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Discover Trends in Marketing

We surface rapidly growing trends in Marketing before they take off.

Technical SEO

2,400 vol/mo
153%
(5y)
281%
(1y)
2%
(3mo)

Technical SEO is a, well established discipline focused on optimizing a website's technical infrastructure to improve search engine visib...

TikTok Analytics

14,800 vol/mo
151%
(5y)
281%
(1y)
26%
(3mo)

TikTok Analytics refers to the suite of data and insights tools used to measure, interpret, and optimize performance on the TikTok platfo...

Sell The Trend

1,000 vol/mo
151%
(5y)
133%
(1y)
22%
(3mo)

Sell The Trend is a fashion dropshipping and influencer led product sourcing platform that connects social media creators with trending p...

Programmatic Ads

5,400 vol/mo
150%
(5y)
106%
(1y)
21%
(3mo)

Programmatic Ads is a, established digital advertising approach that uses automated, algorithmic buying and real time bidding to purchase...

Srve

170 vol/mo
147%
(5y)
-7%
(1y)
23%
(3mo)

SpotHopper

8,100 vol/mo
142%
(5y)
8%
(1y)
-6%
(3mo)

SpotHopper is an AI powered marketing and growth platform for independent restaurants, helping them attract guests, optimize online prese...

137%
(5y)
263%
(1y)
33%
(3mo)

Marketing dashboards consolidate and visualize marketing metrics from multiple channels into a single, interactive interface, enabling fa...

Omnisend

9,900 vol/mo
133%
(5y)
112%
(1y)
256%
(3mo)

Omnisend is a, established ecommerce marketing automation platform that specializes in email, SMS, and omnichannel workflows for online r...

127%
(5y)
188%
(1y)
97%
(3mo)

Influencer marketing remains a mature, data driven channel where brands collaborate with content creators to reach niche audiences, build...

Personal Branding

6,600 vol/mo
126%
(5y)
167%
(1y)
173%
(3mo)

Personal branding is the strategic cultivation of an individual's professional identity, visibility, and reputation across online and off...

124%
(5y)
186%
(1y)
76%
(3mo)

Corporate sustainability refers to business strategies and practices that integrate environmental, social, and governance (ESG) considera...

124%
(5y)
187%
(1y)
-15%
(3mo)

Business Process Outsourcing (BPO) is a long standing practice of contracting non core business processes to external providers. The curr...

123%
(5y)
271%
(1y)
67%
(3mo)

Conversion Rate Optimization (CRO) is a structured practice and set of tools aimed at increasing the percentage of visitors who complete ...

119%
(5y)
135%
(1y)
25%
(3mo)

Corporate Communication is a well established field focusing on how organizations manage and disseminate information to employees, stakeh...

116%
(5y)
302%
(1y)
13%
(3mo)

Marketing automation is a, established field that uses software to automate repetitive marketing tasks, personalize customer journeys, an...

114%
(5y)
16%
(1y)
-10%
(3mo)

Marketing As A Service is a business model in which specialized agencies and platforms provide outsourced marketing capabilities as a ser...

Competitor Analysis

12,100 vol/mo
111%
(5y)
165%
(1y)
11%
(3mo)

Competitor Analysis is a mature, real world discipline and set of tools used by businesses to understand rivals, benchmark performance, a...

Answer The Public

18,100 vol/mo
109%
(5y)
36%
(1y)
-2%
(3mo)

Answer The Public is a keyword research and content ideation platform that visualizes common questions and queries people search for arou...

Cold Email

3,600 vol/mo
108%
(5y)
155%
(1y)
45%
(3mo)

Cold Email is a structured outreach technique used to contact potential customers or partners via unsolicited emails, often enhanced by p...

Semrush

90,500 vol/mo
106%
(5y)
123%
(1y)
63%
(3mo)

Semrush is an established all in one digital marketing platform used for SEO, PPC, content marketing, competitive analysis, and site audi...

103%
(5y)
299%
(1y)
-27%
(3mo)

Corporate Gift Cards are a growing trend in workplace rewards and client engagement, expanding beyond basic incentives to customizable, t...

Social Commerce

2,400 vol/mo
103%
(5y)
125%
(1y)
50%
(3mo)

Social commerce refers to the integration of e commerce directly within social media platforms, enabling users to discover, share, and pu...

SocialBee

6,600 vol/mo
101%
(5y)
110%
(1y)
-21%
(3mo)

SocialBee is a social media management platform that provides scheduling, content curation, and analytics to help individuals and teams m...

SocialPilot

8,100 vol/mo
95%
(5y)
130%
(1y)
11%
(3mo)

SocialPilot is a existing social media management platform used by individuals and agencies to schedule posts, collaborate on content, an...

91%
(5y)
65%
(1y)
34%
(3mo)

Creator Marketplace is a platform category and ecosystem where brands, agencies, and platforms connect with content creators to collabora...

90%
(5y)
79%
(1y)
19%
(3mo)

Digital Marketing Agency refers to firms that design and execute online marketing strategies across channels such as search, social, cont...

89%
(5y)
28%
(1y)
6%
(3mo)

Digital Marketing Course is a widely recognized category of training programs that teach core concepts and practical skills in online mar...

Mailerlite

49,500 vol/mo
85%
(5y)
125%
(1y)
145%
(3mo)

MailerLite is a email marketing and automation platform used by businesses to manage newsletters, campaigns, and customer communications.

Local SEO

18,100 vol/mo
84%
(5y)
128%
(1y)
21%
(3mo)

Local SEO is a mature but evolving optimization discipline focused on improving visibility for businesses within local search results, ma...

Social Listening

2,900 vol/mo
83%
(5y)
69%
(1y)
14%
(3mo)

Social listening is the practice of monitoring digital conversations across social media, forums, blogs, and other online channels to und...

82%
(5y)
84%
(1y)
42%
(3mo)

Direct to Consumer (DTC) is a business model where brands sell products directly to end customers through branded channels, bypassing tra...

Raiseright

14,800 vol/mo
81%
(5y)
2%
(1y)
-55%
(3mo)

RaiseRight is a school fundraising platform that enables supporters to earn funds for their schools through purchasing gift cards from a ...

LinkedIn Ads

12,100 vol/mo
79%
(5y)
87%
(1y)
46%
(3mo)

LinkedIn Ads are a mature, high value B2B digital advertising channel leveraging professional targeting, with ongoing innovations in ad f...

79%
(5y)
-2%
(1y)
44%
(3mo)

Squarespace Designer refers to the professional ecosystem around using Squarespace as a primary website building platform, emphasizing hi...

SheerID

40,500 vol/mo
78%
(5y)
61%
(1y)
-7%
(3mo)

SheerID is a identity verification company that enables brands to confirm consumer eligibility for discounts, seniority, student status, ...

Lower Cost

5,400 vol/mo
78%
(5y)
48%
(1y)
29%
(3mo)

Lower Cost is a broad, enduring business trend focused on reducing operational, production, and go to market expenses through efficiency,...

Content Writing

3,600 vol/mo
78%
(5y)
97%
(1y)
19%
(3mo)

Content writing is a well established field experiencing renewed momentum due to AI assisted writing tools, content automation platforms,...

77%
(5y)
52%
(1y)
47%
(3mo)

Klaviyo

90,500 vol/mo
76%
(5y)
18%
(1y)
25%
(3mo)

Klaviyo is a, established marketing automation platform focused on email and SMS for e commerce, widely used by online retailers to perso...

Shopify SEO

3,600 vol/mo
74%
(5y)
97%
(1y)
31%
(3mo)

Shopify SEO refers to the optimization practices and tools used to improve product, category, and content visibility within the Shopify e...

Niche Marketing

4,400 vol/mo
72%
(5y)
88%
(1y)
44%
(3mo)

Ahrefs

6,600 vol/mo
70%
(5y)
186%
(1y)
-19%
(3mo)

Ahrefs is a leading SEO toolset used for backlink analysis, keyword research, content exploration, and site auditing. Its ongoing feature...

Content Marketer

301,000 vol/mo
69%
(5y)
17%
(1y)
9%
(3mo)

Content Marketer is a professional focus and practice centered on creating, distributing, and optimizing content to attract, engage, and ...

Birdeye

18,100 vol/mo
64%
(5y)
4%
(1y)
59%
(3mo)

Birdeye is a leading customer reviews and reputation management platform used by businesses to collect, monitor, and respond to online re...

YouTube Ads

18,100 vol/mo
64%
(5y)
49%
(1y)
0%
(3mo)

YouTube Ads is a, established topic describing the use of advertising on YouTube across formats like TrueView, skippable ads, bumper ads,...

64%
(5y)
144%
(1y)
51%
(3mo)

Keyword research is a foundational SEO and digital marketing practice focused on identifying and prioritizing search terms that target au...

Slidesgo

673,000 vol/mo
63%
(5y)
-41%
(1y)
-28%
(3mo)

Slidesgo is a provider of free and premium presentation templates for Google Slides and PowerPoint, known for its visually rich, editable...

63%
(5y)
121%
(1y)
15%
(3mo)

TikTok Creator Marketplace is a platform within TikTok that connects brands with creators for sponsored content, affiliate campaigns, and...

Buy Me A Coffee

27,100 vol/mo
62%
(5y)
69%
(1y)
15%
(3mo)

Buy Me A Coffee is a micro donations platform enabling creators to receive small, direct payments from fans, typically via simple one tim...

Business Analytics

12,100 vol/mo
62%
(5y)
107%
(1y)
10%
(3mo)

Business analytics is the discipline of using data analysis, statistical methods, and tooling to extract actionable insights that inform ...

62%
(5y)
141%
(1y)
49%
(3mo)

Business Intelligence is a mature but continually evolving field focused on transforming data into actionable insights through dashboards...

KBM

4,400 vol/mo
61%
(5y)
43%
(1y)
47%
(3mo)

KBM is a, multi context term referring to various entities and concepts, including a Russian defense design bureau (KB Mashinostroyeniya)...

Ko-fi

165,000 vol/mo
61%
(5y)
38%
(1y)
11%
(3mo)

Ko fi is a creator monetization platform that enables fans to support creators through one time donations or recurring memberships, often...

Hyros

4,400 vol/mo
60%
(5y)
40%
(1y)
-9%
(3mo)

HYROS is a world, mature attribution and ad tracking platform used by marketers to measure and optimize cross channel advertising perform...

SEO Audit

8,100 vol/mo
59%
(5y)
130%
(1y)
12%
(3mo)

SEO Audit is a and established practice focused on evaluating and improving a website's technical SEO health, crawlability, indexability,...

Boomba

40,500 vol/mo
58%
(5y)
-1%
(1y)
23%
(3mo)

Boomba is a, multi entity name used across diverse sectors, most prominently Boomba Racing (automotive performance parts) and Boomba bran...

Unbiased

12,100 vol/mo
56%
(5y)
-3%
(1y)
23%
(3mo)

Unbiased refers to the ongoing discourse and tooling around reducing bias and increasing fairness in artificial intelligence systems, wit...

SalesRabbit

5,400 vol/mo
56%
(5y)
4%
(1y)
255%
(3mo)

SalesRabbit is a field sales and appointment scheduling platform used to generate, qualify, and book meetings with prospects, often via o...

Bloomreach

4,400 vol/mo
56%
(5y)
64%
(1y)
0%
(3mo)

Bloomreach is a company that provides a digital experience platform focusing on search, merchandising, and content optimization to help e...

BackerKit

27,100 vol/mo
52%
(5y)
1%
(1y)
17%
(3mo)

BackerKit is a, established post campaign and fulfillment platform used by crowdfunding creators to manage backer surveys, add ons, shipp...