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Discover Trends in Marketing

We surface rapidly growing trends in Marketing before they take off.

Pepper Content

320 vol/mo
87%
(5y)
86%
(1y)
50%
(3mo)

Pepper Content is a company operating a content marketplace and managed content services platform that connects brands with freelance wri...

Social Listening

2,900 vol/mo
86%
(5y)
80%
(1y)
33%
(3mo)

Social listening is the practice of monitoring digital conversations across social media, forums, blogs, and other online channels to und...

Dark Pattern

4,400 vol/mo
85%
(5y)
61%
(1y)
75%
(3mo)

Dark pattern refers to user interface design techniques crafted to manipulate users into taking actions that may not be in their best int...

Mailerlite

49,500 vol/mo
85%
(5y)
125%
(1y)
145%
(3mo)

MailerLite is a email marketing and automation platform used by businesses to manage newsletters, campaigns, and customer communications.

Local SEO

18,100 vol/mo
84%
(5y)
128%
(1y)
21%
(3mo)

Local SEO is a mature but evolving optimization discipline focused on improving visibility for businesses within local search results, ma...

Micro Influencers

3,600 vol/mo
83%
(5y)
79%
(1y)
28%
(3mo)

Micro influencers are social media creators with small to mid sized followings who deliver high engagement rates and niche audience relev...

Content Writing

3,600 vol/mo
83%
(5y)
99%
(1y)
30%
(3mo)

Content writing is a well established field experiencing renewed momentum due to AI assisted writing tools, content automation platforms,...

82%
(5y)
84%
(1y)
42%
(3mo)

Direct to Consumer (DTC) is a business model where brands sell products directly to end customers through branded channels, bypassing tra...

First-Mover

880 vol/mo
82%
(5y)
9999%+
(1y)
-20%
(3mo)

First Mover refers to the strategic and competitive advantages gained by being the initial entrant in a new market or adopting a disrupti...

Everbee

18,100 vol/mo
82%
(5y)
17%
(1y)
-12%
(3mo)

Everbee is a toolset focused on Etsy marketplace research, keyword optimization, and product idea discovery. It helps sellers identify hi...

LinkedIn Ads

12,100 vol/mo
79%
(5y)
87%
(1y)
46%
(3mo)

LinkedIn Ads are a mature, high value B2B digital advertising channel leveraging professional targeting, with ongoing innovations in ad f...

79%
(5y)
193%
(1y)
52%
(3mo)

Engine Optimization refers to strategies and techniques aimed at improving a website's visibility and ranking on search engines, driving ...

79%
(5y)
-2%
(1y)
44%
(3mo)

Squarespace Designer refers to the professional ecosystem around using Squarespace as a primary website building platform, emphasizing hi...

Lower Cost

5,400 vol/mo
78%
(5y)
48%
(1y)
29%
(3mo)

Lower Cost is a broad, enduring business trend focused on reducing operational, production, and go to market expenses through efficiency,...

Klaviyo

90,500 vol/mo
76%
(5y)
18%
(1y)
25%
(3mo)

Klaviyo is a, established marketing automation platform focused on email and SMS for e commerce, widely used by online retailers to perso...

Shopify SEO

2,900 vol/mo
74%
(5y)
97%
(1y)
31%
(3mo)

Shopify SEO refers to the optimization practices and tools used to improve product, category, and content visibility within the Shopify e...

Niche Marketing

4,400 vol/mo
72%
(5y)
88%
(1y)
44%
(3mo)

Digital Marketing

90,500 vol/mo
71%
(5y)
61%
(1y)
33%
(3mo)

Digital marketing is a mature, data driven field evolving with AI, privacy changes, and cross channel attribution, driving greater person...

Ahrefs

6,600 vol/mo
70%
(5y)
186%
(1y)
-19%
(3mo)

Ahrefs is a leading SEO toolset used for backlink analysis, keyword research, content exploration, and site auditing. Its ongoing feature...

On Page SEO

3,600 vol/mo
69%
(5y)
93%
(1y)
17%
(3mo)

On Page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing ...

Content Marketer

301,000 vol/mo
69%
(5y)
17%
(1y)
9%
(3mo)

Content Marketer is a professional focus and practice centered on creating, distributing, and optimizing content to attract, engage, and ...

Buy Me A Coffee

27,100 vol/mo
67%
(5y)
79%
(1y)
6%
(3mo)

Buy Me A Coffee is a micro donations platform enabling creators to receive small, direct payments from fans, typically via simple one tim...

Lumen5

8,100 vol/mo
65%
(5y)
12%
(1y)
-19%
(3mo)

Lumen5 is a, established AI powered video creation platform that helps users turn text and blog content into social videos with templates...

Birdeye

22,200 vol/mo
64%
(5y)
4%
(1y)
59%
(3mo)

Birdeye is a leading customer reviews and reputation management platform used by businesses to collect, monitor, and respond to online re...

YouTube Ads

18,100 vol/mo
64%
(5y)
49%
(1y)
0%
(3mo)

YouTube Ads is a, established topic describing the use of advertising on YouTube across formats like TrueView, skippable ads, bumper ads,...

64%
(5y)
144%
(1y)
51%
(3mo)

Keyword research is a foundational SEO and digital marketing practice focused on identifying and prioritizing search terms that target au...

Fresha

14,800 vol/mo
63%
(5y)
52%
(1y)
62%
(3mo)

Fresha is a company providing cloud based appointment scheduling and business management software for beauty, wellness, and spa businesse...

Slidesgo

673,000 vol/mo
63%
(5y)
-41%
(1y)
-28%
(3mo)

Slidesgo is a provider of free and premium presentation templates for Google Slides and PowerPoint, known for its visually rich, editable...

63%
(5y)
121%
(1y)
15%
(3mo)

TikTok Creator Marketplace is a platform within TikTok that connects brands with creators for sponsored content, affiliate campaigns, and...

RocketReach

49,500 vol/mo
62%
(5y)
34%
(1y)
36%
(3mo)

RocketReach is a, established platform that provides business contact information and professional signals, used for sales, recruiting, a...