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Discover Trends in Marketing

We surface rapidly growing trends in Marketing before they take off.

133%
(5y)
144%
(1y)
13%
(3mo)

Corporate Communication is a well established field focusing on how organizations manage and disseminate information to employees, stakeh...

Semrush

90,500 vol/mo
124%
(5y)
115%
(1y)
150%
(3mo)

Semrush is an established all in one digital marketing platform used for SEO, PPC, content marketing, competitive analysis, and site audi...

123%
(5y)
156%
(1y)
51%
(3mo)

Competitor Analysis is a mature, real world discipline and set of tools used by businesses to understand rivals, benchmark performance, a...

122%
(5y)
201%
(1y)
25%
(3mo)

Customer engagement refers to strategies, technologies, and practices aimed at building meaningful interactions with customers across cha...

Revenued

2,900 vol/mo
122%
(5y)
-2%
(1y)
-24%
(3mo)

Revenued is a company offering revenue based financing and related financial services, positioning itself as a source of fast, non diluti...

120%
(5y)
49%
(1y)
33%
(3mo)

Next Best Action is a concept in CRM and marketing analytics where systems recommend the most appropriate customer interaction next, base...

Lead Scoring

1,300 vol/mo
117%
(5y)
186%
(1y)
51%
(3mo)

Lead scoring is a mature marketing and sales optimization practice that ranks prospects by their likelihood to convert based on engagemen...

PartnerStack

4,400 vol/mo
116%
(5y)
96%
(1y)
72%
(3mo)

SocialPilot

8,100 vol/mo
115%
(5y)
111%
(1y)
-10%
(3mo)

SocialPilot is a existing social media management platform used by individuals and agencies to schedule posts, collaborate on content, an...

Social Commerce

2,400 vol/mo
114%
(5y)
160%
(1y)
28%
(3mo)

Social commerce refers to the integration of e commerce directly within social media platforms, enabling users to discover, share, and pu...

UGC Creator

27,100 vol/mo
113%
(5y)
104%
(1y)
17%
(3mo)

UGC Creator refers to individuals who generate user produced content across social media platforms, driving engagement, authentic storyte...

Lemlist

8,100 vol/mo
112%
(5y)
78%
(1y)
43%
(3mo)

Dark Pattern

4,400 vol/mo
112%
(5y)
105%
(1y)
86%
(3mo)

Dark pattern refers to user interface design techniques crafted to manipulate users into taking actions that may not be in their best int...

111%
(5y)
324%
(1y)
-33%
(3mo)

Corporate Gift Cards are a growing trend in workplace rewards and client engagement, expanding beyond basic incentives to customizable, t...

Mailerlite

49,500 vol/mo
110%
(5y)
185%
(1y)
254%
(3mo)

MailerLite is a email marketing and automation platform used by businesses to manage newsletters, campaigns, and customer communications.

Better Agency

480 vol/mo
110%
(5y)
103%
(1y)
23%
(3mo)

Better Agency is a insurance agency management/CRM platform used by independent insurance agencies to streamline policy administration, C...

Answer The Public

18,100 vol/mo
108%
(5y)
36%
(1y)
33%
(3mo)

Answer The Public is a keyword research and content ideation platform that visualizes common questions and queries people search for arou...

Triple Whale

8,100 vol/mo
106%
(5y)
76%
(1y)
53%
(3mo)

Srve

170 vol/mo
102%
(5y)
1%
(1y)
16%
(3mo)

Own The Moment

480 vol/mo
101%
(5y)
59%
(1y)
35%
(3mo)

Own The Moment is a, recurring marketing and branding motif used by multiple brands to encourage consumers to seize, express, or capitali...

Lifetime Deal

720 vol/mo
101%
(5y)
215%
(1y)
133%
(3mo)

Lifetime Deal is a marketing and pricing model where software or services offer permanent, one time payment access, often through curated...

Local SEO

18,100 vol/mo
101%
(5y)
75%
(1y)
35%
(3mo)

Local SEO is a mature but evolving optimization discipline focused on improving visibility for businesses within local search results, ma...

Pepper Content

260 vol/mo
100%
(5y)
110%
(1y)
15%
(3mo)

Pepper Content is a company operating a content marketplace and managed content services platform that connects brands with freelance wri...

LinkedIn Ads

12,100 vol/mo
99%
(5y)
125%
(1y)
80%
(3mo)

LinkedIn Ads are a mature, high value B2B digital advertising channel leveraging professional targeting, with ongoing innovations in ad f...

99%
(5y)
55%
(1y)
22%
(3mo)

Digital Marketing Agency refers to firms that design and execute online marketing strategies across channels such as search, social, cont...

SubscribeStar

49,500 vol/mo
96%
(5y)
7%
(1y)
2%
(3mo)

SubscribeStar is a subscription based content platform that enables creators to monetize direct fan support by offering paid subscription...

93%
(5y)
98%
(1y)
21%
(3mo)

Creator Marketplace is a platform category and ecosystem where brands, agencies, and platforms connect with content creators to collabora...

Micro Influencers

3,600 vol/mo
93%
(5y)
98%
(1y)
14%
(3mo)

Micro influencers are social media creators with small to mid sized followings who deliver high engagement rates and niche audience relev...

93%
(5y)
19%
(1y)
1%
(3mo)

Digital Marketing Course is a widely recognized category of training programs that teach core concepts and practical skills in online mar...

91%
(5y)
103%
(1y)
24%
(3mo)

Direct to Consumer (DTC) is a business model where brands sell products directly to end customers through branded channels, bypassing tra...

Yotpo

8,100 vol/mo
89%
(5y)
126%
(1y)
30%
(3mo)
88%
(5y)
14%
(1y)
15%
(3mo)

Marketing As A Service is a business model in which specialized agencies and platforms provide outsourced marketing capabilities as a ser...

Social Listening

2,400 vol/mo
87%
(5y)
80%
(1y)
24%
(3mo)

Social listening is the practice of monitoring digital conversations across social media, forums, blogs, and other online channels to und...

vidIQ

60,500 vol/mo
86%
(5y)
32%
(1y)
18%
(3mo)

vidIQ is a YouTube optimization and analytics platform that provides keyword research, SEO insights, tag recommendations, competitive ana...

Ecommerce SEO

3,600 vol/mo
86%
(5y)
58%
(1y)
64%
(3mo)

Paid Social

880 vol/mo
84%
(5y)
55%
(1y)
12%
(3mo)

Content Writing

3,600 vol/mo
83%
(5y)
97%
(1y)
22%
(3mo)

Content writing is a well established field experiencing renewed momentum due to AI assisted writing tools, content automation platforms,...

83%
(5y)
161%
(1y)
25%
(3mo)

Shopify SEO

2,900 vol/mo
82%
(5y)
55%
(1y)
55%
(3mo)

Shopify SEO refers to the optimization practices and tools used to improve product, category, and content visibility within the Shopify e...

Lower Cost

5,400 vol/mo
82%
(5y)
60%
(1y)
31%
(3mo)

Lower Cost is a broad, enduring business trend focused on reducing operational, production, and go to market expenses through efficiency,...

SocialBee

6,600 vol/mo
82%
(5y)
125%
(1y)
-19%
(3mo)

SocialBee is a social media management platform that provides scheduling, content curation, and analytics to help individuals and teams m...

Upfluence

8,100 vol/mo
78%
(5y)
71%
(1y)
13%
(3mo)

Upfluence is a influencer marketing platform that enables brands to discover influencers, manage campaigns, and measure impact across soc...

RocketReach

49,500 vol/mo
78%
(5y)
56%
(1y)
148%
(3mo)

RocketReach is a, established platform that provides business contact information and professional signals, used for sales, recruiting, a...

Birdeye

22,200 vol/mo
77%
(5y)
36%
(1y)
90%
(3mo)

Birdeye is a leading customer reviews and reputation management platform used by businesses to collect, monitor, and respond to online re...

First-Mover

880 vol/mo
76%
(5y)
-31%
(1y)
122%
(3mo)

First Mover refers to the strategic and competitive advantages gained by being the initial entrant in a new market or adopting a disrupti...

Fresha

14,800 vol/mo
76%
(5y)
71%
(1y)
18%
(3mo)

Fresha is a company providing cloud based appointment scheduling and business management software for beauty, wellness, and spa businesse...

Ahrefs

6,600 vol/mo
75%
(5y)
-6%
(1y)
13%
(3mo)

Ahrefs is a leading SEO toolset used for backlink analysis, keyword research, content exploration, and site auditing. Its ongoing feature...

SEO Audit

8,100 vol/mo
73%
(5y)
58%
(1y)
46%
(3mo)

SEO Audit is a and established practice focused on evaluating and improving a website's technical SEO health, crawlability, indexability,...

Niche Marketing

4,400 vol/mo
73%
(5y)
117%
(1y)
48%
(3mo)

On Page SEO

3,600 vol/mo
72%
(5y)
39%
(1y)
14%
(3mo)

On Page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing ...

Digital Marketing

90,500 vol/mo
71%
(5y)
47%
(1y)
27%
(3mo)

Buy Me A Coffee

27,100 vol/mo
70%
(5y)
77%
(1y)
4%
(3mo)

Buy Me A Coffee is a micro donations platform enabling creators to receive small, direct payments from fans, typically via simple one tim...

Klaviyo

90,500 vol/mo
67%
(5y)
19%
(1y)
61%
(3mo)

Klaviyo is a, established marketing automation platform focused on email and SMS for e commerce, widely used by online retailers to perso...

66%
(5y)
99%
(1y)
51%
(3mo)

Keyword research is a foundational SEO and digital marketing practice focused on identifying and prioritizing search terms that target au...

A/B Testing

301,000 vol/mo
65%
(5y)
123%
(1y)
38%
(3mo)

KBM

4,400 vol/mo
65%
(5y)
49%
(1y)
6%
(3mo)

KBM is a, multi context term referring to various entities and concepts, including a Russian defense design bureau (KB Mashinostroyeniya)...

64%
(5y)
23%
(1y)
21%
(3mo)

Squarespace Designer refers to the professional ecosystem around using Squarespace as a primary website building platform, emphasizing hi...

Cookieless

110 vol/mo
64%
(5y)
65%
(1y)
80%
(3mo)

Cookieless refers to a shift away from third party cookies as the primary mechanism for tracking and targeting users online. Driven by pr...

SalesRabbit

5,400 vol/mo
63%
(5y)
-6%
(1y)
303%
(3mo)

SalesRabbit is a field sales and appointment scheduling platform used to generate, qualify, and book meetings with prospects, often via o...

63%
(5y)
156%
(1y)
-5%
(3mo)

TikTok Creator Marketplace is a platform within TikTok that connects brands with creators for sponsored content, affiliate campaigns, and...