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Discover Trends in Marketing

We surface rapidly growing trends in Marketing before they take off.

Omnichannel

14,800 vol/mo
52%
(5y)
114%
(1y)
2%
(3mo)

Omnichannel is a unified approach to customer experience and sales across multiple channels (online, in store, mobile, social, and call c...

Snapchat Ads

9,900 vol/mo
51%
(5y)
11%
(1y)
-14%
(3mo)

Snapchat Ads is a digital advertising platform by Snap Inc. that enables brands to run targeted, immersive ads within Snapchat's AR enabl...

Lifetime Deal

720 vol/mo
50%
(5y)
86%
(1y)
-6%
(3mo)

Lifetime Deal is a marketing and pricing model where software or services offer permanent, one time payment access, often through curated...

Amazon Advertising

18,100 vol/mo
50%
(5y)
171%
(1y)
18%
(3mo)

Amazon Advertising is a, established advertising ecosystem that enables brands to run paid search, display, video, audio, and shopping ad...

UTM Parameters

3,600 vol/mo
48%
(5y)
59%
(1y)
-9%
(3mo)

UTM parameters are query string tags added to URLs to track marketing campaigns in analytics platforms. They help measure traffic sources...

Creative Fabrica

165,000 vol/mo
48%
(5y)
-8%
(1y)
-4%
(3mo)

Creative Fabrica is a digital marketplace and subscription service offering fonts, graphics, templates, and design assets for crafters an...

Marketing Analyst

3,600 vol/mo
48%
(5y)
79%
(1y)
68%
(3mo)

Marketing Analyst is a and established role focused on translating data into actionable marketing decisions. This trend reflects the grow...

Martech

8,100 vol/mo
45%
(5y)
94%
(1y)
3%
(3mo)

Martech refers to the convergence of marketing and technology, encompassing the tools, platforms, and data driven strategies used to plan...

45%
(5y)
15%
(1y)
9%
(3mo)

Competitive Strategy is a core discipline focused on how firms achieve and sustain advantage through market positioning, resource allocat...

Flodesk

60,500 vol/mo
44%
(5y)
-2%
(1y)
-20%
(3mo)

Flodesk is a design forward email marketing platform known for its visually rich templates and simplified automation tailored to creators...

Stripo

5,400 vol/mo
44%
(5y)
-15%
(1y)
28%
(3mo)

Stripo is a email template builder/platform that enables marketers and developers to design, export, and integrate responsive email templ...

OpenText

14,800 vol/mo
41%
(5y)
47%
(1y)
26%
(3mo)

OpenText is a leading enterprise information management (EIM) company that provides software and services for content management, informa...

Zappi

1,600 vol/mo
41%
(5y)
27%
(1y)
44%
(3mo)

Zappi is a cloud based market research platform that automates self serve consumer insights, enabling brands to design, run, and analyze ...

Brand Strategist

6,600 vol/mo
41%
(5y)
56%
(1y)
48%
(3mo)

Brand Strategist is a recognized professional and trend focusing on systemic brand leadership, strategic positioning, and end to end bran...

Cognizant

110,000 vol/mo
41%
(5y)
9%
(1y)
92%
(3mo)

Cognizant is a leading global IT services and consulting company driving digital transformation through AI, cloud, data analytics, and in...

6sense

49,500 vol/mo
41%
(5y)
27%
(1y)
17%
(3mo)

6sense is a account based marketing (ABM) and demand generation platform that uses AI to identify and engage potential buyers across the ...

Bext

880 vol/mo
40%
(5y)
20%
(1y)
15%
(3mo)

Bext is an established brand in RF broadcast equipment and technology, with multiple entities and product lines spanning FM transmitters,...

Cross Selling

5,400 vol/mo
39%
(5y)
78%
(1y)
40%
(3mo)

Cross selling is a widespread business practice where sellers promote additional products or services to existing customers to increase s...

MindTickle

2,900 vol/mo
38%
(5y)
176%
(1y)
42%
(3mo)

MindTickle is a leading sales readiness and enablement platform that helps enterprises train, coach, and certify their sales teams throug...

Attribution

22,200 vol/mo
37%
(5y)
64%
(1y)
57%
(3mo)

Attribution refers to the practice and systems used to assign credit for consumer actions across multiple marketing touchpoints, channels...

Supermetrics

4,400 vol/mo
36%
(5y)
158%
(1y)
10%
(3mo)

Supermetrics is a data integration and analytics platform that aggregates marketing data from multiple sources into dashboards and report...

AHE

6,600 vol/mo
35%
(5y)
20%
(1y)
17%
(3mo)

Accelerate Health Equity (AHE) is an established multi stakeholder initiative focused on reducing health disparities and racism in health...

SEO Specialist

5,400 vol/mo
34%
(5y)
25%
(1y)
18%
(3mo)

SEO Specialist is a and established profession focused on optimizing digital content to improve visibility in search engines, driven by g...

Pretexting

18,100 vol/mo
31%
(5y)
-9%
(1y)
-43%
(3mo)

Pretexting is a social engineering tactic where an attacker impersonates a trusted figure or creates a plausible scenario to manipulate i...

Lilt

18,100 vol/mo
30%
(5y)
25%
(1y)
-9%
(3mo)

Lilt is a AI powered translation platform that combines neural machine translation with human in the loop editing, used for enterprise lo...

The Yes

720 vol/mo
27%
(5y)
51%
(1y)
22%
(3mo)

The Yes was a AI powered fashion shopping platform founded in 2018 that aimed to personalize online fashion discovery and shopping. It ga...

Looka

18,100 vol/mo
26%
(5y)
-6%
(1y)
3%
(3mo)

Looka is an AI powered logo design and branding platform that helps individuals and businesses create logos and brand assets quickly usin...

Gumroad

135,000 vol/mo
25%
(5y)
10%
(1y)
30%
(3mo)

Gumroad is a digital storefront platform that enables creators to sell digital products and memberships directly to their audience, facil...

Kajabi

49,500 vol/mo
24%
(5y)
6%
(1y)
2%
(3mo)

Kajabi is a comprehensive all in one online business platform that enables creators to build, market, and sell online courses, membership...

Backlink

8,100 vol/mo
24%
(5y)
57%
(1y)
32%
(3mo)

Backlinks are a foundational SEO signal representing external URLs pointing to a site, influencing search rankings, domain authority, and...

CIENCE

1,600 vol/mo
23%
(5y)
6%
(1y)
-1%
(3mo)

CIENCE is a company specializing in outsourced outbound sales and lead generation services, often cited in discussions about scalable B2B...

SendGrid

60,500 vol/mo
22%
(5y)
27%
(1y)
8%
(3mo)

SendGrid is a cloud based email delivery service that specializes in transactional and marketing emails; it operates as part of Twilio af...

Loomly

14,800 vol/mo
22%
(5y)
-15%
(1y)
-8%
(3mo)

Loomly is a social media management and content calendar platform that has gained recognition as brands seek streamlined workflow, collab...

Storybrand

2,900 vol/mo
21%
(5y)
23%
(1y)
11%
(3mo)

StoryBrand is a marketing framework and brand storytelling methodology created by Donald Miller that helps businesses clarify their messa...

20%
(5y)
35%
(1y)
50%
(3mo)

Content Strategist is a role in marketing and communications focused on planning, guiding, and optimizing long term content initiatives a...

SEO Copywriting

1,900 vol/mo
20%
(5y)
30%
(1y)
-1%
(3mo)

SEO copywriting is the practice of creating content that is both valuable to readers and optimized for search engines to improve organic ...

Curion

9,900 vol/mo
19%
(5y)
3%
(1y)
-15%
(3mo)

Curion is a company specializing in sensory and consumer research, known for providing lab based and digital sensory testing solutions to...

Surfer SEO

8,100 vol/mo
16%
(5y)
74%
(1y)
26%
(3mo)

Surfer SEO is a, established tool and brand that specializes in on page optimization and content SEO, providing data driven guidance to i...

Fed

90,500 vol/mo
13%
(5y)
17%
(1y)
-2%
(3mo)

Fed refers to the Federal Reserve and its monetary policy actions, including rate decisions, balance sheet adjustments, and macroprudenti...

Amperity

2,900 vol/mo
10%
(5y)
104%
(1y)
-2%
(3mo)

Amperity is a leading customer data platform (CDP) that helps enterprises unify, segment, and activate customer data from multiple source...

Lucky Orange

2,400 vol/mo
8%
(5y)
35%
(1y)
7%
(3mo)

Lucky Orange is a web analytics and conversion optimization platform that provides heatmaps, recordings, live chat, form analytics, and f...

Mediavine

2,900 vol/mo
8%
(5y)
-15%
(1y)
18%
(3mo)

Mediavine is a, established ad management company that provides monetization and optimization services for publishers, particularly blogg...

SBD

22,200 vol/mo
6%
(5y)
14%
(1y)
13%
(3mo)

SBD refers to Steem Dollars, a cryptocurrency historically used on the Steem blockchain to reward content creators and to provide a USD p...

Facebook Ads

49,500 vol/mo
6%
(5y)
18%
(1y)
31%
(3mo)

Facebook Ads is a mature, globally dominant digital advertising platform by Meta that continues to evolve with privacy changes, advanced ...

Award Plaque

8,100 vol/mo
2%
(5y)
26%
(1y)
51%
(3mo)

Award Plaque is a recognized form of recognition typically used to commemorate achievements, milestones, or contributions across organiza...

List Perfectly

12,100 vol/mo
2%
(5y)
16%
(1y)
42%
(3mo)

List Perfectly is a platform that enables multi channel listing and cross listing across online marketplaces (notably Poshmark, eBay, Mer...

Affiliate Programs

14,800 vol/mo
0%
(5y)
34%
(1y)
14%
(3mo)

Affiliate programs are an established performance marketing model where publishers earn commissions by referring customers to a merchant,...

US Postage Stamps

9,900 vol/mo
-10%
(5y)
-10%
(1y)
-16%
(3mo)

US Postage Stamps refer to the ongoing evolution of domestic mail stamps issued by the United States Postal Service, including Forever st...

Spins

110,000 vol/mo
-15%
(5y)
2%
(1y)
9%
(3mo)

SPINS is a data and analytics company focused on wellness and CPG retail insights, which has been active in expanding its product offerin...

Hotjar

14,800 vol/mo
-21%
(5y)
1%
(1y)
13%
(3mo)

Hotjar is a web analytics and feedback tool that helps understand user behavior through heatmaps, recordings, funnels, and surveys.

DTN

8,100 vol/mo
-42%
(5y)
-6%
(1y)
30%
(3mo)

DTN refers to Delay Tolerant Networking, a communications architecture designed to operate in environments with intermittent connectivity...

Aunt Bertha

5,400 vol/mo
-54%
(5y)
-16%
(1y)
-15%
(3mo)

Aunt Bertha is a platform that operates as a social services search engine, connecting individuals to local community resources and assis...

9999%+
(5y)
9999%+
(1y)
20%
(3mo)

Answer Engine Optimization (AEO) is the practice of optimizing content to maximize direct, authoritative answers in search results, chatb...

9999%+
(5y)
8288%
(1y)
15%
(3mo)

TikTok Analytics Tools enable creators, brands, and agencies to measure performance, audience insights, and optimization opportunities on...

9999%+
(5y)
7858%
(1y)
15%
(3mo)

Attribution software is a mature category used by marketers to track and measure the impact of marketing channels and campaigns across mu...

Moengage

1,900 vol/mo
9999%+
(5y)
4255%
(1y)
17%
(3mo)

MoEngage is a customer engagement and marketing automation platform that helps brands orchestrate multi channel campaigns, personalize me...

9999%+
(5y)
3251%
(1y)
-5%
(3mo)

Affiliate Marketing Software enables brands and publishers to manage, track, optimize, and scale performance based partnerships through c...

9999%+
(5y)
3203%
(1y)
-10%
(3mo)

Conversational marketing is the practice of using real time, personalized conversations (via chat, messaging apps, and AI powered assista...

Alpha Impact

30 vol/mo
9999%+
(5y)
2900%
(1y)
178%
(3mo)

Alpha Impact is a label term used across multiple fintech and investment contexts, most notably as a crypto trading/education platform an...

Programmatic SEO

1,000 vol/mo
9999%+
(5y)
2721%
(1y)
41%
(3mo)

Programmatic SEO is a data driven approach to scale search engine optimization by automating keyword research, content creation, optimiza...