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Discover Trends in Marketing

We surface rapidly growing trends in Marketing before they take off.

234%
(5y)
191%
(1y)
74%
(3mo)

Dynamic Creative refers to dynamic creative optimization (DCO) in advertising, where ad creatives are automatically generated and optimiz...

232%
(5y)
119%
(1y)
-70%
(3mo)

Find Your Influence refers to the influencer marketing ecosystem and platforms dedicated to connecting brands with suitable content creat...

230%
(5y)
247%
(1y)
26%
(3mo)

Corporate Power is a concept referring to the influence large corporations exert over markets, policy, and society through economics, lob...

CreatorIQ

8,100 vol/mo
224%
(5y)
155%
(1y)
91%
(3mo)

CreatorIQ is a cloud based influencer marketing platform that provides end to end management of influencer campaigns, creator discovery, ...

206%
(5y)
222%
(1y)
31%
(3mo)

Sustainable Marketing is the strategic practice of promoting products and brands by integrating environmental and social responsibility i...

Content Creation

5,400 vol/mo
204%
(5y)
162%
(1y)
9%
(3mo)

Content Creation is a broad, established trend centered on the production and distribution of user generated, AI assisted, and profession...

200%
(5y)
290%
(1y)
30%
(3mo)

Page Experience refers to user experience signals used by search engines and web platforms to measure how users perceive the performance ...

Growth Marketing

2,400 vol/mo
196%
(5y)
245%
(1y)
53%
(3mo)

Growth marketing is a data driven approach to acquiring, retaining, and expanding a customer base through rigorous experimentation, analy...

TikTok Analytics

14,800 vol/mo
194%
(5y)
341%
(1y)
6%
(3mo)

TikTok Analytics refers to the suite of data and insights tools used to measure, interpret, and optimize performance on the TikTok platfo...

AI Copywriting

1,900 vol/mo
191%
(5y)
312%
(1y)
16%
(3mo)

Customer Labs

50 vol/mo
190%
(5y)
361%
(1y)
39%
(3mo)

Customer Labs refers to a set of entities and concepts around dedicated customer centric strategy, data platforms, and transformation ser...

Omnisend

9,900 vol/mo
188%
(5y)
197%
(1y)
476%
(3mo)

Omnisend is a, established ecommerce marketing automation platform that specializes in email, SMS, and omnichannel workflows for online r...

Substack

550,000 vol/mo
188%
(5y)
80%
(1y)
-2%
(3mo)

Substack is a platform that enables writers to publish newsletters and monetize through paid subscriptions, simultaneously serving as a c...

Data Storytelling

4,400 vol/mo
186%
(5y)
197%
(1y)
45%
(3mo)

Data storytelling is the practice of turning data analyses into compelling, accessible narratives that drive decision making, leveraging ...

Yodeck

14,800 vol/mo
181%
(5y)
34%
(1y)
25%
(3mo)

Yodeck is a digital signage platform that enables remote creation and management of on screen displays using inexpensive hardware like Ra...

Technical SEO

2,400 vol/mo
179%
(5y)
154%
(1y)
26%
(3mo)

Technical SEO is a, well established discipline focused on optimizing a website's technical infrastructure to improve search engine visib...

173%
(5y)
261%
(1y)
9%
(3mo)

Recruitment Marketing is a strategic approach focused on attracting, engaging, and nurturing prospective candidates through branded conte...

Dark Social

390 vol/mo
171%
(5y)
139%
(1y)
25%
(3mo)

Dark Social refers to the share activity that occurs privately through direct messages, chats, email, and other non public channels, whic...

167%
(5y)
287%
(1y)
67%
(3mo)

Marketing dashboards consolidate and visualize marketing metrics from multiple channels into a single, interactive interface, enabling fa...

Head Of Growth

260 vol/mo
164%
(5y)
179%
(1y)
55%
(3mo)

Head Of Growth is a executive role focused on scaling user acquisition, activation, retention, and revenue across a company’s growth fu...

Hightouch

12,100 vol/mo
163%
(5y)
70%
(1y)
84%
(3mo)

Hightouch is a data activation platform that enables Businesses to sync data from a data warehouse to downstream tools like marketing, an...