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Discover Trends in Marketing

We surface rapidly growing trends in Marketing before they take off.

Amazon Advertising

18,100 vol/mo
62%
(5y)
265%
(1y)
6%
(3mo)

Amazon Advertising is a, established advertising ecosystem that enables brands to run paid search, display, video, audio, and shopping ad...

Everbee

18,100 vol/mo
62%
(5y)
20%
(1y)
-12%
(3mo)

Everbee is a toolset focused on Etsy marketplace research, keyword optimization, and product idea discovery. It helps sellers identify hi...

Omnichannel

12,100 vol/mo
60%
(5y)
119%
(1y)
59%
(3mo)

Omnichannel is a unified approach to customer experience and sales across multiple channels (online, in store, mobile, social, and call c...

YouTube Ads

18,100 vol/mo
59%
(5y)
54%
(1y)
-12%
(3mo)

YouTube Ads is a, established topic describing the use of advertising on YouTube across formats like TrueView, skippable ads, bumper ads,...

Marketing Analyst

3,600 vol/mo
57%
(5y)
107%
(1y)
63%
(3mo)

Marketing Analyst is a and established role focused on translating data into actionable marketing decisions. This trend reflects the grow...

Contentsquare

3,600 vol/mo
57%
(5y)
74%
(1y)
38%
(3mo)

Contentsquare is a digital experience analytics platform that measures and analyzes user interactions across websites and apps to optimiz...

DoubleVerify

5,400 vol/mo
55%
(5y)
56%
(1y)
45%
(3mo)

Trymata

4,400 vol/mo
55%
(5y)
9999%+
(1y)
58%
(3mo)

Trymata is a usability testing and UX research platform that enables teams to run remote, unmoderated or moderated usability tests, colle...

Snapchat Ads

8,100 vol/mo
54%
(5y)
2%
(1y)
15%
(3mo)

Snapchat Ads is a digital advertising platform by Snap Inc. that enables brands to run targeted, immersive ads within Snapchat's AR enabl...

Unbiased

12,100 vol/mo
53%
(5y)
-4%
(1y)
17%
(3mo)

Unbiased refers to the ongoing discourse and tooling around reducing bias and increasing fairness in artificial intelligence systems, wit...

Martech

6,600 vol/mo
52%
(5y)
103%
(1y)
26%
(3mo)

Martech refers to the convergence of marketing and technology, encompassing the tools, platforms, and data driven strategies used to plan...

Bloomreach

4,400 vol/mo
52%
(5y)
70%
(1y)
31%
(3mo)

Bloomreach is a company that provides a digital experience platform focusing on search, merchandising, and content optimization to help e...

Lumen5

8,100 vol/mo
49%
(5y)
2%
(1y)
5%
(3mo)

Lumen5 is a, established AI powered video creation platform that helps users turn text and blog content into social videos with templates...

Hyros

4,400 vol/mo
48%
(5y)
34%
(1y)
0%
(3mo)

HYROS is a world, mature attribution and ad tracking platform used by marketers to measure and optimize cross channel advertising perform...

Content Marketer

301,000 vol/mo
48%
(5y)
-3%
(1y)
31%
(3mo)

Content Marketer is a professional focus and practice centered on creating, distributing, and optimizing content to attract, engage, and ...

Cross Selling

5,400 vol/mo
47%
(5y)
88%
(1y)
10%
(3mo)

Cross selling is a widespread business practice where sellers promote additional products or services to existing customers to increase s...

Attribution

22,200 vol/mo
47%
(5y)
92%
(1y)
40%
(3mo)

Attribution refers to the practice and systems used to assign credit for consumer actions across multiple marketing touchpoints, channels...

Gamification

18,100 vol/mo
46%
(5y)
109%
(1y)
35%
(3mo)

Gamification is the practice of applying game design elements, mechanics, and dynamics to non game contexts to boost engagement, motivati...

Paywalls

14,800 vol/mo
46%
(5y)
25%
(1y)
32%
(3mo)

Paywalls refer to content access restrictions on news outlets, media sites, and digital publishers that require a paid subscription or lo...

Kevel

1,300 vol/mo
46%
(5y)
13%
(1y)
5%
(3mo)

Kevel is an ad tech company known for providing a developer friendly API driven ad serving and monetization platform that enables publish...

OpenText

14,800 vol/mo
43%
(5y)
55%
(1y)
28%
(3mo)

OpenText is a leading enterprise information management (EIM) company that provides software and services for content management, informa...

Cognizant

110,000 vol/mo
42%
(5y)
15%
(1y)
79%
(3mo)

Cognizant is a leading global IT services and consulting company driving digital transformation through AI, cloud, data analytics, and in...

Stripo

5,400 vol/mo
40%
(5y)
-18%
(1y)
17%
(3mo)

Stripo is a email template builder/platform that enables marketers and developers to design, export, and integrate responsive email templ...

Brand Strategist

6,600 vol/mo
40%
(5y)
76%
(1y)
15%
(3mo)

Brand Strategist is a recognized professional and trend focusing on systemic brand leadership, strategic positioning, and end to end bran...

UTM Parameters

3,600 vol/mo
40%
(5y)
67%
(1y)
-7%
(3mo)

UTM parameters are query string tags added to URLs to track marketing campaigns in analytics platforms. They help measure traffic sources...

MindTickle

2,900 vol/mo
40%
(5y)
328%
(1y)
28%
(3mo)

MindTickle is a leading sales readiness and enablement platform that helps enterprises train, coach, and certify their sales teams throug...

Bext

880 vol/mo
40%
(5y)
24%
(1y)
7%
(3mo)

Bext is an established brand in RF broadcast equipment and technology, with multiple entities and product lines spanning FM transmitters,...

40%
(5y)
24%
(1y)
29%
(3mo)

Competitive Strategy is a core discipline focused on how firms achieve and sustain advantage through market positioning, resource allocat...

SEO Specialist

5,400 vol/mo
39%
(5y)
-8%
(1y)
19%
(3mo)

SEO Specialist is a and established profession focused on optimizing digital content to improve visibility in search engines, driven by g...

6sense

49,500 vol/mo
38%
(5y)
31%
(1y)
43%
(3mo)

6sense is a account based marketing (ABM) and demand generation platform that uses AI to identify and engage potential buyers across the ...

AHE

6,600 vol/mo
37%
(5y)
22%
(1y)
3%
(3mo)

Accelerate Health Equity (AHE) is an established multi stakeholder initiative focused on reducing health disparities and racism in health...

Supermetrics

4,400 vol/mo
36%
(5y)
147%
(1y)
21%
(3mo)

Supermetrics is a data integration and analytics platform that aggregates marketing data from multiple sources into dashboards and report...

Flodesk

60,500 vol/mo
35%
(5y)
-11%
(1y)
-12%
(3mo)

Flodesk is a design forward email marketing platform known for its visually rich templates and simplified automation tailored to creators...

BrightEdge

5,400 vol/mo
34%
(5y)
49%
(1y)
91%
(3mo)

Seismic

40,500 vol/mo
32%
(5y)
38%
(1y)
15%
(3mo)

Lilt

18,100 vol/mo
32%
(5y)
23%
(1y)
-9%
(3mo)

Lilt is a AI powered translation platform that combines neural machine translation with human in the loop editing, used for enterprise lo...

Pretexting

14,800 vol/mo
30%
(5y)
-8%
(1y)
4%
(3mo)

Pretexting is a social engineering tactic where an attacker impersonates a trusted figure or creates a plausible scenario to manipulate i...

Advertising

2,900 vol/mo
29%
(5y)
59%
(1y)
19%
(3mo)
29%
(5y)
43%
(1y)
22%
(3mo)

Content Strategist is a role in marketing and communications focused on planning, guiding, and optimizing long term content initiatives a...

Showit

22,200 vol/mo
27%
(5y)
-16%
(1y)
-4%
(3mo)

Showit is a, established website building platform that enables designers to create customizable, drag and drop websites often used for v...

Backlink

6,600 vol/mo
27%
(5y)
14%
(1y)
33%
(3mo)

Backlinks are a foundational SEO signal representing external URLs pointing to a site, influencing search rankings, domain authority, and...

Ghostwriting

12,100 vol/mo
27%
(5y)
25%
(1y)
18%
(3mo)

Fully Promoted

5,400 vol/mo
26%
(5y)
4%
(1y)
26%
(3mo)

Fully Promoted is a promotional products company that provides branded merchandise and marketing collateral to businesses. The topic refl...

Slidesgo

673,000 vol/mo
25%
(5y)
-36%
(1y)
12%
(3mo)

Slidesgo is a provider of free and premium presentation templates for Google Slides and PowerPoint, known for its visually rich, editable...

Storybrand

2,900 vol/mo
25%
(5y)
19%
(1y)
19%
(3mo)

StoryBrand is a marketing framework and brand storytelling methodology created by Donald Miller that helps businesses clarify their messa...

Gumroad

135,000 vol/mo
23%
(5y)
24%
(1y)
18%
(3mo)

Gumroad is a digital storefront platform that enables creators to sell digital products and memberships directly to their audience, facil...

Sourcepoint

3,600 vol/mo
23%
(5y)
5%
(1y)
70%
(3mo)

Muck Rack

27,100 vol/mo
22%
(5y)
-10%
(1y)
54%
(3mo)

SEO Copywriting

1,600 vol/mo
21%
(5y)
-11%
(1y)
14%
(3mo)

SEO copywriting is the practice of creating content that is both valuable to readers and optimized for search engines to improve organic ...

CIENCE

1,600 vol/mo
21%
(5y)
12%
(1y)
16%
(3mo)

CIENCE is a company specializing in outsourced outbound sales and lead generation services, often cited in discussions about scalable B2B...

Screaming Frog

14,800 vol/mo
20%
(5y)
30%
(1y)
54%
(3mo)

Screaming Frog is a, widely used SEO crawling tool and brand that analyzes website structure, links, metadata, and technical SEO issues t...

SendGrid

49,500 vol/mo
20%
(5y)
31%
(1y)
5%
(3mo)

SendGrid is a cloud based email delivery service that specializes in transactional and marketing emails; it operates as part of Twilio af...

Looka

18,100 vol/mo
20%
(5y)
-5%
(1y)
11%
(3mo)

Looka is an AI powered logo design and branding platform that helps individuals and businesses create logos and brand assets quickly usin...

Kajabi

49,500 vol/mo
19%
(5y)
4%
(1y)
0%
(3mo)

Kajabi is a comprehensive all in one online business platform that enables creators to build, market, and sell online courses, membership...

TikTok

11,100,000 vol/mo
19%
(5y)
10%
(1y)
-3%
(3mo)

Lucky Orange

2,400 vol/mo
17%
(5y)
67%
(1y)
80%
(3mo)

Lucky Orange is a web analytics and conversion optimization platform that provides heatmaps, recordings, live chat, form analytics, and f...

Loomly

14,800 vol/mo
16%
(5y)
-24%
(1y)
0%
(3mo)

Loomly is a social media management and content calendar platform that has gained recognition as brands seek streamlined workflow, collab...

Fed

90,500 vol/mo
16%
(5y)
21%
(1y)
5%
(3mo)

Fed refers to the Federal Reserve and its monetary policy actions, including rate decisions, balance sheet adjustments, and macroprudenti...

AttaPoll

12,100 vol/mo
16%
(5y)
85%
(1y)
26%
(3mo)

Award Plaque

8,100 vol/mo
15%
(5y)
60%
(1y)
91%
(3mo)

Award Plaque is a recognized form of recognition typically used to commemorate achievements, milestones, or contributions across organiza...