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Discover Trends in Marketing

We surface rapidly growing trends in Marketing before they take off.

91%
(5y)
65%
(1y)
34%
(3mo)

Creator Marketplace is a platform category and ecosystem where brands, agencies, and platforms connect with content creators to collabora...

90%
(5y)
79%
(1y)
19%
(3mo)

Digital Marketing Agency refers to firms that design and execute online marketing strategies across channels such as search, social, cont...

89%
(5y)
28%
(1y)
6%
(3mo)

Digital Marketing Course is a widely recognized category of training programs that teach core concepts and practical skills in online mar...

Mailerlite

49,500 vol/mo
85%
(5y)
125%
(1y)
145%
(3mo)

MailerLite is a email marketing and automation platform used by businesses to manage newsletters, campaigns, and customer communications.

Local SEO

18,100 vol/mo
84%
(5y)
128%
(1y)
21%
(3mo)

Local SEO is a mature but evolving optimization discipline focused on improving visibility for businesses within local search results, ma...

Social Listening

2,900 vol/mo
83%
(5y)
69%
(1y)
14%
(3mo)

Social listening is the practice of monitoring digital conversations across social media, forums, blogs, and other online channels to und...

82%
(5y)
84%
(1y)
42%
(3mo)

Direct to Consumer (DTC) is a business model where brands sell products directly to end customers through branded channels, bypassing tra...

Raiseright

14,800 vol/mo
81%
(5y)
2%
(1y)
-55%
(3mo)

RaiseRight is a school fundraising platform that enables supporters to earn funds for their schools through purchasing gift cards from a ...

LinkedIn Ads

12,100 vol/mo
79%
(5y)
87%
(1y)
46%
(3mo)

LinkedIn Ads are a mature, high value B2B digital advertising channel leveraging professional targeting, with ongoing innovations in ad f...

79%
(5y)
-2%
(1y)
44%
(3mo)

Squarespace Designer refers to the professional ecosystem around using Squarespace as a primary website building platform, emphasizing hi...

SheerID

40,500 vol/mo
78%
(5y)
61%
(1y)
-7%
(3mo)

SheerID is a identity verification company that enables brands to confirm consumer eligibility for discounts, seniority, student status, ...

Lower Cost

5,400 vol/mo
78%
(5y)
48%
(1y)
29%
(3mo)

Lower Cost is a broad, enduring business trend focused on reducing operational, production, and go to market expenses through efficiency,...

Content Writing

3,600 vol/mo
78%
(5y)
97%
(1y)
19%
(3mo)

Content writing is a well established field experiencing renewed momentum due to AI assisted writing tools, content automation platforms,...

77%
(5y)
52%
(1y)
47%
(3mo)

Klaviyo

90,500 vol/mo
76%
(5y)
18%
(1y)
25%
(3mo)

Klaviyo is a, established marketing automation platform focused on email and SMS for e commerce, widely used by online retailers to perso...

Shopify SEO

3,600 vol/mo
74%
(5y)
97%
(1y)
31%
(3mo)

Shopify SEO refers to the optimization practices and tools used to improve product, category, and content visibility within the Shopify e...

Niche Marketing

4,400 vol/mo
72%
(5y)
88%
(1y)
44%
(3mo)

Ahrefs

6,600 vol/mo
70%
(5y)
186%
(1y)
-19%
(3mo)

Ahrefs is a leading SEO toolset used for backlink analysis, keyword research, content exploration, and site auditing. Its ongoing feature...

Content Marketer

301,000 vol/mo
69%
(5y)
17%
(1y)
9%
(3mo)

Content Marketer is a professional focus and practice centered on creating, distributing, and optimizing content to attract, engage, and ...

Birdeye

18,100 vol/mo
64%
(5y)
4%
(1y)
59%
(3mo)

Birdeye is a leading customer reviews and reputation management platform used by businesses to collect, monitor, and respond to online re...

YouTube Ads

18,100 vol/mo
64%
(5y)
49%
(1y)
0%
(3mo)

YouTube Ads is a, established topic describing the use of advertising on YouTube across formats like TrueView, skippable ads, bumper ads,...