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Discover Trends in Marketing

We surface rapidly growing trends in Marketing before they take off.

Content House

1,600 vol/mo
232%
(5y)
342%
(1y)
77%
(3mo)

Content House refers to a residential or studio setup where content creators live, work, and collaborate to produce social media content,...

231%
(5y)
323%
(1y)
47%
(3mo)

Conversion Marketing is a strategic approach focused on optimizing customer journeys to maximize the percentage of visitors who complete ...

229%
(5y)
297%
(1y)
45%
(3mo)

Page Experience refers to user experience signals used by search engines and web platforms to measure how users perceive the performance ...

Sales Source

70 vol/mo
227%
(5y)
258%
(1y)
67%
(3mo)

Sales Source refers to a set of real world B2B sales enablement and sourcing entities and platforms that facilitate finding, validating, ...

223%
(5y)
422%
(1y)
6%
(3mo)

Digital analytics is the practice of collecting, measuring, analyzing, and acting on data generated by user interactions across digital c...

Yodeck

14,800 vol/mo
221%
(5y)
33%
(1y)
1%
(3mo)

Yodeck is a digital signage platform that enables remote creation and management of on screen displays using inexpensive hardware like Ra...

199%
(5y)
218%
(1y)
24%
(3mo)

Sustainable Marketing is the strategic practice of promoting products and brands by integrating environmental and social responsibility i...

196%
(5y)
200%
(1y)
53%
(3mo)

Corporate Power is a concept referring to the influence large corporations exert over markets, policy, and society through economics, lob...

Content Creation

5,400 vol/mo
193%
(5y)
155%
(1y)
28%
(3mo)

Content Creation is a broad, established trend centered on the production and distribution of user generated, AI assisted, and profession...

Brave Ads

170 vol/mo
184%
(5y)
101%
(1y)
32%
(3mo)

Brave Ads refers to Brave Software's privacy preserving ad platform integrated with the Brave browser, leveraging the Basic Attention Tok...

Substack

550,000 vol/mo
183%
(5y)
84%
(1y)
26%
(3mo)

Substack is a platform that enables writers to publish newsletters and monetize through paid subscriptions, simultaneously serving as a c...

181%
(5y)
140%
(1y)
49%
(3mo)

Dynamic Creative refers to dynamic creative optimization (DCO) in advertising, where ad creatives are automatically generated and optimiz...

Customer Labs

50 vol/mo
181%
(5y)
320%
(1y)
32%
(3mo)

Customer Labs refers to a set of entities and concepts around dedicated customer centric strategy, data platforms, and transformation ser...

FutureProof

6,600 vol/mo
180%
(5y)
67%
(1y)
82%
(3mo)

FutureProof refers to a broad set of initiatives and brands focused on preparing organizations, systems, and individuals for near to lon...

Data Storytelling

4,400 vol/mo
174%
(5y)
174%
(1y)
46%
(3mo)

Data storytelling is the practice of turning data analyses into compelling, accessible narratives that drive decision making, leveraging ...

StackAdapt

8,100 vol/mo
173%
(5y)
59%
(1y)
2%
(3mo)

StackAdapt is a programmatic advertising platform (a demand side platform) that enables advertisers to plan, execute, and optimize digita...

Hightouch

12,100 vol/mo
172%
(5y)
65%
(1y)
5%
(3mo)

Hightouch is a data activation platform that enables Businesses to sync data from a data warehouse to downstream tools like marketing, an...

CreatorIQ

8,100 vol/mo
172%
(5y)
238%
(1y)
28%
(3mo)

CreatorIQ is a cloud based influencer marketing platform that provides end to end management of influencer campaigns, creator discovery, ...

Growth Marketing

2,400 vol/mo
167%
(5y)
193%
(1y)
43%
(3mo)

Growth marketing is a data driven approach to acquiring, retaining, and expanding a customer base through rigorous experimentation, analy...

Revenued

2,900 vol/mo
162%
(5y)
19%
(1y)
-11%
(3mo)

Revenued is a company offering revenue based financing and related financial services, positioning itself as a source of fast, non diluti...

Dark Social

390 vol/mo
162%
(5y)
132%
(1y)
49%
(3mo)

Dark Social refers to the share activity that occurs privately through direct messages, chats, email, and other non public channels, whic...

160%
(5y)
292%
(1y)
26%
(3mo)

Recruitment Marketing is a strategic approach focused on attracting, engaging, and nurturing prospective candidates through branded conte...

159%
(5y)
193%
(1y)
-11%
(3mo)

Content Writing Services refer to professional services that produce written content for businesses, including articles, blog posts, whit...

Technical SEO

2,400 vol/mo
153%
(5y)
281%
(1y)
2%
(3mo)

Technical SEO is a, well established discipline focused on optimizing a website's technical infrastructure to improve search engine visib...

TikTok Analytics

14,800 vol/mo
151%
(5y)
281%
(1y)
26%
(3mo)

TikTok Analytics refers to the suite of data and insights tools used to measure, interpret, and optimize performance on the TikTok platfo...

Sell The Trend

1,000 vol/mo
151%
(5y)
133%
(1y)
22%
(3mo)

Sell The Trend is a fashion dropshipping and influencer led product sourcing platform that connects social media creators with trending p...

Programmatic Ads

5,400 vol/mo
150%
(5y)
106%
(1y)
21%
(3mo)

Programmatic Ads is a, established digital advertising approach that uses automated, algorithmic buying and real time bidding to purchase...

Srve

170 vol/mo
147%
(5y)
-7%
(1y)
23%
(3mo)

Head Of Growth

260 vol/mo
146%
(5y)
126%
(1y)
74%
(3mo)

Head Of Growth is a executive role focused on scaling user acquisition, activation, retention, and revenue across a company’s growth fu...

Personal Branding

6,600 vol/mo
142%
(5y)
198%
(1y)
73%
(3mo)

Personal branding is the strategic cultivation of an individual's professional identity, visibility, and reputation across online and off...

137%
(5y)
263%
(1y)
33%
(3mo)

Marketing dashboards consolidate and visualize marketing metrics from multiple channels into a single, interactive interface, enabling fa...

134%
(5y)
146%
(1y)
35%
(3mo)

Corporate Communication is a well established field focusing on how organizations manage and disseminate information to employees, stakeh...

Omnisend

9,900 vol/mo
133%
(5y)
112%
(1y)
256%
(3mo)

Omnisend is a, established ecommerce marketing automation platform that specializes in email, SMS, and omnichannel workflows for online r...

127%
(5y)
188%
(1y)
97%
(3mo)

Influencer marketing remains a mature, data driven channel where brands collaborate with content creators to reach niche audiences, build...

Seamless AI

18,100 vol/mo
125%
(5y)
180%
(1y)
-23%
(3mo)

Seamless AI refers to AI systems and integrations designed to be frictionless and embedded within existing workflows, apps, and business ...

124%
(5y)
186%
(1y)
76%
(3mo)

Corporate sustainability refers to business strategies and practices that integrate environmental, social, and governance (ESG) considera...

123%
(5y)
271%
(1y)
67%
(3mo)

Conversion Rate Optimization (CRO) is a structured practice and set of tools aimed at increasing the percentage of visitors who complete ...

121%
(5y)
210%
(1y)
40%
(3mo)

Customer engagement refers to strategies, technologies, and practices aimed at building meaningful interactions with customers across cha...

119%
(5y)
38%
(1y)
24%
(3mo)

Next Best Action is a concept in CRM and marketing analytics where systems recommend the most appropriate customer interaction next, base...

116%
(5y)
302%
(1y)
13%
(3mo)

Marketing automation is a, established field that uses software to automate repetitive marketing tasks, personalize customer journeys, an...

114%
(5y)
254%
(1y)
46%
(3mo)

Podcast Marketing is a well established strategic practice focused on promoting brands, products, or services through podcasts and relate...

114%
(5y)
16%
(1y)
-10%
(3mo)

Marketing As A Service is a business model in which specialized agencies and platforms provide outsourced marketing capabilities as a ser...

UGC Creator

27,100 vol/mo
113%
(5y)
77%
(1y)
73%
(3mo)

UGC Creator refers to individuals who generate user produced content across social media platforms, driving engagement, authentic storyte...

111%
(5y)
165%
(1y)
11%
(3mo)

Competitor Analysis is a mature, real world discipline and set of tools used by businesses to understand rivals, benchmark performance, a...

Answer The Public

18,100 vol/mo
109%
(5y)
36%
(1y)
-2%
(3mo)

Answer The Public is a keyword research and content ideation platform that visualizes common questions and queries people search for arou...

Cold Email

3,600 vol/mo
108%
(5y)
155%
(1y)
45%
(3mo)

Cold Email is a structured outreach technique used to contact potential customers or partners via unsolicited emails, often enhanced by p...

Semrush

90,500 vol/mo
106%
(5y)
123%
(1y)
63%
(3mo)

Semrush is an established all in one digital marketing platform used for SEO, PPC, content marketing, competitive analysis, and site audi...

Better Agency

480 vol/mo
103%
(5y)
89%
(1y)
18%
(3mo)

Better Agency is a insurance agency management/CRM platform used by independent insurance agencies to streamline policy administration, C...

103%
(5y)
299%
(1y)
-27%
(3mo)

Corporate Gift Cards are a growing trend in workplace rewards and client engagement, expanding beyond basic incentives to customizable, t...

Social Commerce

2,400 vol/mo
103%
(5y)
125%
(1y)
50%
(3mo)

Social commerce refers to the integration of e commerce directly within social media platforms, enabling users to discover, share, and pu...

SocialBee

6,600 vol/mo
101%
(5y)
110%
(1y)
-21%
(3mo)

SocialBee is a social media management platform that provides scheduling, content curation, and analytics to help individuals and teams m...

SubscribeStar

49,500 vol/mo
100%
(5y)
8%
(1y)
2%
(3mo)

SubscribeStar is a subscription based content platform that enables creators to monetize direct fan support by offering paid subscription...

Own The Moment

480 vol/mo
95%
(5y)
52%
(1y)
5%
(3mo)

Own The Moment is a, recurring marketing and branding motif used by multiple brands to encourage consumers to seize, express, or capitali...

SocialPilot

8,100 vol/mo
95%
(5y)
130%
(1y)
11%
(3mo)

SocialPilot is a existing social media management platform used by individuals and agencies to schedule posts, collaborate on content, an...

Upfluence

8,100 vol/mo
95%
(5y)
83%
(1y)
13%
(3mo)

Upfluence is a influencer marketing platform that enables brands to discover influencers, manage campaigns, and measure impact across soc...

Lead Scoring

1,300 vol/mo
92%
(5y)
154%
(1y)
35%
(3mo)

Lead scoring is a mature marketing and sales optimization practice that ranks prospects by their likelihood to convert based on engagemen...

91%
(5y)
65%
(1y)
34%
(3mo)

Creator Marketplace is a platform category and ecosystem where brands, agencies, and platforms connect with content creators to collabora...

90%
(5y)
79%
(1y)
19%
(3mo)

Digital Marketing Agency refers to firms that design and execute online marketing strategies across channels such as search, social, cont...

vidIQ

60,500 vol/mo
89%
(5y)
24%
(1y)
26%
(3mo)

vidIQ is a YouTube optimization and analytics platform that provides keyword research, SEO insights, tag recommendations, competitive ana...

89%
(5y)
28%
(1y)
6%
(3mo)

Digital Marketing Course is a widely recognized category of training programs that teach core concepts and practical skills in online mar...