Discover Trends in Marketing

KBM is a, multi context term referring to various entities and concepts, including a Russian defense design bureau (KB Mashinostroyeniya)...

HYROS is a world, mature attribution and ad tracking platform used by marketers to measure and optimize cross channel advertising perform...

SEO Audit is a and established practice focused on evaluating and improving a website's technical SEO health, crawlability, indexability,...

Unbiased refers to the ongoing discourse and tooling around reducing bias and increasing fairness in artificial intelligence systems, wit...

SalesRabbit is a field sales and appointment scheduling platform used to generate, qualify, and book meetings with prospects, often via o...

Bloomreach is a company that provides a digital experience platform focusing on search, merchandising, and content optimization to help e...

Brand Strategist is a recognized professional and trend focusing on systemic brand leadership, strategic positioning, and end to end bran...

Omnichannel is a unified approach to customer experience and sales across multiple channels (online, in store, mobile, social, and call c...

Snapchat Ads is a digital advertising platform by Snap Inc. that enables brands to run targeted, immersive ads within Snapchat's AR enabl...

Lifetime Deal is a marketing and pricing model where software or services offer permanent, one time payment access, often through curated...

Amazon Advertising is a, established advertising ecosystem that enables brands to run paid search, display, video, audio, and shopping ad...

Cookieless refers to a shift away from third party cookies as the primary mechanism for tracking and targeting users online. Driven by pr...

UTM parameters are query string tags added to URLs to track marketing campaigns in analytics platforms. They help measure traffic sources...

Marketing Analyst is a and established role focused on translating data into actionable marketing decisions. This trend reflects the grow...

Contentsquare is a digital experience analytics platform that measures and analyzes user interactions across websites and apps to optimiz...

Paywalls refer to content access restrictions on news outlets, media sites, and digital publishers that require a paid subscription or lo...

Martech refers to the convergence of marketing and technology, encompassing the tools, platforms, and data driven strategies used to plan...

Gamification is the practice of applying game design elements, mechanics, and dynamics to non game contexts to boost engagement, motivati...

Flodesk is a design forward email marketing platform known for its visually rich templates and simplified automation tailored to creators...

Kevel is an ad tech company known for providing a developer friendly API driven ad serving and monetization platform that enables publish...

Stripo is a email template builder/platform that enables marketers and developers to design, export, and integrate responsive email templ...

Competitive Strategy is a core discipline focused on how firms achieve and sustain advantage through market positioning, resource allocat...

OpenText is a leading enterprise information management (EIM) company that provides software and services for content management, informa...

Cognizant is a leading global IT services and consulting company driving digital transformation through AI, cloud, data analytics, and in...

6sense is a account based marketing (ABM) and demand generation platform that uses AI to identify and engage potential buyers across the ...

Bext is an established brand in RF broadcast equipment and technology, with multiple entities and product lines spanning FM transmitters,...

Cross selling is a widespread business practice where sellers promote additional products or services to existing customers to increase s...

MindTickle is a leading sales readiness and enablement platform that helps enterprises train, coach, and certify their sales teams throug...

Attribution refers to the practice and systems used to assign credit for consumer actions across multiple marketing touchpoints, channels...

Supermetrics is a data integration and analytics platform that aggregates marketing data from multiple sources into dashboards and report...