%
(5y)
202%
(1y)
-12%
(3mo)

TikTok Affiliate Marketing is a, established approach where creators promote products and earn commissions through tracked affiliate link...

Replo

2,900 vol/mo
287%
(5y)
13%
(1y)
88%
(3mo)

Replo is a platform that enables ecommerce teams to rapidly design and deploy custom product and marketing pages on Shopify and other com...

Welocalize

9,900 vol/mo
282%
(5y)
-55%
(1y)
18%
(3mo)

Welocalize is a leading global localization and translation services company that leverages AI assisted technologies to deliver multiling...

Content House

1,600 vol/mo
282%
(5y)
399%
(1y)
15%
(3mo)

Content House refers to a residential or studio setup where content creators live, work, and collaborate to produce social media content,...

User Research

1,300 vol/mo
271%
(5y)
463%
(1y)
6%
(3mo)

User Research is a mature discipline focusing on understanding user needs, behaviors, and pains to inform product and service design. It ...

Fractional CMO

3,600 vol/mo
263%
(5y)
64%
(1y)
38%
(3mo)

Fractional CMO is a business model where companies hire part time, contract based chief marketing officers to provide strategic marketing...

258%
(5y)
432%
(1y)
33%
(3mo)

Digital analytics is the practice of collecting, measuring, analyzing, and acting on data generated by user interactions across digital c...

B2B SEO

260 vol/mo
258%
(5y)
289%
(1y)
32%
(3mo)

B2B SEO is a well established field focusing on optimizing online presence, content, and technical infrastructure to attract business buy...

FutureProof

5,400 vol/mo
248%
(5y)
44%
(1y)
36%
(3mo)

FutureProof refers to a broad set of initiatives and brands focused on preparing organizations, systems, and individuals for near to lon...

243%
(5y)
346%
(1y)
39%
(3mo)

Conversion Marketing is a strategic approach focused on optimizing customer journeys to maximize the percentage of visitors who complete ...

238%
(5y)
472%
(1y)
81%
(3mo)
234%
(5y)
296%
(1y)
69%
(3mo)

B2B Content Marketing is a mature, widely adopted strategy where businesses create and distribute valuable content to attract, nurture, a...

234%
(5y)
191%
(1y)
74%
(3mo)

Dynamic Creative refers to dynamic creative optimization (DCO) in advertising, where ad creatives are automatically generated and optimiz...

232%
(5y)
119%
(1y)
-70%
(3mo)

Find Your Influence refers to the influencer marketing ecosystem and platforms dedicated to connecting brands with suitable content creat...

230%
(5y)
247%
(1y)
26%
(3mo)

Corporate Power is a concept referring to the influence large corporations exert over markets, policy, and society through economics, lob...

CreatorIQ

8,100 vol/mo
224%
(5y)
155%
(1y)
91%
(3mo)

CreatorIQ is a cloud based influencer marketing platform that provides end to end management of influencer campaigns, creator discovery, ...

206%
(5y)
222%
(1y)
31%
(3mo)

Sustainable Marketing is the strategic practice of promoting products and brands by integrating environmental and social responsibility i...

Content Creation

5,400 vol/mo
204%
(5y)
162%
(1y)
9%
(3mo)

Content Creation is a broad, established trend centered on the production and distribution of user generated, AI assisted, and profession...

200%
(5y)
290%
(1y)
30%
(3mo)

Page Experience refers to user experience signals used by search engines and web platforms to measure how users perceive the performance ...

Growth Marketing

2,400 vol/mo
196%
(5y)
245%
(1y)
53%
(3mo)

Growth marketing is a data driven approach to acquiring, retaining, and expanding a customer base through rigorous experimentation, analy...

TikTok Analytics

14,800 vol/mo
194%
(5y)
341%
(1y)
6%
(3mo)

TikTok Analytics refers to the suite of data and insights tools used to measure, interpret, and optimize performance on the TikTok platfo...

AI Copywriting

1,900 vol/mo
191%
(5y)
312%
(1y)
16%
(3mo)

Customer Labs

50 vol/mo
190%
(5y)
361%
(1y)
39%
(3mo)

Customer Labs refers to a set of entities and concepts around dedicated customer centric strategy, data platforms, and transformation ser...

Omnisend

9,900 vol/mo
188%
(5y)
197%
(1y)
476%
(3mo)

Omnisend is a, established ecommerce marketing automation platform that specializes in email, SMS, and omnichannel workflows for online r...

Substack

550,000 vol/mo
188%
(5y)
80%
(1y)
-2%
(3mo)

Substack is a platform that enables writers to publish newsletters and monetize through paid subscriptions, simultaneously serving as a c...

Data Storytelling

4,400 vol/mo
186%
(5y)
197%
(1y)
45%
(3mo)

Data storytelling is the practice of turning data analyses into compelling, accessible narratives that drive decision making, leveraging ...

Yodeck

14,800 vol/mo
181%
(5y)
34%
(1y)
25%
(3mo)

Yodeck is a digital signage platform that enables remote creation and management of on screen displays using inexpensive hardware like Ra...

Technical SEO

2,400 vol/mo
179%
(5y)
154%
(1y)
26%
(3mo)

Technical SEO is a, well established discipline focused on optimizing a website's technical infrastructure to improve search engine visib...

173%
(5y)
261%
(1y)
9%
(3mo)

Recruitment Marketing is a strategic approach focused on attracting, engaging, and nurturing prospective candidates through branded conte...

Dark Social

390 vol/mo
171%
(5y)
139%
(1y)
25%
(3mo)

Dark Social refers to the share activity that occurs privately through direct messages, chats, email, and other non public channels, whic...

167%
(5y)
287%
(1y)
67%
(3mo)

Marketing dashboards consolidate and visualize marketing metrics from multiple channels into a single, interactive interface, enabling fa...

Head Of Growth

260 vol/mo
164%
(5y)
179%
(1y)
55%
(3mo)

Head Of Growth is a executive role focused on scaling user acquisition, activation, retention, and revenue across a company’s growth fu...

Hightouch

12,100 vol/mo
163%
(5y)
70%
(1y)
84%
(3mo)

Hightouch is a data activation platform that enables Businesses to sync data from a data warehouse to downstream tools like marketing, an...

Sell The Trend

1,000 vol/mo
163%
(5y)
154%
(1y)
-14%
(3mo)

Sell The Trend is a fashion dropshipping and influencer led product sourcing platform that connects social media creators with trending p...

Programmatic Ads

5,400 vol/mo
162%
(5y)
136%
(1y)
43%
(3mo)

Programmatic Ads is a, established digital advertising approach that uses automated, algorithmic buying and real time bidding to purchase...

StackAdapt

8,100 vol/mo
159%
(5y)
61%
(1y)
18%
(3mo)

StackAdapt is a programmatic advertising platform (a demand side platform) that enables advertisers to plan, execute, and optimize digita...

152%
(5y)
223%
(1y)
20%
(3mo)

Corporate sustainability refers to business strategies and practices that integrate environmental, social, and governance (ESG) considera...

GlossGenius

14,800 vol/mo
152%
(5y)
64%
(1y)
18%
(3mo)
151%
(5y)
212%
(1y)
22%
(3mo)

Influencer marketing remains a mature, data driven channel where brands collaborate with content creators to reach niche audiences, build...

Brave Ads

170 vol/mo
151%
(5y)
126%
(1y)
27%
(3mo)

Brave Ads refers to Brave Software's privacy preserving ad platform integrated with the Brave browser, leveraging the Basic Attention Tok...

149%
(5y)
298%
(1y)
69%
(3mo)

Marketing automation is a, established field that uses software to automate repetitive marketing tasks, personalize customer journeys, an...

149%
(5y)
235%
(1y)
88%
(3mo)

Conversion Rate Optimization (CRO) is a structured practice and set of tools aimed at increasing the percentage of visitors who complete ...

148%
(5y)
21%
(1y)
28%
(3mo)

Seamless AI

18,100 vol/mo
147%
(5y)
245%
(1y)
125%
(3mo)

Seamless AI refers to AI systems and integrations designed to be frictionless and embedded within existing workflows, apps, and business ...

146%
(5y)
148%
(1y)
7%
(3mo)

Content Writing Services refer to professional services that produce written content for businesses, including articles, blog posts, whit...

Personal Branding

6,600 vol/mo
142%
(5y)
197%
(1y)
0%
(3mo)

Personal branding is the strategic cultivation of an individual's professional identity, visibility, and reputation across online and off...

138%
(5y)
281%
(1y)
44%
(3mo)

Podcast Marketing is a well established strategic practice focused on promoting brands, products, or services through podcasts and relate...

Cold Email

3,600 vol/mo
135%
(5y)
200%
(1y)
34%
(3mo)

Cold Email is a structured outreach technique used to contact potential customers or partners via unsolicited emails, often enhanced by p...